CREMA 101: Does Crema Matter?

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  • Опубліковано 25 вер 2022
  • Let me know if you would like a more in-depth video on crema below!
    Thanks for watching and don't forget to subscribe!
    Resources: (all of these give me a small kickback with no additional cost to you!)
    Coffee: Production, Quality and Chemistry
    amzn.to/3Cb4Xzh
    The Craft and Science of Coffee
    amzn.to/3RdG3U3
    Espresso Coffee: The Science of Quality
    amzn.to/3LKHOqP
    Neglected Food Bubbles: The Espresso Coffee Foam
    www.ncbi.nlm.nih.gov/pmc/arti...
    Watch James Hoffmann's video on crema!
    • Crema Explained
    ---
    🎵 Track Info:
    Title: Space Coast by Topher Mohr and Alex Elena
    ---
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КОМЕНТАРІ • 166

  • @AngeloJGiannone
    @AngeloJGiannone Рік тому +67

    Dude. I just got like… a FANCY cafe job here in NYC after doing “catering coffee” for a few years. Your videos are so well made and incredibly helpful. Thank for your these.

    • @Silatas86
      @Silatas86 Рік тому

      Congratulations!!

    • @mr.ricochet8603
      @mr.ricochet8603 Рік тому

      Quant' si bellill', brav'a papà, riccell' a tutt' quant' brav', si cuntent' mo?

  • @Leapoffaith4
    @Leapoffaith4 Рік тому +38

    I love how your new lab looks like the exact opposite of James Hoffmann’s brew lab.

  • @diegoruanovacaoromero9299
    @diegoruanovacaoromero9299 Рік тому +3

    Man, im from mexico, i work as a barista and there is not many information about cofee here unless you pay a lot of money, your videos have been very helpfull for me

  • @brentwalker8596
    @brentwalker8596 5 місяців тому +1

    That "Can I order a double espresso?" was far too friendly and upbeat for the average coffee drinker getting their fix before work, but the espresso rejection and indignation were spot on. I remember my barista job back in the early 90's in the San Francisco financial district. There was a line out the door at 7:00am and few of those well-heeled clients were chatty or happy. Lol. Great video, by the way.

  • @skimkidwc
    @skimkidwc Рік тому +3

    The Zoolander reference absolutely SENT me lol! Another great video lance!

  • @coffeewithalexander
    @coffeewithalexander Рік тому +2

    That was extremely well explained, demonstrated, and presented. You backed up your thesis with history, logic, and reason. And, it was entertaining. Well done.
    i hadn't even heard of your channel before watching this video, and you just earned yourself another subscriber.

  • @jmfritsch1
    @jmfritsch1 Рік тому +1

    And once again you have me chuckling less than a minute in - love it!

  • @highwirecoffeetraining8205
    @highwirecoffeetraining8205 Рік тому

    "Try Everything essentially is what I"m getting at"... yes, love it!! I appreciate you, and the work you do. Thanks for another great, and informative video.

  • @manolomatos9790
    @manolomatos9790 Рік тому +1

    Thank you for making these videos Lance. Incredible work. Keep em coming!

  • @weetbixiron
    @weetbixiron Рік тому +24

    Wow the production quality of your videos has really shot through the roof, content is as always still amazing 👌

  • @JustinMyersPhoto
    @JustinMyersPhoto Рік тому +29

    I’d love to see more about the history of espresso style brewing in the early 1800’s you referenced. I had never heard that before

  • @brainwrite
    @brainwrite Рік тому +4

    Dang Lance, just as this video inspires 'experimentation' and 'playfulness' with espresso coffee, your channel and video style has too! Love the new studio and style. Keep having fun man! We will too!

  • @willhomerrr
    @willhomerrr Рік тому +13

    10/10 intro omg

  • @rusticitas
    @rusticitas Рік тому +1

    That montage. *chef*kiss*

  • @celticdr
    @celticdr Рік тому +3

    Great to see you demystifying aspects of what makes great espresso!
    I've had amazing lighter roast shots with little to no crema, and poor tasting darker roast shots with heaps of crema, there's so much we don't really understand about what difference crema makes to a shot.
    Also when you talked about 9-bars being the modern definition of espresso pressure - I've been using a modded Gaggia Classic Pro for a couple months now at 6.5 bars and the shots I'm getting out of that are awesome... half tempted to go down to 5 bars to see what that's like.
    Thanks Lance!

