How Apple Killed The Meta Quest

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  • Опубліковано 4 лис 2024
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    Enter your email here: johncoogan.com
    ABOUT JOHN COOGAN:
    I am the co-founder of soylent.com and lucy.co, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
    I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.
    I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible
    CONTACT:
    You can get in touch with me via Twitter: / johncoogan
    Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.

КОМЕНТАРІ • 718

  • @sidravi
    @sidravi Рік тому +279

    Small correction: The Vision Pro doesn't use facial scanning tech to log users in. It uses Optic Id, which is their new iris scanning tech to log users in.

  • @leemarco9596
    @leemarco9596 Рік тому +142

    Great video, did not think of Tim cook that way till watching your video. I know he didn't single handedly built the headset, but he's in leadership position that brought the tech that allowed all that was required to assemble into one.
    This is just the start of something much bigger.
    Can't wait to see how it unfolds 5-10 years down the line.

    • @microfx
      @microfx Рік тому

      please wait 5 years patiently!

    • @davadh
      @davadh Рік тому

      Pretty sure the design aesthetic is that of Jon Ive so wouldn't be surprise to know he had this concepted for a long time, but they needed more time to build the software.

    • @princeodogwu
      @princeodogwu Рік тому +1

      How is this tim product when he just showed how jobs had been researching with including prototypes back then? Is it not just him improving Steve's project just like they do to the iphone? I dont have any issues with tim I think he is a brilliant ceo ,just wondering how this could be his legacy product as suggested by the video

    • @CHMichael
      @CHMichael Рік тому

      It was about time . Until now he mainly shoveled money while playing it safe. Make the phone bigger, make it smaller.
      ..... design and usability v supply chain guy.

    • @greg8909
      @greg8909 Рік тому

      @@davadh What about the external battery with the ugly cable out of the headset

  • @ccmurray7054
    @ccmurray7054 Рік тому +56

    Incredible video, my man. Appreciate the hard work and research you do. Do not stop.

  • @picmedic
    @picmedic Рік тому +17

    You’re not going to kill Quest when the vision pro requires average joe to take a mortgage to afford one

    • @kennmossman8701
      @kennmossman8701 9 місяців тому

      FOR SURE
      JUST PUTS COOK IN THE SAME WACKO GROUP AS ZUCK

    • @anemonana428
      @anemonana428 2 місяці тому +1

      Yeah, now I don't feel that bad after buying the quest when comparing the price to thay of the vision.

  • @hippotizer
    @hippotizer Рік тому +5

    Apple never killed the quest. Even the contrary. It only made it much more attractive.

  • @ErrorRaffyline0
    @ErrorRaffyline0 Рік тому +101

    I don't think it's fair to say that Apple has killed Meta Quest. Fundamentally, they are two very distinct visions. While the Quest platform definitely has some barriers to entry, the userbase is mostly focused on gaming, while Apple still needs developers to create apps for them.

    • @xandypunk7350
      @xandypunk7350 Рік тому +17

      Isnt even out yet it will kill nothing

    • @danielwhyatt3278
      @danielwhyatt3278 Рік тому +6

      I totally agree. I don’t believe the Apple vision pro will at all kill the quest/meta headset. They both focus on the areas they wish to do. I mean, Apple has gaming apps but it isn’t trying to replace what PS and Xbox do. They will both have their areas of focus even if they can do a little bit of both and it makes sense that Apple tech isn’t devoted entirely to immersive high-end gaming. Not to mention the price after all, even if Apple VR/AR headsets do go down in price. I for one absolute love my quest 2 headset and I can definitely picture myself buying quest three over the vision pro right now.

    • @dkoorse
      @dkoorse Рік тому +1

      The Quest Pro was discontinued lol

    • @ivanm3342
      @ivanm3342 Рік тому +2

      I think the visions actually are very similar, its their strategy of getting there that is different. Both Zuck and Cook just want a sleek spatial computer that can do everything, but apple is going for the absolute premium experience that doesnt compromise on user experience and is willing to sacrifice affordability and time to reach that, while Zuckerberg seems to believe that his best shot is to gradually develop the product together with the users while keeping it affordable to get it in as many hands and as early as possible. Interesting to see how it will play out. I think its reasonable to expect that at least for the short term they are either BOTH successful with it or are both unlucky

    • @ArthropodSpidey
      @ArthropodSpidey Рік тому +1

      No, it's fair. No one gives a fuck about meta quest.

  • @laartwork
    @laartwork Рік тому +5

    First Next Big Thing the CEO wouldn't use. No pics of him wearing the headset. He thought it would make him look stupid. They were tempted to scrap it just va few months ago.
    Anyways, since they rebranded Metaverse as Spatial computing and making people want it but can't afford it. Suddenly the price of Quest 3 looks like a bargain at $500. Since it does most of what Vision can do (though public were not aware until now) plus play games and come out this year. The Quest 3 was expected to sell only 2 million during Christmas time but now it looks like it will match if not exceed the much lower priced Quest 2 sales. That had 4 million sold in the first few months and over 10 million in one year.
    Meta says, "Thanks Apple"
    What login is he taking about? Even payment doesn't need a code. When did this guy last use the Quest?
    Pricing for Vision makes sense when comparing it to a big screen tv that no one sitting next to you can watch. Is this guy getting paid by Apple?
    Anyways, this was very funny to watch.

