How Marketers Create Billion Dollar Trends
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- Опубліковано 6 вер 2024
- Patrick Bet-David sits down with Contagious author and New York Times Best Seller Jonah Berger to discuss viral marketing.
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About the guest: Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Order The Catalyst: amzn.to/36216Fb
Order Contagious: amzn.to/2HyQa7X
Order Invisible Influence: amzn.to/330e18u
About Patrick Bet-David: CEO, author and Founder of Valuetainment Media. Patrick has interviewed athletes, notorious individuals, politicians, authors and entrepreneurs from all walks of life.
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PBD Instagram: / patrickbetdavid
PBD Twitter: / patrickbetdavid
PBD Linkedin: / patrick-bet-david-3731553
Music selection used through agreement with Epidemic Sound bit.ly/2B8DxK1
To reach the Valuetainment team you can email: info@valuetainment.com
I love how the content in this channel is so rich, entertaining and consistent. Thank you Patrick!
Patrick is cia
My
Marketing is a critical skill to do anything in life successfully. Let's learn the science behind it and use it to get attention to add value. Thanks pat for this amazing Interview!!
It is the most important skill and we learn nothing about it in schools, that is why a lot of people lose in real life...
@@danielrotnemer2564 That is so true! They should teach this kind of stuff at school.
@@danielrotnemer2564 That is so true!
The best interviews are always the ones that aren't viral
Many thanks Mr. Bet-David for being a fabulous interviewer. Your questions are always intelligent and you let the person talk; you never interrupt.
It was a great pleasure to listen Jonah Berger with you. It was 45 minutes well spent.
I have watched about ten of your interviews so far, and each one has been excellent, no matter the topic. Thanks for your wide range of interests also. Be well!!
What we need is so small and everything else is marketing!
Class 👍
@@mukeshv9466 🥂
Another packed full of value interview.
Alongside the notes from his initial book, today was another 7 pages to add on top of that.
These interviews may not be the most popular for a big number of views, likes, and shares. But these interviews have extremely high value within them.
Thank you very much for another gem, Patrick. Too many more to come.
King Patrick Bet-David always brings the value.
This guy knows what he's talking about.
This is the same philosophy as Parenting with Love and Logic. Dealing with a child and husband with O.D.D., I an quite familiar with this approach. Interesting to bring this to the product arena. Thank you Patrick.
You continue to bring us a diverse set of topics and engaging speakers. Thank you PBD.
5 Common obstacles:
REDUCE
R-React
E-Endowment
D-Distance
U-Uncertanity
CE-Corroborating Evidence
If you understand with awareness" every action has a reaction " automatically you will understand how everything its connected and how the domino effect take place.
That reminds of Newton's third law: For every action, there is an equal and opposite reaction.
@@Jacob-yj7py 100 % agree with you ... if you pay attention to some laws from physics are connected with human behavior and results in life.... i learned from some scientist and i was like its true.
Thank you so much for all the content you create. I feel as if I'm coming back to life watching your content. Before I was lost after 10 years in college and drifting. When I think back to my childhood passions, school drained me of it. Made me conform to a process that was time consuming and I lost opportunities. Good news! I'm waking from my slumber, healing myself, and opening my heart to receive abundance. Your guests have increased my faith 10000x’s over. I’m so thankful for sharing your brain and spiritual essence with us. 🙏🏻
God bless you!
Attention is the variable... If you can get people to notice anything that's your breakthrough...Billions come from sales...Sales occur when people are convinced to buy...You can only convince someone if you get their attention...
Marketing is a process of converting potential customers into buyers... Involves Advertising, Sales, Influencing & Psychology.. To be a marketer you must have each in good proportions
4:50 how contagious
why share? 6:20
9:00 applicability?
10:50 most important?
15:00 influencers
20:30 how to start
23:50 catalyst
push back 25:30
barriers to change? 26:10
(1) reactance
~attachment to I
(2) endowment
~attachment to what I is doing
(3) distance
~shrinking ask
(4) uncertainty
~for new, switching cost, fear of unknown
(5) corrobling evidence
~multiple sources
egs.
covid 31:40
2016 election 36:35
41:45 matching other people’s style
Jonahs books are great. I have all three on Audible. Def recommended.
