How to get great advertising made, with Dentsu's Global Client President Jason Oke | Firestarters

How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more confident.
Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.
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00:00: Intro
05:45: Why most advertising is bad today
07:47: 3 provocations for agencies
08:40: Why agencies need to have more confidence
12:50: Creativity should be a force multiplier for business growth
14:30: Setting up healthy client/agency relationships
20:25: The importance of trust and getting it right from the beginning
28:45: The role of marketing within an organisation
34:35: Do agencies need to expand their footprint?
37:35: Integration is about people
40:30: Words of wisdom for new account planners

[@SaaSLTDDeals]

Wow, Jason's insights on integrating ideas in organizations are spot-on. Curiosity, generosity, and radical empathy are key to breaking down silos. Such valuable advice for newbies in the industry!