History of Tim Cook (Full Documentary)

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  • Опубліковано 29 гру 2022
  • Tim Cook: The man who turned Apple into the world’s first trillion-dollar company. There’s more to him than meets the eye, and while he may not’ve been the genius who invented Apple, he is the man who transformed the company into what it is today. Steve Jobs made Cook Apple’s CEO during a crucial moment in its history. The transition away from Jobs was seen as a huge risk. Since Apple began its historic downward spiral after Jobs left the company in 1985.
    But Cook accepted the challenge in 2011 with a soft-spoken modesty that he’s become known for. And while his tenure as CEO hasn’t been without challenges, his leadership took Apple to places that no one ever expected. But perhaps the person most surprised was Cook himself. Who had humble beginnings not in the heart of silicon valley or San Francisco, but a small town called Mobile, Alabama.
  • Наука та технологія

КОМЕНТАРІ • 477

  • @AppleExplained
    @AppleExplained  Рік тому +524

    I've been working on this video for a while! I hope you all enjoy it 🙏 - Greg

  • @itsjasonhere
    @itsjasonhere Рік тому +51

    This was the most interesting Apple documentary since Steve Jobs

  • @bimbettocavallo
    @bimbettocavallo Рік тому +180

    Excellent video, very much enjoyed it.
    I think one key initiative was missed: Cook has doubled down on vertical product integration, for instance by expanding the Apple in house silicon division which has lead to significant achievements like the M1. These are long term investments that will pay off for years to come and will allow Apple to build a significant advantage over most competitors.

    • @GregConquest
      @GregConquest Рік тому +4

      Good point. And something not mentioned on the other side is unraveling Apple from its dependency on manufacturing in China.
      Moving manufacturing to China may have been one of Tim Cook's greatest accomplishments, but that over-reliance has become a big vulnerability. IMO, Apple should have developed and maintained an alternative supply chain even if it were for only a small portion of their overall production. Having to develop that now seems like a big oversight, in retrospect.
      Tim Cook should have been more wary of the authoritarian Chinese government.

  • @spoly8139
    @spoly8139 Рік тому +47

    He is very responsive to his customers, too! I had a problem and went directly to him. He responded the next day and I got the full VIP treatment. Who does that in business anymore! He has made me into a loyal Apple customer!

  • @vini__dev
    @vini__dev Рік тому +105

    His history is pretty inspiring. Thanks for this documentary

  • @samcjsattt
    @samcjsattt Рік тому +59

    Tim Cook deserves more recognition than he got!

  • @reneezmp
    @reneezmp Рік тому +20

    I enjoyed watching this sooooooo much! I mean, I knew Tim Cook was a big deal, but never had I had such a view of his achievements and beliefs. It made me respect him and his work so much more.
    Thanks for producing this amazing material.

  • @housepianist
    @housepianist Рік тому +36

    Very good video! 👍🏼
    I would argue that if Tim Cook would not have been the CEO and instead, promote a Jobs disciple, Apple would probably be a niche company with primary focus on design and gimmicky innovation. What Cook has done with Apple, despite the setbacks, is absolutely amazing. The fact that Jobs trusted him implicitly to run the company was a blessing.
    I think Apple products will get better or at least remain consistent. It’s sooooooo important for Apple to avoid becoming innovative just for the sake of it. Just look at companies like Huawei, LG, etc,. They decided to build their phone businesses based on gimmicks and trying to “out-innovate” Apple. Well, you don’t hear much from them today because their focus was just becoming the latest “flash” - here and gone. No consistency.
    So here’s to Apple to all the ups and downs and to the failures and successes. Integrity and consistency will always be your mantra.

    • @effexon
      @effexon Рік тому +3

      yah, apple before last leg of Jobs leadership has shown that... needs special type of person to lead that company. average MBA wont cut it, like that forestall case resembles.

  • @MarcosRavena
    @MarcosRavena Рік тому +7

    Simply amazing!
    Thanks for giving us this gift.
    What a great story.

  • @mil546
    @mil546 7 місяців тому +1

    That is soi nice of Tim Cook to do, care for so many to come out to show them of the example and achievement that anyone can be. So proud of you. A beautiful soul.

  • @tommywatson6806
    @tommywatson6806 Рік тому +11

    I love watching you videos. I have watched the Steve Jobs one a few times. My notifications are on 😊 so I never miss a video!

