I Secretly Redesigned Local Company Logos
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- Опубліковано 10 чер 2024
- Using my design powers for good - I'm redesigning businesses and brands in my local area at random! If you're new to graphic design or finding it hard to get clients, redesigning and helping local businesses out in your area is a great way to promote yourself and what you do.
Huge shoutout to dalecomm.co.uk - I hope you like what we've done!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design - Розваги
Hope you guys enjoyed the video! Stay tuned for the next episode :)
Do more logo redesigne video, I love to watch❤ because I am also belongs to your profession
i love this idea, still watching the episode.
had to write the double 0 double u is genius
Just wondering why you changed the name oh the company?
I think you should reach out to local non profits or charities who can't often afford the cost of these services! Plus the video could drive awareness for them. Win win
Oh that is a great idea!
Dropping a complete rebrand on someone out of the blue might be coming on a bit strong. A business owner tends to take a lot of pride in their business and they're usually pretty attached to their current branding, considering that they likely already have signage and business cards and what have you. Things that they would be on the hook for if they went through with the rebrand. This is definitely a case where you would want to get in contact with the owner first to make certain that they are onboard. It's less of a surprise, but more of a service to the community.
Lovely insight, thank you!
Totally agree.
Be that as it may, giving them the full picture immediately without costing them a lot of time and effort with back-and-forth communication and upfront costs, etc., they are technically more likely to consider it. They may be attached to the old branding, but giving them a full package might just sway them and give them some inspiration. It might re-ignite their passion if they might have had a difficult time and something new could just be the thing that they need.
Thanks this comment has convinced me NOT to do this myself because I was basically tasked with doing the same thing for college this year haha
You should send them a printed deck/booklet. No concerns about malware that way.
Great idea
Agree with you
This is brilliant. There's a guy in NYC that goes around and updates business notices posted on the street. He puts them up and walks away.
Same kinda thing here. Updating businesses, giving them the design to do with it as they will.
Most small businesses in the trades have very little time to bother with design once the initial work is done. Plus, it's usually expensive.
Doing this for small businesses once a year (or more), is a way to give to a community in a big way.
Trade companies getting a re-brand leaves their customers surprised and in awe when they see the refreshed looks. This then gets more word-of-mouth going and they earn more business.
I've friends in trade work and did active business-to-business face-to-face networking for 15 years. I know the value of what you gave and if activated by the recipient, how the redesign can affect their business.
Great work! Inspring.
I respect how you showed it not working out this time.
Thanks. :)
Do more these kind of video
I second this
@F5_cena I third this
I love, *love* the idea of using design for good. Its like a super power designers have but seldom exercise beyond their day to day job. I once received an old photo from a war vet who wanted some of his memories from that time restored. However it wasn't actually meant for me but somehow landed in my inbox via a typo. The company he wanted to send it to would have charged him money. I ended up doing it for free.
I think the logo that they have been using is now recognisable to them or their clients. Some clients doesn't like to change their old logo because of recognition for their old customers.
I have been working on brand identity for years and I get concepts rejection because of they cannot get rid of the old one...
They always get stuck to it & tries to keep the old fonts or elements used in the previous one.
This is a great idea and I'm thinking about doing something similar here in Staffordshire. It can be fun and it gives you local recognition.
Do it! :) it helps everyone
This format makes for great content, definitely one of your best and most entertaining videos. Funny that I just did an unexpected branding project like this for a school and they took it last week. I've also had the same idea to do this for local businesses around me. It's a fun exercise if nothing more.
Glad you enjoyed it! It was fun to just choose one at random and run with it :)
working at a design college in New York I remember a class project where students did the same thing: redesign the identity of a small local business. Some of those images went online in the students's portfolios and there were several business owners who got all upset about this. Funny thing - to me - was that they should have been over the moon for getting better design, what can you do? Well, we apologized. Profusely!
First impression is everything. This hard and brilliant work was blown away by a 'link' issue and later trying to convince them that the link wasn't spam was the final nail.
Some other way of sending them in the first place would have increased the chance multifold.
Yeah, it came across as spammy. I think next time I’ll send them a physical brand book :)
The fact that you showed it to us despite the company ignoring you guys is huge! It makes me feel like this content is real and you guys are real in some sense unlike many other UA-cam channels ♥
We try and show the authentic side as much as possible - whilst still creating good content! :D
Keep this up. It reminds me of the guy who mows peoples super overgrown lawns and fixes their gardens etc for free. Maybe send the link from the first video along with the wetransfer link with future 'clients'? Might help explain what you're doing. They can verify your channel and from that, that you're not a hacker.