  • @wrongteous
    @wrongteous 8 місяців тому +5

    This aged well, lmfao

  • @bobwitmer2492
    @bobwitmer2492 Рік тому +92

    Great video. The other key thing that I give Tim Cook credit for is focusing on data security and user privacy. He’s fought against government back doors into data and made brave decisions to give the users a choice if the apps track them across platforms. Instead of trying to monetize user data collection he understands that it’s more important to have user trust if you’re gathering sensitive user information (i.e. health data). This will be critical for the success of the Vision Pro and they noted it in the announcement. They explicitly mentioned that they aren’t collecting data about where the user is looking but only the functional events (button clicks). If they’re doing retinal scans, I expect that they’ll be able to gather a lot more health data than the Apple Watch. Meta can’t gain that trust just by changing their name.

    • @bobcake8904
      @bobcake8904 Рік тому +4

      Even if there is an unspoken use of your data for Apple ecosystem promotion, they at least keep it in the ecosystem and contained to your person.
      Or at least that’s what I hope

    • @migovas1483
      @migovas1483 Рік тому +13

      @@bobcake8904 people are really naïve thinking that is the reason, is Just PR.

    • @vmusatov
      @vmusatov Рік тому +2

      @@migovas1483ooh, conspiracy

    • @k.vn.k
      @k.vn.k Рік тому

      @@migovas1483 Do Google and Meta keeps your data in the ecosystem and contained to your person?

    • @migovas1483
      @migovas1483 Рік тому +1

      @@k.vn.k No one does.

  • @kenthoover3573
    @kenthoover3573 Рік тому +19

    lol Tim Cook is hugely empathetic… That’s why he ordered those Chinese factories to put up suicide nets, catch those workers and get them back to work!😂

    • @fredrickdenga7552
      @fredrickdenga7552 Рік тому +1

      Bro didn't answer when confronted by the press

    • @neanda
      @neanda Рік тому +1

      true, he's thinking of the clean up crew

    • @Matt-pi2vc
      @Matt-pi2vc Рік тому

      Foxconn and other manufacturers did that not Apple

    • @kenthoover3573
      @kenthoover3573 Рік тому

      @@Matt-pi2vc apple is the customer of Foxconn. Everything they do is directed by apple.

  • @d4sp1d3r
    @d4sp1d3r 8 місяців тому +2

    "Killed" is too strong word. Apple's 3500$ VR attempt not even dented Quest sales.

  • @Ryan256
    @Ryan256 Рік тому +21

    John you make the best deep dive videos of any creator on youtube. Keep up the good work! 👍🏻 I also enjoyed the sci-fi references at 23:06. I’m familiar with all except Pygmalion’s Spectacles. I look forward to reading it! 📖
    Coincidentally, I just watched the Black Mirror episode “The Entire History of You” last night. I’m optimistic about the future, but that dystopian depiction certainly gave me pause! 😅

  • @Aggie4life77
    @Aggie4life77 Рік тому +27

    I just started watching the video and just wanted to say that One of Apples biggest accomplishments is also the reason it gets criticized so much. Every time they release a new product, people want it to completely change their life. I don’t care how much a person hate Apple, their aren’t many companies now or ever that had/have that type of pressure on them!

  • @christymullins1022
    @christymullins1022 Рік тому +10

    your videos are amazing sometimes i watch more than once, great story telling 👏

  • @djp1234
    @djp1234 9 місяців тому +2

    These products don't even compete. Totally different categories.

  • @United_Wings
    @United_Wings Рік тому +27

    It's crucial that they get the marketing on this right 👍🏻🎉

    • @slouischarlesYT
      @slouischarlesYT Рік тому +3

      I think Apple has enough brand power that they really need to just focus on the product and word of mouth will suffice.

    • @AbdulAzeez-up4nw
      @AbdulAzeez-up4nw Рік тому

      @@slouischarlesYT their product is pretty good but what they dont is people who spread bad info about their product so they announce this in a way that will twist anything wrong with their product into something that sounds good. for example for people who use regular iphone the a15 chip was more than enough power so even if it had a next gen chip it wouldnt bring more people to buy it so they kept that old chip but eh way they worded it made it sound like its powerful enough and anyone who didnt watch a critic vid about iphone would think its fine

  • @kendrickpi
    @kendrickpi Рік тому +6

    Fabulous analysis and opinion piece. Thanks. My take is that we are witnessing the dawn of spatial computing, of which the Vision Pro is but a part!

  • @wushdishmeen
    @wushdishmeen Рік тому +2

    The iPhone 15 Pro records 3D video just as you said which fixes the issue. It makes so much sense to film 3D videos on your camera removing the awkwardness, and only using the Vision Pro to watch these videos in your own time to relive those memories. That is AWESOME in my opinion.

