Lee Iacocca takes on the Press 1991

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  • Опубліковано 26 вер 2024
  • In 1991 Lee Iacocca defends Chrysler's quality, and his boast that Chrysler can sell cars in Japan.
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КОМЕНТАРІ • 179

  • @polian78
    @polian78 5 років тому +39

    Good lord I miss this straight shooting marketing. You can't find it anywhere today

  • @richierich398
    @richierich398 3 роки тому +34

    I love this man. What’s crazy is that what he saying back then about the Japanese market is still true today. He also tried to enter the Chinese market well before other US auto makers did with the jeep. The Chinese said they could sell jeeps only if they are built in China, the Chinese government gets to steal the technology and also build an identical vehicle at a plant next-door with a Chinese name on it. Lee told them to go screw themselves. Unfortunately basically every US company sold out and allow China to do exactly that with their own products just to get into their market just to make a buck.

  • @bchapman7937
    @bchapman7937 8 років тому +227

    I would love to see a movie based on his career.

  • @KingRoseArchives
    @KingRoseArchives  11 років тому +33

    He was the best salesman and knew how get things done.

  • @papaike2
    @papaike2 5 років тому +31

    There was only one Lee Iacocca and never be another R.I.P. Mr. Iacocca and thanks for everything.

    • @kathyguinto4585
      @kathyguinto4585 10 місяців тому

      I always admired Lee Iacocca.Henry Ford 2nd in my opinion When I read Iacocca's book,from what I read was in my opinion,a meathead,dead from the neck up!.John M Guinto

  • @Jimmy-Volmer
    @Jimmy-Volmer 10 років тому +52

    Chrysler should have brought him back in like 06 before the recession.

    • @FrankBullitt390
      @FrankBullitt390 4 місяці тому

      In 07 or 08 then Cerberus briefly owned the company they did bring Iacocca back to give him recognition, you can find the video on here, but it was short lived as Cerberus bankrupted them and Chrysler was given to Fiat, who fixed it and got it running again. And AGAIN they brought Iococca back and fellow Italian CEO Sergio Marchionne gave recognition. That video is also on here. (RIP Sergio Marchionne and Lee Iacocca)

    • @Jimmy-Volmer
      @Jimmy-Volmer 4 місяці тому

      @@FrankBullitt390 l have no memory of what you said happening. l'm gonna chalk it up to not really having internet access back then. lf l wanted to use the internet, l had to go either to a relatives's or a friend's house.

    • @FrankBullitt390
      @FrankBullitt390 4 місяці тому

      @@Jimmy-Volmer Daimler sold Chrysler to Cerberus Capital Management in 2007. They hired Bob Nardelli to be CEO and he brought in Iacocca to give some glass trophy to. It was a far better commemoration to Lee when Marchionne did it a couple years later when Chrysler was under Fiat control. As I said, both videos are on here

  • @harleyanderson8429
    @harleyanderson8429 3 роки тому +14

    Loved this guy.
    Bought our first ever Chrysler in 1980 on his say, have bought nothing else since.

  • @musicfan6575
    @musicfan6575 5 років тому +18

    A no nonsense Leader. We need somebody like him around today. You will be missed Sir.

  • @deckertone
    @deckertone 3 роки тому +15

    Man i wish he was around and was President!

    • @fixitdad1955
      @fixitdad1955 3 роки тому

      Sry 4 the long comment Chris lol
      I'm Stoned 2 The MuthaFuckin BONE 🤣

  • @Trance88
    @Trance88 9 років тому +24

    Iacocca is so brash! He's a very "no bullshit" type guy.

    • @JonathanMoosey
      @JonathanMoosey 7 років тому +4

      Sounds like Trump!

    • @Trance88
      @Trance88 7 років тому +18

      Except, Iaccoca actually did something right, unlike Trump.

    • @zyxzyx3030
      @zyxzyx3030 2 роки тому +1

      @@Trance88 You're not a big enough person to actually say anything worth anything.

    • @zyxzyx3030
      @zyxzyx3030 2 роки тому

      @@Trance88 So where does that leave Obama, Bush, Clinton and Biden??????
      Oh they did stuff, like wars and fleecing Americans.. TDS is a real disease.