Did you get them to check out your company website? Hell, even THAT can all be faked, these days. I don't blame them for not opening a mysterious link when you wanted to be fully anonymous. It would be a risk to open an unsolicited link like that, and anyone can say anything in a follow up phone call. Fraudsters do it every day, sadly.
Hey guys! Thanks for this. It encouraged me to do the same for a company near me that has a dog grooming business. I wish I could show it to you guys. This also made me more confident and less afraid of what I could do for others being new to design
This is really fun! The new brand is definitely an upgrade. I feel like they used the double m on the website only so they could fit that long subtitle underneath it. 😄Looking forward to the next one!
Nicely done, Will & Sam, a definite improvement over the original, it would've been great to hear back from them even if they ended up not using these assets, I could think they worry about having to hire a graphic designer to keep up the new level in quality, and cost to them for the overhaul.
I did the same with a personal project to rebrand Screwfix a few years back, creating a system for this and their additional brand Plumbfix and Electricfix, identifying where I felt problems lay overall. This project is currently online.
Communication companies tend to have pretty tight cyber security as they're often targeted by bad actors. I would have been more surprised if someone had responded to it because it most definitely got flagged as spam. Also, if you're sending it to a general email that goes out to multiple people or even worse, all staff, I guarantee nobody is going to open that - especially with that subject line. You'd have better success contacting a brand manager directly and letting them know to expect an email or just emailing the person directly instead of the entire sales department.
This was so much fun! Can’t wait to see the next one! 😁
This was interesting, like the uniqueness of a video like this combined with cool work.
Great job! :)
I am really glad you are planning on doing this again! Hopedully better luck this time!
🤞
I love this video idea. Can’t wait for the next video in this series.
That was a great concept and fun video to watch. I shame they never responded! Looking forward to the next one.
Thanks! It’s fun to do. I want everyone to win :)
Great concept for a video, can't believe I see people trying to make it out to be a bad thing. Keep on going, love seeing it!
Appreciate it!
definitely looking forward to your next one :-) keep up that mentality!
Wow! super incredible man. Great job man
Loved this! Such a shame all your hard work went to waste... yours looks so much better than what they currently have 👍🏻
Very kind of you! I thought this series might be a good idea :)
Thank you for sharing this. I have the feeling that many wouldn't show that the company didn't respond. But you were very sincere.
Yeah, we don't always get what we hope for, but that's just life! Sam and I are still very happy with the work we did, and I think the video will be helpful/interesting to a lot of people still :)
Honestly what did you expect 😅 Yorkshireman ain't got no time for that
Also I use to do this with High Schools in my state years ago by updating there school mascots and logos and presenting the schools the upgrade potential. I got a number of schools onboard with this approach.
this was such a fun project! looking forward to the next one 👀
This was super fun and helpful!
Tell red means danger to Coca Cola, Virgin, etc. Yes, red is often used as a visual cue for negative/cancel etc, but you can still have red in your palette without it always taking that context.
Hey Will! This was fun to watch, I’ve been wanting to do something for my local area as well 😄
What isn’t sitting right with me tho is trying to convince this business to use your work and mentioning at the end ‘(next time) you’re going to make sure the person/company you do this for is actually going to take it and run with it’
Imo for an established business to be on board or receptive to a new identity, I feel as tho some key context is missing or overlooked. Info on their primary customers, their business journey/goals, significance of their existing brand assets (eg. what is the impact of suddenly changing their brand colour to blue?)
Understandably, a business might not be as inclined to suddenly switch over their brand identity without some of these considerations.
I understand this is free and you’re looking to do some good for local businesses, but intentions aside, a ‘better’ identity is subjective and not necessarily true in the eyes of the business or their customers.
Again, I enjoyed this video purely as a design exercise 😄 but this was sounding a bit more than inspiration and entertainment for us designers.
I'm glad you enjoyed the video! Thanks for watching it!
I don't believe a better brand identity is subjective. I think it's pretty obvious when it is. However, that doesn't mean that they to take the work and use it.
"making sure they take it next time" isn't about forcing anyone - it's about changing how I do it next time.
We don't struggle to give work to clients at all, it appears that this company genuinely hasn't seen the work at all so they won't use it. Which is completely fine with me, that's part of the video!
