How Apple Killed The Meta Quest
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- Опубліковано 30 вер 2024
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ABOUT JOHN COOGAN:
I am the co-founder of soylent.com and lucy.co, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.
I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible
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Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.
Small correction: The Vision Pro doesn't use facial scanning tech to log users in. It uses Optic Id, which is their new iris scanning tech to log users in.
yep，face just use to make face model when we need video meeting, log in use optic
so cool
Faces scammed
Finger prints scanned
Iris scanned
What’s really going on
@@darren6831All Data for the Mark
Yeah! Optic ID
your videos are amazing sometimes i watch more than once, great story telling 👏
This is fantastic content. I honestly never knew much about Cook. I never fully realized his full value and influence. I always kinda looked at him as just a figurehead and I mean no offense by that. And neither here nor there but, I didn’t even know he was gay. Lots of very cool information in this video and I’ve gained a whole new respect for the man. Thanks for making this for us.
Awesome video, its crazy how much of what he did with the supply chain was basic commonsense. Growing up in a middle class house, he really brought the everyday person common sense to a out of touch elites.
The other thing I will never understand why people say that Apple's production on products are so integrated. Everyone's is, everyone tells their partners what to build. Vertical integration is what people describe when they talk about it, and apple isn't vertically ingerated. Really the only tech manufacturing company in the world who is vertically integrated is Samsung; screens, SoC, memory, shipping, advertising, caps, ect.. Intel was,, but they have started backing out. Apple HAS paid enough to get 3rd parties to build facilities dedicated to their products.
I for the first time EVER excited to see Apple get into a market category. I think though, that Apple may have jumped early on timing, like Google Glass. There is too much competition and not enough capacity in the advanced lens manufacturing. Then there is the battery problem, like SO SO much other tech, battery manufacturers are going to have to come to some consensus on the next battery type/chemistry. Until we can get denser, safer an lighter batteries headsets like so much other tech is going to be rather hamstringed. Or rather at least tied to our hamstring pocket.
Very well made video. It's easy to see all of the effort that went into the research and production, but I'm not sure I agree with the main point. For starters, Apple hasn't killed Meta with the vision pro because it's not even out yet. Yes the impressions are great and on paper it looks to be a good product, but we don't know that yet. Even if it is a great product, will people use it? I think Apple has taken a huge gamble focusing the vision pro for office and mostly non gaming entertainment. If it gets adopted in the way they're selling it that's great, but it could also flop hard and make a mockery of an industry that is reported "dead" month after month.
There are also a few questionable design considerations. A lot of people who have gotten to try it really have said it's heavy and can be uncomfortable after a while. Apple chose to take the battery off the headset, which is actually a decision I love and hope other manufacturers will follow along. The issue is Apple designed the headset with high end, heavy materials. The curved glass along the front, the aluminum body, and even the display on the outside of the headset all up the cost and weight of the headset. It's reported to be around the same weight as the quest 2 if not heavier, but the battery is off the device.
Apple also chose to forgo a top strap to make it look sleeker and to not mess up the users hair, but a top strap helps distribute the extra weight more evenly. Now you're relying on the clamping of the head strap to hold an ~1/2 KG device steady on your face.
Where I think this device will shine is tight integration with other apple devices, but that's a double edge sword. For someone who buys all apple products, it's amazing. Everything "just works", but for the non Apple user it's severely degraded. You can't use the desktop mode with a PC so on top of the $3500 headset, you'll need a new computer designed by Apple for the privilege of using virtual monitors in VR. The Meta quest pro has support for Mac and PC desktop streaming, and while it is probably a worse experience, at least people who rely on programs that don't support Mac have options.
Ultimately as someone who is very passionate about VR, I really hope the vision pro is a success. I want the industry to move forward and having more companies competing is a win in my book. Coming back to my issue with the title of this video, I get it. UA-cam is UA-cam and you have to play the game to win, but I don't see why everything has to be so black and white. Meta can very happily exist alongside apple because they aren't really even in the same market segment. Apple is and always has been high end. Their stuff is expensive because it's (most of the time) really good, but Meta also has a pretty good, admittedly shorter, track record. The Quest 2 is one of the most popular VR headsets ever made and got a ton of people into VR for the first time. Apple might do the same on a smaller scale and I hope they do succeed. Yeah the vision pro is going to be better at most things than the quest 3 is, but it's literally 7 times the price. I think the quest 3 is going to be able to do around 80-90% of what the vision pro can do (not to mention all the things the quest 3 can do that the vision pro can't because controllers), and at less than 15% of the price it's a much greater value for most consumers.