  • @jw1229
    @jw1229 Рік тому +1

    Dude, this new video is awesome! So much great information. Production and audio quality are also massively improved. Keep up the great content!

  • @AaronKChiu
    @AaronKChiu Рік тому

    Thanks for talking about this. Very informative! Totally enjoyed the initial part of the video - the editing and the science experiment. Was a bit too dry at the last part but definitely made strong points there. Love it!

  • @ncerator
    @ncerator Рік тому +1

    Great video Lance and loved the humor throughout! Keep bringing us great coffee content!

  • @alanroderick7153
    @alanroderick7153 Рік тому +2

    Super video and production values. Loved how you worked the eyebrows into this one 🙂. The Hoff recently suggest trying some shots with the crema removed - a very different experience. I am sure there will lots to learn about crema in years to come. Thanks for the video.

  • @Nezann
    @Nezann Рік тому

    this skyrocket quality image, info, edition and speech. great content!

  • @tzhaki2354
    @tzhaki2354 Рік тому

    i love seeing the videography slowly getting better and better

  • @kevinlara4910
    @kevinlara4910 Рік тому +1

    I love learning and laughing at the same time 😂 great content Lance! I have started watching/listening to your videos while I work or do anything around the house 😂

  • @dwirandypradhika6752
    @dwirandypradhika6752 Рік тому +1

    I flinched when you spilled the espresso

  • @mapfield13
    @mapfield13 Рік тому +1

    whoooooa a "does it matter" series covering crema and other coffee "myths" would be incredible.

  • @ThisIsBarrett
    @ThisIsBarrett Рік тому

    i love your voice in this crazy coffee world. thanks for helping us noobs expand our passions. haters mean youre doingg something right, they cannot be expelled.

  • @avr198
    @avr198 Рік тому

    my favorite part 5:49; but in all seriousness, really appreciate the production that went into this vid!

  • @mambo_nz
    @mambo_nz Рік тому

    The jump cut when you drank the 'Concept Coffee' is worthy of a thousand likes!

  • @dmdrosselmeyer
    @dmdrosselmeyer Рік тому

    Super great video! I love the new production quality; moving on up in the world my bro🤙💯

  • @TheAlexRosas
    @TheAlexRosas Рік тому

    That intro could be the title sequence for a CW show. Top notch as always 👌🏼

  • @superspeedo12
    @superspeedo12 Рік тому

    great info and delivery. top job

  • @tristantjones
    @tristantjones Рік тому +4

    Lance - best coffee content out there. I'm really loving the new product quality too with a couple of genuine laugh out loud cuts. Keep up the good work, mate.

  • @MastaLBC
    @MastaLBC Рік тому +2

    Hi Lance, great Vid. I like my Crema from an other standpoint. When tasting very present Acids I like to take a sip of the Crema for a firstv try. It works mostly well for the blueberry notes. But it has to be a lightly roasted Coffee to give best rersults. So there is not a lot of Crtema to start with. As I prefere to stir my Espreso there is always a little on the spoon to tsate. I say have fun with your Coffee and enjoy it how you like it.

  • @finnheinemann3682
    @finnheinemann3682 Рік тому

    I enjoyed your old videos, I Loved this 🥰. This video is awesome

  • @frekko.coffee
    @frekko.coffee Рік тому

    Great video Lance! ☕

  • @alexblank91
    @alexblank91 Рік тому +2

    "Crema for ants" is exactly how much crema I like to see in my double shot!

  • @RB_0.77
    @RB_0.77 Рік тому

    Great stuff Lance. As usual.

  • @davethong
    @davethong Рік тому

    Great video! I like your nerdy coffee stuff. It’s surprisingly enjoyable.

