I appreciate how Big A gives us insights that we won’t find elsewhere. Based on other UA-camrs and commentators I’d expect that Emily in Paris was a failure, but Atrioc’s explanation about why Netflix wants more shows like it makes so much sense
Its the type of show you dont need to be in a certain mood for. If you are gonna watch a critically loved thriller movie, you aren't just going to put it on at any random moment, you would want it to be done right. With shows like emily in paris, its a good timewaster which is entertaining enough that you wont immediately turn it off.
if you want similar insights, atrioc listens to a lot of scott galloway who is a marketing professor at NYU! highly recommend the Pivot podcast, great business/marketing info!
@@Patrick-nx8lh This. I've waited months to watch something at the right time before, and on at least one occasion cancelled my subscription in the meantime and decided one show wasn't worth going back.
I’ll be honest the “background tv” idea isn’t that stupid. I have UA-cam playing on my phone while I play video games all the time as background noise. It may not work but I think it’s a decent idea
@@Jacquellynnn yea I agree twitch and youtube is a much more acessablie form of "backgorund TV" and I don't think peopole at least in the younger demographic will pay for it
@@Jacquellynnn the reason why cable worked so well as background TV, was because it was always playing. No matter what, it'd keep going, different content was always being presented, as to where netflix is designed to be you choose it. Even when it presents a new show after you finish one, it asks "would you like to watch this next?"
yep, i do the same. before i used to have "the office" on netflix playing in the background while playing because its a show ive seen so many times that i dont need to focus on it 100% of the time. now i just put up youtube videos of streamers on when gamin.
Yep, I watch a lot of stuff between games when I'm in queue for the next one, playing mobile games/social media, cooking in the kitchen, or can even watch YT in the background at work. Having those sort of shows on Netflix, like The Office which I can just binge in the background and not have to follow closely is the main use I have for it
One of the greats, genuinely the best MM in a while. I will be periodically rewatching this every fiscal quarter, as I do with all Marketing Monday installments.
This video is straight fire. The intro and the ending specifically were top tier. The versatility of atrioc's content keeps me coming back every video. Where else can you find someone who makes marketing, gaming and react content that is equally gas?
React content is not gas. It's literally just stealing someone else's video and saying "oh that's cool" every 3 minutes. If Atrioc wanted to make videos on the topics of the videos he reacts to, he could just plan out a presentation like in this video and show only the necessary clips to drive the point home.
@@ziwuri He should do a marketing monday about how efficient it is to exploit others and steal their work instead of doing work yourself to entertain your stream/YT.
Not atrioc but i feel like thats the editors putting extra effort into the videos to make timestamps. Just wanted to direct the appreciation to the correct party
I thought this was sarcastic at first, but those chapters are actually super detailed. Knowing what's happening in the video, it gives insights into the video structure that I didn't see before.
Maybe I’m crazy but I feel like Netflix’s focus on lowest common denominator “ambient TV” is a horrible decision. When someone’s considering buying a subscription shows like this will do nothing to convince them to do so. It might help maintain current viewers but it sounds like they’re focusing way too much on watch time VS raising their perceived value
Exactly, they might be optimizing the wrong metric here. At the end of the day, the question needs to be, "What will make the largest number of people pay for a subscription?" not "What will people watch for the largest number of hours?"
They definetely should film fire shows, however they must increase the quantity of the background series. A person subscribes for the banger, then watches it and leaves. If Netflix had something to play as a noise, then people would consider prolonging the subscription
you are correct to an extent but there are definitely a shit load of people who want that kind of content on netflix. a lot of these shows are made and marketed for women, not us gamers who only watch "good" shows and movies.
@@Allan_Stone Fair point. Was thinking more along the lines of picking up already established creators/vetting them based on their current work with limited time contracts. (so there isn't an abundance of content to monitor) They wouldn't need to pay as much, but it would be like if someone hired Atrioc to release a marketing Monday on Netflix exclusively for 3 months. If your doing well on youtube or a different platform, then you have a shot getting a small scale Netflix contract to release web content. (akin to UA-cam Red, but without needing a large scale production team). It'd be a win on everyone's end. The most stunning part of this entire video was the types of movies/shows that were binged from Atrioc. In my honest opinion, UA-cam is the perfect "ambient entertainment" that may fit the niche they need if they made a website dedicated like a more high end UA-cam. Food for thought, might be dumb, but this sounds like a plausible idea.