You’re not going to kill Quest when the vision pro requires average joe to take a mortgage to afford one
FOR SURE
JUST PUTS COOK IN THE SAME WACKO GROUP AS ZUCK
Yeah, now I don't feel that bad after buying the quest when comparing the price to thay of the vision.
Great video, did not think of Tim cook that way till watching your video. I know he didn't single handedly built the headset, but he's in leadership position that brought the tech that allowed all that was required to assemble into one.
This is just the start of something much bigger.
Can't wait to see how it unfolds 5-10 years down the line.
please wait 5 years patiently!
Pretty sure the design aesthetic is that of Jon Ive so wouldn't be surprise to know he had this concepted for a long time, but they needed more time to build the software.
How is this tim product when he just showed how jobs had been researching with including prototypes back then? Is it not just him improving Steve's project just like they do to the iphone? I dont have any issues with tim I think he is a brilliant ceo ,just wondering how this could be his legacy product as suggested by the video
It was about time . Until now he mainly shoveled money while playing it safe. Make the phone bigger, make it smaller.
..... design and usability v supply chain guy.
@@davadh What about the external battery with the ugly cable out of the headset
I don't think it's fair to say that Apple has killed Meta Quest. Fundamentally, they are two very distinct visions. While the Quest platform definitely has some barriers to entry, the userbase is mostly focused on gaming, while Apple still needs developers to create apps for them.
Isnt even out yet it will kill nothing
I totally agree. I don’t believe the Apple vision pro will at all kill the quest/meta headset. They both focus on the areas they wish to do. I mean, Apple has gaming apps but it isn’t trying to replace what PS and Xbox do. They will both have their areas of focus even if they can do a little bit of both and it makes sense that Apple tech isn’t devoted entirely to immersive high-end gaming. Not to mention the price after all, even if Apple VR/AR headsets do go down in price. I for one absolute love my quest 2 headset and I can definitely picture myself buying quest three over the vision pro right now.
The Quest Pro was discontinued lol
I think the visions actually are very similar, its their strategy of getting there that is different. Both Zuck and Cook just want a sleek spatial computer that can do everything, but apple is going for the absolute premium experience that doesnt compromise on user experience and is willing to sacrifice affordability and time to reach that, while Zuckerberg seems to believe that his best shot is to gradually develop the product together with the users while keeping it affordable to get it in as many hands and as early as possible. Interesting to see how it will play out. I think its reasonable to expect that at least for the short term they are either BOTH successful with it or are both unlucky
No, it's fair. No one gives a fuck about meta quest.
First Next Big Thing the CEO wouldn't use. No pics of him wearing the headset. He thought it would make him look stupid. They were tempted to scrap it just va few months ago.
Anyways, since they rebranded Metaverse as Spatial computing and making people want it but can't afford it. Suddenly the price of Quest 3 looks like a bargain at $500. Since it does most of what Vision can do (though public were not aware until now) plus play games and come out this year. The Quest 3 was expected to sell only 2 million during Christmas time but now it looks like it will match if not exceed the much lower priced Quest 2 sales. That had 4 million sold in the first few months and over 10 million in one year.
Meta says, "Thanks Apple"
What login is he taking about? Even payment doesn't need a code. When did this guy last use the Quest?
Pricing for Vision makes sense when comparing it to a big screen tv that no one sitting next to you can watch. Is this guy getting paid by Apple?
Anyways, this was very funny to watch.
Maybe he is
Man I love being right
John you make the best deep dive videos of any creator on youtube. Keep up the good work! 👍🏻 I also enjoyed the sci-fi references at 23:06. I’m familiar with all except Pygmalion’s Spectacles. I look forward to reading it! 📖
Coincidentally, I just watched the Black Mirror episode “The Entire History of You” last night. I’m optimistic about the future, but that dystopian depiction certainly gave me pause! 😅
lol Tim Cook is hugely empathetic… That’s why he ordered those Chinese factories to put up suicide nets, catch those workers and get them back to work!😂
Bro didn't answer when confronted by the press
true, he's thinking of the clean up crew
Foxconn and other manufacturers did that not Apple
@@Matt-pi2vc apple is the customer of Foxconn. Everything they do is directed by apple.
Incredible video, my man. Appreciate the hard work and research you do. Do not stop.
Apple didn't kill the Meta Quest, but that's how it boosted Quest sales!
Apple is bringing VR/AR to the world, and it will be a desire for many, but when facing the price point, which headset do you think the majority of non-Apple users will buy?
I don't think they'll ever take off for the masses. People don't want to wear headsets for hours on end. People didn't even like wearing 3D glasses. It will have a market of course, but I can't see it replacing the conventional computer or smartphone. The humble computer mouse has been around since 1973, and it is still with us, because it is still the best way to navigate a computer. (Even with touchscreens).
@@Jaden378 And yet people are still buying chunky desktops at exorbitant prices.