I randomly click the video and watch 47 minutes 😮 that good this interview is
I am 15 and want to be the greatest entrepreneur to ever live and the world's youngest self-made billionaire at 19. I know I have to work my but off and I am. I am trying to get as much knowledge as I can on entrepreneurship and leadership right now. AND I cannot thank you enough pat... Your channel truly provides the most valuable content. I just wanted to thank you for putting out this much valuable content for free on youtube. You have really helped me a lot.
Thank You
W.A.Y.T.O.G.O buddy #shackalakaboom. Your life will happen in an amazing time in all of history ✨ as all time on history is interesting in evolution. 🤪🙃 best of luck to you & #StayLegendary my UA-cam friend 💯 💖🌈💪💣💥🤸♀️🤸♀️🤸♀️🤸♀️🤸♀️
@@sunnystiver2897 Thanks man. It really is an interesting time in history and evolution. Good luck in whatever you are striving to achieve my youtube friend . 🔥🤜
@Chris Chris Well I am laughing at your perception mate 😂😂. How do you watch videos like these and are still so dumb. Normally I would not give a flying fk about these comments telling me why I wont make it. ANYWAYS, I tell self-made because nobody wont or will or can stuff all the knowledge I need to succed in my brain in a few seconds or minutes or in any time. I have to dedicate 100's or even 1000's to reading books and trying to consume the knowledge by myself avoiding the temptation of watching every movie, playing video games, or doing any other time wasting instant gratification shit. Others are only provding me the opportunity to work hard, The effort part of the equation can only be given by me.
And nobody is going to hand me a billion dollar company or take the risks for me to build a billion $ company.
and about the 4 years part... You need to research a bit on the "COMPOUND EFFECT" and what "NET WORTH" actually means.
I believe in myself because I am putting all of the effort I can into this shit and thus don't need someone's approval.
You need to change your mindset bruh. Be comfortable with dreaming huge though work your ass of for it. Hope you succeeded in whatever you are doing 🤜
Have a nice day mate 😀. LOL
@@rajdipshah532 I got a channel. . 🤷♀️ #biohackingfool 🤪 I just posted a screenshot of your post tagging my mom. 🤪 your parents got there hands full & kudos to them #shackalakaboom. 💪💣 see you on next video 📹 ☺ #StayLegendary my UA-cam friend 💯 ❤
One word my friend, always take ACTION!
"When you want to succeed as bad as you want to breathe, then you'll be successful" -Eric Thomas
The message I took away (Which I kind of knew instinctively) is in order for a good message to spread, it has to preserve the receiver's autonomy, it mustn't impinge on their perceived right to associate, transact and remain self sovereign. So the message, any message of importance must be indistinguishable from one they might have forged themselves left to their own thoughts.
So like a cognitive bias?
The Subliminal Argument You May Have Missed 👇
2:32 Both Parties are happy and pleased to be dealing with each other
2:40 As you can see the book being displayed the most behind Mr Berger is his latest book The Catalyst. This implies that that’s the topic he would like to talk about. However, as the title of the video suggests, Pat already has an agenda that wants to dissect Mr Berger first book Contagious.
3:11 Pat is slowing getting to the topic of Contagious by saying ‘’your first book came out…’’
3:46 Mr Berger implies here that the book is already well known and that he has already talked tons and tons about the book and subtly saying that he’s not there to discuss Contagious.
4:11 Pat realises Berger does not want to talk about Contagious and he says many things have changed in marketing meaning that Contagious is still relevant for today’s marketing and that he wants to get a new and fresh analysis on contagious.
4:17 Berger realises that as he smiles slightly but he goes with it.
4:21 Pat acts as he’s very interested and puzzled about Contagious (you can see this by his face expression between his eyes) and he tries to get Berger to talk about Contagious by asking the question 4:33
4:57 Berger here politely answering Pat’s question and subtly saying that he wants to talk about his latest book The Catalyst.