  • @seoulipsism
    @seoulipsism Рік тому +33

    Tim Cook has always been a fitness focused person, and it's really the way that Apple Watch eventually went. I love my watch, but fitness and the ability to measure my certain vitals is really why I own an Apple Watch - especially after it became evident during the pandemic that Covid presented a strange anomaly that people would have blood oxygen levels of below 90% and still be consciousness. When Apple introduced an blood oxygen sensor on Series 6, it made my Apple Watch even more important to me and that sensor is extremely accurate. As someone living with Type 2 diabetes, it would also be interesting to me to see where Apple goes with a blood sugar measurement sensor when the technology is there and Apple doesn't have to go through FDA (or any other country's equivalent of the FDA) for regulatory approval. To be honest, I find Apple Watch to be Apple's most "ethical" device, because it is so personal and the reason why my more expensive analagoue watches have been gathering dust since I got my first Apple Watch. Use case is important, because Apple wasn't sure which way Apple Watch was going to go, too, until customers determinded this. I think the same thing will happen with Vision Pro, even though it's expensive and (once again) Apple had to patent the heck out of it, it has amazing hardware, but software in the form of visionOS has to be integrated tightly with VisionOS's hardware. Apple has disrupted, (re)invented or reimagined many industries since the iPod and iTunes and the ability to purchase music, basically disrupting the music distribution industry. Steve Jobs wasn't really in favour of an AppStore but was eventually convinced of the importance of an AppStore in terms of bringing more software innovation to iPhone and iPad. Intel couldn't really innovate anymore because they were so stubborn in not wanting to outsource manufacturing to third party foundries. Mac innovation floundered for years but secretly Apple was working towards introducing RISC computing to a PC, which they eventually did in the form of Apple Silicon. What I do think is that Apple is going to disrupt the battery manufacturing industry next. Appel has such a relentless focus on battery optimization for all of their devices and getting two hours of use from the Vision Pro's battery is a joke, and Apple already knows this. Sure, the upcoming 3nm M3 and A17 SOCs (finally) will bring power saving and battery savings returns for Apple devices, but the world is still using battery tech from the 1990s, based on battery chemistry that was first developed more than 100 years ago - where to from lithium ion? Apple has its vast cash reserves to tap into to change the world forever in a world that has increasingly gone mobile, the computing power is there, but ability to power that computing power is not.

    • @harrystevens4370
      @harrystevens4370 Рік тому +2

      Great comment thank you. Super cool to see how the community gets involved to help build the base of understanding and develop the ideas for what can be possible with these great tools

    • @64jcl
      @64jcl Рік тому

      But why don't they make their watches like Fitbit, now owned by Google - the battery lasts a full week on those devices. My daughter has an Apple watch that she used for a couple of weeks but just got bored having to charge it all the time, while my wife and I have both Fitbit devices and use them daily and even at night to log sleep patterns. My daughter used to complain that her Apple Watch didnt have enough power to last through a full day and the night even. You see with the new Vision Pro, Apple is doing the same mistake by having a separate battery pack on a wire that only lasts 2 hours while Quest devices last for longer even with the built in battery pack in the front of the device, with the extra battery pack on the back it lasts for double that time. Furthermore it's not locked to Meta hardware as you can use any 3. party device for this some that even allow hot swapping of battery packs, something I doubt Apple will allow with their Vision Pro.

    • @as_ppl_33
      @as_ppl_33 Рік тому

      Apple has already revolutionized the battery industry in the past. It was for the MBP. True it’s not chemically speaking, but how to optimized space and use case…
      ua-cam.com/video/fixMhlueAII/v-deo.html

  • @markc.1
    @markc.1 Рік тому +2

    Apple is not currently in real competition with Meta in VR, price difference is huge.

  • @kaanyasin3733
    @kaanyasin3733 8 місяців тому +2

    👏STOP👏PRAISING👏BILLIONARES
    They arent one of us

  • @fteoOpty64
    @fteoOpty64 Рік тому +15

    Tim ain't no engineer. He was a logistics guy/ operations guy. This project I believe was in response to Meta's billion dollar investment in VR after the Occulus Quest acquisition. If you see what Palmer Lackey is working on, after leaving Occulus, you realize that was on to something big. Apple just closed the gap of VR headset to AR which they championed for years....People kept missing the point that Vision Pro device is a full computer inside. A Mac M2 laptop inside the headset. Not a dinky Qualcomm SoC.....

    • @ascelot
      @ascelot Рік тому

      Least the Quest 3 will be affordable, as well you can buy quest 3 for roughly $500 and then spend $3000 on a monster pc build. Equivalent cost to just 1 Apple VR headset.

    • @arop3nnY
      @arop3nnY Рік тому

      Google "industrial engineering"

  • @United_Wings
    @United_Wings Рік тому +39

    After watching this video I've realized that Tim Cook is a genius 🎉❤

  • @ItaloCassini
    @ItaloCassini Рік тому +16

    Apple didn't kill the Meta Quest, but that's how it boosted Quest sales!
    Apple is bringing VR/AR to the world, and it will be a desire for many, but when facing the price point, which headset do you think the majority of non-Apple users will buy?