Don't get me wrong the vision pro is spiffy as hell but at the end of the day a phone with a couple of shitty plastic lenses and a cardboard box does the job VR/AR is going to remain an expensive entertainment gimmick because at the end of the day that's what it is...
@@moomin7461It shows your incompetence to compare a simple accessory device to a computer that attaches to your head, with Apple’s trajectory of improving the technology over the years the vision will get smaller and smaller becoming eventually more comfortable than a smartphone, it’s natural tech evolution we’ve seen this before with the iPhone multi touch system.
I don't think price will be an issue. Most people buy stuff on credit (at least in the West). I also don't think Apple cares if non-apple fans will buy . Lol at the sales of the iPhone in a world where Android dominates the market in numbers. Also, with the pro moniker, they clearly are not targeting the average consumer. It's the experience that'll make or break it. It's the innovative apps that will be built for it that'll define whether it's a flop or a viable way of computing.
None. Like most apple products, they will wait until used Vision pros hit the marketplace. And most would be fine to wait until then.
7:11 "in 2011 tragedy struck [...] Steve Jobs was diagnosed with pancreatic cancer"
He was diagnosed in 2003. He had a liver transplant in 2009. He had been frail for years and people could see things were serious. You make it sound like 2011 it happened suddenly.
Fewer episodes, better researched is my advice.
It's crucial that they get the marketing on this right 👍🏻🎉
I think Apple has enough brand power that they really need to just focus on the product and word of mouth will suffice.
@@slouischarlesYT their product is pretty good but what they dont is people who spread bad info about their product so they announce this in a way that will twist anything wrong with their product into something that sounds good. for example for people who use regular iphone the a15 chip was more than enough power so even if it had a next gen chip it wouldnt bring more people to buy it so they kept that old chip but eh way they worded it made it sound like its powerful enough and anyone who didnt watch a critic vid about iphone would think its fine
The vision pro will not kill the quest at 3500$ is simply to much to achieve the market penetration they would need. even in the so called "PRO" market apples hostility towards other vendors will help to prevent adoption.
i mean yeah but the first iphone was multiple times the price of other popular phones, i think more people will buy it than expected
@@georgeelgar5986 your talking in the hundreds of dollars range quite a ways away from this. 400 vs 3500 is different then 200 vs 600
john i love your channel but trust and believe meta is not shaking in their boots
For me, the best Apple product under Tim Cook is the M1 chip and iPhone chip. Nothing will work if Apple rely on Intel
Tim ain't no engineer. He was a logistics guy/ operations guy. This project I believe was in response to Meta's billion dollar investment in VR after the Occulus Quest acquisition. If you see what Palmer Lackey is working on, after leaving Occulus, you realize that was on to something big. Apple just closed the gap of VR headset to AR which they championed for years....People kept missing the point that Vision Pro device is a full computer inside. A Mac M2 laptop inside the headset. Not a dinky Qualcomm SoC.....
Least the Quest 3 will be affordable, as well you can buy quest 3 for roughly $500 and then spend $3000 on a monster pc build. Equivalent cost to just 1 Apple VR headset.
Google "industrial engineering"
Great video. The other key thing that I give Tim Cook credit for is focusing on data security and user privacy. He’s fought against government back doors into data and made brave decisions to give the users a choice if the apps track them across platforms. Instead of trying to monetize user data collection he understands that it’s more important to have user trust if you’re gathering sensitive user information (i.e. health data). This will be critical for the success of the Vision Pro and they noted it in the announcement. They explicitly mentioned that they aren’t collecting data about where the user is looking but only the functional events (button clicks). If they’re doing retinal scans, I expect that they’ll be able to gather a lot more health data than the Apple Watch. Meta can’t gain that trust just by changing their name.
Even if there is an unspoken use of your data for Apple ecosystem promotion, they at least keep it in the ecosystem and contained to your person.
Or at least that’s what I hope
@@bobcake8904 people are really naïve thinking that is the reason, is Just PR.
@@migovas1483ooh, conspiracy
@@migovas1483 Do Google and Meta keeps your data in the ecosystem and contained to your person?
@@k.vn.k No one does.
Well, based on the title of the video, author does not know anything about technology and VR specifically.
After watching this video I've realized that Tim Cook is a genius 🎉❤
And also gay
Apple actually saved The Meta Quest with their announcement. VR's momentum went downhill earlier this year when Meta revealed their Quest Pro. People were saying why would anyone spend in VR at that price point. But of course, people are Apple fanboys, so when Apple announced they made a VR headset, everyone is now saying VR is the next thing, and at double the cost. Apple getting into VR will bring more users to VR. This is the best news for Meta, because once VR is a mainstream device, parents will look at the cheapest option for their kids, and that will be the Meta Quest 3. Apple literally just sold Meta's products for them because they set their price too high. And if we know Apple, prices don't drop. I'm sure they'll still have a regular VR line since this one is called the Vision "Pro" but it'll still be priced at $1999, which is still $1500 more expensive than the Quest 3.