6:22 Pat is still pushing his agenda and Berger smiles again as if hes saying “really dude, really’’
7:12 Pat is asking Berger to unpack some of the social triggers in Contagious and Berger again responds with a ‘’Ummm yeah maybe one or two only...a quick overview’’, trying to tell Pat that HE DOES NOT WANT to talk too much about Contagious and want to move on to his latest book.
8:40 Pat is still pushing the agenda of Analysis Contagious and asking a follow through question instead of moving on to The Catalyst. Mr Berger realises this and actually shows a sad/serious face upon the question.
10:58 Pat still pushing the Contagious agenda and hiding behind his ‘’curiosity’’ to justify the follow through questions
THE FIGHT REALLY BEGINS HERE
11:13 Pat says Berger has a great product but he sucks at the rest
11:29 Berger quickly punches back saying even though Pat has a great product (valuetainment), he’s not the only one with a great product.
11:42 Here Berger is arguing with Pat saying that even though Pat is asking great questions that no one has asked him before, nobody really needs more analysis of Contagious.
12:47 Berger again tries to move the conversation to The Catalyst
12:54 Berger says that Pat is a sales man and that he’s trying to change Berger mind to discuss Contagious as opposed to The Catalyst.
13:12 Pat is trying to brag about his youtube views and marketing skills by telling the story of “The life of an entrepreneur” title, and trying to go even deeper into the topic of Contagious.
13:32 Here Pat is telling Berger that Valuetainment is serious and that Berger should kneel to Pat’s agenda of talking about Contagious as he’s got many more followers since he only had 1000 subs.
13:34 Berger realises this and touches his nose (a automatic behaviour when you feel a threat)
14:23 Pat is saying he’s a big man when he says (all of his companies websites were down) further suggesting he knows what he’s doing and that Berger should definitely follow his lead.
14:29 Pat is saying he not only gets views but also engagement with his audience and that Berger should trust him.
17:20 Long story short Berger says that Pat’s views aren’t everything. And that although people are watching Pat’s videos they aren’t really changing their behaviour. Berger is saying that Pat is entertaining to watch but that's it.
17:40 Berger punches back saying that Pat focuses too much on his views but that he’s not really moving the needle.
18:00 Berger really throws a dig at Pat actually saying that Pat is NOT listening to him and his wishes to talk about The Catalyst and keep asking follow though questions about contagious. Pat is really not listening.
18:14 Berger says It’s great that pat cares about his views but that he should also pay attention to what people are saying offline about him.
18:30 Pat gets insulted by Berger answers when he says that people listen, really listen when they’re having a face to face conversation. Pat feels insulted as Berger implies Pat isn’t listening. And Pat clearly feels differently as his face expression shows on 18:31
19:36 Pat keeps trying to brag about his audience engagement and pushing his Contagious agenda
20:00 Pat is saying here that He knows he’s not the best at interviewing or making videos, but that he’s got four or five people in the room to get the best out of his guests.
20:40 Berger subtly says he does not want to spend any more than 5 minutes on Contagious related topics
20:50 Berger says here that he knows Pat has a script and an agenda to follow and that if Pat deviates from the agenda Pat won’t be able to do a great job at interviewing.
21:54 Berger is saying that Pat has picked the wrong story to talk about and that if he keeps going with his agenda the coming answers will not be memorable.
22:39 Berger says here that Pat doesn’t have to reinvent an interview about Contagious, because everything of substance about contagious is already out there for people.
23:05 Berger is saying here that Pat should’ve only spend about 10 minutes on topics about Contagious to push out the viewers to other videos that have already talked about Contagious. And that he should’ve not tried to be creative about his.
23:22 Berger is saying here that there's nothing new really to be learnt so far from this conversation.
23:31 Berger is literally saying he’s not there to entertain people he's there to sell his latest book!
23:51 Pat finally gives in and asks question about the Catalyst
23:53 And breaks the ice by acknowledge that Berger has changed his mind and asks Berger to share how he went about doing it so
25:34 Pat makes clear that he felt pushed by Berger and at 25:35 he shows his discontent with it
25:55 Berger compares Pat with a three year old and says that Pat is pushing back rather than going along with him. Here he's really trying to say that he's the alpha in this conversation.
26:14 Here Berger is telling Pat to ask himself “Why hasn’t my guest changed his mind yet?’’