    • @AskWlat
      @AskWlat Рік тому +2

      @@zyxzyx3030 he’s right. Iacocca actually succeeded in business

  • @craigjorgensen4637
    @craigjorgensen4637 5 років тому +12

    Lee wrote a great book. “Where have all the leaders gone?” Highly recommended!

  • @erickrobertson7089
    @erickrobertson7089 4 роки тому +9

    I will always admire a fighting underdog. To do what he did took a lot of moxie. The fact that the company survived and thrived is a testament to his skill and acumen as chairman. The workers were also on board with a willingness to save the company. Rare traits today?
    I've owned and driven Plymouth and Chrysler cars and Dodge trucks from 1974 to 2007 and own a Jeep now. Yeah, some problems for sure but not like some people make them out to be. Its just not true. They have been by a good margin decent and easy to own for me. I really like how he calls out the press bias. No bull here.

  • @matrox
    @matrox 10 років тому +56

    LOL....BMW and Mercedes...for boutique snob appeal! He is right on!.

    • @V8_screw_electric_cars
      @V8_screw_electric_cars 5 років тому +1

      in america yes but europe no, they're like buick and mercury lol

    • @gfunk63901
      @gfunk63901 4 роки тому

      BULLSHIT!!!! Find a BMW and Mercedes Benz from when he said this and see how they are still holding together and see how the Chrysler cars he sold are holding together and still on the road.

    • @jondoe8423
      @jondoe8423 4 роки тому

      @@gfunk63901 hello, US cars are said to be welded easier...dunnmo? had a 1971 Benz 3.5 litres V8...was great ;-) regards from ol' germany

    • @jondoe8423
      @jondoe8423 4 роки тому

      @@gfunk63901 my dad drove a buick 2- door in 1970...it was pink metallic w/ white roof...

  • @jeffsfleet
    @jeffsfleet 7 років тому +42

    This is what a real leader is. I'd like to know his opinion on how Chrysler has been mishandled over the past decade.

    • @sensiblebabyandreality6804
      @sensiblebabyandreality6804 5 років тому +5

      You mean the last 2 decades, since the Mercedes merger.

    • @brianmilidrag2240
      @brianmilidrag2240 4 роки тому +5

      There is an interview out there where he says appointing Bob Eaton Chairman was the biggest mistake of his life. Bob Eaton allowed Mercedes to ruin Chrysler.

  • @encomanenco7347
    @encomanenco7347 5 років тому +17

    A great American Icon. Rest in peace Lee.

  • @AdamG1983
    @AdamG1983 3 роки тому +5

    Henry Ford II fucked up

    • @andrewps84
      @andrewps84 Рік тому

      To quote my dad, “Lee Iacocca was a genius; you know why he got fired from Ford? Jealousy!”

  • @angelabell6205
    @angelabell6205 5 років тому +9

    RIP Lee Lacocca - You were such an entertainer.

  • @arathinath6334
    @arathinath6334 5 років тому +17

    Like his Mustang, he was really one of a kind. RIP Mr. Iacocca, I know you're selling American cars to St.Peter in the hereafter!

  • @aloyad71
    @aloyad71 2 роки тому +1

    I'm not American but I know Lee Iacocca back in the late 80's reading about his biography and I never heard him speak till now and I can assured you his voice is just perfectly match with his whole personality. The way I imagined him speak with his commanding voice is just perfect.

  • @markmoretti9122
    @markmoretti9122 Рік тому +3

    Love how he talks to the media, he absolutely owns them.

  • @landyachtfan79
    @landyachtfan79 4 роки тому +5

    RIP to a TRUE American businessman if there ever were one. I am so proud to say that I grew up in the Lee Iacocca Era. Lee truly proved that you could take pride in American products WITHOUT taking a White Nationalistic/xenophobic approach. This was reflected in his "If you can find a better car, buy it." tagline that he always used. Not only did he acknowledge that many people still believed that American vehicles were inferior copies of their European & Japanese counterparts instead of taking a "BUY AMERICAN OR DIE!!!!!!!!" approach, he went to great pains to assure the American buying public that Chrysler REALLY had something to offer over the competition. And he did this by finding product niches that other manufacturers were ignoring & filling them with models that could be designed & built at modest cost.