If that's the case I think Apple will be ironically selling Meta Quests in order to have a larger customer base in the future to onboard into their product lines. Just look at how the iphone has been taking over more and more market share in America. I'm not an Apple fanboy btw, I actually avoid their products specifically due to their way of doing things in UX/UI and their walled garden practices. I can still see the value in their products and wished their competitors could make products of similar high quality, but without the annoying Apple way of doing things.
This is a spatial computer and it has the same prowess as a MacBook Pro which are priced 2k-6k, it was two perform chips M2 and R1. Apple is not selling a cheap toy with a cheap processor like Meta. This actually has functions besides offering immersive experience…most people that own vr leave their headsets collect dust. This can do so much everything a computer does without the constrains of a display…also M2 offers graphics that meta could never imagine! Apple has a Pro market that is why they are the most valuable company in the world because they create lust and only produce high quality products. The first Mac costed 6k in today’s money, I’m getting one day one and many will too, I bought a 3k MacBook and I’m surprised the price is that low because it does so much and this is talking from a tech engineering, apple is so many years ahead.
@@jeanpaul9141 corolla still outsells lamborghini
Apple never killed the quest. Even the contrary. It only made it much more attractive.
Pure nonsense! The Quest 2 is super cheap and amazing! And now the Quest 3 coming out Apple needs to re-think how to create a VR Goggle.
Here are several things that Mate killed Apple's goggle before it is out:
1. Price for an amazing hardware. You can buy Quests from $200 to $400.
2. Already a huge game community.
3. VR video looks real and amazing already. Paying for higher resolution for the same thing is nonsense.
4. New Avatar looks real, I mean destroys what Apple has to offer.
5. New Audio generator is just crazy good. You can create any voice in seconds.
6. PC gaming is HUGE. And if Apple's google does not allow to do the same, it will be a huge fail at the start.
7. The experience is just amazing with the Quest 2 and better when the Quest 3 is out, why you would pay for more? Nonsense.
Why would you buy the Apple Goggle and than return after few hours.
1. The UI and UX great but holding a heavy hardware for few hours would be a problem. If the Apple goggle was around $1000 still too expensive VR. Competition is already huge.
This aged well, lmfao
Tim Cook never talked about AR and VR (in plain terms atleast) in presentation, and you've said that that's because Apple Vision is neither of them. I disagree on that. It is both. Tim Cook never say it mostly because Apple doesn't want any comparison to existing tech and because they want to shroud themself in mystery and grand innovation.
You've also said that Apple did that no one could before - AR inside VR headset. That is also not true, just look at the Quest Pro or Quest 3. Look at the Varjo XR products. It feels simultaneously funny and sad when apple fanboys say that it's first time done\done right.
Yet I agree that it is an expensive product with premium quality and some unique characteristics. Hope that it will help bring VR\AR into masses...
They diden't kill 💩 . A screen is good for watching vidéos , but playin in vr is a orher world , but you can't play wifh it . Unless they made a headset to play and good compétitif price i would start thinking abaut a new competiter. You could say so much abaut the quest 2 like the bad head strap and the heavi weit on the front and you chose the mode pass 🤨. And iff you whant too watch videos in vr you can do it for cheaper on a qeust 3. The vidéo start at 10:00. I'm out.
Fabulous analysis and opinion piece. Thanks. My take is that we are witnessing the dawn of spatial computing, of which the Vision Pro is but a part!
Apple’s Vision Pro did not kill the Meta Quest at all. Vision Pro is not a VR headset but rather an AR one, you can't do a full VR experience with it and it was designed to be used from a couch. As a Quest 2 owner and an Apple fanboy, I'm not dumb to spend 3 Grands on a lack full product.
I saw an interesting take that Tim Cook did not have the same excitement as he did when announcing a new Apple Watch. Specifically, it's kind of weird that he never wore the device nor could you find a pic of him wearing it.
Yes, there are plenty of us tech nerds that will pony up the cash. But this in no way is going to kill off the Meta Quest or replace big screen TVs. Most big screens today are less than $3500 and support more than one viewer at a time. The lack of gaming support in the decision of no controllers is also a mistake in my opinion. I understand some cool games will come from hand tracking. But not in a way that will disrupt VR gaming headsets.