I mean, honestly, that would be a pretty smart idea. The only thing with that is that UA-cam already makes more money than them, and UA-cam already has that business model; when you talk about these big companies, one of the most important things to remember is that they're all shooting for the top. Netflix isn't going to settle for anything less than what UA-cam already has, which would not only tip the scales away from UA-cam so strongly that they might crash, but that massive shift in business model would have to be so strong and instant that Netflix might be too shaken to stay afloat as well. In other words, it's just too risky, and both companies know that a shift like that could and likely would lead to both falling either completely or simply taking a stumble from the top, both of which neither company will accept. It's still a super interesting proposal, and as a person that loves going into theoreticals, this is more than fun to think about.
It's the franchise model and it has already proven incredibly successful. People making a youtube channel, using youtube's servers and algorithm and letting youtube take a cut isn't much different to someone buying a mcdonalds restaurant and using their recipes and logistics network and letting mcdonalds take a cut
Now that's an idea 💡 yeah they could go for UA-cam couldn't they? They already have the primegan working for them. He could code the whole system himself.
I recently canceled my Netflix because I don't think I've opened It in like 3 months. I would say I'm a fairly typical zoomer in that most of my long form content is consumed from youtube and twitch. I don't really watch a whole lot of new TV or movies anymore and nothing new on Netflix has interested me for a long time. The only TV or Movies I watch is a select few of my greatest hits that I rewatch for nostalgia and those are pretty much all on hbomax. So until they get rid of that stuff they win in my mind.
Another thing worth mentioning about UA-cam is the fact that there is fresh new content every day. While everyone is waiting for a new season of a show to binge on netflix, your youtube subscription has something new that you will want to watch every day without fail.
I've had nothing to do the past week and so when I discovered Big A I just started binging all his content, I even watched his Hitman stream yesterday. His combination of humor, dynamic with chat, and not being a fucking idiot has made him really enjoyable to watch. 10/10.
I hope the live streamed comedy specials do not have a chat, I just imagine a shitty joke happens, the chat: “L joke”, “bro this is ass who wanna join my discord” “who saw today’s marketing Monday?”
I think there’s a big issue, Netflix used to be the streaming platform that every big studio would see their big shows which fed it growth, however every other big studio has decided they want in that shuts off the infinite growth but Netflix was so ahead so they can invest in originals while contenders have got to adapt to a market that was monopolized all while UA-cam is getting fed an massive amount of content that’s all originals, man here I was worried about gas
Marketing Mondays aren't really a topic that easily holds my interest, but it's such quality content that it hooks me. Same level of insight and interesting takes you'd find in like, a video essay, but more like a live presentation in format? Definitely above and beyond "guy on twitch reacts to event"- there's legit substance here.
Marketing Monday is one of my favorite shows on UA-cam. Hearing really well researched info from an expert in the field about things going on in the world right now is never boring to me. Keep up the fantastic work!
@@Minskeeeee I dont agree, I remember growing up if a certain series was only streaming in HBO, I'd have to get a subscription to the whole HBO suite of channels. And lower quality channels were just bundled together. It would be like being forced to subscribe to both Paramount+ and Peacock simultaneously just because you were interested in something in Paramount+.
One of the most underrated aspects of your marketing Mondays for me is the context parts. You see 50k down from 100k and you know it's big , because those numbers are relatable. When you talk in billions though it's very hard to just grasp how big everything really is. You understand but you don't feel it because it's such a big number. It's hard to wrap our brains around something like that so really appreciate those, don't see many others doing anything like it
The youtube thing makes perfect sense. I sometimes don't even open my streaming services because they don't have the amount of diversity I'm looking for
UA-cam is definitely the king of streaming but aren't they always in the negative because of the insane amount of money they pour into servers to be able to host such a wide variety of content?
next to no one hosts on their own servers these days (which is a scary topic to cover in itself, like half the internet is hosted with AWS lmao) youtube is using its own google cloud service (GCP) these days for a lot of its needs. Lot less expensive. I'd bet they're turning profit now.