  • @ravenouspali
    @ravenouspali Рік тому

    thank you, excellent info

  • @waylonwillie5736
    @waylonwillie5736 Рік тому

    Great video! We come for the content, but the thumbnail, the opening, and the intermittent silliness were really funny.

  • @MrArdytube
    @MrArdytube Рік тому

    Wow. Fantastic video. I love how non dogmatic you are.
    As a side note… I remember some tube where James Hoffman actually scraped off the creama as an unpleasant flavor.
    I love all of your videos and would welcome anything that you discover and find interesting

    • @LanceHedrick
      @LanceHedrick  Рік тому

      Thank you! I have some fun ones coming up. And yes! Scrape the crema. it tastes awful on its own. It can add to body, but it is not some magical foam haha!

  • @avertentropy
    @avertentropy Рік тому

    thumbs up for the magic of editing for your sip 👌

  • @johncoleman1930
    @johncoleman1930 Рік тому

    When you teased this video I got so hype, I'm still v hype

  • @tomasmampuys
    @tomasmampuys Рік тому

    Intro made my day ! 😊

  • @cheekster777
    @cheekster777 Рік тому

    Thank you Lance. 🙏🏻

  • @Avatar711Wizard
    @Avatar711Wizard Рік тому

    Brilliant Lance. Thank you very much.

  • @billbovett6941
    @billbovett6941 Рік тому

    Never expected to get a deep dive about crema from Kenny Powers but here we are!

  • @wren0287
    @wren0287 Рік тому +1

    Thanks for this video, Lance. I love the experience of crema - it starts my day off right. Do you see differences in crema depending on the espresso machine used - lever machine vs. semi-automatic vs. flow control, etc.? I would like to see a more in-depth video on crema. Thanks for all your work!

  • @brunocyclist
    @brunocyclist Рік тому

    When I watched this video a first time, the dissatisfied customer opening scene sparked something in my brain but I couldn't put my finger on it.
    Revisiting it a week or so later, your 'crema for ants' delivery finally had me making the connection. :D
    That was some decent acting there! :)

    • @LanceHedrick
      @LanceHedrick  Рік тому +1

      hahaha! Thank you! Glad you enjoyed it enough to watch twice! Thanks for the support

  • @richterstitcher7936
    @richterstitcher7936 Рік тому +1

    Thanks for the video Lance always good! I’ve been brewing some great tasting stuff lately :-) always trying new things!

  • @keurosen
    @keurosen Рік тому +1

    The cut at 5:50 😂 Thank you for that. I might bee too tired, but I'm laughing so hard going through your content. 😂🎉

    • @LanceHedrick
      @LanceHedrick  Рік тому

      Ha! That's awesome. I appreciate it! Glad you're enjoying lol

  • @Boyetto-san
    @Boyetto-san Рік тому

    The associations we typically make about crema and quality probably has a lot to do with the marketing and promotion during that time when espresso really started to take off. Crema was a distinct feature of pressurized espresso brewing, and so it was natural for people to assume that the more of it you have, the more you're taking advantage of what makes espresso special and different from other brewing styles. After all, espresso required these big complex machines that weren't like anything else used to brew coffee. They had to latch on to something readily apparent in the coffee that comes out of those machines, to sell cafes on this new expensive coffee machine. So like James's wonderful video about espresso promotional posters said, it was a stroke of marketing genius to call this foam we were getting on espresso as 'crema', like was the special cream that rises to the top. It was such a powerful image that we're only now starting to be critical about it.

  • @AlejandroPDX
    @AlejandroPDX Рік тому +2

    Reminds me of an old video of Daddy Hoff who (in a guilty sounding voice) said to try skimming off the crema for a less bitter espresso/americano. Won’t lie, I do this here and there and I enjoy both ways. Totally agree, it’s anecdotal and not true sign of a good shot

  • @thetravelpodcast
    @thetravelpodcast Рік тому

    Awesome content, would be great to have a part 2 if any new information pops up

  • @Andrew-wp1bz
    @Andrew-wp1bz Рік тому +4

    I typically enjoy a dense silky crema on my espresso, but I’ve never even remotely associated it with quality. To me it’s just another aspect of espresso that can vary from style to style.

