You are the gold standard by which I evaluate other beauty content creators. Your attention to detail and professionalism is always evident, as is your integrity. Thank you, Emily!! (PS. Loved the story of Belle & Bitty’s first cheer competition!)
Agree! She’s the only beauty youtuber I watch now because it doesn’t feel like I HAVE to buy anything after I’m done watching. It’s just fun and informative.
Yes! I know you’re going to actually be honest and thorough and unmotivated by a ‘brand deal’. You are a rare gem, Emily. I hope you know that! Thank you for being someone who is above reproach when it comes to honesty in beauty reviews! 💞 Hope you’re having a great day today!! 💗
I absolutely appreciate you and how your channel has always remained the constant rock in the beauty community with honest and thorough reviews. I can't even say how many times I have bought something off of a "review" and the product was terrible and didn't work for me. There is no follow through for so many reviewers out there and it's a disservice to us "regular consumers" who need lasting power and reliability. Keep doing you, Em and know we love you!!!
This is part of the reason longer YT videos are better than TikTok quickies... there's more to the story! Thank you for always continuing to provide REAL (the rest of the story) reviews.
I laughed out loud when that mascara clump fell on your face and you gasped and then said "What the clump?" 😂😂😂 Love you, girl! I always trust your integrity in your videos.
With all the controversy I keep thinking of you and how your opinion is always so honest, thoughtful, thorough, and genuine. Even when it isn’t an opinion I share, I’m always so glad I know of a reviewer who is never swayed by sponsorship or trying to sell us the latest hyped product. Thank you always ❤️
Thanks Em for staying above the drama and just enjoying makeup for what it is. We can always count on you to share your experience as it is, good or bad with products.
Thank you Emily! Yes staying power. There are days my makeup needs to last from 7 am work to 8 pm if there are volleyball games or my son’s basketball games to attend! It bugs me when content creators do their makeup then say they’re going to go take it off…can’t relate.
I have found that the powder foundations work best for me when I use the sponge that comes with the product, applied dry. Do they recommend putting it on with a damp sponge on the packaging? Thank you Emily for keeping things real and honest, two rare qualities on the internet these days. You are a real gem. Side note: every time I hear your door creak open I know that Biscuit has come for a visit. 💕
This is why we love you Emily. The fact that you don't do sponsored videos is why you're pretty much the only one I trust when it comes to makeup products reviews. You never let us down ☺️
I have been watching you since you started. You are one of the handful of people who I trust on UA-cam. You are honest, thorough and have a great attitude. Xoxo
Hi Emily, my sister passed away this morning. Your personality and videos are like a comfy blanket, so I so appreciate the timing of this upload. Thank you for unknowingly providing comfort during a time of grieving.
That’s why you’re my go-to, tried and true makeup reviewer! I know you’re gonna give us the real deal. You are the real deal! I can’t go off a speed review with no details with only a try on or a swipe on. I don’t know if it’s flat, dry looking on the face, patchy, lasts all day, streaky…these are important facts because who has $20 dollars to keep trying powders and make up every 2 weeks or every launch? Not me! Thanks Emily! You’re a real 1 😊
You and Milabu are two creators I know I can trust. You're the best Em! I'm 24 and have been a subscriber for a very long time (over 10 years!). it was always so comforting to have you as a big sister/makeup mentor! Even though I've only communicated with you through the comments section.
This is the reason you will always be my go too girl for makeup recommendations! We need thorough reviews, we need to know if a mascara is going to crumble or smudge. We have no use for long lashes if we end up looking like a panda 2 hours in! Thank you Emily, for always being consistent and reliable ❤️
The number 1 reason I have been watching Emily for years has been my trust in her review. She reviews for the everyday consumer. Like the best friend who wants you to fully understand the product before you buy it. The best friend that has your interest at heart.
I'm happy to Not know what the drama is! 😆 Another reason why I love your videos and channel so much! You are always far away from all that and I cleaned my list of UA-camrs long time ago so the only people I watch are just like you, lovely, down to earth and zero drama!! 💖 Thank you for staying true to yourself and your values. 💖
I keep watching while I'm nursing and Ive been watching since before you had Belle. Your voice really helps the stress of the day fall away. I really appreciate the quiet in the background and the talk throughout. Like, lets just take a quiet moment together and get ready and catch up. I'm here for it. Thanks, Emily.
