Meet YouTube's Secret Title Guru (100 Million Views)

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  • Опубліковано 15 лис 2024

КОМЕНТАРІ • 174

  • @jay
    @jay  3 місяці тому +8

    Grow Your Podcast on UA-cam Workshop: creatorscience.co/play

  • @p3drogil
    @p3drogil 3 місяці тому +37

    When I'm brainstorming for titles I always think "how would I search for this if I was looking for it"

    • @StarshipAlves
      @StarshipAlves 3 місяці тому

      I'm using a free trial of a plugin called vidIQ and so far it's made MUCH better titles for me. I might pay for the plugin

  • @somratdutta
    @somratdutta 4 місяці тому +24

    One thing I absolutely love aboutJay is he isnt asking surface level questions but really pointed and thought provoking ones,
    never stop these man!😊

    • @jay
      @jay  4 місяці тому

      I appreciate that!

  • @SocialSoccerChannel
    @SocialSoccerChannel 2 місяці тому +19

    Its a process, that I am enjoying, I get less than 20 views a video but I love the creation journey and I am grateful for the 20 fans I have!

    • @Shouvik_Travel
      @Shouvik_Travel 2 місяці тому

      Same same🎉

    • @NarrativeEscapes
      @NarrativeEscapes 2 місяці тому

      I have had my channel on a sort of effective hiatus.
      But I miss it.
      UA-cam hits so much of the things I find in my other interests that it is like creative crack.
      Writing. Storytelling. Helping people. Using different things together (visuals, writing, presentation, etc).
      As some of my other interests wane I am finding myself drawn back in 😁

    • @Ithabeleng_Kopo
      @Ithabeleng_Kopo Місяць тому

      You did well in one month, how?

    • @perfectenrager
      @perfectenrager Місяць тому +1

      @@Ithabeleng_Kopo talking about sports like football is very popular and easy to grow.

  • @zakandfal
    @zakandfal 5 місяців тому +16

    Totally agree with this. Wherever you are, I have faith if you just keep going it will all work out. Best of luck to all the other channels out there trying to figure this thing out! We got this

  • @CarolineAnandSiddiqui
    @CarolineAnandSiddiqui 4 місяці тому +3

    I love watching Jay's video. He seems so humble, doesn't interrupt & asks the right question. He really does put himself in the viewers shoes and asks questions.

  • @LimitlessReset
    @LimitlessReset 3 місяці тому +25

    60% Curiosity
    46% Desire
    39% Fear

    • @ResearchingYouTube
      @ResearchingYouTube Місяць тому +1

      These add up to more than 100%. So percentage of what?

    • @LimitlessReset
      @LimitlessReset Місяць тому

      @ResearchingUA-cam 😆 I'd have to rewatch it to double check that...I just commented what the numbers he listed but I was also cooking

    • @ResearchingYouTube
      @ResearchingYouTube Місяць тому

      @@LimitlessReset Yeah, the three things make sense, but the percentages don't. Many people are "mathematically challenged" and don't even notice that this doesn't add up. And keep up with the cooking 😋

    • @amberfisher
      @amberfisher Місяць тому +3

      @@ResearchingUA-camhe was listing attributes of successful videos. So you could have curiosity AND fear. So it’s not like you can only have one, and that’s why they don’t equal 100%. How’s just showing how many videos share these attributes.

    • @kevgo8287
      @kevgo8287 Місяць тому

      A 100% reason to remember the name?

  • @mysteryvaultch
    @mysteryvaultch 2 місяці тому +4

    Growing up as small channel is tough but its nice to see being successful slowly , all luck to all small channels

  • @wittworks
    @wittworks 6 місяців тому +8

    I love Jake. He changed my channel and life.

    • @jay
      @jay  6 місяців тому

      He’s the man!

    • @WoodshopMike
      @WoodshopMike 6 місяців тому

      Any other videos from him you'd recommend Drew?

  • @MyWildBackyard
    @MyWildBackyard 6 місяців тому +16

    Make comment word clouds of the comments' sections of your competitors! That'll show you what people want and are responding to in your niche super quick

    • @StarshipAlves
      @StarshipAlves 3 місяці тому

      vidIQ plugin is very helpful too. I might subscribe to it for $19 a month. It can automatically rewrite your titles based on titles that would perform better. I tested it on 3 videos and it helped a lot.