It's insane that those graphs are just UA-cam's ads and don't take into account Premium Subscriptions. I've been really enjoying it, and wasn't a big UA-cam watched prior. Being able to watch w/o ads is incredible I could never go back and would give up Netflix for it any day.
Excellent video atrioc. A lot of the “shit on netflix” content ignores how their competitors aren’t necessarily making bank either. Disney+ especially is spending so much without great subscriber totals.
I understand the ambient tv perspective as I use some Netflix shows or UA-cam videos as background noise when I do work/game. However, I think a lot of people have also chosen Netflix over other platforms because they provide so many shows and movies that is above the ambient TV quality, especially since Netflix always increase their subscription fees. If they want to go use on background tv shows and not invest in shows like Squid Game and Stranger Things, then they better expect to see their subscribers sharing their accounts in masses as Emily In Paris-esque shows is not worth the high subscription fees for lots of people (especially with petrol and other necessary bills are hella expensive)
When he was talking about tv meant to be in the background, I immediately thought “why not just play a UA-cam video” so I guess I’m the exact person that proves the coffee cow’s point
I swear to God Atrioc if Netflix adds a feature where subscribers can upload shorts like UA-cam and TikTok and it starts pushing that content on me I'm coming back here to blame you.
that ambient tv part is fairly clever ngl just like how people fall asleep on youtube cant skip ads if your not there i turn on shows just for backround noise all the time community is the perfect one and aressed devoloment
I mean how could you expect netflix to be dropping subscribers when they are releasing such banger content like "he's expecting" and "cuties" it's crazy that such inspiring and inclusive shows can make people not want to support the business,
Really glad to see another Marketing Monday video, I love how Big A takes interesting and current topics and presents it in an easy to understand and effective way
I recently had my finals and we had a writing assignement on the differences and arguments for or against streaming services in regard to cable. I went off on a huge tangent and wrote about netflix and them shooting themselves in the leg. I passed that exam, thank you big A.
I don't think all these streaming services are sustainable...if I like 5 different shows on 5 different streaming services, there's no way I'm paying 5 monthly fees. Be a real american and pirate your shit smh
think the point of that bit was to show that just one aspect of youtube, probably one of the least intrusive aspects compared to other platforms is making them more than all of netflix combined.
youtube used to have a department called "UA-cam originals" (i think it used to be called UA-cam red at some point) but that shut down earlier this year with the last youtube originals project to come out being "In Space with Markiplier" youtube premium is just a subscription for youtube that stops ads and might have more features, which isnt a cost but it is extra revenue not counted in ads revenue youtube also has member, super chats, and "thanks" donation thing as extra revenue aswell
Honestly atrioc, I went immediately from your video to "the competitive history of quan chi" an mk character that immediately made me realize how right you are about UA-cam.
Though UA-cam does spend money on other things, it still holds to this kind of quote. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” ― Tom Goodwin, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption UA-cam doesn't create much of the content itself when compared to the top creators on its platform.
I feel like it was inevitable for Netflix to fall to the mega corps that actually own most the media. They could make good choices and last longer but eventually the big boys always win
They could lobby for shorter copyright terms. Life of the author + 70 years is ridiculous. I think it is around 100 years for "work for hire" productions.
Suggestion: Get an opening animation/video showcasing a Marketing Monday logo or that kind of stuff (to consolidate the series), to play after the intro. Would be the cherry on the cake
The concept that youtube spends nothing is actually untrue. They have to spend BONKERS amount of cash to keep their insane amount of high-speed servers up and running which contain (approximately) 819,417,600 hours of video. For that, you need many many drives and backup drives too. There is also moderation and other teams too but those don't cost nearly as much
I just recently started watching atrioc and Jesus the content is so good and interesting I can’t stop binging someone help UA-cam truly is the best streaming platform
This is honestly spot one. When I tell people I'm going to watch TV for the night, I literally just mean I'm going to watch youtube content. I think zoomers are going to tank the streaming industry when we're all just watching UGC on twitch or youtube for free, or by subbing to specific creators, more than we're going to pay for TV and movies. I'll shell out 5 bucks a month to a person I like and want to support, more than I'll pay a corp to let me watch a movie you can pirate for free
im new to atrioc but honestly because im interested in economy this is a really fun series id say. i get to learn and its in a fun format. props to you atrioc.
