For a small company Marks option/plan is spot on and if followed may save you from bankruptcy! But hey if you know better let’s hear it here so we can all call wanker or genius out loud !
Is it a good idea for the likes of Sainsburys and Tesco to position themselves again say Aldi or Lidl and promote them in store with price comparisons in every aisle?
Us small brands can 'borrow' those big brands. Brand placement doesn't have to be in shows , small business can place big brands within their business. All that money spent on these big brands can transfer that meaning to your small brand.
Thank you The Marketing Fee, and thank you Mark Ritson - as always learned, reinforced, and then earned some more.
This video is what happens when humor and creativity collide at high speed
I love his honesty and conviction. What a guest 🙌
I watched this video with my parents and we all laughed until we cried
I literally had an image of the same Veet cream with blue instead of pink. Perfect. KISS principle. Minute 34
Thank you for the valuable content!
For a small company Marks option/plan is spot on and if followed may save you from bankruptcy! But hey if you know better let’s hear it here so we can all call wanker or genius out loud !
Thnks for sharing this vedio, new friend here, God bless
Amazing! Where can we find the slides for this?
Great session... thank you.
Is it a good idea for the likes of Sainsburys and Tesco to position themselves again say Aldi or Lidl and promote them in store with price comparisons in every aisle?
Us small brands can 'borrow' those big brands. Brand placement doesn't have to be in shows , small business can place big brands within their business. All that money spent on these big brands can transfer that meaning to your small brand.
Anyone know if the slides are available?
respect
Position vs big brand
I can't tell if the dog in this video is trying to talk or just howling at the moon
Mark, your Mini-MBA is a mosquito compared to Harvard. 🤣
Very negative