26:52 Pat gives in to Berger again and shows respect towards Berger by smiling.
.....if you want the rest of the subliminal argument let me know
I dont know.. some are right! Some a bit off.. how do you generate these?
But please do more.. I like this hidden Psychology
Main points:
It's not random to catch on:
6 social currently (how it makes us look), triggers(what reminds of what), emotion(when we care we share) Publlic easy to say easy to imitate, practical value(useful information) , stories(cary along).
As a father of 3, working an average 9 hours a day at my job, another 4 hours that I dont get paid for (yet) until around 1am (as I'm typing this it's 12:53am) I really appreciate the real valuable content the you share. I never would've heard about him and been able to get his books.
You saved me HOURS of hunting around on this topic!
Thank you Patrick!
Thank you for this Patrick, I'm a marketing major that's graduating university in a couple of weeks and this was really helpful in reminding me some things and also teaching me some new things.
Congrats and good luck 🤓🥂
Loved to see the author in person. In 2017 I read hooked and Contagious which helped me build better sites and also look very smart when presenting my ideas.
Excellent video Pat !! This is the video you play every week for your marketing, advertising and sales team to take notes on, learn, grow, master and align activity with...
VT, this interview was amazing. We haven't had a great interview like this one in months. Thanks a lot for brining Jonah on.
Pat one of the best interview on Valuetainment 👌🏻
Thank you for the hardwork in putting this together 👍🏻🙏
13:55 love the sarcasm Par! Haha
Just ordered his book...I already had Contagious, which really helped us bring tremendous results as digital marketing company for us and for our clients.... Thank you Patrick for the great interview.
I've explained word of mouth/viral marketing as more effective because it's an implied or even overt endorsement. The best way is to start with the product development, operations and customer service aspects of your business. The better those components are, the more you will get W.O.M. organically and less marketing spend needed. If your product/service and customer support is meh, the more you should expect to spend in energy resources and budget on marketing - viral and otherwise. Shore up your product/service quality and customer support before you blow all of your marketing or sales budget. Btw, viral marketing is THE most cost effective if done perfectly vs SEO/SEM, PPC and the like. I LOVE that he points out viral still happens at the dinner table & water cooler, in addition to and beyond online only.
This was an insightful interview. Heard about the book Contagious from Nipsey Hustle (R.I.P). Definitely looking forward to purchasing The Catalyst. A book that ties into this subject is Influence by Robert Cialdini.
I am an undergraduate student busy with a BBA in Marketing Management. This interview came at such a crucial time. Thank you
The way he mentioned that human psychology has not changed though technology has changed is really so true. So inspiring to hear that now's the time for small businesses to make an impact. Great content
The best invention is the invention of a need, and that's what marketing is all about, make you desire what you don't need!
Jonah's tone of speech and his intellect are his greatest selling point. Great speaker!!!
I’m surprised why there aren’t more views on this one.
I love this book and this guy!
Most important rule of marketing not explained much by marketers: You can only do marketing effectively in a civil and fair economy... do not try marketing in a oppressive or totalitarian economy.
These 47 minutes are worth to watch, I find really good some of his tips for team sports coaching.
I love this video. I'm going to read all the books recommended in this video.
Same. Those were nuggets of gold he dropped.
Friday afternoon and 47 minutes of PBD, gotta love it 😎
Trump won because we knew he was different and we had nothing to loose because Hilary was the other option 🤷🏻♂️
Yup... that's the main reason. I told my friends that if we vote Hillary, we know we're getting a bad deal, but with Trump at least we have a chance.
I really resonated with the idea of removing barriers and how we can actually use suggestion to drive people to decision making
I love the point about your story needs to have message that resonates (boy who cried wolf - don't lie).
I feel like I tell a good story about my start, but I don't focus enough on the takeaway. The message. This really inspires me to work on telling a better story that sticks.
Thanks Pat!
Hi Mark! How are you doing today? My name is Robert Polanco I see you follow my mentor Patrick Bet-David you’re obviously business minded. Our (Pats) company is currently expanding nationally! Do you you keep your business options open when it comes to making more income?