Next time, we're going to change the way we do a couple things to get them to use the work. :)
what a lovely video, cant wait to see the next sedcret brand 👀
Thanks! Next one will be fun :)
ohhh very inspiring and fun to watch! yea yeahhh :)
I think the issue is its probably a small company just doing jobs. They probably dont have any graphics savvy employees or department so wouldnt really know what to do with all that info.
Will be here to see the next company’s redesign contact them before you start the rebrand
Fun video. I've done things like this before and usually, if a business owner isn't looking for a change, they're not interested. I maybe would have kept it more similar, kept it red and spelt it the original way with the two mm's.
This project was wild! Till next time 👀
It’s probably because of what it would end up costing them to have to completely rebrand everything.
Lovely and engaging content 😃😃😃
Glad you think so!
There's a guy in new York who does a similar thing but he does designs for signs and postings. I love the idea of it, I always just worry that in some way it kind of devalues the work if you do it for free, even if it's bizarre worrying. I still love it though, great work, sad they didn't respond. 🌿🧡💚 from an aspiring designer
You can’t be upset about not accepting something you weren’t asked for to do :)
I’m not upset at all :)
What are your thoughts on the end-user perception. Where the original logo / brand / ad hit a certain demographic. Whereas the new brand might scare off the current demographic of potential customers? Maybe hey were happy with their current clientele that reacts to their existing brand.
Love this! But random question, what brand of mechanical pencil is that?
Will, l would say this was worth of investment of your time because l can tell these were days with in different clothes right there, great job though. Really like the blue there and the type, for me it does meet the 3 major aspects of logo (Legible, distinct, and Simplicity)
I would load them in a place where they can preview them without issues, like imgur or anything similar
Yeah I opened an email for commissions and it definitely marks any first emails with links or attachments as spam. Especially if it’s your first email 😭
I redesigned a random social media ad and sent my redesign to them and I got told off as they found it offensive and as if I didn’t like their design skills! I have never done anything like this since hahahaha
Wow, what did they find offensive about it? Sorry to hear that!
Logo was really inspiring. Ing sha Allah, one day I will be able to brainstorm like you.
Maybe they’ll see this video domewhere and takr it 😂 Great by the way Mr Will. I loved the color thst you’ve chosen.
Hopefully! But as always there's no pressure :)}
@@willpatersondesign 👍🏻
You have done a great job! And I suppose the people are very conservative or suspicious. May be they thought you will ask a great payment for your job. But i can make mistake. Anyway this is great example how designer can make offer for his neighbors.
Great video! It was a shame to see a Leeds-based company rather than one from our little town, but I guess that’s what happens when you randomly pick a company from a booklet. Quality design though! 👏🏻
rebranding is a lot of effort. Plus, he might have been perfectly happy with his current branding. If i was in his shoes, I wouldn't have bothered either probably. I assume he gets enough customers, if he started rebranding he'd need to redo all of his signs, his business cards, his website, his truck...
You need to do a rebrand all at once, because you can't have the old brand in one place and the new one in another, or you shouldn't at least.
All this does is take value away from good design and makes businesses think they they should get branding packages for free. Kinda fucked up what this guy is doing honestly
What a ridiculous comment. Being nice and helping a company won’t devalue anything.
No matter what I do online, there’s always the design ethics police.
Will, you're not helping a company pal. You've actively destroyed someone's logo, rebuilt it how you see fit and got upset when they didn't respond, all for your own agenda. I run a marketing and design agency and despite us knowing we need some work on our own stuff, if a business got in touch and did this, I'd never work with them. Poor show IMO.
This comment thread is soo ignorant. Sad to see people can find something negative in anything 🤦♂️
@@mgtatils If you don't see how this video is positive for everyone, with no down sides, then I really feel for you. We can't even do acts of kindness through content without being called out for offending someone about something that isn't real.
Would be interesting to put a face to the name of you though! :)
It's always fun to redesign someone's logo and brand for fun but it's ALWAYS rude to send it to them and hope (or ask) them to use it. They didn't ask for your opinion. They most likely like their logo and you just come off as narcissistic and weird. When I was in university, one of my graphic design classes had an assignment of finding a company to redesign or create a logo for. It was just for the class, nothing official. I chose to design a logo for my boyfriend's church's food bank. I based it on their actual logo and when I presented the original logo to the class, I was in absolute disbelief how the ENTIRE CLASS and professor tried to convince me to redesign their logo for them (and actually ask them to switch to it) because they deemed it "bad". It was not bad at all and I was grossed out at how disrespectful everyone was.