In terms of a work environment the vision pro is way "better" (still looks ridiculous but whatever) in terms of gaming the Quest unrivaled, and gaming is not a field Apple will probably dive in to as much, so not entirely "dead" imo
While Cook did bring about the Apple Vision Pro, the jury is still out on whether it is indeed Cook's iPhone moment.
fan boy tv😂
Tim Cook has always been a fitness focused person, and it's really the way that Apple Watch eventually went. I love my watch, but fitness and the ability to measure my certain vitals is really why I own an Apple Watch - especially after it became evident during the pandemic that Covid presented a strange anomaly that people would have blood oxygen levels of below 90% and still be consciousness. When Apple introduced an blood oxygen sensor on Series 6, it made my Apple Watch even more important to me and that sensor is extremely accurate. As someone living with Type 2 diabetes, it would also be interesting to me to see where Apple goes with a blood sugar measurement sensor when the technology is there and Apple doesn't have to go through FDA (or any other country's equivalent of the FDA) for regulatory approval. To be honest, I find Apple Watch to be Apple's most "ethical" device, because it is so personal and the reason why my more expensive analagoue watches have been gathering dust since I got my first Apple Watch. Use case is important, because Apple wasn't sure which way Apple Watch was going to go, too, until customers determinded this. I think the same thing will happen with Vision Pro, even though it's expensive and (once again) Apple had to patent the heck out of it, it has amazing hardware, but software in the form of visionOS has to be integrated tightly with VisionOS's hardware. Apple has disrupted, (re)invented or reimagined many industries since the iPod and iTunes and the ability to purchase music, basically disrupting the music distribution industry. Steve Jobs wasn't really in favour of an AppStore but was eventually convinced of the importance of an AppStore in terms of bringing more software innovation to iPhone and iPad. Intel couldn't really innovate anymore because they were so stubborn in not wanting to outsource manufacturing to third party foundries. Mac innovation floundered for years but secretly Apple was working towards introducing RISC computing to a PC, which they eventually did in the form of Apple Silicon. What I do think is that Apple is going to disrupt the battery manufacturing industry next. Appel has such a relentless focus on battery optimization for all of their devices and getting two hours of use from the Vision Pro's battery is a joke, and Apple already knows this. Sure, the upcoming 3nm M3 and A17 SOCs (finally) will bring power saving and battery savings returns for Apple devices, but the world is still using battery tech from the 1990s, based on battery chemistry that was first developed more than 100 years ago - where to from lithium ion? Apple has its vast cash reserves to tap into to change the world forever in a world that has increasingly gone mobile, the computing power is there, but ability to power that computing power is not.
Great comment thank you. Super cool to see how the community gets involved to help build the base of understanding and develop the ideas for what can be possible with these great tools
But why don't they make their watches like Fitbit, now owned by Google - the battery lasts a full week on those devices. My daughter has an Apple watch that she used for a couple of weeks but just got bored having to charge it all the time, while my wife and I have both Fitbit devices and use them daily and even at night to log sleep patterns. My daughter used to complain that her Apple Watch didnt have enough power to last through a full day and the night even. You see with the new Vision Pro, Apple is doing the same mistake by having a separate battery pack on a wire that only lasts 2 hours while Quest devices last for longer even with the built in battery pack in the front of the device, with the extra battery pack on the back it lasts for double that time. Furthermore it's not locked to Meta hardware as you can use any 3. party device for this some that even allow hot swapping of battery packs, something I doubt Apple will allow with their Vision Pro.
Apple has already revolutionized the battery industry in the past. It was for the MBP. True it’s not chemically speaking, but how to optimized space and use case…
ua-cam.com/video/fixMhlueAII/v-deo.html
Apple is not currently in real competition with Meta in VR, price difference is huge.
I simply want to create a work space in VR that replaces my duel screen monitors and design with Adobe products in the space. I also want to be able to talk to people remotely but feel like they are in the same room. Games I care nothing about really. Oh, and I want to be able to watch movies with my family all in the same room but we all live in other parts of the country.
17:14... what password? I use my Quest2 daily and I NEVER EVER need to use a password. So cumbersome as you make it to look like is simply not true. Besides...now I watched over 17 minutes of your video and I keep wondering where Apple killed the Meta Quest? For the price asked you can only expect high quality, but does it kill the Quest? Not at all. The price of the Quest is by most people acceptable for a great device. I have my Quest for my VR gaming and experience. Can or will the Apple Vision deliver that? No! If I want to watch high quality movies, which the Quest 3 certainly will deliver and I want to go beyond that, I might consider a more expensive headset. The Goovis 3G Max is such a device, still 3x cheaper than the Vision and only 200 grams.
I'm not saying that Apple Vision is bad, not at all. But its in a total different league and therefore not a Meta Quest killer.
And as last.... so boring... why this idiotic clickbait. Why not use a title where you make clear that you're gonna talk about Tim Cook?
