SOCIAL 3.0. Series 1. Episode 1: From Startup to Selling to Adobe.

Welcome to the Social 3.0 podcast. If you work in B2B, whether that's in marketing, sales, or part of a leadership team, this podcast is for you.
Each week, we'll dive into how you can unlock organic growth, understand the transformative impact of building a ‘brand’, and how we can create demand at scale.
Most weeks, I’ll be interviewing senior individuals from some of the world’s most interesting companies, but in this first episode, we did something a little different and I was the one answering the questions… 😅
In this episode, I sat down with Kristen Sesto, director of B2B influencer agency, Custom Influence. We talked through how we used social media as our primary go-to-market strategy in building ContentCal from startup to selling it to Adobe five years later.