    • @bradyvilhauer4445
      @bradyvilhauer4445 Рік тому

      It is beautiful no doubt. The color is truly so rich and beautiful, even on lighter roasts of coffee!! But I’m glad you have an open mind too that it’s not like the crema means the drink is great or horrible.

  • @gregfitch8937
    @gregfitch8937 Рік тому

    Thank you.

  • @alexmoody988
    @alexmoody988 Рік тому

    Great video!

  • @johndavidson402
    @johndavidson402 Рік тому

    GET VIDEO! Keeping the great working up. Great history lesson also and like the history lesson in the videos.

  • @Ma_Ba
    @Ma_Ba Рік тому

    At lower bars, there is a low cost widely distributed steamer and basket styled espresso machine for around $50 by MUSA company. I got one at a Target or Bed Bath and Beyond. I used it a handful of times and thought I would want it for the milk steam wand. I wound up liking the coffee better than its milk steaming capabilities. Of course it is a shoddy "portafilter," but results on par with a mokapot. Think that Lance Hedrick could push it to its outer limits of results though for some of the modern shots discussed lately.

  • @FartPanther
    @FartPanther Рік тому +1

    I pulled a super long shot with over fine coffee and got pure clear yellow oil floating on the surface of the tiny dark liquid that came through

  • @yeneyevramirez
    @yeneyevramirez Рік тому

    The intro was killer! 😂

  • @zetaxman
    @zetaxman Рік тому

    Thanks for brining interesting coffee content

  • @nicolasjcapra
    @nicolasjcapra Рік тому

    That intro! You got me with the quick cut of “oh hey!” and “ants!” 😂

  • @adambroussard8192
    @adambroussard8192 Рік тому

    I’m only 43 seconds in and this is incredible

  • @enzochiaramonte463
    @enzochiaramonte463 Рік тому

    Awesome video , for me I need the crema. When I pull a shot and there is no crema it definitely tastes different. Maybe even a bit more bitter. 🤷‍♂️

  • @linshu-hong855
    @linshu-hong855 Рік тому

    Great content once again. There was an abstract in American Chemistry Society last year on the identification of compounds responsible for the mouth feel of espresso. I am wondering whether that’s linked to cream as well, e.g. higher concentration of mouth coating chemicals = more sustained crema

  • @bradyvilhauer4445
    @bradyvilhauer4445 Рік тому

    The barista is just facing the wall mindlessly when the customer comes up to order 😂😂😂

  • @TerryManitoba
    @TerryManitoba Рік тому

    New Editor❔
    I like it❗❗❗

  • @bradyvilhauer4445
    @bradyvilhauer4445 Рік тому +1

    I always love open minded discussions about scientific topics. To me, crema looks beautiful to the eye. But it does indeed taste bitter to me personally. The foam texture is fun but the actual taste of the crema I have never preferred.
    I’ll also add that I agree with others that, espresso right off the pull is not usually as tasty as when it sits for a while. By time it has cooled to taste in my opinion “the best” (sweetest, fruitiest, most distinguishable notes), the crema is long gone. Which isn’t inherently saying crema itself is bad. It’s just that, you can’t preserve crema all the way to the cooled “optimal” sipping time. Which maybe is a sad fact. Just my observations! :-) thanks Lance for a sick vid as always

  • @mr.rainbowlovescoffee
    @mr.rainbowlovescoffee Рік тому

    Thank you, I always learn so much from you.
    Have yourself a nice day.
    And I'll leave you with this statement which I say everyday.
    Make your life a masterpiece

  • @mdfrick
    @mdfrick Рік тому

    Comin in hot with the comedic coffee knowledge!

  • @jnattress
    @jnattress Рік тому +1

    Love me a Lance upload!

  • @iftrebor6371
    @iftrebor6371 Рік тому

    Amazing intro!