@@robertpolanco7829 hope all is well! Between my top rated podcast and UA-cam hitting 100,000 views, I think things are heading in the right direction!🙂
NIPSEY HUSSLE IS THE REASON I KNOW WHO HE IS #TMC 🏁🏁🏁
one of the best interviews you've done PBD
Can't wait to read Contagious and the Catalyst.
Stefan Cadar contagious is a fantastic book
The best phone u know it
The best car u know it
Basically if u dont know its not a billion dollar company
Thank you, Patrick and Jonah.
This might be the best interview you’ve done
Step # 1 don't say the truth utube will delite your vid.
# 2 don't criticize Gov
# 3 make U.S look # 1
# 4 don't expose corruption
# 5 make rich look smart
You get the pic now
History we learn is totally fake. Almost every time big power comes in place destroys the previous one
Amazon is the biggest book burner since the library of Alexandria Egypt Ebooks will be selected, pic in chips will disappear sad times
Good story. Good product. Good team. Win win win.
My god this interview is absolute fire! Thank you Jonah and Pat!
Watched this 3 times today and ordered his 3 books. Thank you so much Pat! Great video 😃
Johana is a great teacher. I took a course for him under contagious marketing I also got his book too
Patrick really asking good questions
Interesting conversation. I was wondering about the recently increasing trend of "music reaction videos" - so you can find out a lot about new songs or new trends in music just by randomly watching those catchy reaction videos. Would it be in the interest of music industry labels to pay random people to sign up as patreons of reaction video channels, and recommend songs to react to and thus popularize and covertly market new bands or new songs from the label? Is this strategy being used or all the music reaction videos we're seeing are completely natural and organic and random and just gone "viral" by chance, no money was involved from any investors who saw some potential in the relatively new band?
What's your thoughts and insights into this?
P.S.: does anyone know a website or youtube channel or something that lists maybe the top 10 or top 100 songs or bands that have received the most ever reactions on youtube? Is there a list like that somewhere?
(I could definitely list at least a dozen songs or a couple of bands that the youtube algorithm was putting in front of me over and over again... some songs having over hundreds of first time reaction videos...)
This is a good idea. I wonder if record labels pay these react Guys. I think they do. Music biz guys are always in tune with the newest forms of marketing
@@OyesigyeDavin I think the record labels pay people to become "patreons" of music reaction channels and thus recommend the same band or song over and over again... but this might be a very good strategy this year especially as bands are not able to go on tour and perform various gigs and festivals - so you can still see new fans reactions via youtube!
Here's the Top 3 Music Reaction Videos - at least the way it looks from my side of the algorithm - but definitely looking at the number of views / reactions objectively - these are the most reacted to videos right now:
1. DISTURBED - The Sound of Silence
2. NIGHTWISH with FLOOR JANSEN - Ghost Love Score
3. JINJER - Pisces
P.S.: I must say all three songs above have incredible musical & vocal mastery and range, truly incredible & professional musicians & singers... so these three songs above can easily market themselves from person to person... spreading like a virus or wildfire... people and vocal coaches genuinely love them and are becoming instant fans upon first hearing those songs above!
Another great video, this one was almost made just for me. I am starting a new social media brand in a very Niche community. I can't wait to get Mr. Patrick's book for more info. Keep on killin' it!
OMG. I so wanted to listen to this straight through, but the guy's valley-girl up-talk was so annoying. Someone needs to offer him some loving advice. Or perhaps he could listen to it himself.
Great Interview, really enjoyed the content on your channel Patrick. As a follow up, I’d love to see Dr Cialdini, author of Influence: the Psychology of Persuasion, as a future guests on your podcast. Highly recommend this book as his principles of persuasion (or weapons of influence as author notes) apply both to our professional and personal life’s!
This is my birthday gift, thanks Pat!
27:19 "and so how do they mitigate them?" 🤣🤣
Thank you for this interview, I’ll need to read his book.
Thanks Patrick. I think this is the kind of video I was waiting for.Good interview. You got the answers on our behalf. Valuable advise given for free.