The crazy thing is that Amazon has ads now like if you wanna watch new seasons that are still on tv of Hell’s Kitchen you have to watch minute long ads . There’s no option as far as I’m aware to pay to get rid of them it’s crazy
Great video, I like the marketing Monday videos you put out, that you actually put time and effort into. A perfect way to end the video, it was a marketing ploy all along.
My mom is 57 years old, she canceled her cable recently, and has watched “everything” on Netflix, she now watches UA-cam all day, mostly travel videos and stuff.
Kind of a weird thought but what would stop Netflix signing an exclusivity deal with Mr. Beast for a weekly show the same way UA-cam and twitch are fighting in the streamer wars?
mr beast himself wanting to retain rights to his branding, content direction and schedule probably, iirc he said he loses money on most of his videos, idk if they'd be down to produce something that's shown to not turn a profit.
Ambient TV actually making some sense. I have a friend exactly like this who always needs Netflix or some random TV show playing as background noise whenever we are gaming. He’ll finish entire series and barely know anything that happened. Maybe theres more people like this than we realized
Warner has an incredible opportunity to add concerts, music videos, and other content related to artists signed to WM. Music is the ultimate ambient media
best marketing monday is marketing monday where you can make an add on your own content :DDD also I have too lot of videos as background noise for playing games, cooking, programming... otherwise I would have songs but videos are for different mood
One of the easiest things Netflix can do is drop the binge meme. Every other streaming service has shown that episodic releases work, and I think the data would show that having a series spread over two months will be more likely to retain single show subscribers than a series you can finish in a weekend. As logically, it would be inefficient to delete the app after every episode so it always has a sort of presence, whereas with Netflix when you finish a binge you can get rid of it entirely. I think that is the easiest change they can make, especially given that fans of series that used to not be on Netflix and therefore had episodic releases were asking Netflix to bring them back, they killed jojo Friday.
Only thing I'll say is that UA-cam pays alot for storage and other costs like that. You have to think unlike Netflix, people are uploading and streaming to UA-cam
The other thing that a lot of Netflix's competitors have that Netflix doesn't? A back catalogue that used to be on Netflix. When Netflix was worth hundreds of billions rather than tens of billions, they could have been buying up producers with back catalogues (ITV comes to mind as does Channel 4 if/when it gets privatised) bidding for sports rights to livestream (our competition is Sky Sports and ESPN, although taking those sports rights worldwide would be difficult and expensive, I can imagine people signing up to Netflix just for the Premier League or Formula 1 for example)
New South Park is kind of about this. Funny that multiple people are talking about this at the same time, but I think the South Park was mostly about how the quality of shows just goes down so much when everyone goes exclusive.
I appreciate how Big A gives us insights that we won’t find elsewhere. Based on other UA-camrs and commentators I’d expect that Emily in Paris was a failure, but Atrioc’s explanation about why Netflix wants more shows like it makes so much sense
seriously. ive only heard bad shit about that show but just goes to show you
Its the type of show you dont need to be in a certain mood for. If you are gonna watch a critically loved thriller movie, you aren't just going to put it on at any random moment, you would want it to be done right. With shows like emily in paris, its a good timewaster which is entertaining enough that you wont immediately turn it off.
Like the most watched show chart, the critically acclaimed one aren't that high
if you want similar insights, atrioc listens to a lot of scott galloway who is a marketing professor at NYU! highly recommend the Pivot podcast, great business/marketing info!
@@Patrick-nx8lh This. I've waited months to watch something at the right time before, and on at least one occasion cancelled my subscription in the meantime and decided one show wasn't worth going back.