  • @WayOfTheZombie
    @WayOfTheZombie 6 місяців тому +53

    Dont Make Another UA-cam Title Until You Watch This

    • @spanishblueprints
      @spanishblueprints 5 місяців тому +6

      Where’s the link to this video?

    • @Darkervibes
      @Darkervibes 3 місяці тому +2

      That would be a good title haha

    • @OlPossumOutdoors
      @OlPossumOutdoors 3 місяці тому

      Nah I ain't just cause you tried to tell me what to do. Take that somewhere else.

    • @JamesMrazik
      @JamesMrazik Місяць тому

      Ops

  • @OperationAndrewDocumentaries
    @OperationAndrewDocumentaries 6 місяців тому +7

    I didn't actually read the title of this video. I saw the text on the video, and recognised him from a previous video you made. And clicked because I wanted to watch something.
    Interesting

  • @goodenergi
    @goodenergi 6 місяців тому +36

    I’d actually disagree with “only do what works”. My top video ever (1.3 million) was something I’d never done before and is not that popular in my niche. the same with some of my other top videos.
    Try a mix of tried and true and new formats.

    • @navyseal4000
      @navyseal4000 5 місяців тому

      I have no experience, but it stands to reason that the best idea is first to replicate, then to iterate. It sounds like you've gotten to understand through replication enough to the point that you're able to iterate

    • @leonkniel
      @leonkniel 5 місяців тому +1

      I'm not sure that's what he's saying. I just think that it's about finding inspiration in other niches as well as your own. Finding what works in every niche.

  • @thegreatmargaritahunt
    @thegreatmargaritahunt 6 місяців тому +2

    Jay, thank you for sharing your thoughts on the exhaustion of negative titles. Negativity, drama, and fear may get you to click, but my videos have little negativity, drama, or fear. I appreciate the recommendation to look for inspiration out of my niche.

  • @SouthpawHuncho
    @SouthpawHuncho 6 місяців тому +18

    I just grew my channel 600 subscribers in one day following this dudes advice . Thanks for the content fam

    • @jay
      @jay  6 місяців тому +2

      That’s awesome

    • @SouthpawHuncho
      @SouthpawHuncho 6 місяців тому +2

      @@jay your channel is awesome bro 🙏

    • @AndresArosemena
      @AndresArosemena 6 місяців тому +1

      What did you do in just a day to achieve that?

    • @SouthpawHuncho
      @SouthpawHuncho 4 місяці тому

      Well now it’s 9,000 subs lol

    • @SouthpawHuncho
      @SouthpawHuncho 4 місяці тому +3

      @@AndresArosemena incorporate fear curiosity and desire into 1 title . One vid will eventually pop off

  • @FoundationBibleStudies
    @FoundationBibleStudies 6 місяців тому +9

    Thank you for re-interviewing Jake, still trying to get a grasp on titles.

  • @tube-master
    @tube-master 6 місяців тому +1

    Modeling what works is the recepie for sucess on UA-cam! This is a completely different perspective on UA-cam titles than what everyone on UA-cam is talking about. Thanks for the video! 🎉

  • @mrtrek2117
    @mrtrek2117 2 місяці тому

    Been working UA-cam full time for 18 months now and these vids are awesome, really altering the way I'm approaching my vids! Thank you!

  • @wrestlingwithwords
    @wrestlingwithwords 6 місяців тому +1

    I’ve always loved your interviews with Jake. Thanks again for an amazing video. These topics about titles and thumbnails helped me get my first few viral for me videos. Thanks again!

  • @lisalikesplants
    @lisalikesplants 6 місяців тому +2

    Jake has really helped me not waste my hard work! Nobody watches if they don't click! Thank you so much Jake❤

    • @jay
      @jay  6 місяців тому

      Love to hear that!

  • @boxalarmtrading
    @boxalarmtrading 5 місяців тому +1

    Some great tips here, will definitely try to focus and put more time and effort into my titles to see if that can generate a few more clicks.