  • @jameskeener7251
    @jameskeener7251 Рік тому +5

    You held my attention through the end of the video. I hadn't expected that. You hit the high points without getting bogged down in either gossip or speculation. Each minute of the production was filled with information. Kudos.

  • @jaamirrender-boyd5111
    @jaamirrender-boyd5111 Рік тому +28

    This was a very informed Tim Cook documentary Greg! I so enjoy watching your in-depth Apple documentaries! Looking forward to your next one! Have a Happy New Year!!

  • @IonasalSdorica
    @IonasalSdorica Рік тому +4

    Yay I've missed your longer videos. Can't wait to dig this in!

  • @Korpsaws
    @Korpsaws Рік тому +3

    I have absolutely been one of your most attentive pupils since the dear beginning. Another masterpiece.

  • @viazel2796
    @viazel2796 Рік тому +36

    Great video! Tim Cook to me is doing a great job, considering the bar is very high! It's hard to transition from one position you've done for a long time... to hands off for a new position that came so quickly! Very heavy job today, thank you, Tim Cook! I'm an Android user but also own Apple 🍎 products! 👏🏾👏🏾👏🏾

  • @donovanreimer2324
    @donovanreimer2324 Рік тому +1

    Such a slow and comprehensive analysis. I’m in awe of the work behind this polished video !!

  • @sebastianlumpe
    @sebastianlumpe Рік тому +1

    Thanks a lot for this masterpiece Greg! I really enjoyed watching it. Keep up the good work, looking forward to more videos already.

  • @bibekkumarpatro8125
    @bibekkumarpatro8125 Рік тому +2

    This is such a great video !!!
    Surprisingly detailed and on point. Gave an intriguing insight on Cook's journey.
    Thanks very much for this Documentary.

  • @mil546
    @mil546 7 місяців тому

    I watch other videos and Mr. Tim Cook is a very nice person. Simple and kind.

  • @man-bagdammit2297
    @man-bagdammit2297 Рік тому +6

    Incredible video! Very well done! Enjoyed it immensely. 👍🏼

  • @enzmondo
    @enzmondo Рік тому +2

    Thank you for this. ❤ Happy new year to you and your loved ones!

  • @songseakleng
    @songseakleng Рік тому +51

    Really love this video. Thank you so much for making this.❤

  • @m3gankillerdolldance
    @m3gankillerdolldance Рік тому +5

    Thanks for making a longer video.

  • @S.E.C-R
    @S.E.C-R Рік тому +7

    I really enjoyed this, most of it I already knew, but watching it all together like this was nice!

  • @zorlac72
    @zorlac72 Рік тому +1

    Amazing documentary, very well done. Thank you 🙏

  • @HappyStep96
    @HappyStep96 Рік тому +1

    amazing documentary! thanks for making it ! ❤

  • @Emil215p
    @Emil215p Рік тому +2

    Great video, love your documentaries.

  • @yuhengwu6853
    @yuhengwu6853 Рік тому +2

    Thanks for this really great documentary. Really enjoyed it!

  • @OscarZhou511
    @OscarZhou511 5 місяців тому +1

    I truly loved this video. Thank you so much for your efforts!

  • @Miguel-ug4yq
    @Miguel-ug4yq Рік тому +3

    Super documentary.
    Thank you.

  • @silencerdood9107
    @silencerdood9107 Рік тому +1

    I respected every decision he made, because I knew his deep purpose. Thank you for this amazing, clean, documentary that got straight to the point.

  • @AngelicaFWhite
    @AngelicaFWhite Рік тому +2

    Well done Greg! You provided a all around story of Tim Cook which I enjoyed watching and learning more about him.
    Complimentary skills to SJ, excellence, privacy, civil rights and the environment. I appreciated learning more about Tim Cook. Thank you. 🙏🏻

  • @mayurteli91
    @mayurteli91 Рік тому +1

    Thank you so much for sharing, Immensely valuable video 🌟✌🏽

  • @101bennyc
    @101bennyc Рік тому +2

    This is incredibly comprehensive, amazing video congratulations 👏🏻

  • @NizarGhosn
    @NizarGhosn Рік тому

    ... his commitment and belief in human rights on top of everything !!!

  • @Silviu_D
    @Silviu_D Рік тому +1

    Great work, it's an excellent documentary. Tim Cook's life it's inspiring.

