Visit East of England North America campaign

Discover the rolling countryside and unspoilt coast of the East of England where more than 350,000 US servicemen and women of the Eighth Air Force in World War II fought bravely to bring democracy back to Europe. In the words of Winston Churchill, they became Masters of the Air. Their arrival brought The Friendly Invasion.
They were billeted near quaint, pretty villages and drank warm beer with their hosts in traditional English country pubs. They introduced Coca Cola, chewing gum, peanut butter and more. On time off they explored the historic cities of Norwich, Ely, Cambridge, and Bury St Edmunds, as well as the waterways of the Broads, now a National Park.
Those servicemen and women who were here 80 years ago would still recognise the region - its castles, cathedrals, stately homes, pubs, tea rooms, higgledy-piggledy villages, and a big welcome from the locals. Oh yes, and the warm beer.
Today, we look forward to a second Friendly Invasion… of visitors eager to explore the East of England.