What is the difference between AdTech and MarTech?

Have you heard of AdTech? What about MarTech?
We made a resource to answer some of the most frequently asked MarTech and AdTech related questions.
Questions like, What is programmatic advertising?
What are the biggest differences between AdTech and MarTech?
What is a DSP? What is an SSP? What is RTB?
And What is a Walled Garden in AdTech and MarTech?
Time Stamps
0:00 Intro
0:18 Table of Contents
0:34 AdTech MarTech Definition
1:05 Difference between AdTech and MarTech
1:30 How does Programmatic Advertising work? (DSP, SSP, RTB Explained)
3:08 How do Google, Amazon, and Facebook fit?
3:41 What does working in AdTech and MarTech mean?
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✚ About Wahl+Case
Tech Recruitment in Tokyo - Wahl+Case specializes in discovering, placing, and retaining the best tech talent for the most innovative companies in Japan, from small startups to large enterprises.
#adtech #martech #programmatic
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[@shardulrane770]

I have an interview tomorrow for an Adtech company. This was very helpful, thanks a lot.

[@Wahl_and_Case]

Best of luck, hope you get the role you want!
Thank you for watching Shardul!
-Bryan

[@georgegri]

I am thankful for the information and it's very helpful. The background music is a bit loud and it competes with your voice. If it has to stay, perhaps lower it a bit. Maybe it distracted me because I can only hear out of one ear and am def in my right ear. Just something for you to know as well. Hope it helps.

[@Wahl_and_Case]

Hello
Thank you so much for the feedback!
I will be sure to correct this for the next video.
Thanks again!
-bryan

[@yusufdemir9531]

I watched many videos about martech and adtech. This one is the most understandable! Thank you!

[@Wahl_and_Case]

Thank you so much for watching Yusuf and thank you for the kind words!

[@saikatislam6494]

Thanks for this Informative video!

[@Wahl_and_Case]

Thank you, Saikat for watching! We appreciate your support!

[@digitalbarik1447]

Loved this video, Informative!!

[@Wahl_and_Case]

Thank you so much for watching!

[@sidsplendid3462]

I bet 80% viewers are the job applicants going to have an interview and want to boast how much knowledge and experience they have on martech, adtech and related words.

[@Wahl_and_Case]

Haha I think you are right.
We are happy to help!
If you fall into that 80%, hope you do well on your interview!
- Bryan

[@julijavinciunaite8974]

Watching this before an interview with an AdTech company...

[@auntyarike_]

I just saw this video and will like more about adtech and martech

[@Wahl_and_Case]

Hi Basirat, thank you so much watching!
There is a lot changing in the industry right now, so we will be sure to post an update in the near future.
In the meantime, I would recommend taking a listen to the Adexchanger podcast, "the big story", to get insights into the industry.
here is a link:
www.adexchanger.com/podcast-the-big-story/

[@MandyMakesThat]

unfortunately Facebook has randomly selected a flikr image for my preview and I tried this and it didn't work for me :(

[@Wahl_and_Case]

Hi Mandy,
Thank you for the comment!
This video was intended as an informative video on how the AdTech and MarTech industry functions.
Is there something we can do to improve?
Thank you again for watching!

[@barkhachhetija3219]

Dear Team, Do you have detailed videos related to Adtech & Martech?

[@Wahl_and_Case]

Hi Barkha,
Thank you for asking!
We are planning on releasing more, are there any topics you would like us to cover?

[@daminda33]

Thank you.

[@Wahl_and_Case]

Thank you for watching Kasun!

[@adityasinghsisodiya710]

Hey really liked your content. Wanna talk to you and also do make a video on how to learn adtech and it's tools. Good luck!!

[@Wahl_and_Case]

Thank you so much for watching Aditya!
Happy to help.
Thank you again!
-Bryan

[@neerajkhoriya334]

What positions are open in adtech & martech?

[@Wahl_and_Case]

Hi Neeraj,
Thank you for watching!
The most in demand positions that we are currently seeing in AdTech & MarTech in Japan are Account Manager, Customer Success, and Sales for the commercial side.
On the technical side, Solutions Engineer and Solutions Consultant.
Again, these are for Japan.
Hope this helps!
We have videos on some of these positions, check out the CSM video here:
ua-cam.com/video/lkcmFBuj9JE/v-deo.html