  • @dennisk4783
    @dennisk4783 6 місяців тому +6

    Ugh! I hate clickbait titles. I appreciate the need for them. But I refuse to click a clickbait title even if the content looks great. I'm so tired of reading "My best title advice yet..." and then next week it's "My best title advice ever!". Clever clickbait is good. That being said, my titles have been pretty boring. Thanks for the advice. Time to spice it up a little.

    • @2tuffjuan
      @2tuffjuan 3 місяці тому

      Goodluck growing 💯 frfr

  • @SmartHobbies
    @SmartHobbies 6 місяців тому +1

    Good food for thought. I really liked the idea about borrowing title frameworks that work in other niches.

  • @baldlyrudy
    @baldlyrudy 6 місяців тому

    Jake is absolutely a master at what he does. So happy to see him here. Stellar content Jay!

    • @jay
      @jay  6 місяців тому +1

      Glad you enjoyed it!

  • @mrtrek2117
    @mrtrek2117 2 місяці тому

    Learning so much from this! Trending! I've built a running track on my interior build of the Starship Enterprise, I should have titled the video ' The Olympics on board the Starship Enterprise!' or something like that for the recent Olympics! Thanks for the great content!

  • @WyattandReyka
    @WyattandReyka 17 днів тому

    So glad we stumbled across your channel! Binging your content and we’re already seeing growth!! 🥰🙏
    Cheers jay we appreciate your work!
    (Also! Shout out Colombus! That’s where we’re from too!)

    • @jay
      @jay  17 днів тому

      ayyy columbus in the house!

  • @MichelePonte
    @MichelePonte 3 місяці тому +1

    It's my second time re-watching this video, sometimes I need extra reminders

  • @NicoleReiher
    @NicoleReiher 3 місяці тому

    Thank you for this video 🤝. I am experiencing exactly what you said in my last videos, and I am learning more and more. SO exciting! For me, the most important part is understanding my mistakes from the past.

  • @JacobBonta
    @JacobBonta 2 місяці тому +1

    It's very difficult to draw a conclusion like the one he mentions at 3:30 about what works best regarding the relationship between a thumbnail/title... The example he used was buying land vs. buying a foreclosed house. The search volume of buying land is exponentially more than buying a foreclosed property.
    What that tells me is the overall demand is much much lower for the foreclosed topic, hence you can expect the overall traffic to be lower as well.
    All of that to say, I'm not a UA-cam video expert...

  • @KDWil
    @KDWil 6 місяців тому +3

    love this guy and now he's back

    • @jay
      @jay  6 місяців тому

      By popular demand!

  • @AparnaBasu669
    @AparnaBasu669 6 місяців тому +1

    Thank you Jay Clouse It's really worth it, Thank you once again

  • @scriiv
    @scriiv 6 місяців тому +1

    Massive value! So many takeaways that everyone who's making videos should see this ASAP! 💎

  • @cirtey29
    @cirtey29 2 місяці тому +4

    Titles, thumbnails and editing togther cannot beat content. Lately a trained surgeon who decided to live in the wild went viral with 0 editing, crappy sound m, no edited thumbnail. YT decides what and who to promote or shadow ban. Titles, thumbnails and editing are important but less than topic and content.

    • @JUSSTennis
      @JUSSTennis 2 місяці тому

      Who was this

    • @oluwaseun3771
      @oluwaseun3771 2 місяці тому

      'A trained surgeon who decided to live in the wild'. That title is enough to generate crazy curiosity

  • @freemansgarage
    @freemansgarage 2 місяці тому

    This is the type of video I've let play all the way through in the background while I work multiple times.

  • @miracleactivator
    @miracleactivator 2 місяці тому

    You're so brilliant at asking questions!

  • @simonalexandero
    @simonalexandero Місяць тому

    Looking forward to giving this a listen Jay!

  • @AllaboutNorthernVa
    @AllaboutNorthernVa 3 місяці тому

    @jay u asked the best questions bro better than anybody else very well thought out and Amazing info thank you

  • @Nidhi_Singh_Shorts01
    @Nidhi_Singh_Shorts01 5 місяців тому

    pure gold 32:00 - 32:25

  • @institutmorningkiss
    @institutmorningkiss 5 місяців тому

    Subscribed because you're the only person on UA-cam who pronounced Niche correctly !

