FLORENCE Presents: Standing Guard

When the greatest watermen on earth need rescuing, who do you call?
Since 1996, the North Shore Lifeguard Association has trained exceptional individuals to stand watch over the Seven-Mile-Miracle. Through their bravery & dedication, these guards help fulfill the need for ocean safety and lifesaving education across the North Shore community.
FLORENCE is proud to be the official outfitter of the North Shore Lifeguard Association.
Are you a first responder? Verify your ID & secure your discount here: www.florencema...