I LOVE that you don't do sponsorships!!!!! NOTHING make me click out of a video faster than a sponsorship. Even some of the UA-camrs I love to watch have moved to the dark side!!! Thank you for all of your fantastic content!!
Thank you so much for your honesty. I’ve watched you for years and time and time again you have proven yourself trustworthy with your reviews. Your integrity is so helpful when I go to purchase makeup.
I’m so glad that there are still beauty content creators that don’t do sponsorships or endorsement deals. Emily has always been super honest and unbiased in her reviews/thoughts, and I’m so glad she’s stayed that way. We love you, Emily!
Really want to express my appreciation for your content, your honesty, and your dedication! I've been watching you since that very first elf brush review and I've continued to look to you as a source of great, trustworthy information (and kitten content). I love how seriously you take your videos, which is truly rare in the community right now!
Emily is honest, has integrity and the wear test is the best way to showcase these products! We need thorough in reviews like Emily does them!! I agree with you 100% on the mascara. I haven’t tried the power foundation so thank you for the wonderful reviews as always! You are my favorite UA-camr! Thank you for all you do!! ❤❤❤
I'm in the UK and you're one of my favourite creators because I know you don't take sponsorships and I know you're honest. It's very refreshing x P.S. love the little chirrups from your babies 😻😻
Em, you're truly one of a kind in the beauty landscape! Everything you do is always above and beyond what others would do. It's a VERY appreciated thing for all of us who have been with you since the very beginning! 🥰😘 Love you!
Cannot thank you enough, Emily, for always being so thorough, so upfront and honest with your thoughts on any given product. I sincerely appreciate the fact that your opinion can’t be bought!! Emily, having one of your videos on helps me get on with my day. It doesn’t hurt that your children are occasionally in one of your videos!! They’re so adorable!! 💕 Stay healthy and safely indoors today!!♥️♥️♥️
I always trust your reviews that they are 100 what you experienced with them even if you did a sponsorship I would trust it's because you genuinely like it and know it performs! Love the check ins throughout the day also, maybe you could do that more often? Lots of love!❤️
Knowing what you know now Emily, having tested so much makeup over the years, would you do an updated video on the makeup you would use today if you were still on tv and in journalism? ❤ Thank you so much for your candidness and videos. ❤❤❤
I love you Emily!! You are THE BEST!! I don't do tik-tok, and only follow a few beauty UA-camr's...I commented on another video just last night, stating how you don't do sponsorships, your reviews are thorough and honest, that you don't entertain the drama and that you are a complete sweetheart💛 And you open today's video with much of the same as my comment☺ I adore you!! Thanks for being you!!
Same her3. I never watch tic-tok and have stopped following virtuly all other people on UA-cam who do reviews but her and 2 others. Zabrena I'd one of the others. I respect these 2 women so much and trust what they say
@@rubthemagicbellyYes!. Zabrena's good too. No BS Beauty is great for skincare reviews. She doesn't take any promotional items...she buys everything herself.
Emily, I trust you as if you were my own sister. Your word has always been impeccable. Your character shows even though it’s through a video screen. I have the utmost respect and admiration for you and will continue to watch your channel for as long as I have eyeballs to do so. ❤️❤️
UA-cam is the only "social media" that I take in and I strive to follow genuine and honest creators. You've stood the test of time for me! I truly appreciate the amount of time and research that you put into your videos.
Thank you for your honest opinion. I avoid the controversial beauty influencers but do hear about their antics. I’ve followed you for a few years now and feel like you could be a family friend.
I rely so much on your reviews because of how thorough you are. There are just a handful of influencers who I truly trust! Thank you for doing such an amazing job, Emily!
The clump! That was such a relatable moment! Thank you for sharing with us 😊 I have a hard time with mascara. I wear contacts and most days I feel like half of it ends up on them, but want to keep practicing. Thank you for everything!