  • @ThamiMthabela
    @ThamiMthabela Рік тому +1

    WOW thank you for all effort you put in creating this video

  • @dumitrumoldovan7531
    @dumitrumoldovan7531 Рік тому +2

    Really well made and informative video. Thank You!

  • @tophergraham6935
    @tophergraham6935 Рік тому +20

    Excellent work, thank you.

  • @mr.palmer6462
    @mr.palmer6462 Рік тому +3

    Great documentary - very well done.

  • @bravonorthyt
    @bravonorthyt Рік тому +3

    There were quite a few points made here which I had never heard anywhere else. Well done.

  • @josefhemmingsson
    @josefhemmingsson Рік тому +1

    Love it! Thank you! ❤️🧡💛💚💙🖤🤍💜🍏🍎

  • @dudevraj
    @dudevraj Рік тому +1

    Excellent work. I appreciate the amount time and effort you put into making of this.
    Keep up the good work
    All the best
    🇱🇰

  • @cameronberardicurti9604
    @cameronberardicurti9604 Рік тому

    These long videos are great. Thanks

  • @kdm313
    @kdm313 Рік тому

    Greg, that was phenomenal. Thank you.

  • @wbrodder7376
    @wbrodder7376 Рік тому +10

    Awesome 👍🏻

  • @sarveshc7155
    @sarveshc7155 Рік тому +1

    That's a very insightful video. Very inspiring. thank you very much for this video. Keep up the good content you make.

  • @AlaPic3005
    @AlaPic3005 Рік тому +1

    Eautiful production. You not only show the genius of Cook but also the setbacks and real issues Apple has met. Great viewing

  • @ivailoruikov5558
    @ivailoruikov5558 Рік тому

    Thank you, great movie!

  • @KerryAA7130
    @KerryAA7130 Рік тому

    Thankyou , lovely story about Tim Cook .

  • @teomai
    @teomai Рік тому +1

    Thank you for the wonderful video 👍🏻

  • @mrbignatedog_Official
    @mrbignatedog_Official Рік тому +3

    Great video. This was an amazing documentary video on Tim Cook. I also have a video request, can you do another deep dive video into products like the iPhone and iPad. We haven’t seen those videos in a quite awhile and I must admit those videos were great! So I would love to see another deep dive in 2023. Thanks!

  • @ecu8r
    @ecu8r Рік тому +3

    Always enjoy all your videos, thanks for showing a side of Tim Cook most of us were not aware of. After this I can appreciate him more and have a better understanding why Steve Jobs decided on him overall, he couldn't have chosen a better person for the job.

  • @felix_five
    @felix_five Рік тому +2

    This was an excellent and well researched video on Tim Cook. Well done

  • @mukhtar__
    @mukhtar__ Рік тому

    amazing video!
    thanks for making it.

  • @jasonp.edouard2307
    @jasonp.edouard2307 Рік тому

    I enjoyed watching this video. Thank you

  • @peteralmeyda4211
    @peteralmeyda4211 Рік тому +1

    That last quote was powerful and beautiful

  • @Dkanye
    @Dkanye Рік тому +1

    Thank toy for the documentary, it is very interesting!

  • @tarunn6183
    @tarunn6183 Рік тому

    love it, thank you so much 🌻 for this video.

  • @LilyDPaige
    @LilyDPaige Рік тому +1

    Very nice and well-researched video. Good job man.

  • @REOsama
    @REOsama Рік тому

    Incredible work, as always, your videos are gems

  • @uthmanbaksh3530
    @uthmanbaksh3530 Рік тому +9

    Tim Cook is truly an inspiration to us all! You should listen to the commencement speech he gave to Tulane University a few years ago. Truly inspiring, especially in an era where not that CEOs try to take on issues like personal privacy ,Civil rights and the environment Tim has been very vocal on those issues when other CEOs are silent!

  • @yunuscurrie3410
    @yunuscurrie3410 Рік тому

    I really like this style of video. Please make more documentaries like this, like your old videos

  • @ib8543
    @ib8543 Рік тому

    Great video! Thanks for your effort.

  • @llcooljaz1097
    @llcooljaz1097 Рік тому +1

    Fantastic video learned so much

  • @lanakim2537
    @lanakim2537 3 місяці тому +1

    Wow. I think Tim Cook just became my favorite CEO

  • @patrickmoriarty7273
    @patrickmoriarty7273 Рік тому +2

    Brilliant ~ Very Well Done 👍

  • @Yahoo886
    @Yahoo886 Рік тому

    I’m very grateful for Tim Cook’s leadership of Apple. Well done video.