  • @gregmarshall1538
    @gregmarshall1538 7 років тому +12

    IF someone in the USA is thinking...which i doubt, they will take this guys brain and store it for someday to put to good use in the future. He was one of the smartest sobs hands down that ever graced our land.

  • @peachyclean93
    @peachyclean93 8 років тому +31

    absolutely one of the smartest man on earth and should have been president

    • @KingRoseArchives
      @KingRoseArchives  8 років тому +5

      Definitely a smart guy but am betting he might not have been able to make the transition to the oval office. I'm sure the process of governing would have worn him out. Not that there aren't politics in corporate life.

  • @Mds9608
    @Mds9608 2 роки тому +3

    This man makes me want to buy a Chrysler.

  • @jmin8400
    @jmin8400 3 роки тому +2

    This is May 18, 1990, which ended a 6 city tour.

  • @davidsanford6084
    @davidsanford6084 3 роки тому +4

    Chrysler needs Mr. Lee Iacocca now.

  • @chuckselvage3157
    @chuckselvage3157 3 роки тому +5

    Mr Iacocca is the man.

  • @kascnef
    @kascnef 5 років тому +10

    Without lee there would be no chrsyler

  • @johnsumner6185
    @johnsumner6185 6 років тому +6

    Great conversation!

  • @SandyMcInnesMagicMemories
    @SandyMcInnesMagicMemories 9 років тому +32

    An American icon. He'd have made a great President!

    • @matrox
      @matrox 4 роки тому

      Trump/Iacocca 2020!!!!

  • @ic1815
    @ic1815 Рік тому +2

    “What it means is *’OPEN UP YOUR GOD DAMNED MARKET’,* the way we opened up ours” 😂

  • @dontelindsey5846
    @dontelindsey5846 5 років тому +7

    Rest in peace sir.

  • @intuitive7274
    @intuitive7274 5 років тому +7

    Iacocca was the best car salesman ever

  • @tonyavila2517
    @tonyavila2517 5 років тому +5

    FACTS 100%..ZERO BULLSHIT...EPIC...

  • @bookmania5055
    @bookmania5055 4 роки тому +3

    Brought here from a case study on his work with Chrysler. He really was a charismatic pragmatic, huh?

  • @EdgyNumber1
    @EdgyNumber1 2 місяці тому

    That AMC long arm 6 they used in the Cherokee was a brilliant engine. Never seemed to go wrong.

  • @TheCheryl99
    @TheCheryl99 2 роки тому +1

    I love these archived clips. Is it possible to add the date that the interviews and/or speeches took place? (The date above seems to be the date the clip was uploaded.)

  • @1993spirit
    @1993spirit 11 років тому +17

    The best Chrysler cars were from Iacocca long live the K-Car

    • @matrox
      @matrox 4 роки тому

      Wrong the 50s through 70s were pretty rugged cars.

  • @Channel-cm7yc
    @Channel-cm7yc 10 років тому +14

    Make good cars for the mass's that was his philosophy and why bought them!

    • @kennethg5460
      @kennethg5460 9 років тому +6

      Michael Shank One the smartest things ever said about that era. The Dodge Daytona,Spirit,Lancer,Shadow and Lebaron were fast,fun, sporty,practical, and affordable. They also blew the doors off of high end luxury cars that costs thousands more. Something we have not seen for a long long time.

    • @Channel-cm7yc
      @Channel-cm7yc 9 років тому +1

      Your absolutely right. That was the idea during that time. Bang for the buck!!

  • @MS-wb5mf
    @MS-wb5mf 2 роки тому +1

    I think he's terrific , I would love to have seen that first press conference in it's entirety.

  • @mrtrek64
    @mrtrek64 4 роки тому +4

    Too bad he never became President. It's clear he would have worked for ALL the people.