  • @selahcoffeehouse1465
    @selahcoffeehouse1465 Рік тому

    Gotta love the cold open 😄

  • @brentwalker8596
    @brentwalker8596 5 місяців тому

    I do home roasting for my daily morning pour-over. It's known that coffee releases CO2 over a week or two after roasting. The abundance of CO2 in recently-roasted coffee is very apparent during pour-over preparation as foam forms on contact with hot water. Is there a difference in crema formation in espresso using freshly-roasted versus older beans? I wonder.

  • @MongooseReflexes
    @MongooseReflexes Рік тому

    That intro tho! 😂 Love the Zoolander reference!

  • @rusticitas
    @rusticitas Рік тому

    BTW should listen to Yo La Tengo’s “Emulsified “

  • @anthonybotonis5841
    @anthonybotonis5841 Рік тому +1

    Great vid and so true. But for me i love the texture of crema and i feel like it opens my pallet for the next sip

  • @DiegoNunes
    @DiegoNunes Рік тому

    aaaah I loved the original thumbnail ):

  • @Gruxixo
    @Gruxixo Рік тому

    Whilst it's pretty universally accepted some aromatic compounds are extremely volatile in roasted beans (that smell wafting of a freshly opened bag...), it doesn't seem clear that some of these might be in the entrapped gases of the crema and get released in the mouth/nasal cavity when drinking FRESHLY extracted coffee. Not sure any lab study will provide a huge amount of clarity on the topic.

  • @benjamingamboa5727
    @benjamingamboa5727 Рік тому +2

    Great video. Is there an inherent difference in the amount/presence of crema from decaf vs regular beans? I’m using decaf for afternoon drinks and, even though the shots taste good (with fresh, dark roasted beans) there is almost no crema in them.

    • @JoelRavier
      @JoelRavier Рік тому +1

      In my experience, decaf definitely has less crema - especially at lighter roasts. I always thought it was partially due to the decaf processing that weakens the cell walls.

  • @cascaderetriever7618
    @cascaderetriever7618 Рік тому

    Great video information and funny

  • @jordanroberts896
    @jordanroberts896 Рік тому +1

    laughed out loud several times, very funny

  • @gabocosta3373
    @gabocosta3373 Рік тому

    And so? How do we get more cream in our coffee? Thank you!!! Greetings from Argentina!!

  • @CrippledKittens13
    @CrippledKittens13 Рік тому

    Thank you for the Zoolander reference!

  • @Adamsmasher23
    @Adamsmasher23 8 місяців тому

    Your example of emulsifying oil and water using the nanofoamer got me thinking - could it be used to emulsify other things? E.g. might be good for quickly emulsifying salad dressing.

  • @jeffcamay
    @jeffcamay Рік тому

    9:15 - if you wanna get straight to the answer

  • @Penskeeee
    @Penskeeee Рік тому +1

    Lance’s inner Morgan came out in this video’s intro

  • @brandonattor
    @brandonattor Рік тому

    I like your big words, coffee man.

  • @mlukaszewski
    @mlukaszewski Рік тому

    In the beer world, foam has another role - it helps to protect the smell and taste from oxygen in the air.
    If the foam lasts longer, it means that we will have a longer experience with these factors, undisturbed by oxidation.
    So, there different types of foam, depends on beer style, yet - at least in a "craft world" we are expecting that it will and it will quite stable for some time. It was proven that some styles of beer benefits on this effect more than others but in last year it became kind of "general rule" to have a "good foam".
    Also the way foam stays on glass (the lacing effect) gives us some information about beer ingredients (like proteins and so on).
    It could be really good fun to test and examine how foam (or it's lack) could affect a taste of coffee. @Lance - do you think it is measurable, anyhow?

  • @Jules_Diplopia
    @Jules_Diplopia Рік тому +1

    Darkly roasted, gives the most crema... are you sure. My experience has always been that fresher roasted coffee had the best crema.
    However a weak crema will often indicate a dirty machine or one with too much cleaning chems still in it. In other words contaminants can reduce crema. They make the bubbles burst faster.