    • @moomin7461
      @moomin7461 Рік тому +3

      I don't think they'll ever take off for the masses. People don't want to wear headsets for hours on end. People didn't even like wearing 3D glasses. It will have a market of course, but I can't see it replacing the conventional computer or smartphone. The humble computer mouse has been around since 1973, and it is still with us, because it is still the best way to navigate a computer. (Even with touchscreens).

    • @yarharyar
      @yarharyar Рік тому

      ​@@Jae0331 And yet people are still buying chunky desktops at exorbitant prices.
      Don't get me wrong the vision pro is spiffy as hell but at the end of the day a phone with a couple of shitty plastic lenses and a cardboard box does the job VR/AR is going to remain an expensive entertainment gimmick because at the end of the day that's what it is...

    • @hankagura5355
      @hankagura5355 Рік тому

      @@moomin7461It shows your incompetence to compare a simple accessory device to a computer that attaches to your head, with Apple’s trajectory of improving the technology over the years the vision will get smaller and smaller becoming eventually more comfortable than a smartphone, it’s natural tech evolution we’ve seen this before with the iPhone multi touch system.

    • @verb0ze
      @verb0ze 10 місяців тому

      I don't think price will be an issue. Most people buy stuff on credit (at least in the West). I also don't think Apple cares if non-apple fans will buy . Lol at the sales of the iPhone in a world where Android dominates the market in numbers. Also, with the pro moniker, they clearly are not targeting the average consumer. It's the experience that'll make or break it. It's the innovative apps that will be built for it that'll define whether it's a flop or a viable way of computing.

    • @devin_leary
      @devin_leary 9 місяців тому

      None. Like most apple products, they will wait until used Vision pros hit the marketplace. And most would be fine to wait until then.

  • @phearz0r
    @phearz0r Рік тому +1

    I would argue that Tim didn't make all those revenues and stuff. It was a result of Jobs' hard work the prior decade.

  • @markfish8539
    @markfish8539 Рік тому +2

    a 20 mins video that didn't feel like one ... great job man and great info

  • @crowhurd
    @crowhurd Рік тому +10

    This is fantastic content. I honestly never knew much about Cook. I never fully realized his full value and influence. I always kinda looked at him as just a figurehead and I mean no offense by that. And neither here nor there but, I didn’t even know he was gay. Lots of very cool information in this video and I’ve gained a whole new respect for the man. Thanks for making this for us.

  • @Livinamontage
    @Livinamontage Рік тому +7

    Excellent analysis as usual John. Also really appreciate the context you provide for historical examples like “Pygmalion Spectacles.” I’m going to have to read that.

  • @g-dub
    @g-dub Рік тому +3

    John, I LOVE your content. Very well researched. However, this might be the best commercial for Apple I’ve ever seen. 😁

    • @afterhours4890
      @afterhours4890 9 місяців тому

      16:28 the commercial starts hitting hard

  • @TechEquations
    @TechEquations Рік тому +3

    Well, based on the title of the video, author does not know anything about technology and VR specifically.

  • @Hollowdude15
    @Hollowdude15 Рік тому +1

    Vision pro just shows how what will VR wi'll become in the future and great video man :]

  • @milanserfhos3413
    @milanserfhos3413 Рік тому +2

    In terms of a work environment the vision pro is way "better" (still looks ridiculous but whatever) in terms of gaming the Quest unrivaled, and gaming is not a field Apple will probably dive in to as much, so not entirely "dead" imo

  • @georgelowe8583
    @georgelowe8583 Рік тому +2

    Wow, what a great history lesson about Apple, I worked in the Electronic Manufacturing with Beckman, Fairchild, Memorex, Shugate Associates, Video Seven and Applied Materials. Working with manufacturing companies in Japan, Taiwan, Canada, England, France, and Germany. So what Cooks has accomplished is amazing! Apple, was always out of my reach, because I wasn’t Stanford Engineer.

  • @zackwilliams7284
    @zackwilliams7284 Рік тому +9

    The vision pro will not kill the quest at 3500$ is simply to much to achieve the market penetration they would need. even in the so called "PRO" market apples hostility towards other vendors will help to prevent adoption.

    • @georgeelgar5986
      @georgeelgar5986 Рік тому +1

      i mean yeah but the first iphone was multiple times the price of other popular phones, i think more people will buy it than expected

    • @zackwilliams7284
      @zackwilliams7284 Рік тому

      @@georgeelgar5986 your talking in the hundreds of dollars range quite a ways away from this. 400 vs 3500 is different then 200 vs 600

  • @ijchua
    @ijchua Рік тому +3

    While Cook did bring about the Apple Vision Pro, the jury is still out on whether it is indeed Cook's iPhone moment.