I believe when I started watching you UA-cam didn't even have embedded ads. I have to say for my long, thin lashes nothing has held a curl like Covergirl Supersizer. (Though the Superhero sample I had was a close second.) I stopped buying that when it disappeared from my favorite drugstore and I thought they had discontinued it. Now I know it was just incorporated into their Lashblast line. Do you still grab a tube of that once in a while? Is it the same formula? I remember it was up near the top for you for a while. Thank you for ALL that you do on your channel. You are still my favorite contributor.
Thanks for always giving thorough, dependable reviews. Love the glimpses of your family life with special appearances by Littles and kitties. Not gonna lie, I am fixing dinner, and when your microwave beeped, I started to go check mine...nope nothing in it!🤣🤣🤣
Emily, can I just say I was having a lousy day and I started watching this video while putting on makeup and it turned my day around. Anytime I start to feel overwhelmed or sad I put on your videos and start playing with makeup and I just feel like I am listening to a good friend and hanging out. It makes my day to watch your content and listen to your wisdom. Thank you for all the effort that you put into these videos. It never goes unnoticed. I am happy to be following someone like you who is truthful and educational. I hope you and your family have a wonderful day.
THIS IS WHY YOU ARE MY GOAT. You rarely do first impressions. Instead you make USEFUL content where you've tried something numerous times with different tools different primers different conditions and you put your makeup THROUGH IT in your wear tests - a true long day and running aftwr babes, in and out of temperature control...you're the best
I have been having an issue with liquid foundation sticking to my nose and my pores looking massive. So I tried the maybelline urban dream with the elf camo powder foundation the other day and it looked awesome.
I absolutely love how you don’t do sponsored videos. I totally trust your opinion on everything due to the fact you don’t do these sponsors. Some of the sponsored videos are ridiculous. Makeup artists that only do makeup videos and now all of a sudden doing videos with subscription meal boxes included. Totally random, and not what I was on that channel for. I have unsubscribed from so many for that reason. So thankful for you Emily. Thanks for keeping it real ❤❤❤ xx
I have watched your videos for years and I will continue to watch them because I know you will be honest! Thank you Emily for staying truthful and real with all of your reviews. I love your videos so much ❤️
We are so blessed to have someone like you to review products for us because we know you will test not only how it looks on initial application but also how it wears and we will get an honest review. That can't be said for all influencers which is really sad. Luckily there are a handful I can trust but it makes me sad I can count them on one hand. Been watching you almost since you started your channel and your ethics have not changed which is refreshing. Thanks Emily for just being beautiful wonderful you.
I think you hit the nail on the head when you said that there’s a problem with a lack of thoroughness in addition to the lack of honesty. That’s why I don’t consume any short-form beauty content and stick to UA-cam for beauty. Thank you for being so reliable and consistent over the years!
That's why I love you/channel. Your honesty and integrity along with your personal touch always make me look forward to your videos! Thank you for being you!♥️♥️♥️
Your point of wear is so true! A mascara may come on beautifully at the start, but wane throughout the day. Thus, is it worth the hype, really? And this stands the case for all makeup products. It's the wear that counts.
What a great video. Those products people keep talking about . There’s certainly too much opinions and drama on makeup . Thank you for giving your kind , and calm honest opinion. We can’t always tell what’s the truth and a lie when it comes to makeup reviews. Unfortunately people don’t remember that every product applies differently on people, but also that some people are truly being honest , and then they’re people that lie. I have loved watching your channel for years. You tell it how it is without being mean, and without all the drama.
Emily, you are the gold standard in my (and clearly many others’) opinion. You are honest, thorough, thoughtful, reliable, knowledgeable, fun, wholesome…I mean I can go on and on. Your wonderful, loving personality and pretty face are just icing on the cake! On this channel, we all know this and appreciate you so much for staying true to that for all these years! 💜
My new go to mascara to keep my curl is LA Colors Biggie Lash. It is a tubing mascara and is $6 at Dollar General. Doesn't smudge on my oily lids either.
Hey Em! You really ought to try my lash curling hack, using a blowdryer on cold setting.Point the nozzle upwards and blow for about 20 seconds. As it dries the mascara it fixes it curled for all day. All my love, Diva D
I’ve seen this foundation all over TikTok and I decided to get it. Had to order it so I haven’t received it yet but I’m so glad I caught your review! I have oily skin and I needed a foundation I can throw on if I’m in a hurry and even though it might not last 24 hours but it might fit the bill! At least I hope so! That mascara looks amazing! Thank you for all you do for the beauty community Emily! This is why I have followed you for years! Love you!