  • @rahulgautama87
    @rahulgautama87 6 років тому +5

    where is the full version or the original source

  • @findingnino
    @findingnino 11 років тому +7

    He was great

  • @intuitive7274
    @intuitive7274 2 роки тому +2

    " if you can find a better quality car, for the price buy it" Lee A Iacocca

  • @jaydoeslife4307
    @jaydoeslife4307 3 роки тому +1

    Chuck Norris needed a CEO...he called Lee

  • @danaj50
    @danaj50 3 роки тому +3

    He would’ve made a great President. I wonder if there was any talk of him running but I think he wouldn’t have like being scripted or not speaking his mind about the issues at the time.

    • @jmin8400
      @jmin8400 3 роки тому

      He said this. Unlike Trump, he just saw so many of the cons and limitations, wisely choosing not to run. He should've, as he had a much palatable temperament.

  • @gc6888
    @gc6888 4 роки тому +3

    Lee should have run for president of the United States

  • @amartinjoe
    @amartinjoe 8 років тому +10

    "..what we need is reciprocity; the Bush administration calls it 'S.I.I.'; Structural Impediments Initiative; it sounds fancy and it gets confusing. What it means is OPEN UP YOUR GODDAMN MARKET! " LOL!!! I love this man. Straight to the point no nonsense bullshitter.

  • @peterironrope
    @peterironrope Рік тому

    One of few men back then in a strong leadership position who cared not about making money, but cared for making good American products, Iacocca cared about the American workforce and families, the companies he worked for and promoted the American dream.

  • @damoncaravanman
    @damoncaravanman 11 років тому +14

    too bad he never ran for president

    • @stevemtc1
      @stevemtc1 6 років тому +2

      damoncaravanman we needed him in 1992

  • @jorgehuerta9593
    @jorgehuerta9593 Рік тому

    God.... This dude poured his heart and soul for Chrysler..... Stellantis?;?!??? Zero fucks given!!!!!

  • @josephballweg6361
    @josephballweg6361 Рік тому

    Lee should have never retired/left Chrysler. I bet many of us who grew up as kids riding in the Chrysler vehicles as kids wish we could go back in time and prevent Lee from leaving and showing him the future of Chrysler and how its barely holding on now. That man is the reason why we have minivans and other nice vehicles out there. Imagine what would be available and possibly more affordable if he would have stayed on at Chrylser until his death.

  • @ronhoover5516
    @ronhoover5516 Рік тому

    Say what you will about Chrysler-we need men like this today more than ever.

  • @andrewps84
    @andrewps84 Рік тому

    I truly love this guy. RIP Mr. Iacocca.

  • @jayxj7785
    @jayxj7785 4 роки тому +1

    The most badass auto executive ever!

  • @lot6129
    @lot6129 Рік тому

    STILL waiting for Bruce Springsteen to reply to him

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    若い学者の考えを知っておく、大切ですね

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    いろいろ言われていましたが、アイアコッカさんは偉大なかたです

  • @biffgate-ii7od
    @biffgate-ii7od 17 днів тому

    いまだに受けるのは事態があまり変わらない、ことからでしょう

  • @chrispnw2547
    @chrispnw2547 Рік тому

    @0:51 OMG - You could hear the laughter from the press in attendance. 'They saw a lot of Jeeps in WW2'. Lee was a 'say it like it is kinda guy'. He is missed.

  • @paulcarter2907
    @paulcarter2907 2 роки тому

    I like this guy..straight talker...

  • @effend446
    @effend446 2 роки тому

    Lee Iococca wasn't exactly the working man's best friend.