  • @modernamericanpro
    @modernamericanpro Рік тому +1

    I am hoping that the Apple Vision Pro device will replace my monitors during my working hours. It's pricing isn't that bad when you compare it to three high quality monitors.
    I don't plan to wear it around the house during my personal time.

  • @MrKinein
    @MrKinein Рік тому +2

    Tim Cook never talked about AR and VR (in plain terms atleast) in presentation, and you've said that that's because Apple Vision is neither of them. I disagree on that. It is both. Tim Cook never say it mostly because Apple doesn't want any comparison to existing tech and because they want to shroud themself in mystery and grand innovation.
    You've also said that Apple did that no one could before - AR inside VR headset. That is also not true, just look at the Quest Pro or Quest 3. Look at the Varjo XR products. It feels simultaneously funny and sad when apple fanboys say that it's first time done\done right.
    Yet I agree that it is an expensive product with premium quality and some unique characteristics. Hope that it will help bring VR\AR into masses...

  • @johndoh5182
    @johndoh5182 Рік тому +1

    Umm, I think the buying public never really bought into Meta Quest and Apple has nothing to do with it. And considering this is a new product there's no data to suggest Apple will do much better, regardless of the fanboy initial burst of purchasing which always happens when a product has at least SOME value.
    I personally don't see people being really excited about virtual reality, other than wishing the tech was better for PC games which also requires better graphics cards.
    And the iPhone didn't change the way people live, the Raspberry did, Apple just took what was a non-Apple product and certainly made some improvement on it, and then charged an arm and a leg for it initially. Apple didn't invent the smart phone.

  • @AnkushKala
    @AnkushKala Рік тому +1

    OTP feature has been available on Android for years and nothing new on the iPhone.
    But people like you make it sound something new and great.

  • @whilechannel
    @whilechannel Рік тому +2

    Apple’s Vision Pro did not kill the Meta Quest at all. Vision Pro is not a VR headset but rather an AR one, you can't do a full VR experience with it and it was designed to be used from a couch. As a Quest 2 owner and an Apple fanboy, I'm not dumb to spend 3 Grands on a lack full product.

  • @aboucard93
    @aboucard93 Рік тому +3

    This is an amazing video thanks for making it. I'm really interested in seeing the thing that you can only do on VPro.

  • @peterpodgorski
    @peterpodgorski 10 місяців тому +1

    "Steve Jobs was never focused on buying companies, he preferred to innovate from within" - this statement is simply factually incorrect. The iPod was a reskinned and improved product of a bought company. The iPhone was made possible by Apple buying Fingerworks. Noticing, buying, improving, and combining tech developed elsewhere is nothing new for Apple.

  • @MB-jw7cv
    @MB-jw7cv Рік тому

    One of the most underrated channels on UA-cam

  • @smoothiejuice1
    @smoothiejuice1 Рік тому +3

    What an amazing overview. So much didn’t know about Tim Cook and his vision over the last decade. Incredibly well put together and presented.

  • @theoldgods8229
    @theoldgods8229 Рік тому +1

    The Vision Pro will not become a massive hit unless Apple starts developing and securing AAA content for the headset. This will a very expensive and risky path for Apple.

  • @vladdeqzira9692
    @vladdeqzira9692 6 місяців тому +1

    Oh, boy... Well, this video hasn't aged very well, now that all the reviews are out.

  • @saravanprathi6956
    @saravanprathi6956 Рік тому +1

    I learn a lot from every single video of yours. Thank you so much!!

  • @magikindian
    @magikindian Рік тому +1

    I will never buy another apple product ever again. It was a nice 20 year relationship, but it was all based on fashion. Now that I am a fully grown, it's clear to me all these technologies are the same and non are better than the other. It all depends on the knowledge of the consumer and if they follow trends or not.
    Also apples after sales service is all a scam. They cant fix what they make and their genius bar should really be called the daycare corner.

  • @afterhours4890
    @afterhours4890 9 місяців тому +1

    What is this noise about needing different passwords for Facebook, instagram, oculus, meta, and meta quest???? Who else has the same experience as John Coogan? I never had problems with passwords or signing into accounts 🤷‍♂️

  • @R0cky0
    @R0cky0 Рік тому +1

    Wow, very well made, from the breadth to the depth of the discussion. Love your work, bro. Well done!

  • @RemiStardust
    @RemiStardust Рік тому +4

    7:11 "in 2011 tragedy struck [...] Steve Jobs was diagnosed with pancreatic cancer"
    He was diagnosed in 2003. He had a liver transplant in 2009. He had been frail for years and people could see things were serious. You make it sound like 2011 it happened suddenly.
    Fewer episodes, better researched is my advice.

  • @anderspjorgensen
    @anderspjorgensen Рік тому +1

    Great video John! The photo at 9:40 with Google Glass appears to be doctored. The angles are off, and while shadow of the frame of the glasses fall on his face, there is no shadow from the Google Glass part.Also, the resolutions and light intensities mismatch :-)

  • @HumanAction76
    @HumanAction76 Рік тому +1

    Apple vision pro is the most interesting Apply product I've seen since iPhone. And, just like iPhone, I will purchase the competitor when it comes out.