    • @T0ASTYC0ASTY
      @T0ASTYC0ASTY 3 місяці тому

      How did he pronounce it/how does everyone else pronounce it?

  • @thehonestchannel
    @thehonestchannel 5 місяців тому

    Just excellent advice. You’re doing a great job with this channel Jay 👏

  • @Greinerdavid
    @Greinerdavid 6 місяців тому

    Great questions and great interview. Jake Thomas knowledge is so valuable. Love Creatorhooks

  • @mikemantell7784
    @mikemantell7784 4 місяці тому

    I resonate with your tentativeness around using fear in titles. I know it makes people click. But all else equal, I want a world with LESS fear in it. Fear jacks up our nervous system, and causes us to think more narrowly. It does seem questionable to me to create fear where it need not exist. (This all depending of course on the topic of the piece of content. An article about seatbelts might be a great time to use fear in a title)

  • @GRUBB-MUDD
    @GRUBB-MUDD 4 місяці тому +1

    Im still waiting on my interview. Yall slippin

  • @piggybankaccountant
    @piggybankaccountant Місяць тому +1

    Your oldest title was way more representative : Meet the Man Who Solved UA-cam Titles (Jake Thomas Interview). I was about to send the video to someone (I remembered you did this video) and almost scrolled pass throuhg it..

    • @FrenchieAndTheBrain
      @FrenchieAndTheBrain 29 днів тому

      This title is better. I only clicked because it mentioned 100 million views. Also he added the curiosity element with the word secret.

    • @piggybankaccountant
      @piggybankaccountant 28 днів тому +1

      @@FrenchieAndTheBrain youre right they are probably 1000x better than me at writing titles 🤣🤣🤣🤣

    • @FrenchieAndTheBrain
      @FrenchieAndTheBrain 28 днів тому

      @@piggybankaccountant its a learning curve for everybody, im still learnimg myself!

  • @Evan-tp7ur
    @Evan-tp7ur 3 місяці тому

    The part talking about negativity and exploiting human psychology really got me... I clicked on this video because of the words "failed" and "don't"

  • @This1LifeWeLive
    @This1LifeWeLive 3 місяці тому

    Oooooo, this is what i have been looking at this week! Excited to watch this!

  • @OTechGuy
    @OTechGuy 2 місяці тому

    Thumb idea: "You change 1 word and... boom!"

  • @theroamingcanuck49
    @theroamingcanuck49 3 місяці тому

    Yes, you’re correct. UA-cam is a game and I don’t know if I will succeed or not, but it’s fun and I learn video editing skills. That’s all that matters.

  • @MarcoS-vb8jq
    @MarcoS-vb8jq 6 місяців тому +3

    1/3 into this video and so many chances you could have actually given us the before title and after title or concrete examples of titles and missed to do it 8:46

  • @CyclingMartin0731
    @CyclingMartin0731 3 місяці тому

    Great content and found it very insightful. I just started my cycling themed YT channel and this has been super helpful.

  • @NautiStyles
    @NautiStyles 5 місяців тому

    great podcast you guys! Thank you for the insight

    • @jay
      @jay  5 місяців тому

      Thanks for watching!

  • @SeaUnicorn
    @SeaUnicorn 2 місяці тому

    Regarding negative angle, I would occasionally click those, eventually fed up and took time to click "do not recommend channel" for everything that is political, negative news and etc. I don't need that in my life. My youtube feed is so much better now.

  • @ManFromBogota
    @ManFromBogota 5 місяців тому +1

    So what can I do ? My channel is entertainment and education at the same time. Should I work on my thumbnail or title?

  • @GregPreece
    @GregPreece 6 місяців тому

    Great discussion guys!
    Loved the "model 10" tip

    • @jay
      @jay  6 місяців тому

      Thank you Greg!

  • @Hall
    @Hall 2 місяці тому

    🎉 This video has so many great tips and insights that I had to keep rewinding and making notes.

  • @trinimungz
    @trinimungz 3 місяці тому

    Thankyou ,Im learning so much👍

  • @motivis1
    @motivis1 2 місяці тому

    I really like the way you present the video. very calm voice. good job🤜

  • @yeahweburnstuff
    @yeahweburnstuff 6 місяців тому +4

    NICHE!!! You pronounced it correctly the first time! Amazing! I didn't think there were Americans who knew how to say it correctly. SUBSCRIBED!!

