How brands hijack your feelings to influence what you buy | Cindy Sheldan | TEDxBearCreekPark

Creative Director Cindy Sheldan is passionate about two things; graphic design and food. Cindy suspects that most people are largely unaware of how design influences everyday choices. She'll explain precisely how you’re seduced in the grocery aisles, and will crack the mystery of why wine tastes better at the winery. Cindy Sheldan is passionate about two things; graphic design and food. Cindy is the creative director, and a principal at the Vancouver design firm SWCA. Cindy suspects that most people are largely unaware of how design shapes their everyday choices. She’ll explain how food and beverage companies seduce you in the grocery aisles and spark a shift in thinking around consumer choice. And finally - Cindy will crack the mystery of why wine tastes better at the winery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@TheGunit518]

This was an awesome talk. So interesting to hear from people who are on the inside about what creates the urge to buy their product and the thought process that goes behind that! Thanks a lot

[@purbahs]

This is such a great talk on how we perceive the products, thanks

[@enyawdgink3926]

Wow am surprised the comments are so low but yet not surprised people don't like to hear the truth. People don't like to have knowledge. Commercials are just sensation transfers.

[@Nobody-fy7tw]

Yep! I'm not surprised too
Even UA-cam did not recommend this video to me I had to search for this video

[@ruhipanandiker4591]

So insightful ! Fantastic

[@manfrican7985]

Venturing into food processing soon. I think this is the best thing I would ever see. This video is underrated.

[@georgeneba]

Interesting insights! Thanks.

[@valentina.293]

this vieo gave me an intersting insight onto how Brands really change our perception based on their appearance, Thanks!

[@BSPoK]

Her body language made the whole talk much more tasteful. Sensation transference in action lol

[@salmamansour515]

She's simply genius!

[@BuHaidar]

Insightful talk. Wondering,. Her body language helped her to deliver her message, or it can be better to “show” her works may be stronger. Specially with Designers. 👍

[@lorikpajaziti499]

These gestures she makes while she talks helps the information to stick in brain .

[@sergeyromashkin7876]

Insightful. The picture gets more clear.

[@VrushaliKhadilkar]

This is good!!

[@nexx410]

This is like a theater show.

[@santihenderson]

oh man i think my whole life is a sensation transfer

[@nexx410]

So I still have to read all the boxes

[@loveeshasreepaul8345]

wow

[@philipsan1107]

Only 4 comments for real

[@poggerperson5940]

first