    • @thekashif
      @thekashif Рік тому +3

      He said dark roast fresh coffee

    • @nicktruong5985
      @nicktruong5985 Рік тому

      fresh => more crema is common sense. The point is comparing light and dark roast when they are both fresh (dark will have more crema)

  • @prochiy
    @prochiy Рік тому

    Will there be extended director's cut off this video? I don't consider it a Lance deep dive if it's less than 40 minutes 😞

  • @ruffryder2k7
    @ruffryder2k7 Рік тому

    The intro got me hahaha, "a crema for ants!"

  • @ccuellar6212
    @ccuellar6212 Рік тому

    You’re late to this topic. James Hoffman has already filled us in.

    • @LanceHedrick
      @LanceHedrick  Рік тому +1

      Nice. Will be sure to tell every coffee youtuber not to do anything James has ever done. And will let every other youtuber in every other sphere know if a topic has been partially covered, they aren't allowed to do another otherwise you'll be coming after them. Cheers!

  • @daniel.lopresti
    @daniel.lopresti Рік тому +1

    Next time I'm at a bar I'll ask for a "double espresso with a generous portion of a coarse dispersion of gas in a liquid continuous phase, please!"

  • @nbougeard
    @nbougeard Рік тому

    Serious question: do we even have any idea what pre-Gaggia espresso was like? Like, the typical dose and yield, cups used, etc. I've never seen anyone dive into this, let alone try to recreate what an Italian consumer might have had at the counter in 1932. It feels kinda silly to me calling out people for saying the INEI 9-bar shot is traditional espresso. I don't think it makes sense to try to one-up that label on authenticity grounds.

  • @Bright-Rain-Cloud
    @Bright-Rain-Cloud Рік тому

    Amen!

  • @quarryboats9285
    @quarryboats9285 Рік тому

    Does the grind affects the quantity of crema?? Why a grinder cannot produce consistent grind, price aside.

  • @HSet77
    @HSet77 Рік тому +2

    Yes. Certainly. it's one of the things I like about espresso when it's poured. (Also, similar to the head in a beer when it's poured - part of the aesthetic)

  • @hosegooseman5
    @hosegooseman5 Рік тому +1

    I roast my own coffee. I gave it to my Italian friends to hear their opinion. As the first shot of espresso was prepared, the first thing they did was to put sugar on top of the Crema and watch it go down. I asked since I don’t use sugar on my shots and they told me it was a test to see if the shot was good enough. Again, their method and traditions. It was fun for sure…😎☕️
    Btw, not sure if was the edit or you but it seems you did most of the video in one breath…😃

    • @pushslice
      @pushslice Рік тому +2

      I’ve interacted with some Italians also , and I have to say …considering their pride in their coffee, they are largely still operating in the Stone Age!
      I guess that’s the classic curse of the early-adopter who never progresses past phase 1.

    • @FrancescoCarucci
      @FrancescoCarucci Рік тому +1

      "the first thing they did was to put sugar on top of the Crema"
      This is the way.

    • @FrancescoCarucci
      @FrancescoCarucci Рік тому +1

      @@pushslice It's the classic curse of the best in the world at doing something :)

    • @pushslice
      @pushslice Рік тому +1

      @@FrancescoCarucci
      I enjoy and appreciate observing traditions; but I’m afraid I don’t agree the Italian way is ‘the right way’, if they are still
      doing this kind of stuff.
      Italians get a lot of credit for getting espresso going in the first place , but understanding of coffee preparation , availability of roasting and blending options, has evolved quite a bit in recent years.
      If you aren’t using oily, overroasted beans Using a high proportion of Brazilian robusta (Let’s face it , the average Italian bar is still doing this) , if you prepare your shot correctly, you get a balanced (fruit acids/sweet/bitter) shot that honestly, only suffers if you add sugar to it.
      (To round the story out : Italians still makes some of the best espresso machines today. but guess what? they are actually designing /calibrating them for *modern* espresso now , & not for the older type espresso extraction the average neighborhood bar in Italy has done. )

  • @keurosen
    @keurosen Рік тому

    Oooh the intros 😂😂😂 Keep it up, pleease