I just started the video but so glad you’re actually reviewing these. I don’t watch much of anyone one beauty wise anymore but I will always watch you. You’re such a breath of fresh air in this community! Thanks for sticking around to make this type of content.
We love and appreciate your honest reviews! You're so thorough and always give us a wear test!!! That's what matters most. What shades do you wear in the liquid superstay and loreal infallible fresh wear? Matte and poreless is my go to but sometimes need long wear
Emily, thank you for being one of the few honest and genuine people on this platform. Love your reviews and especially your content!! And I don’t blame you for staying away from the drama!
FINALLY a huge UA-camr who doesn't do sponsorships ❤️...and to be fair I don't see anything wrong about sponsorships except when every video or every other video is sponsored....then it gets annoying!!
I love a classic thorough review!!! This is what it should be! It makes me raise an eyebrow when someone tries something for the first time and sings all of its praises. Let's see that face in 8h and then tell us the deets! Thank you for continuing to do the good work that you do em! 🙏🙏🙏💖💖💖
Haven’t watched your video yet but Wearing power or staying power is like 100% if I’m gonna like the product or not, I’m NOT going to wear a mascara if it smears on me in the middle of the day same with foundation. I mean these are the reviews I want and why I love UA-cam so much. Anyway, Can’t wait to watch. I love your videos they’re so fun and helpful too ❤
The first minutes into the video and I'm subscribing. Because that's the mindset I like from someone that reviews products. I just can't trust these overly sponsored people on social media. Thank you for having honesty as your standard!
When I first came to utube, you were one of the first people I followed. I knew right away that you were trustworthy by everything you said and I love your down-to-earth manner. Don't ever change Emily
You are the gold standard by which I evaluate other beauty content creators. Your attention to detail and professionalism is always evident, as is your integrity. Thank you, Emily!! (PS. Loved the story of Belle & Bitty’s first cheer competition!)
thank you SO very much - I don't take that lightly!
Couldn't agree with you more!!We Love Emily!
Amen!!!! em is the real deal.
Agree! She’s the only beauty youtuber I watch now because it doesn’t feel like I HAVE to buy anything after I’m done watching. It’s just fun and informative.
@JayaS I agree Em is always the OG beauty guru and I trust her opinion as true and trsted
Your journalism background clearly shines in the way that you research and report on beauty😊, and I am definitely here for it
Yes! I know you’re going to actually be honest and thorough and unmotivated by a ‘brand deal’. You are a rare gem, Emily. I hope you know that! Thank you for being someone who is above reproach when it comes to honesty in beauty reviews! 💞 Hope you’re having a great day today!! 💗
Thank you so very much!!
2 minutes in and just wanted to say that this is why I keep coming back to your channel. You are one of the few beauty influencers I actually trust.
I absolutely appreciate you and how your channel has always remained the constant rock in the beauty community with honest and thorough reviews. I can't even say how many times I have bought something off of a "review" and the product was terrible and didn't work for me. There is no follow through for so many reviewers out there and it's a disservice to us "regular consumers" who need lasting power and reliability. Keep doing you, Em and know we love you!!!
This is part of the reason longer YT videos are better than TikTok quickies... there's more to the story! Thank you for always continuing to provide REAL (the rest of the story) reviews.
I appreciate the Pail Harvey reference
Emily’s reviews are always 💯
thanks Leslie!
I laughed out loud when that mascara clump fell on your face and you gasped and then said "What the clump?" 😂😂😂 Love you, girl! I always trust your integrity in your videos.
seriously bless you for keeping it real especially when tiktok is destroying peoples perceptions of what is good and what isn't just to go viral
With all the controversy I keep thinking of you and how your opinion is always so honest, thoughtful, thorough, and genuine. Even when it isn’t an opinion I share, I’m always so glad I know of a reviewer who is never swayed by sponsorship or trying to sell us the latest hyped product. Thank you always ❤️
Thanks Em for staying above the drama and just enjoying makeup for what it is. We can always count on you to share your experience as it is, good or bad with products.