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    チェロキーに言及されておられる→試しに売りました

  • @TheTempleKid
    @TheTempleKid 2 місяці тому

    Every time I've heard him talk, he makes me want to be the best I can be. lol

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    我が闘魂の経営はユニークでした、ノウハウを惜しげなく公開されたのです,ホンダアコードみたいな車が作りたい、ご希望にこたえただけですありがとうございました

  • @jondoe8423
    @jondoe8423 4 роки тому +1

    Good morning Ladies & Gentlemen
    I mean : hi,
    Mr. Iacocca said:
    "don't mess w/ the press, be friendly and willing to coop, and you'll have a "good press".
    Sorry, did I write the meaning of his expression/ sentence correctly? Of course I did!
    ...personally, wanted to repeat that he run a huge business- as a mechanical Engineer, not a studied "Micro economy scientist". Seems like I mus improve m yenglish a bit, especially for automotive industry... am impressed too much by the economists and their colloquial english. Will the Book "Where DId All The Leaders G"o fulfil the expectations of an engineer as I am one please? I've read the books of the 1980ies o/ course...
    There is a song called "I've read the book". Maybe that is Detroit Techno, but rather it is deep house music.
    Dunno if he would have been a good army general- I mean, the best one of course- but if so then one who had representative functions as the CINCUSAREUR of the 7th Army in Germany (I know nearly all of them and spoke to three of them personally in Hedieldberg, south wetsern germany- there are still troops in central germany (I meant the 7th Army and the Nato Central HQ in Wiesbaden, but in Heidelberg and the region there were multiple as many US soldiers- and Nato soldiers. It was, ahm, not really sh*te, men. thanks for these days of understanding. US still rules in everything w/ science and education. but only fpr people who know hoigh schools...if people have no clue they think the german system is best...spreading this ignorance is my job as a teacher ;-)).
    Regards
    John "Big Automatic" Doe

  • @murrynathan
    @murrynathan 3 роки тому +2

    I wanna drink some of that Lee Iacocca-Cola!

  • @barryspaar3538
    @barryspaar3538 3 роки тому

    Iacocca was "The Man"!!

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    それとは別に→これが大事ですよ

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    アイアコッカさんはそれとは別にすすみました

  • @rickhowell7117
    @rickhowell7117 2 роки тому

    If you can find a better car , buy it !

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    とにかく日本で売りました

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    元アメリカフォード社長フォードからクライスラー社長に

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    絶対許さない、これが仕返しになります

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    日本で売りたい、強いご希望されました、ジープを実験的に売りました、ホンダ騙して販売代理店でした

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    トヨタランクルより売れました、意外にコンパクトなボディサイズ、スマートなデザイン、侮れない走行性能、安い 価格設定、右ハンドル、まずは見かけない珍しさ、四リッターエンジンはパワフルです

  • @tom4150
    @tom4150 2 роки тому

    Open up your God damn market lol

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    対日強硬判でもあられた→日本へは、ゼロだアメリカ軍の販売はゼロだった

  • @howardbedford6075
    @howardbedford6075 2 роки тому +2

    Lee Iacocca would have made the best president ever, much like Trump straight-to-the-point get the damn job done. A country should be run like a business!

    • @jmin8400
      @jmin8400 2 роки тому

      Trump is vastly inferior to Iacocca, who would've been a true statesman and not a divider. Trump should've listened to the same advice Iacocca got and never ran.

  • @slowdart73
    @slowdart73 15 днів тому

    He alao drove Chrysler into the ground

  • @rodneymorgan4211
    @rodneymorgan4211 2 роки тому

    Nobody anywhere wants to buy Chrysler products

  • @bollweeval999
    @bollweeval999 3 роки тому +1

    he is as smart as donald trump

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    過去最高、利益をあげた、アイアコッカさんはイタリアのランボルギーニなどを買いあさって、
    批判を浴びた、

  • @leehancock2782
    @leehancock2782 5 років тому +3

    This is what trump is after now.

    • @peachyclean93
      @peachyclean93 5 років тому +3

      No, this man is nowhere near that scumbag! Lee Iacocca is a self-made man not off his Rich Daddy and nor is he a five-year draft Dodger like the orange blob so please don't insult Lee Iacocca! He is what the true American is! Drop the mic!

    • @Samuelfish2k
      @Samuelfish2k 5 років тому +6

      Justin Wunder
      Shut up loser.

    • @brianreardon7700
      @brianreardon7700 5 років тому +2

      Lol trump is nothing like lee lacocca

    • @brianreardon7700
      @brianreardon7700 5 років тому +1

      Lee is the man!