Still wondering if it’s com nor comm ?
Great job , it would be amazing if he will use it in somehow!
Since these are local companies, next time print out the brand deck at kinkos in one of those spiral bound notebooks and have it dropped off at their office.
You have no idea how many logos I've secretly designed and redesigned. So many. Nobody knows. xD
Great idea! Maybe print it out and send it to them? or just drop it in their hq hahaha.
Great Job. I think the Logo in the Advertisement should be bigger, and the Photo is not the best Choice - but that‘s just me.
Not surprised they didn't answer. Not that the logo was bad (because it wasn't). But there was no up front contact. You didn't know what they liked about their old one. Why they had selected their colors. And you were not able to tell them why you had chosen the colors you used. The secret client also wasn't looking for a new logo. And it costs to change a logo, even for a small company. Signage needs to be changed, cars needs to be re-branded and so on.
but: Who knows. Maybe they come back 6 months, 24 months, 48 months from now and say: "Hey, we decided to rebrand and went for the logo you sent us way back."
you're up for the waiting game. :)
I would suggest next time to be completely upfront with one of these companies and tell them what you are doing even though there is no expectation of selling them on your services. I believe they would be more onboard with what you guys are attempting to do.
After the first email we sent them went to spam we did give some more context on the phone and follow up email :)
How did you export everything? i mean export as that's it or what? I saw you were exporting one by one.
_Off-topic but maybe people can learn from my mistake_
I've been watching your videos for years and I've learned so much about logo design. Your videos have inspired me to design logos, just for fun or for friends but I never asked to get paid.
I used to go to a "youth club" (not sure how you call it in English) and last year, a guy who works there told me that they were going to change their logo. I told him that I knew a thing or two about logo design and he gave me his email address for me to send him some ideas for the new logo.
After spending quite some time trying different ideas with different colors, I ended up sending him 3 logo ideas. He wrote back saying that he loved the ideas and that he was going to forward them to his boss. After a couple of weeks, he told me that they were going to hire a "real" company to design the new logo as well as paint the logo on the walls and give them new business cards with the new logo. I was a little disappointed (mainly because I wouldn't be able to brag "see that logo? That was me!" 😉) but then I forgot about it.
Last week, I went there again and I was shocked when I saw one of my logos on the wall. I talked to the guy and he said that his boss showed one of my logos to the company for inspiration and they just copied it. I didn't know what to say, so I just didn't say anything.
It's not about the money, I would have probably done it for free. It's about feeling that, to them, I'm just an "amateur" that's not good enough but then, it is my work that they chose to keep as their new image.
What did I do wrong? Even if I had sent them a logo with a watermark or something like that, the company could have easily copied the logo anyway. How do professionals do this? How can you show some ideas and make sure no one else is going to use your ideas?
That really hurts to read, I am sorry for that experience man. You do still have bragging rights in my opinion, especially if you can evidence your contribution to the concept with the original files and emails. But if you didn't have a contract in place to protect yourself then there's not much you can do. The sad thing is that without charging for your services, it does inherently devalue your work, giving them the misinformed perception that it was better to hire another company. They should have known better than to copy what was given tbh, but they also may not have known where it was sourced from or what the brief actually was. You are worth something, if your work was used that's proof enough you're worth paying.
Definitely have a signed agreement with any future clients or people you do serious work for, or have a written proof of agreement that concepts belong to you until payment. Upon which ownership of the content transfers to the client when it is sent. Good luck going ahead man, personally I'd still use your stolen work as a portfolio piece as you can at least evidence your own contributions to the project and hopefully do so with reference from the guy you initially sent your ideas to. Fingers crossed anyways pal
@@jamesmcknight6368 Thank you so much for this! I really appreciate.
@@Sadlander2 anytime pal, good luck! 👍
🔥🔥🔥
This was such a great idea, I wish they would have responded.
Honestly ! I prefer the Old typeface Logo because of its uniqueness and techy look but - but yes it's not legible hence it could be improved. BTW fantastic job as Social Welfare.
When is the Illustrator tutorial part 2 coming out?