I’ll be honest the “background tv” idea isn’t that stupid. I have UA-cam playing on my phone while I play video games all the time as background noise. It may not work but I think it’s a decent idea
@@Jacquellynnn yea I agree twitch and youtube is a much more acessablie form of "backgorund TV" and I don't think peopole at least in the younger demographic will pay for it
@@Jacquellynnn the reason why cable worked so well as background TV, was because it was always playing. No matter what, it'd keep going, different content was always being presented, as to where netflix is designed to be you choose it. Even when it presents a new show after you finish one, it asks "would you like to watch this next?"
For UA-cam, yes but for Netflix that is a massive problem. People who only want background noise will soon realize they can get it for free.
yep, i do the same. before i used to have "the office" on netflix playing in the background while playing because its a show ive seen so many times that i dont need to focus on it 100% of the time. now i just put up youtube videos of streamers on when gamin.
Yep, I watch a lot of stuff between games when I'm in queue for the next one, playing mobile games/social media, cooking in the kitchen, or can even watch YT in the background at work. Having those sort of shows on Netflix, like The Office which I can just binge in the background and not have to follow closely is the main use I have for it
One of the greats, genuinely the best MM in a while. I will be periodically rewatching this every fiscal quarter, as I do with all Marketing Monday installments.
every Saturday
Honestly it wouldnt be possible unless they paid thier creators 1.5-2x what youtubers get
Im pretty sure big a put tons of effort into this particular mm too. Definitely paid off in the end
I look forward to every mond-
I mean every Tues-
Warketing Wednesday I mean
This video is straight fire. The intro and the ending specifically were top tier. The versatility of atrioc's content keeps me coming back every video. Where else can you find someone who makes marketing, gaming and react content that is equally gas?
why gas? why not good?
@@jcmcgee1573 gas means good
React content is not gas. It's literally just stealing someone else's video and saying "oh that's cool" every 3 minutes. If Atrioc wanted to make videos on the topics of the videos he reacts to, he could just plan out a presentation like in this video and show only the necessary clips to drive the point home.
@@ziwuri I was thinking of him reacting to his own reddit, but okay.
@@ziwuri He should do a marketing monday about how efficient it is to exploit others and steal their work instead of doing work yourself to entertain your stream/YT.
Really love when videos include such detailed timestamps for content. It’s effort you didn’t have to put in, but chose to, and it’s appreciated!
Not atrioc but i feel like thats the editors putting extra effort into the videos to make timestamps. Just wanted to direct the appreciation to the correct party
I thought this was sarcastic at first, but those chapters are actually super detailed. Knowing what's happening in the video, it gives insights into the video structure that I didn't see before.
Agree!!!! Love this
When Netflix buys my hit movie "Coffee Cow revenge of the Glarketer" they'll take back the top spot
Unless Hulu buys Morbin time
Ngl shorten the title to “Coffee Cow” and I’ll probably check it out
Coffe Cow Revenge of the Glarketer 2: The Grindset is real (ft. Quincy's father)
Maybe I’m crazy but I feel like Netflix’s focus on lowest common denominator “ambient TV” is a horrible decision. When someone’s considering buying a subscription shows like this will do nothing to convince them to do so.
It might help maintain current viewers but it sounds like they’re focusing way too much on watch time VS raising their perceived value
Exactly, they might be optimizing the wrong metric here. At the end of the day, the question needs to be, "What will make the largest number of people pay for a subscription?" not "What will people watch for the largest number of hours?"
They definetely should film fire shows, however they must increase the quantity of the background series.
A person subscribes for the banger, then watches it and leaves. If Netflix had something to play as a noise, then people would consider prolonging the subscription
its a bit more nuanced, having this as a part of your strategy is pretty good
@randomguy9777 Especially if they add the ad tier. How is it any different at that point?
you are correct to an extent but there are definitely a shit load of people who want that kind of content on netflix. a lot of these shows are made and marketed for women, not us gamers who only watch "good" shows and movies.
This was actually god tier. It unironically made me think as a producer/filmmaker if Netflix should potentially lean into a website model like UA-cam.
@@Allan_Stone Fair point. Was thinking more along the lines of picking up already established creators/vetting them based on their current work with limited time contracts. (so there isn't an abundance of content to monitor)
They wouldn't need to pay as much, but it would be like if someone hired Atrioc to release a marketing Monday on Netflix exclusively for 3 months. If your doing well on youtube or a different platform, then you have a shot getting a small scale Netflix contract to release web content. (akin to UA-cam Red, but without needing a large scale production team).