  • @NOVEMBER5TH2024
    @NOVEMBER5TH2024 5 років тому +4

    Definitely Republican, love it!

    • @Sl1pstreams
      @Sl1pstreams 2 місяці тому

      Iacocca was a Democrat; the Dems were begging him to run against Reagan in 1984.

  • @jvarela965
    @jvarela965 6 років тому +3

    Australia is full of old American cars with RHD, Japanese would not buy K-Cars or Dodge Omnis because they were not competitive.

    • @judethaddaeus9742
      @judethaddaeus9742 5 років тому +2

      James Varela Chrysler wasn’t trying to sell K-cars in Japan. The Omni had been out of production for about a year when this presser happened. If you listen to the video, they were trying to sell XJ Cherokees in Japan, the land of 4Runners, Pathfinders, etc.

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    人は納得しないと働きませんよ、なぜホンダがクライスラー売るんだ?→代わりにミニバン爆発的に売れました

  • @bobo0202
    @bobo0202 Рік тому

    Out of all American vehicles Dodge/Chrysler are the worst and that is saying something

    • @ryanfrisque9760
      @ryanfrisque9760 Рік тому +1

      If you can find another one for the same price go buy it!

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    ホンダにはミニバンのアイデアを交換ですよ、ディーラーが騒ぎ出しました、なせホンダがクライスラー売るんだ?とミニバンは仕方なかったのです、

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    賭けになるのです、一か八かの→マイクロソフトウィンドウズは成功しているようだ

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    こういう意見に出くわした時にどう振る舞ったらいいのか、法政の教授は教えていました、若い学者の考えを知っておく、ことの大切さ、はオヤジが知っていました

  • @MohammedMohammed-bj7oj
    @MohammedMohammed-bj7oj 2 роки тому

    its your problem. if lee iacocca wants to sell cars in japan you need to buy land in japan. should the japanese give it to you for free?

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    彼の判断が私の運命を決めました、あなたの判断が明日のアメリカを決めます、トランプさんにどうぞよろしく

  • @Psergiorivera
    @Psergiorivera 2 місяці тому

    He likes to yell a lot

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    オヤジの)分析です、言ったって本当に通用するのか、わからないだろう?オヤジが早稲田大学と言ったってアメリカには知らない方もいるのさ

  • @dhaley8847
    @dhaley8847 5 років тому +5

    lee sounds like he needed donald trump as president! Trade deals will make things fair for american products

  • @JonathanMoosey
    @JonathanMoosey 8 років тому +8

    Trump/Iacocca 2016!!!

    • @homeofthemad3044
      @homeofthemad3044 6 років тому +9

      I don't want Trump ruining Iacocca's reputation with his delusional bullshit.

    • @zyxzyx3030
      @zyxzyx3030 2 роки тому

      @@homeofthemad3044 What exactly is "delusional" you nerd?

  • @realazduffman
    @realazduffman 9 років тому +4

    What a crybaby. "Give some volume and we will make RHD." Uh, in the 1960s did Toyota say, "Give us some volume and we will build LHD?" No! They built the dealers and built the cars. Took them 20 years but they built sales.

    • @justincowen441
      @justincowen441 9 років тому +7

      Did you miss the part from 1:27 to 1:37?

    • @realazduffman
      @realazduffman 9 років тому +2

      +Justin Cowen No, I didn't. There is other land besides Tokyo. The Big 3 never really tried to sell in Japan or most overseas markets

    • @realazduffman
      @realazduffman 4 роки тому

      @Brian Miller I'd buy that if Detroit actually ever tried. How many GM Execs speak Japanese I wonder?

  • @biffgate-ii7od
    @biffgate-ii7od 19 днів тому

    make america great again?you hope so?vote trump!

  • @jeffc1347
    @jeffc1347 5 років тому

    lol he's saying they don't sell cars in Japan because the cost of land is too high but that doesn't stop other companies from selling cars in Japan?
    IMO Chrysler shouldn't even bother trying to sell cars in Japan. Who the heck in Japan would want a big gas guzzler that doesn't last nearly as long as a Japanese car?