    • @Amperzand
      @Amperzand 6 місяців тому +1

      I'm a Brit, and noticed a character in Desperate Housewives once said it correctly, so I deduced most Amsericans DO know how it's pronounced. It just seems to be a lot of internet marketers who pronounce it "Nitch"!

    • @s.h.6858
      @s.h.6858 5 місяців тому +1

      Many of us Americans use "neesh" and "nitch" interchangeably. Just as many of use "ee-ther" and "eye-ther" interchangeably.

  • @ROSADIANA-DSB
    @ROSADIANA-DSB 6 місяців тому

    Great tips🎉I keep mine the same because it’s working then test different topics in the vid to See how well they perform..plan to post those topics soon

  • @TheMentalHealthToolbox
    @TheMentalHealthToolbox 5 місяців тому

    Great tips! Thank you. I am still working on my titling skills.

  • @dranipani
    @dranipani 5 місяців тому

    07:58 - That's awesome!!!

  • @ramise5932
    @ramise5932 2 місяці тому

    My products, Print on Demand and eBooks and Digital training would be my priorities for monetisation.

  • @GRUBB-MUDD
    @GRUBB-MUDD 4 місяці тому

    I always read titles 1st, never thumbnails 1st, i must be weird, does any1 else read title then look at thumbnail

  • @FuriousMarketing
    @FuriousMarketing 4 місяці тому

    Great interview!

  • @maureenclement2553
    @maureenclement2553 6 місяців тому

    Hey Jay, great interview. What are you looking at? Is there any way for you eyes to lock onto the camera? Descript has an AI pupil locker.

  • @VisualTimmy
    @VisualTimmy 6 місяців тому

    Great video, will definitely be applying this in my upcoming videos 😎

  • @MsRapture10
    @MsRapture10 2 місяці тому

    Invaluable content. Thank you

  • @Ifeanyiwills
    @Ifeanyiwills 6 місяців тому +30

    Numbers dont lie. UA-cam is not always luck. As soon as you have upto 59 videos in your channel, start to study your stats.

    • @KDWil
      @KDWil 5 місяців тому +1

      59?

    • @minma02262
      @minma02262 3 місяці тому +1

      ​@@KDWil 69

    • @KDWil
      @KDWil 3 місяці тому

      @@minma02262 lol all im saying is I analyze every video based on my target market. if it takes you 59 videos it seems like your'e not paying attention.

    • @chriscoughlan5221
      @chriscoughlan5221 2 місяці тому

      Let me count

    • @chriscoughlan5221
      @chriscoughlan5221 2 місяці тому

      115 videos

  • @WorshipMinistryTraining
    @WorshipMinistryTraining 6 місяців тому

    Who edits your vids Jay? It's perfect. Do you do it?

  • @SatishTorani
    @SatishTorani 3 місяці тому

    Great insights shared

  • @Ekowreelstudios
    @Ekowreelstudios 3 місяці тому +1

    If i ever become the biggest youtuber in Africa , blame Jay Clouse . It's his fault 😅

    • @jay
      @jay  3 місяці тому +1

      rooting for you!

  • @luvenova_com
    @luvenova_com Місяць тому

    thank you

  • @NajSinghs...NajNibbles
    @NajSinghs...NajNibbles 6 місяців тому +1

    Thank you for sharing your knowledge!

    • @jay
      @jay  6 місяців тому

      Thanks for watching!

  • @billmakatowicz8603
    @billmakatowicz8603 5 місяців тому +1

    This title in itself is based upon a template. I’ve seen many times 99% something…. It seems like 20% of the titles in UA-cam have this 99% so this title is probably among those 99% that you referred to.

  • @debunkified
    @debunkified 5 місяців тому +2

    Your title is *too long* and so is your long form video, therefore the complete opposite of people's time. You now currently have *_15K_* views, within 3 weeks. I did that in _3 hours,_ with a *brand new* channel.

  • @MotivationMan-p2o
    @MotivationMan-p2o Місяць тому

    Great video, thank you for sharing, appreciate you!