I love this interview ❤️
the idea that trump ran on fear and anxiety is outright ignorant and laughable
other than this gaping blindspot, this is pretty useful
It's obvious political bias
What did he run on - love & serenity?
what he said is true, LETS BUILD A WALL BECASUE THEY ARE COMING FOR US!!
Ron Webb are you a moron. Trump is actually controlled opposition . Lol.
This book is good. Thanks Pat
Love this video Patrick 👍
Wow, and this is free to watch! TY Pat!
Great program with wide applicability to life in general, from my perspective, not just businesses. I'm always interested in creative, successful people in any field of endeavor and in honing my own communication skills. Just downloaded a sample of Contagious on my Kindle to further check it out. Thanks, guys!
Great piece right here. Definitely interesting how things operate in today’s world .
Nipsey Hussle told me about this Contagion book.
He was a trash heap thug who brought the hood to an upper class neighborhood f* him
Really! Tipsy Hustle told me.
@@briankelley1093 Lol... brother Kelley, Real talk, Sir. No lie.
@@susiebear3316 Not my argument, Ma'am. I'm only acknowledging an understanding and conversation.
Susie Bear33
Our military vets kill children. We don’t call them thugs. We get them mental treatment.
Nice to see Jonah! Contagious was indeed an awesome book. Invisible Influence still on the shelf, but will get its turn soon. Need to order The Cataclyst then it seems :) Too bad the interview was so short though :)
I'm hoping for a new system for humanity where manipulation disappears!! GREED is evil! Facts, honesty and quality should be good enough!
First video I ever seen with no dislikes
A great interview and interviewer. Phenomenal questions asked.
Enjoyed this one! 🙏🙌🔥
Glad you asked him to break down the steps in 20 seconds
His observation of Trumps MO is skewed. He should follow his own advice of opening his mind.
I, and most people, as indicated by the enormous crowds Trump is drawing, hear “hope and inspiration” in Trumps message. Where we “live” in our minds is what we hear.
I will pick up his book, however, as his philosophies on marketing/people are interesting and make sense.
#shackalakaboom 💪💣💥 #nailedit 🎯 #StayLegendary my UA-cam friend 💯 ♥
Hope and inspiration, thru fear. Yes, because he is great at painting a horrible picture of the alternative. Both parties are doing this. However, they both speak to alternative hope. Biden is for Black's and minorities and people who have been hurt during the pandemic. He stands for Obama care. Trump makes China the enemy, BLM riots the enemy, democratic socialist the enemy. Fear is the main motivation.
Myviews Dear “my views” (no name? Are you real?) We are so far divided it would be very difficult to unpack on this platform. I’m curious though. Which news sources do you listen to?
Agreed..... He's a chimp.....soft spoken chimp
Ive read this book years ago, really recommend it
His uptalk really grinds my teeth .. I prefer reading the book
Great video!!
Amazing video, priceless info. Good job guys!
Beautiful interview.
Awesome info packed, this helped me peice somethings together.
This vid is so informative & helpful!!!
Amazing talk! Even if it's hard to talk when everyone understands the talking techniques =) but as usual Pat was thrilling. Thank you for sharing ☀️
I'm so hyped for this!
Found so many golden nuggets in this one 🤙
It's saddening to see that THIS CHANNEL isn't growing even if your revenue and profits are growing as a company or even if your smaller channels are growing
Investing in bitcoin now should be at the top of every wise individuals list.
You are right the market is profiting if you are really a good broker or account manager 😄😄
Bitcoin is the future it's really a big chance to make money
@@sallymartinez1521 Do you trade alone? Actually I have lost so much trying to trade on my own,looking for a professional to start my trade with
Some people stay out of investing or getting to try something new due to ignorance
Wow so huge
why i watch your videos. Your not stupid. Keep it up.
Watching for the second time. Need to learn more.
Trying to think what new idea I learned watching this video. I think it was just a good review of what we already know. Wait.. I did get excited when how these strategies work with politics was mentioned. Would love to hear more on that!
What’s the link for that 90 sec video
I’ve not seen it yet
9:04 Pat means Bakugon.
his book "contagious" is genius!
Most of this applies more so to consumer marketing than business-to-business.
You sold me on your book: Contagious. Good job!
You’ve sold it to me! I’ve now bought both books 🤓