The title should have been "how youtuber's are trying to kill the meta by hyping up a 3500$ product"😂
These products don't even compete. Totally different categories.
I think it was brilliant for Apple to focus on AR instead of VR for the VisionPRO (even though it can do both). This product can lead the way into some sort of future where I think all previous VR headsets cannot. The problem though is the physical headset imo. No matter how amazing the AR/VR world is, no matter what the killer app is, there will NEVER be mass adoption if regular people need to put a big object onto their face in order to use it for long periods of time. But short periods of time is ok, and this headset finally gets everything else mostly correct. Now I hope that Apple can fix its problem with relying too much on Communist China for building its products, and can restrain itself from purchasing Disney and accidentally driving itself bankrupt in the process-- i want Apple to continue to exist in the future so we can see what full potential the VisionPRO can bring.
👏STOP👏PRAISING👏BILLIONARES
They arent one of us
The iPhone 15 Pro records 3D video just as you said which fixes the issue. It makes so much sense to film 3D videos on your camera removing the awkwardness, and only using the Vision Pro to watch these videos in your own time to relive those memories. That is AWESOME in my opinion.
And that's my friend, is how Ferrari killed Honda.
You mixed Tim Cook pro life into Apple vs Quest. Okay we get that Tim Cook is clever, good for him. On another level, Meta Quest is used 100% for gaming and has a good price, Apple VR costs 10 times more the Quest and is not dedicated to gaming. No sense to compare 2 different market fields. The only positive thing when the Apple VR comes out is the new hardware it puts in it....which is pushing other companies to improve them too as fast as possible.
OMG A COOK FAN-BOY
IT IS A NON-EVENT.......GET REAL
"Steve Jobs was never focused on buying companies, he preferred to innovate from within" - this statement is simply factually incorrect. The iPod was a reskinned and improved product of a bought company. The iPhone was made possible by Apple buying Fingerworks. Noticing, buying, improving, and combining tech developed elsewhere is nothing new for Apple.
I find the hype around this product very questionable. Many elements of this have already been seen in other devices. If Meta were to want to build a 3500$ device, they could pack it with all kinds of high end parts as well.. So could and probably will Valve.
It's such a joke to see how Apple's implementation of already existing concepts is seen as some kind of great new innovation. Sure, the implementation is good to great. But again, it's a 3500$ device.
There will be a small market for this. As an add-on to existing high end Apple products. But the price point will not be suitable to build a large library of titles. If anything, one can expect ports from other devices.
In fact. You can argue that Apple is profiting from the hard work of various actual pioneers in VR / AR / MR, who have in the past tested out many concepts and established, often at great cost, initial markets for software and media for these type of devices. To celebrate this, which is in a way the opposite of innovation, is actually in a way kind of wrong.
Umm, I think the buying public never really bought into Meta Quest and Apple has nothing to do with it. And considering this is a new product there's no data to suggest Apple will do much better, regardless of the fanboy initial burst of purchasing which always happens when a product has at least SOME value.
I personally don't see people being really excited about virtual reality, other than wishing the tech was better for PC games which also requires better graphics cards.
And the iPhone didn't change the way people live, the Raspberry did, Apple just took what was a non-Apple product and certainly made some improvement on it, and then charged an arm and a leg for it initially. Apple didn't invent the smart phone.
Clickbait title. The Vision Pro ($3500) and the Quest ($400) clearly are competing in two different markets. The Quest is a midrange gaming device and the Vision Pro is an AR device that will likely be used for AR applications like watching TV on a virtual screen or working on a computer Minority Report style. This is like saying 'why would anyone buy a shovel when there are bulldozers. Duh!' I personally doubt the Vision Pro will actually succeed at that price point since AR is still a very niche market, but its certainly possible.
Come on are you serious, most people don't realise that the quest has full hand tracking, it has pass through, it has depth perception.
Apple hasn't innovated anything they have just copied what's already on the market and added 1 or 2 unrealistic expensive features.
Meta quest will still hold the marketshare because of affordability and because they appeal to gamers. The vision pro doesn't have controllers therefore no analog sticks therefor no reliable way to move round and both interact in a 3d environment.
All he says about the quest is Password managers??? This guy does not understand VR or the Meta Quest, sounds like he's just appealing to Apple fans.
Oculus own official products like headstrap, battery etc etc are all inferior to products you can find online at other places, i have allot of accessories on my own Quest2, and not one of them are meta products, my first headstrap was, but i quickly switched it away for something more comfortable, with better battery solution that i could get elsewhere, soon i'l get a fan on my facial and it wont be meta product either.
i bought ALL my games on steam becouse i dont trust meta to take care of them for me well into the future, and when i get myself a new headset its most probably not gonne be another quest unless something DRASTIC changes in the near future, so why make myself bound to the meta library when i can take my steam and use whatever headset that is the best for me whenever the time comes to buy a new one, and if the game isent sold on steam, i simply dont buy them.
stopped having FOMO a long time ago.