Thank you Emily! Yes staying power. There are days my makeup needs to last from 7 am work to 8 pm if there are volleyball games or my son’s basketball games to attend! It bugs me when content creators do their makeup then say they’re going to go take it off…can’t relate.
Probably cause they are doing multiple videos.
I can always count on Emily to really test a product and judge it from different angles. Thank you!
The lashes look much better than the foundation. Thanks for always being thorough and honest AND UNSPONSORED
I have found that the powder foundations work best for me when I use the sponge that comes with the product, applied dry. Do they recommend putting it on with a damp sponge on the packaging? Thank you Emily for keeping things real and honest, two rare qualities on the internet these days. You are a real gem. Side note: every time I hear your door creak open I know that Biscuit has come for a visit. 💕
When Emily speaks…I listen👍🏾
This is why we love you Emily. The fact that you don't do sponsored videos is why you're pretty much the only one I trust when it comes to makeup products reviews. You never let us down ☺️
I have been watching you since you started. You are one of the handful of people who I trust on UA-cam. You are honest, thorough and have a great attitude. Xoxo
Me too and even me as MUA, I always look at some her videos for recommendations for my work kit.
This video is just one example of why you remain the best UA-cam has in the beauty community. Job well done Emily!
Thank you for staying you for the 15 years, your videos are have truly honest. You are always very thorough and real with your reviews.
thank you SO much
Hi Emily, my sister passed away this morning. Your personality and videos are like a comfy blanket, so I so appreciate the timing of this upload. Thank you for unknowingly providing comfort during a time of grieving.
I’m so sorry for your loss! I embrace your heart and soul in these heartbreaking times 🙏🏼
so sorry for you loss, sending virtual hugs your way
My condolences to you and your family. 💜💜💜
I'm so very sorry for your loss💛
Sorry for your loss, keeping you and your family in my thoughts and prayers
It’s always so nice to see your videos. You were around for most of my teenage years and I absolutely love coming back here to watch your videos! ❤❤❤
That is so cool! Thank you!!
We've been blessed by Emily's integrity all these years . 🙃
That’s why you’re my go-to, tried and true makeup reviewer! I know you’re gonna give us the real deal. You are the real deal! I can’t go off a speed review with no details with only a try on or a swipe on. I don’t know if it’s flat, dry looking on the face, patchy, lasts all day, streaky…these are important facts because who has $20 dollars to keep trying powders and make up every 2 weeks or every launch? Not me! Thanks Emily! You’re a real 1 😊
Tik Tok seems all about “going viral” and gaining followers rather than giving decent reviews. Appreciate you even more these days!
The slow motion replay of the clump falling made me laugh out loud! Made my morning 😊❤
You and Milabu are two creators I know I can trust. You're the best Em! I'm 24 and have been a subscriber for a very long time (over 10 years!). it was always so comforting to have you as a big sister/makeup mentor! Even though I've only communicated with you through the comments section.
This is the reason you will always be my go too girl for makeup recommendations! We need thorough reviews, we need to know if a mascara is going to crumble or smudge. We have no use for long lashes if we end up looking like a panda 2 hours in! Thank you Emily, for always being consistent and reliable ❤️
The number 1 reason I have been watching Emily for years has been my trust in her review. She reviews for the everyday consumer. Like the best friend who wants you to fully understand the product before you buy it. The best friend that has your interest at heart.
I'm happy to Not know what the drama is! 😆 Another reason why I love your videos and channel so much! You are always far away from all that and I cleaned my list of UA-camrs long time ago so the only people I watch are just like you, lovely, down to earth and zero drama!! 💖 Thank you for staying true to yourself and your values. 💖
Always trust your opinions and honesty. You are one of the first beauty UA-camrs I found. Thank you!!
I keep watching while I'm nursing and Ive been watching since before you had Belle. Your voice really helps the stress of the day fall away. I really appreciate the quiet in the background and the talk throughout. Like, lets just take a quiet moment together and get ready and catch up. I'm here for it. Thanks, Emily.
I LOVE that you don't do sponsorships!!!!! NOTHING make me click out of a video faster than a sponsorship. Even some of the UA-camrs I love to watch have moved to the dark side!!! Thank you for all of your fantastic content!!