  • @jeremyespinosa2237
    @jeremyespinosa2237 Рік тому +2

    I saw an interesting take that Tim Cook did not have the same excitement as he did when announcing a new Apple Watch. Specifically, it's kind of weird that he never wore the device nor could you find a pic of him wearing it.
    Yes, there are plenty of us tech nerds that will pony up the cash. But this in no way is going to kill off the Meta Quest or replace big screen TVs. Most big screens today are less than $3500 and support more than one viewer at a time. The lack of gaming support in the decision of no controllers is also a mistake in my opinion. I understand some cool games will come from hand tracking. But not in a way that will disrupt VR gaming headsets.

  • @brettmorris4889
    @brettmorris4889 Рік тому

    Thanks, John! I've been waiting for your take on this. Always insightful

  • @Onyxle
    @Onyxle Рік тому +1

    This is the definition of an apple fan boy, he has spent ten minutes in a oculus headset

  • @bowie.0118
    @bowie.0118 Рік тому +1

    Correction the meta quest is a consumer device for gamers while the vision pro is for rich people to flex

  • @JerryLJackson
    @JerryLJackson Рік тому

    Great in-depth insightts into Tim Cook and Apple dev of Vision Pro! Well done!

  • @RayRift
    @RayRift Рік тому +1

    Except no one's going to buy that thing over the Meta Quest 3

  • @mathewpatterson2187
    @mathewpatterson2187 Рік тому +1

    Come on are you serious, most people don't realise that the quest has full hand tracking, it has pass through, it has depth perception.
    Apple hasn't innovated anything they have just copied what's already on the market and added 1 or 2 unrealistic expensive features.
    Meta quest will still hold the marketshare because of affordability and because they appeal to gamers. The vision pro doesn't have controllers therefore no analog sticks therefor no reliable way to move round and both interact in a 3d environment.
    All he says about the quest is Password managers??? This guy does not understand VR or the Meta Quest, sounds like he's just appealing to Apple fans.

  • @davadh
    @davadh Рік тому +5

    Apple actually saved The Meta Quest with their announcement. VR's momentum went downhill earlier this year when Meta revealed their Quest Pro. People were saying why would anyone spend in VR at that price point. But of course, people are Apple fanboys, so when Apple announced they made a VR headset, everyone is now saying VR is the next thing, and at double the cost. Apple getting into VR will bring more users to VR. This is the best news for Meta, because once VR is a mainstream device, parents will look at the cheapest option for their kids, and that will be the Meta Quest 3. Apple literally just sold Meta's products for them because they set their price too high. And if we know Apple, prices don't drop. I'm sure they'll still have a regular VR line since this one is called the Vision "Pro" but it'll still be priced at $1999, which is still $1500 more expensive than the Quest 3.

    • @GeneralBlackNorway
      @GeneralBlackNorway Рік тому

      If that's the case I think Apple will be ironically selling Meta Quests in order to have a larger customer base in the future to onboard into their product lines. Just look at how the iphone has been taking over more and more market share in America. I'm not an Apple fanboy btw, I actually avoid their products specifically due to their way of doing things in UX/UI and their walled garden practices. I can still see the value in their products and wished their competitors could make products of similar high quality, but without the annoying Apple way of doing things.

    • @jeanpaul9141
      @jeanpaul9141 Рік тому

      This is a spatial computer and it has the same prowess as a MacBook Pro which are priced 2k-6k, it was two perform chips M2 and R1. Apple is not selling a cheap toy with a cheap processor like Meta. This actually has functions besides offering immersive experience…most people that own vr leave their headsets collect dust. This can do so much everything a computer does without the constrains of a display…also M2 offers graphics that meta could never imagine! Apple has a Pro market that is why they are the most valuable company in the world because they create lust and only produce high quality products. The first Mac costed 6k in today’s money, I’m getting one day one and many will too, I bought a 3k MacBook and I’m surprised the price is that low because it does so much and this is talking from a tech engineering, apple is so many years ahead.

    • @davadh
      @davadh Рік тому

      @@jeanpaul9141 corolla still outsells lamborghini

  • @sheeplvl1
    @sheeplvl1 Рік тому +1

    I'm impressed that Tim Cook got yelled at by Steve Job only for donating his liver. That shows how professional Tim Cook is to Steve Job.

  • @fastonchisanga5194
    @fastonchisanga5194 Рік тому

    My favorite analyst heads up John you are the best

  • @Aerospace_Education
    @Aerospace_Education Рік тому +2

    I know they say to wait till the second generation projects, but I'm hyped for this. I'm an original Dev Kit Oculus backer. This will have issues I'm sure when it starts but it is the next step.

  • @AnkitB97
    @AnkitB97 Рік тому +1

    an amazing experience watching this well planned video

  • @Jeudaos
    @Jeudaos Рік тому +1

    I would argue that the Vision Pro is the only thing Tim will be known for. Apple Silicon SoC are BLOWING the competition out of the water. They are killing it with the M1 devices. Pretty sure that was also under Tim. He may actually be a better ceo than jobs was.