Had iPhone 3G, left for Android,
then wait when I need to go back to Apple for that great product
Yeah, the next iPhone will make me go Back
we'll 15 iphones and I'm still waiting. The watch.. It's mediocre at health
But maybe this Google visión may... Let's see
Killed quest? .... nope ... apple is already reducing production capacities realizing they got much lower public response than expected. Now compare that to 20 million quest2 units sold out there.
Don't get me wrong, the product itself can be great, but 3500usd for something that doesn't even have a killer app or some flagship game title is a hard sell.
I just started watching the video and just wanted to say that One of Apples biggest accomplishments is also the reason it gets criticized so much. Every time they release a new product, people want it to completely change their life. I don’t care how much a person hate Apple, their aren’t many companies now or ever that had/have that type of pressure on them!
I will never buy another apple product ever again. It was a nice 20 year relationship, but it was all based on fashion. Now that I am a fully grown, it's clear to me all these technologies are the same and non are better than the other. It all depends on the knowledge of the consumer and if they follow trends or not.
Also apples after sales service is all a scam. They cant fix what they make and their genius bar should really be called the daycare corner.
total TOSH!!! Unless all of a sudden during a cost of living crisis people miraculously find $3500 of spare cash lying around total different target audience from Meta Oh and theres always The XREAL Air for $379
Clearly an Apple fanboy. Meta subsidizing their headset, and get the 30% cut. Apple will take the 30% cut too, but how many $3500 customers are there to get the Apple Tax (indirectly) from.
I am hoping that the Apple Vision Pro device will replace my monitors during my working hours. It's pricing isn't that bad when you compare it to three high quality monitors.
I don't plan to wear it around the house during my personal time.
You don't understand business and marketting at all.
Meta quest will sell MORE COPIES thanks to Vision Pro.
Kids will ask mom for Vision Pro cuz the rich kid in school showed it off. Mom buys Meta Quest.
The Vision Pro will not become a massive hit unless Apple starts developing and securing AAA content for the headset. This will a very expensive and risky path for Apple.
I know they say to wait till the second generation projects, but I'm hyped for this. I'm an original Dev Kit Oculus backer. This will have issues I'm sure when it starts but it is the next step.
Vision is not $4,200 w tax and glasses, just like iPhone isn't $1000
Like a tesla isn't $42k-70k, home not $430k
Its a monthly payment, like $150 month tops
What is this noise about needing different passwords for Facebook, instagram, oculus, meta, and meta quest???? Who else has the same experience as John Coogan? I never had problems with passwords or signing into accounts 🤷♂️
Apple vision pro is the most interesting Apply product I've seen since iPhone. And, just like iPhone, I will purchase the competitor when it comes out.
In what world is he doing a good job. Yes he’s doubled profits but at when final cost. The world view is that Apple is completely resting on Jobs legacy.
The product is not available for sale yet and is already facing production issues and here you are stating Apple killed Meta Quest, bit immature IMO.
IMO I don't see VR/AR ever taking off as anything more then a niche thing for a tiny gaming community. 2D graphics are still alive and kicking despite 3D graphics, and the 3D TV died a while ago. VR is only seeing so much hype because it's finally gotten cheap enough to be affordable for the masses in recent years.
Since 2016 I haven't been able to play a flat screen game. Why would I want to control a charcter through a window when I can be in the world? VR is inevitable. I am old enough to remember the video game crash of 1982 and how the fad had come to an end. It ended because all games seemed the same and there was no Innovation. That's what's happening now. Eventually they will start porting over their AAA titles and having VR versions will become more common as user base grows and technology advances. That's why we are in 2023 and VR still hasn't died despite all declarations. You compare to the past 3D tv while I compare to the future holodeck. It's a matter of imagination and perspective.
I like how UA-camr and influencers are arselicking Apple and Timothy without statistics evidence, critical thinking nor information transparency
Please Tim did nothing, he is an employee who was lucky to be in a good od company with a good team and strong board. Tim did nothing with vision pro, so don’t make him what he is not.
OTP feature has been available on Android for years and nothing new on the iPhone.
But people like you make it sound something new and great.
its easy when your worth billions to launch new apps & idea's just wait till someone makes it & buy it outright :) when your apple 🍏has worms inside
Don't forget about all of the actual engineers and designers that actually 'built' the apple vision
I already watch concerts and play amazing games in vr, this video has no idea or understanding about the future of VR.