Very soon!
nice video
Very nice dear brother
Hi, we have a saying: no initiative goes unpunished. To be honest, I wouldn't risk and offer logo review even if it's really bad. I've seen one logo recently with a lemur tail in front of the text which looked absolutely phallic, but I kept my mouth shut about it as there is this factor: many logos are created by business owners themselves or family members, that's why they associate themselves with it. So no matter how well you design it, they see it as an attack at their personality. So only do the job which you are sure is somehow expected to be done. Seriously, save up the energy and ideas on something worthy, like your own projects. Good luck! I liked the design.
Next time, I’m going to make sure they like it and take the work :)
Hi Will
Hey Dr!
What is the name of the software in which he put together the the brand guidelines in pdf?
figma :)
To be honest , i liked the original one
Love your content, just throwing it out there I am opening my first business this summer, it’s going to be a coffee cart , can’t really afford an amazing designer but would really like a cool brand identity and logo. If you’re looking for small businesses in small towns in UK who would benefit from expert marketing let me know ;) it’s called OSOTO coffee
Could you make a video walking through my logo build and give me some input? Do you have an email I could send it to?
You can upload your logo to our Reddit page :D Link in the description
@@willpatersondesign I will do that. Thanks!😊
Felt a bit desperate at the end maybe just 1 email next time?
First comment and like. 😍
Thanks!
Love from Pakistan
The video was very fun, too bad they didn't respond.
That dalecomm isn't a small local company, certainly not one man and his van. Will, I believe you've fallen for the 'appear as based locally advertising'. It's an interesting topic but essentially dalecomm probably have a network of engineers that are self employed and will pass jobs onto them based on location and charge a fee. So it's not really a comms company, it's an advertising company. They probably have several different ads and company logos, names etc. that they run on different platforms. If you call any of them, you're connected to the same place and the van that turns up to do the job will have no branding on it so they really have little interest in rebrands.
I chose them at random :)
@@willpatersondesign I know, but you still ran with it through to completion. It's a shame you didn't randomly choose a more genuine ad truly based in Richmond. They advertise as being based in Leeds in OnYourDoorStep delivered around Leeds and I assume it's the same nationwide. I watched a video on the topic not long ago but sadly couldn't find it again.
Deliver a printed copy and see what they say. Printed material is "safer" and more likely to be opened & looked at than a link in an email.
I think this is so right. Next time, we're going to get the company to see it physically. :D
😂😢🤭
I’m a little torn on this, Will.
Yes, the design needed help. But the problem with cold-designing a new brand identity is that you’re essentially saying, “Hello, nice to meet you. Your brand is ugly and I knew I could do it better so here’s a really good version without all the dumb choices you made. You’re welcome.”
I’m not torn. That’s my job :)
@@willpatersondesign the concept is still a really fun idea that, done just slightly differently, would be an unique series! So I hope you’ll continue to iterate 😎
Also, I’m loving that you’re featuring your team here and there. Using that platform to prop up other talented designers 🥰
Sorry to say but the Old Logo is better than yours.
The new design is clean and modern for sure, but did you pay any attention to audience and market position? Did you consider whether this updated design communicates with the target audience? There is a great deal to be said for cheap-looking home-made ads appealing to a certain local mindset looking for personal, low-priced services of which the original ad implies. The update is just stuff aligned and spaced out with a few font contrasts. Classic inexperienced day-one student approach with the arrogance that everything they see they can do better, with zero time or energy spent talking to or understanding the client needs, market, audience or whose toes they're stepping on. This is just a lazy, generic and boring layout exercise completely out of touch with people of certain generations that read these free magazines and rely on cheap, local services.
Watching this video is a waste of time coz, im really waiting for you guys to harassed that company......🙄
I dunno dude, this doesn’t seem like a good idea. For all you know their son did the logo / identity last year and this comes off as a put down. Perhaps you should reach out first and see if they want to be part of a UA-cam video, and then go for it.
I think you’ll get a lot of ghosting (at best) going down this route.
I'm not sure why there are even comments like this. We're doing something nice. If you lived your life with this same mindset of not wanting to offend anyone you wouldn't make an impact at all.
Respectfully, I think the old logotype was better. Your new design is completely void of character and personality. I love a lot of your work, but this one was a miss.
I really think you improved it. Its way more legible and the ad is way more organized.
What is really weird, i showed the logo and ad to 3 peopke over 60 and they all liked the old/current version better
That's actually insane
@RareCandyTCG i agree. It looked dated, but they basically said the logo looked cooler and the information was easier to process but slower to read
Old logo is better