It'd be a win on everyone's end.
The most stunning part of this entire video was the types of movies/shows that were binged from Atrioc. In my honest opinion, UA-cam is the perfect "ambient entertainment" that may fit the niche they need if they made a website dedicated like a more high end UA-cam.
Food for thought, might be dumb, but this sounds like a plausible idea.
@@walkerezzy4621 Yeah kinda like how they had the youtube red shows like scare pewdiepie
I mean, honestly, that would be a pretty smart idea.
The only thing with that is that UA-cam already makes more money than them, and UA-cam already has that business model; when you talk about these big companies, one of the most important things to remember is that they're all shooting for the top. Netflix isn't going to settle for anything less than what UA-cam already has, which would not only tip the scales away from UA-cam so strongly that they might crash, but that massive shift in business model would have to be so strong and instant that Netflix might be too shaken to stay afloat as well.
In other words, it's just too risky, and both companies know that a shift like that could and likely would lead to both falling either completely or simply taking a stumble from the top, both of which neither company will accept.
It's still a super interesting proposal, and as a person that loves going into theoreticals, this is more than fun to think about.
It's the franchise model and it has already proven incredibly successful.
People making a youtube channel, using youtube's servers and algorithm and letting youtube take a cut isn't much different to someone buying a mcdonalds restaurant and using their recipes and logistics network and letting mcdonalds take a cut
Now that's an idea 💡 yeah they could go for UA-cam couldn't they? They already have the primegan working for them. He could code the whole system himself.
What’s better than a marketing monday? A marketing monday on a Saturday at damn near midnight
there is no better time to drop a marketing monday
marketing at its finest, giving the people exactly what they want.
Fun fact: Enron was working with Blockbuster on streaming in the 90s , but the technology wasn’t there yet so they gave up on it.
Ahead of the curve, but took a wrong turn or ran into a flat tire, metaphorically speaking?
That was brilliant. Best content on UA-cam, no exaggeration. One of my favorite Marketing Monday installments for sure.
Always happy to see a Marketing Monday vid, makes learning about business stuff less soul-draining and more poggers
Well said :)
I recently canceled my Netflix because I don't think I've opened It in like 3 months.
I would say I'm a fairly typical zoomer in that most of my long form content is consumed from youtube and twitch. I don't really watch a whole lot of new TV or movies anymore and nothing new on Netflix has interested me for a long time. The only TV or Movies I watch is a select few of my greatest hits that I rewatch for nostalgia and those are pretty much all on hbomax. So until they get rid of that stuff they win in my mind.
Honestly if arcane/stranger things weren’t on Netflix I’d already cancel my subscription. Plus I can’t find a fucking good torrent of arcane lmao.
My parents are constantly baffled I don’t want to buy a TV or a streaming licence. Why bother? All my entertainment comes free on Twitch and YT.
This was probably the best marketing monday to date, great job on the video Big A
Another thing worth mentioning about UA-cam is the fact that there is fresh new content every day. While everyone is waiting for a new season of a show to binge on netflix, your youtube subscription has something new that you will want to watch every day without fail.
I've had nothing to do the past week and so when I discovered Big A I just started binging all his content, I even watched his Hitman stream yesterday. His combination of humor, dynamic with chat, and not being a fucking idiot has made him really enjoyable to watch. 10/10.
Marketing Monday has got to be some of the best content on this entire platform. Netflix should give you a show so they can lose more money
I hope the live streamed comedy specials do not have a chat, I just imagine a shitty joke happens, the chat: “L joke”, “bro this is ass who wanna join my discord” “who saw today’s marketing Monday?”
I think there’s a big issue, Netflix used to be the streaming platform that every big studio would see their big shows which fed it growth, however every other big studio has decided they want in that shuts off the infinite growth but Netflix was so ahead so they can invest in originals while contenders have got to adapt to a market that was monopolized all while UA-cam is getting fed an massive amount of content that’s all originals, man here I was worried about gas
Marketing Mondays aren't really a topic that easily holds my interest, but it's such quality content that it hooks me. Same level of insight and interesting takes you'd find in like, a video essay, but more like a live presentation in format? Definitely above and beyond "guy on twitch reacts to event"- there's legit substance here.