Thank you so much for your honesty. I’ve watched you for years and time and time again you have proven yourself trustworthy with your reviews. Your integrity is so helpful when I go to purchase makeup.
I’m so glad that there are still beauty content creators that don’t do sponsorships or endorsement deals. Emily has always been super honest and unbiased in her reviews/thoughts, and I’m so glad she’s stayed that way. We love you, Emily!
Really want to express my appreciation for your content, your honesty, and your dedication! I've been watching you since that very first elf brush review and I've continued to look to you as a source of great, trustworthy information (and kitten content). I love how seriously you take your videos, which is truly rare in the community right now!
Emily is honest, has integrity and the wear test is the best way to showcase these products! We need thorough in reviews like Emily does them!! I agree with you 100% on the mascara. I haven’t tried the power foundation so thank you for the wonderful reviews as always! You are my favorite UA-camr! Thank you for all you do!! ❤❤❤
I'm in the UK and you're one of my favourite creators because I know you don't take sponsorships and I know you're honest. It's very refreshing x P.S. love the little chirrups from your babies 😻😻
Em, you're truly one of a kind in the beauty landscape! Everything you do is always above and beyond what others would do. It's a VERY appreciated thing for all of us who have been with you since the very beginning! 🥰😘 Love you!
"What the clump!?!" Laughed out loud on that one 🤣
You are truly an investigative beauty journalist. Thank you for your hard work and dedication!
Cannot thank you enough, Emily, for always being so thorough, so upfront and honest with your thoughts on any given product. I sincerely appreciate the fact that your opinion can’t be bought!!
Emily, having one of your videos on helps me get on with my day. It doesn’t hurt that your children are occasionally in one of your videos!! They’re so adorable!! 💕
Stay healthy and safely indoors today!!♥️♥️♥️
I always trust your reviews that they are 100 what you experienced with them even if you did a sponsorship I would trust it's because you genuinely like it and know it performs! Love the check ins throughout the day also, maybe you could do that more often? Lots of love!❤️
Knowing what you know now Emily, having tested so much makeup over the years, would you do an updated video on the makeup you would use today if you were still on tv and in journalism? ❤ Thank you so much for your candidness and videos. ❤❤❤
I love you Emily!! You are THE BEST!! I don't do tik-tok, and only follow a few beauty UA-camr's...I commented on another video just last night, stating how you don't do sponsorships, your reviews are thorough and honest, that you don't entertain the drama and that you are a complete sweetheart💛 And you open today's video with much of the same as my comment☺ I adore you!! Thanks for being you!!
Same her3. I never watch tic-tok and have stopped following virtuly all other people on UA-cam who do reviews but her and 2 others. Zabrena I'd one of the others. I respect these 2 women so much and trust what they say
@@rubthemagicbellyYes!. Zabrena's good too. No BS Beauty is great for skincare reviews. She doesn't take any promotional items...she buys everything herself.
Emily, I trust you as if you were my own sister. Your word has always been impeccable. Your character shows even though it’s through a video screen. I have the utmost respect and admiration for you and will continue to watch your channel for as long as I have eyeballs to do so. ❤️❤️
Emily, you are just beautiful outside and inside. I love your videos and you always stay classy and do not get involved in the drama.
Fully agree about staying power! No matter how wonderful a product is, that doesn’t matter if it doesn’t last through the day.
Honestly if I could choose someone to be more like it would be you. You are a rarity. A true gem.
UA-cam is the only "social media" that I take in and I strive to follow genuine and honest creators. You've stood the test of time for me! I truly appreciate the amount of time and research that you put into your videos.
Thank you for your honest opinion. I avoid the controversial beauty influencers but do hear about their antics. I’ve followed you for a few years now and feel like you could be a family friend.
Hi Emily! I know I can trust your opinions, thank you for being honest and professional with all your reviews!
Emily, you are the standard. Everyone should be this thorough. Thank you for your continued dedication and always being you.
I rely so much on your reviews because of how thorough you are. There are just a handful of influencers who I truly trust! Thank you for doing such an amazing job, Emily!