    • @laartwork
      @laartwork 6 місяців тому

      Vision Pro flopped and Samsung surpassed Apple is smart phone sales.

  • @blade122
    @blade122 Рік тому +1

    The VR wars are just getting started now that Apple have entered the ring. Really need to see some modern VR classics running on the vision Pro that have you standing up and moving around.

  • @sweetsteve2.0
    @sweetsteve2.0 Рік тому

    Your story telling ability is top notch-

  • @Concryo
    @Concryo Рік тому +1

    no bro metas vr is like 399$ and apples is 3k

  • @mathesonstep
    @mathesonstep Рік тому

    I am just really excited to see what the future holds

  • @justinclarke7122
    @justinclarke7122 Рік тому +1

    How Ferrari Killed the Honda Accord. This title is absurd.

  • @myce-liam
    @myce-liam Рік тому +2

    Don't forget about all of the actual engineers and designers that actually 'built' the apple vision

  • @willcline7992
    @willcline7992 8 місяців тому +1

    At the risk of being a drag, this seems to be a bit too far down the Apple rabbit hole for my taste. Vision Pro seems to be an extremely expensive professional toy that is far too expensive for the mass market. Apple may be learning the lesson that Google learned several times with iterations of Google Glass. I was in the IT industry for decades and saw remarkable technologies that were far more practical in the AR world that just failed for various reasons. Some were far more elegant than Vision Pro with better business cases that did not succeed. Put me down as a skeptic, possibly a success if it were about 80% less expensive.

    • @electroninja7419
      @electroninja7419 8 місяців тому

      Honestly. Apple's goal doesn't even seem to be to sell this Gen 1 product. Monstrous price tag, US Exclusive, it's more likely that this is just a proof of concept to rally 3rd part devs to create apps for them.

  • @juliuse5448
    @juliuse5448 Рік тому

    22:00 “Apple will probably add 3d video recording to a future version of the iPhone” this remark aged like fine wine

  • @laulaja-7186
    @laulaja-7186 Рік тому

    Steve Jobs famously didn’t think the NeXT was too expensive either. But things like don’t break out of the market niche of only being accessible to the 1%. If Meta Quest is $300 and “almost as good” while Vision Pro is twelve times that, it’s obvious which one I would ever consider saving up for.

  • @networkgeekstuff9090
    @networkgeekstuff9090 Рік тому +1

    Killed quest? .... nope ... apple is already reducing production capacities realizing they got much lower public response than expected. Now compare that to 20 million quest2 units sold out there.
    Don't get me wrong, the product itself can be great, but 3500usd for something that doesn't even have a killer app or some flagship game title is a hard sell.

  • @jumanaalshammary971
    @jumanaalshammary971 Рік тому

    First time watching a video of yours. Love your style and storytelling. Subscribed!

  • @patfish3291
    @patfish3291 Рік тому +5

    fan boy tv😂

  • @Drifter101z
    @Drifter101z Рік тому +6

    Imagine a 10th Generation Apple Vision Pro. . . that's insane. Goosebumps

    • @mrwhats6043
      @mrwhats6043 Рік тому

      theyd probably add a notch to the outer display because of thencameras

  • @mathewpatterson2187
    @mathewpatterson2187 Рік тому +1

    I already watch concerts and play amazing games in vr, this video has no idea or understanding about the future of VR.

  • @huckwalton2307
    @huckwalton2307 Рік тому +1

    In what world is he doing a good job. Yes he’s doubled profits but at when final cost. The world view is that Apple is completely resting on Jobs legacy.

  • @DaveDFX
    @DaveDFX Рік тому

    Pron will be the one of the killer applicatiom for the Vision Pro.

  • @okayswisher2799
    @okayswisher2799 Рік тому +1

    What a video man. Thoroughly entertained and learnt a lot tooo

  • @Smokedship
    @Smokedship Рік тому +1

    It's a story of Tim Cook, about his journey from a small town in Alabama to how he perfected the art of screwing over his loyal customers once he became CEO.

  • @shadowninja6689
    @shadowninja6689 Рік тому +1

    IMO I don't see VR/AR ever taking off as anything more then a niche thing for a tiny gaming community. 2D graphics are still alive and kicking despite 3D graphics, and the 3D TV died a while ago. VR is only seeing so much hype because it's finally gotten cheap enough to be affordable for the masses in recent years.

    • @laartwork
      @laartwork Рік тому +2

      Since 2016 I haven't been able to play a flat screen game. Why would I want to control a charcter through a window when I can be in the world? VR is inevitable. I am old enough to remember the video game crash of 1982 and how the fad had come to an end. It ended because all games seemed the same and there was no Innovation. That's what's happening now. Eventually they will start porting over their AAA titles and having VR versions will become more common as user base grows and technology advances. That's why we are in 2023 and VR still hasn't died despite all declarations. You compare to the past 3D tv while I compare to the future holodeck. It's a matter of imagination and perspective.

