In today’s music industry, many independent artists get caught up chasing short-term wins like going viral, streaming numbers, or gaining followers. However, focusing solely on these metrics can lead to burnout and a lack of direction in your career. In this video, we’ll share why taking a long-term approach is essential for building a sustainable, fulfilling career as an artist. From defining your vision to building genuine connections with fans, we’ll explore strategies to help you focus on the bigger picture and set yourself up for lasting success.
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