  • @sheenamakinshane
    @sheenamakinshane 2 місяці тому

    Thanks for the info

  • @anja-karinapahl
    @anja-karinapahl Місяць тому

    @0:22, ... 60% of titles have 'curiosity, 46% have desire and 39% have fear'. Yay. But that's 145%.

    • @jay
      @jay  Місяць тому

      some titles can have elements of curiosity AND desire. curiosity AND fear.

    • @anja-karinapahl
      @anja-karinapahl Місяць тому

      @@jay ah yes , of course ... and thankyou for answering :)

  • @DigiNudge
    @DigiNudge 4 місяці тому

    Great video. I loved the part when you said you want to attract positive people. You build a tribe of like-minded people; choose wisely.

  • @LovingAtlanta
    @LovingAtlanta Місяць тому +1

    👍🤩💝 Very interesting. I’m not a UA-camr (yet) but I love this type of research and info.

  • @Joe_Edits
    @Joe_Edits 6 місяців тому

    so so much value a great watch!

  • @aris2001
    @aris2001 3 місяці тому

    This video will really help me
    Thank you ❤

  • @levelup_sb
    @levelup_sb 3 місяці тому

    Agree. We’re a small channel started by my wife and me, aiming to bring you insights from experts in Leadership and Health. We’re deeply grateful for our amazing subscribers who support our dream. While growth can be slow and challenging, we remain optimistic and are committed to delivering great content. To all new creators-keep pushing forward, team!

  • @sobeidalagrange7129
    @sobeidalagrange7129 6 місяців тому

    09:50
    16:30
    34:40
    35:12

  • @streetschoolprof.
    @streetschoolprof. 6 місяців тому

    Makes sense!

  • @Akpaki.Komlan
    @Akpaki.Komlan 3 місяці тому

    What are the 33 click triggers?! pls

  • @Joazil
    @Joazil 5 місяців тому

    Working on it

  • @versastylecreation
    @versastylecreation 6 місяців тому

    excellent advice. so much of it is human psychology when it comes to thumbnails and titles.- if your a content creator or entrepreneur then youll love my channel. showing the reality behind entrepreneurship and helping content creators grow.

  • @KK-bx1qm
    @KK-bx1qm 3 місяці тому

    Was enjoying it until just another sponsor ad came on. Almost done with educational YT at this point.

  • @OnboardingInformation
    @OnboardingInformation 5 місяців тому

    You got me at 99%

  • @jollyrider2154
    @jollyrider2154 5 місяців тому

    What about mythology and story channels

  • @sailingvlogs1726
    @sailingvlogs1726 5 днів тому

    Wow! I read that title wrong. 🤔

  • @AzeemDesigners
    @AzeemDesigners 3 місяці тому

    Message to Small Creators: Be Positive. Success is Near. ❤

  • @chibacha21_CarBoi
    @chibacha21_CarBoi 5 місяців тому

    A Donut video? Sheesh! 🤩

  • @adventurefilmacademy
    @adventurefilmacademy Місяць тому

    The irony of me only clicking on this because of the negative

  • @Aman123234345aman
    @Aman123234345aman 2 місяці тому

    60+46+39 = 145%
    im not good at math .. Can somebody explain this?

  • @mactravelandfinance
    @mactravelandfinance 2 місяці тому

    Have a great day!

  • @AzizoAzizo-m5o
    @AzizoAzizo-m5o 2 місяці тому

    Ok when we use text on thumb we use a trigger to click that strikes audience's value which they seek for in the video.. if he seek for an info then use do or dont do this ... Or you will be.. or this is how it works or how you can be) do /make ... Or this is how you can do ....
    But what if the audience seek entertainment ... Sure u will just choose a great scene or cut and describe it like ... He want to kill me .... That man tried to .... No one beat him .... I found a treasure ...you just trigger audience wants with a curious way

  • @sheenamakinshane
    @sheenamakinshane 2 місяці тому

    New subscriber 😊

  • @ReadingGoddess
    @ReadingGoddess 3 місяці тому

    Oof Jay, I haven't copied anyone yet I'm still making mistakes because I'm not sure how to expand my channel through my title because it's the title of the book that on reading.