This is review I've been waiting on! Thank for being honest and the only one I trust. You are the real one
The clump! That was such a relatable moment! Thank you for sharing with us 😊 I have a hard time with mascara. I wear contacts and most days I feel like half of it ends up on them, but want to keep practicing. Thank you for everything!
I believe when I started watching you UA-cam didn't even have embedded ads. I have to say for my long, thin lashes nothing has held a curl like Covergirl Supersizer. (Though the Superhero sample I had was a close second.) I stopped buying that when it disappeared from my favorite drugstore and I thought they had discontinued it. Now I know it was just incorporated into their Lashblast line. Do you still grab a tube of that once in a while? Is it the same formula? I remember it was up near the top for you for a while. Thank you for ALL that you do on your channel. You are still my favorite contributor.
Thanks for always giving thorough, dependable reviews. Love the glimpses of your family life with special appearances by Littles and kitties. Not gonna lie, I am fixing dinner, and when your microwave beeped, I started to go check mine...nope nothing in it!🤣🤣🤣
Emily, can I just say I was having a lousy day and I started watching this video while putting on makeup and it turned my day around. Anytime I start to feel overwhelmed or sad I put on your videos and start playing with makeup and I just feel like I am listening to a good friend and hanging out. It makes my day to watch your content and listen to your wisdom. Thank you for all the effort that you put into these videos. It never goes unnoticed. I am happy to be following someone like you who is truthful and educational. I hope you and your family have a wonderful day.
THIS IS WHY YOU ARE MY GOAT. You rarely do first impressions. Instead you make USEFUL content where you've tried something numerous times with different tools different primers different conditions and you put your makeup THROUGH IT in your wear tests - a true long day and running aftwr babes, in and out of temperature control...you're the best
I have been having an issue with liquid foundation sticking to my nose and my pores looking massive. So I tried the maybelline urban dream with the elf camo powder foundation the other day and it looked awesome.
I absolutely love how you don’t do sponsored videos. I totally trust your opinion on everything due to the fact you don’t do these sponsors. Some of the sponsored videos are ridiculous. Makeup artists that only do makeup videos and now all of a sudden doing videos with subscription meal boxes included. Totally random, and not what I was on that channel for. I have unsubscribed from so many for that reason. So thankful for you Emily. Thanks for keeping it real ❤❤❤ xx
I have watched your videos for years and I will continue to watch them because I know you will be honest! Thank you Emily for staying truthful and real with all of your reviews. I love your videos so much ❤️
We are so blessed to have someone like you to review products for us because we know you will test not only how it looks on initial application but also how it wears and we will get an honest review. That can't be said for all influencers which is really sad. Luckily there are a handful I can trust but it makes me sad I can count them on one hand. Been watching you almost since you started your channel and your ethics have not changed which is refreshing. Thanks Emily for just being beautiful wonderful you.
I think you hit the nail on the head when you said that there’s a problem with a lack of thoroughness in addition to the lack of honesty. That’s why I don’t consume any short-form beauty content and stick to UA-cam for beauty. Thank you for being so reliable and consistent over the years!
That's why I love you/channel. Your honesty and integrity along with your personal touch always make me look forward to your videos! Thank you for being you!♥️♥️♥️
Emily you are the most honest and genuine human. You are probably the most honest beauty channel.
I love watching your channel. You’re honest and sincere. You’re also clever and funny. Thanks for helping me make good makeup decisions!
Your point of wear is so true! A mascara may come on beautifully at the start, but wane throughout the day. Thus, is it worth the hype, really? And this stands the case for all makeup products. It's the wear that counts.
I only fully trust 2 youtubers for reviews & Emily is definitely 1 of them 💕
Dying @ the clump fall slow mo gasp w/ a followed “WhatTheClump” exclamation. 🤣🤣
What a great video. Those products people keep talking about . There’s certainly too much opinions and drama on makeup . Thank you for giving your kind , and calm honest opinion. We can’t always tell what’s the truth and a lie when it comes to makeup reviews. Unfortunately people don’t remember that every product applies differently on people, but also that some people are truly being honest , and then they’re people that lie. I have loved watching your channel for years. You tell it how it is without being mean, and without all the drama.
