The latest insights on marketing and consumer privacy

Consumers want brands to prioritise privacy. But that’s not the only reason this year will be pivotal when it comes to future-proofing your data practices. While AI is unlocking new capabilities, legacy technologies such as third-party cookies are disappearing. So what can marketers do to succeed with privacy in 2024?
Get the latest insights from Geneviève Huskens (measurement lead at Google), Charlie Delaney (legal counsel at Google), and Zac Faruque (director of data, privacy & analytics at Deloitte).
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00:05: Why are good data practices important?
00:22: What is one misconception people have about privacy?
01:00: Why (and how) should marketing and legal departments work together?
01:29: What does a privacy-first organisation look like?
01:51: How can marketers succeed with privacy this year?

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