I think I found my new favourite channel after magnatesmedia.. man i binge watched half of your content..
This is an amazing video thanks for making it. I'm really interested in seeing the thing that you can only do on VPro.
"Killed" is too strong word. Apple's 3500$ VR attempt not even dented Quest sales.
Oh, boy... Well, this video hasn't aged very well, now that all the reviews are out.
this video will not age well
Still isn't... Lets see how it's doing in a few more months 😂
I would argue that Tim didn't make all those revenues and stuff. It was a result of Jobs' hard work the prior decade.
One word: integration, more like exclusión,
you're either full in, or you're out, ugggggghhhhh
I believe these are two completely different products for two completely different demographics.
Meh. Tim Cook is a numbers man. He had nothing to do with this device other than how to make money with it.
3500 vs 300 comparison. Do you ever compare a nokia feature phone with iphone 14 pro max
Correction the meta quest is a consumer device for gamers while the vision pro is for rich people to flex
John, I LOVE your content. Very well researched. However, this might be the best commercial for Apple I’ve ever seen. 😁
16:28 the commercial starts hitting hard
he was able to do alot by sweatshops. Now india is it's new sweatshop
Vision pro is comparable with holo lense 3 not quest 2, you should be aware of this
Wow so much Apple brown nosing, it's almost too much 😵💫😵💫😵💫
The VR wars are just getting started now that Apple have entered the ring. Really need to see some modern VR classics running on the vision Pro that have you standing up and moving around.
Vision pro just shows how what will VR wi'll become in the future and great video man :]
This is the definition of an apple fan boy, he has spent ten minutes in a oculus headset
Half of that video was nonsense
erm... the hype for the vision pro is to the floor lol
it killed meta in terms of being a meme
The transition in the video to the death was terrible. Why would you post this???
Apple's Vision Pro is def a tinker toy. It's for us misfits who love technology and that once we can bring the technology down to something more socially acceptable it'll stay that way. But! Here's the cool part. It means it gives us developers so much time to dream up and build incredible experiences which is honestly more I could ask for vs AI...
Spending more than the average monthly income in the richest nation on earth on tinker toy... how privileged.
@@skp8748As an African-American artist, (born in 1954) I spent most of my life being unable to exhibit my work in a SINGLE gallery. Now in my old age, my paintings are fortunately selling for far more than the price of an Apple Vision Pro. So I guess you’re right - this country truly IS the land of the privileged
Can’t WAIT to create art with this device! 🎨
@@skp8748 hahaha that’s the apple way man, what are we going to do 🤦🏽♂️
@@Tonabillity wow beautiful story man. Good point too
No, Apple did not kill the Meta Quest - it made the Meta Quest 3 skyrocket. I welcome Apple's attention to AR/VR as they will no doubt set things in motion. However, Apple will not allow any other platform to sell apps or games on their platform, so Apple cannot compete with all the apps and games on Stream VR, Meta Oculus store, and all the PC non-VR games that can be made into VR games through the UEVR mod. Apple is obviously not targeting gamers. Apple will gain more traction once a cheaper version is launched, but I doubt it will be worth it for gamers, as the Quest 3 is already quite good: I can without a PC, host a VR multiplayer game of Zero Caliber VR on my Quest 3, have people all over the world join my game, we can chat, and I can record the video directly on the Quest 3. Imagine what Quest 4 is going to be like. Apple will no doubt make it, but they are not really competing with the Quest gamer market.
Ya kind of a joke hearing in this overview was "Apple provided nice looking devices at affordable prices..." $3500 for some AR headset, affordable... Ya Right 🤪 Typical fanboy response...
At the risk of being a drag, this seems to be a bit too far down the Apple rabbit hole for my taste. Vision Pro seems to be an extremely expensive professional toy that is far too expensive for the mass market. Apple may be learning the lesson that Google learned several times with iterations of Google Glass. I was in the IT industry for decades and saw remarkable technologies that were far more practical in the AR world that just failed for various reasons. Some were far more elegant than Vision Pro with better business cases that did not succeed. Put me down as a skeptic, possibly a success if it were about 80% less expensive.
Honestly. Apple's goal doesn't even seem to be to sell this Gen 1 product. Monstrous price tag, US Exclusive, it's more likely that this is just a proof of concept to rally 3rd part devs to create apps for them.
I would argue that the Vision Pro is the only thing Tim will be known for. Apple Silicon SoC are BLOWING the competition out of the water. They are killing it with the M1 devices. Pretty sure that was also under Tim. He may actually be a better ceo than jobs was.
Vision Pro flopped and Samsung surpassed Apple is smart phone sales.
Killed the Meta Quest? Serious? 😄 I think this game just started…
Except no one's going to buy that thing over the Meta Quest 3