  • @L3eh123
    @L3eh123 Рік тому +1

    Wow so much Apple brown nosing, it's almost too much 😵‍💫😵‍💫😵‍💫

  • @DJ-Illuminate
    @DJ-Illuminate Рік тому +2

    I simply want to create a work space in VR that replaces my duel screen monitors and design with Adobe products in the space. I also want to be able to talk to people remotely but feel like they are in the same room. Games I care nothing about really. Oh, and I want to be able to watch movies with my family all in the same room but we all live in other parts of the country.

  • @angelarch5352
    @angelarch5352 Рік тому +2

    I think it was brilliant for Apple to focus on AR instead of VR for the VisionPRO (even though it can do both). This product can lead the way into some sort of future where I think all previous VR headsets cannot. The problem though is the physical headset imo. No matter how amazing the AR/VR world is, no matter what the killer app is, there will NEVER be mass adoption if regular people need to put a big object onto their face in order to use it for long periods of time. But short periods of time is ok, and this headset finally gets everything else mostly correct. Now I hope that Apple can fix its problem with relying too much on Communist China for building its products, and can restrain itself from purchasing Disney and accidentally driving itself bankrupt in the process-- i want Apple to continue to exist in the future so we can see what full potential the VisionPRO can bring.

  • @LandonWalsh
    @LandonWalsh Рік тому

    Beautiful essay. Thank you

  • @BoatRocker619
    @BoatRocker619 Рік тому +1

    Vision pro is comparable with holo lense 3 not quest 2, you should be aware of this

  • @angelh1743
    @angelh1743 Рік тому

    One movie reference that comes to mind about VR is a movie from 1995 called "Strange Days". What this movie represents is the ultimate goal for all VR manufacturers. And yes. I love that movie Strange Days 1995.

  • @devronarmstrong9764
    @devronarmstrong9764 Рік тому

    This was very well produced

  • @isthatso1961
    @isthatso1961 Рік тому

    I love how MKBHD just happens to sneak into a competition's videos. Like "big bro checking on you"😂

  • @BumKnuckle
    @BumKnuckle Рік тому +2

    So how did the Vision Pro kill the Meta Quest??

    • @Javo_Non
      @Javo_Non Рік тому +3

      With a clickbait haha

  • @hoandesign
    @hoandesign Рік тому +1

    3500 vs 300 comparison. Do you ever compare a nokia feature phone with iphone 14 pro max

  • @cocoiyeah
    @cocoiyeah Рік тому +2

    For me, the best Apple product under Tim Cook is the M1 chip and iPhone chip. Nothing will work if Apple rely on Intel

  • @joshuamarcano350
    @joshuamarcano350 Рік тому +2

    I believe these are two completely different products for two completely different demographics.

  • @AliEl
    @AliEl Рік тому +4

    Apple's Vision Pro is def a tinker toy. It's for us misfits who love technology and that once we can bring the technology down to something more socially acceptable it'll stay that way. But! Here's the cool part. It means it gives us developers so much time to dream up and build incredible experiences which is honestly more I could ask for vs AI...

    • @skp8748
      @skp8748 Рік тому +1

      Spending more than the average monthly income in the richest nation on earth on tinker toy... how privileged.

    • @Tonabillity
      @Tonabillity Рік тому +2

      @@skp8748​​⁠As an African-American artist, (born in 1954) I spent most of my life being unable to exhibit my work in a SINGLE gallery. Now in my old age, my paintings are fortunately selling for far more than the price of an Apple Vision Pro. So I guess you’re right - this country truly IS the land of the privileged
      Can’t WAIT to create art with this device! 🎨

    • @AliEl
      @AliEl Рік тому

      @@skp8748 hahaha that’s the apple way man, what are we going to do 🤦🏽‍♂️

    • @AliEl
      @AliEl Рік тому +1

      @@Tonabillity wow beautiful story man. Good point too

  • @questionreality6318
    @questionreality6318 5 місяців тому +1

    No, Apple did not kill the Meta Quest - it made the Meta Quest 3 skyrocket. I welcome Apple's attention to AR/VR as they will no doubt set things in motion. However, Apple will not allow any other platform to sell apps or games on their platform, so Apple cannot compete with all the apps and games on Stream VR, Meta Oculus store, and all the PC non-VR games that can be made into VR games through the UEVR mod. Apple is obviously not targeting gamers. Apple will gain more traction once a cheaper version is launched, but I doubt it will be worth it for gamers, as the Quest 3 is already quite good: I can without a PC, host a VR multiplayer game of Zero Caliber VR on my Quest 3, have people all over the world join my game, we can chat, and I can record the video directly on the Quest 3. Imagine what Quest 4 is going to be like. Apple will no doubt make it, but they are not really competing with the Quest gamer market.

    • @dand4485
      @dand4485 5 місяців тому

      Ya kind of a joke hearing in this overview was "Apple provided nice looking devices at affordable prices..." $3500 for some AR headset, affordable... Ya Right 🤪 Typical fanboy response...

  • @hassanzein
    @hassanzein Рік тому

    Great analysis. Thanks for this video