Member Lean-In: Attracting High-End Clients as a Small or Medium Enterprise

If your practice is a small or medium-sized already servicing or aspiring to service the high-end market, this Member Lean-In is for you. In today's digital age, service differentiation and perceived value play a growing role in architect selection, especially when catering to high-end clientele. “Attracting High-End Clients as a Small or Medium Enterprise” will delve into the essential factors starting with high-end customer behavioural psychology, and how different engagement types influence decision-making.
Speaker:
Tim Geldard, CEO, ConceptV
Tim Geldard is the founder of PropTech company ConceptV and has a background in Property Economics, Residential Construction and Property Valuation. Tim studied data science and cognitive psychology, and spent the last five years working alongside architects, designers, developers and everyday people to create accessible technology that improves communication in the industry.
Pictured: Kirribilli Apartment | Traditional Owners: The Cammeraygal People | Architects: McGregor Westlake Architecture and Julia English Architects | Builder: Paul Brandon Building | Photographer: Tom Ferguson
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