  • @matteo1429
    @matteo1429 Рік тому +1

    Great video, thanks!!

  • @Katty9645video
    @Katty9645video 11 місяців тому

    Thank u for the documentary! Just watched it. I love some of Cook’s decisions more than Steve’s if we talk about products and services. And his personality is priceless thing.
    Btw I read the book about Tim three years ago, I could recommend it 👍🏻

  • @maikaimakena9424
    @maikaimakena9424 Рік тому

    Very well done thank you

  • @roshic418
    @roshic418 Рік тому

    Great video, thank you!

  • @aljovanbaarsen37
    @aljovanbaarsen37 Рік тому +1

    I was very impressed by your video and by the leadership of Tim Cook

  • @LakshuClips
    @LakshuClips Рік тому

    Great Documentary! Keep it up🔥

  • @FrancesBedoya89
    @FrancesBedoya89 Рік тому +1

    LOVED THIS!!

  • @stanleyyyyyyyyyyy
    @stanleyyyyyyyyyyy Рік тому +1

    Brilliant!

  • @writingislife
    @writingislife Рік тому +2

    I'd love to see more of these type of videos

  • @Cinco-da-mayo
    @Cinco-da-mayo Рік тому

    Loved watching the video and how Tim Cook helped in positioning Apple in what it is now!

  • @resigningstars
    @resigningstars Рік тому +2

    hey 👋 great video as always

  • @DeanStephen
    @DeanStephen Рік тому +2

    I was one of the initial skeptics regarding Tim. Steve had always tried to stay as far away from politics as possible and I was afraid Tim would drag the company into the culture wars. To some degree that has happened, but it has been largely tempered.
    This is great episode.

  • @jegharbogen8011
    @jegharbogen8011 Рік тому

    amazing vid ty for making it

  • @tdrg_
    @tdrg_ Рік тому +2

    Next should be Craig Federighi. I love these documentaries!

  • @justarandomdude.9285
    @justarandomdude.9285 2 місяці тому

    great documentary!

  • @revaschuller2918
    @revaschuller2918 Рік тому

    I really enjoyed the video interesting information thanks for sharing 🙂

  • @nicoladellino8124
    @nicoladellino8124 Рік тому

    Very nice video, TNX.

  • @MrDrewinator
    @MrDrewinator Рік тому

    Nice to see a longer video!!

  • @LeeStewart
    @LeeStewart Рік тому +12

    Great video. A lot of us associate Apple’s success in the 90’s to Jobs but Cook made the manufacturing process simple but successful. I’ve read a lot about Cook in Steve Jobs’ biography by Walter Isacsson.

  • @ramazanyikici512
    @ramazanyikici512 Рік тому

    What a outstanding video... It is great.

  • @shakirhuzefa1
    @shakirhuzefa1 Рік тому

    One word: Marvellous.

  • @peters7237
    @peters7237 Рік тому

    Thanks

  • @davecerv
    @davecerv Рік тому +1

    Oooohhhh a video I didn’t know I needed. Instant cliiiick

  • @corotis
    @corotis Рік тому

    Well done. Great video.

  • @itzrowz
    @itzrowz Рік тому +3

    I love you Apple explained thank you for explaining this to us❤

  • @swiss_prince4056
    @swiss_prince4056 Рік тому +4

    I remember when Tim got CEO of Apple everyone thought it was the beginning of the end. But turned out Tim was the reason next to Steve Apple turned the company around.

    • @k.vn.k
      @k.vn.k Рік тому +2

      Because he is a quiet achiever, unlike Elon Musk or Steve Jobs. He proved the world wrong without a single word but let the results speak themselves: no 1 company in the world.

  • @Robertomunizjr
    @Robertomunizjr Рік тому +1

    Wow great video!

  • @akitadakid6326
    @akitadakid6326 Рік тому +1

    Amazing video

  • @Sciesdraspsp
    @Sciesdraspsp Рік тому +1

    very well made !!

  • @Macusercom
    @Macusercom Рік тому +1

    Really great documentary. I feel like a big of music would've made it even better. It feels like hearing a podcast most times. Anyhow, I really enjoyed watching it! :)

  • @youssefashmawy948
    @youssefashmawy948 Рік тому

    Love the content!