You’re the only one I trust and will take recommendations from. Thanks for keeping it real! ❤
Emily, you are the gold standard in my (and clearly many others’) opinion. You are honest, thorough, thoughtful, reliable, knowledgeable, fun, wholesome…I mean I can go on and on. Your wonderful, loving personality and pretty face are just icing on the cake! On this channel, we all know this and appreciate you so much for staying true to that for all these years! 💜
Love and appreciate your stance on your channel! Honesty & no sponsorships! Like who else does that??
Thank you for your honesty and reporting how things work. I appreciate that and that is why I continue to watch your channel.
My new go to mascara to keep my curl is LA Colors Biggie Lash. It is a tubing mascara and is $6 at Dollar General. Doesn't smudge on my oily lids either.
The color is absolutely gorgeous, goes with my Vday outfit. I just got this lippie on Amazon after seeing you in it ❣️
I love the way you throw shade without throwing shade. Love you
Hey Em! You really ought to try my lash curling hack, using a blowdryer on cold setting.Point the nozzle upwards and blow for about 20 seconds. As it dries the mascara it fixes it curled for all day.
All my love,
Diva D
Appreciate your honesty and thoroughness always, Emily!! And the baby kitty voices are just a bonus! 😻😻
I’ve seen this foundation all over TikTok and I decided to get it. Had to order it so I haven’t received it yet but I’m so glad I caught your review! I have oily skin and I needed a foundation I can throw on if I’m in a hurry and even though it might not last 24 hours but it might fit the bill! At least I hope so! That mascara looks amazing! Thank you for all you do for the beauty community Emily! This is why I have followed you for years! Love you!
I love your in depth reviews! I hope you never feel pressured by trends online or the newest platform (TikTok). Keep doing you!
It’s a shame how people in general don’t value integrity, due diligence…thank you for putting real effort in your honest reviews 🙏
I just started the video but so glad you’re actually reviewing these. I don’t watch much of anyone one beauty wise anymore but I will always watch you. You’re such a breath of fresh air in this community! Thanks for sticking around to make this type of content.
We love and appreciate your honest reviews! You're so thorough and always give us a wear test!!! That's what matters most. What shades do you wear in the liquid superstay and loreal infallible fresh wear? Matte and poreless is my go to but sometimes need long wear
Respect. You earn it with every single video, so thank you for being so consistently truthful.
literally just tried both of these this morning!!
Emily, thank you for being one of the few honest and genuine people on this platform. Love your reviews and especially your content!! And I don’t blame you for staying away from the drama!
FINALLY a huge UA-camr who doesn't do sponsorships ❤️...and to be fair I don't see anything wrong about sponsorships except when every video or every other video is sponsored....then it gets annoying!!
And that's why you are my favorite influencer
I love a classic thorough review!!! This is what it should be! It makes me raise an eyebrow when someone tries something for the first time and sings all of its praises. Let's see that face in 8h and then tell us the deets! Thank you for continuing to do the good work that you do em! 🙏🙏🙏💖💖💖
Thank you for continuing to post high quality reviews. I really appreciate your videos!
I love how much of an honest review, with an actual wear test that you do.
Haven’t watched your video yet but Wearing power or staying power is like 100% if I’m gonna like the product or not, I’m NOT going to wear a mascara if it smears on me in the middle of the day same with foundation. I mean these are the reviews I want and why I love UA-cam so much. Anyway, Can’t wait to watch. I love your videos they’re so fun and helpful too ❤
When I want to buy any cosmetic , I always check Emily's review about this product .
I have been watching you for many years, since your apartment days. It is a treat for me to watch your videos. Please dont change.
The first minutes into the video and I'm subscribing. Because that's the mindset I like from someone that reviews products.
I just can't trust these overly sponsored people on social media.
Thank you for having honesty as your standard!
When I first came to utube, you were one of the first people I followed. I knew right away that you were trustworthy by everything you said and I love your down-to-earth manner. Don't ever change Emily
❤️ your honesty is why I’ve been watching for years.
Emily, you are the only reason I open UA-cam anymore. You’ve been my go to for like… 12 years or something 😮
I've been watching you for 2 yrs now and your content just gets better. I know you're always honest. I love it.