This guy is so good he could sell a Monday to you on Saturday
Marketing Monday is one of my favorite shows on UA-cam. Hearing really well researched info from an expert in the field about things going on in the world right now is never boring to me. Keep up the fantastic work!
This was an excellent video Sarah, keep it up the good work!
The longest winded "please subscribe" ever. I expect no less from chief glarketer Brandon G.H. "Coffee Cow" Ewing.
The streaming wars have just become cable but online now with every channel getting their own streaming service.
@@Jacquellynnn eh one problem for another. nowadays content is so much more locked down than it used to be
@@Minskeeeee in what way? Locked down?
@@irine_elle If i get cable i have almost all the channels with all the shows. In streaming the content is super distributed
@@Minskeeeee I dont agree, I remember growing up if a certain series was only streaming in HBO, I'd have to get a subscription to the whole HBO suite of channels. And lower quality channels were just bundled together. It would be like being forced to subscribe to both Paramount+ and Peacock simultaneously just because you were interested in something in Paramount+.
One of the most underrated aspects of your marketing Mondays for me is the context parts. You see 50k down from 100k and you know it's big , because those numbers are relatable. When you talk in billions though it's very hard to just grasp how big everything really is. You understand but you don't feel it because it's such a big number. It's hard to wrap our brains around something like that so really appreciate those, don't see many others doing anything like it
Incredible video. Explains the whole thing extremely well and in an entertaining manner. Great job to the coffee cow.
Big A really did all this explaination about the companies and revenue they're making, just to say "Subscribe". What a legend.
The youtube thing makes perfect sense. I sometimes don't even open my streaming services because they don't have the amount of diversity I'm looking for
You put it perfectly. A couple of good titles only gets you so far.
Big A coming through with the Summoning Salt shout out, well deserved. Great Video as well.
UA-cam is definitely the king of streaming but aren't they always in the negative because of the insane amount of money they pour into servers to be able to host such a wide variety of content?
Until like 2019-2020 they were saying this, but they haven't since so it's probably safe to say they are now turning a profit.
as someone in the industry, server space has become progressively cheaper and easier to come by.
No, UA-cam has been profiting big for a while now
next to no one hosts on their own servers these days (which is a scary topic to cover in itself, like half the internet is hosted with AWS lmao) youtube is using its own google cloud service (GCP) these days for a lot of its needs. Lot less expensive. I'd bet they're turning profit now.
It's insane that those graphs are just UA-cam's ads and don't take into account Premium Subscriptions. I've been really enjoying it, and wasn't a big UA-cam watched prior. Being able to watch w/o ads is incredible I could never go back and would give up Netflix for it any day.
I think you hit the nail on the head with how netflix has to care about how well the content does.
Big A this is a banger its gonna pop off in the algorithm. Great Job!
Excellent video atrioc. A lot of the “shit on netflix” content ignores how their competitors aren’t necessarily making bank either. Disney+ especially is spending so much without great subscriber totals.
I understand the ambient tv perspective as I use some Netflix shows or UA-cam videos as background noise when I do work/game. However, I think a lot of people have also chosen Netflix over other platforms because they provide so many shows and movies that is above the ambient TV quality, especially since Netflix always increase their subscription fees. If they want to go use on background tv shows and not invest in shows like Squid Game and Stranger Things, then they better expect to see their subscribers sharing their accounts in masses as Emily In Paris-esque shows is not worth the high subscription fees for lots of people (especially with petrol and other necessary bills are hella expensive)
Wow this is truly an Atrioc "Brandon Ewig" Glizzy Hands classic!
When he was talking about tv meant to be in the background, I immediately thought “why not just play a UA-cam video” so I guess I’m the exact person that proves the coffee cow’s point
Yeah like why would I even spend money on background noise when I have infinite background noise for free
I swear to God Atrioc if Netflix adds a feature where subscribers can upload shorts like UA-cam and TikTok and it starts pushing that content on me I'm coming back here to blame you.
that ambient tv part is fairly clever ngl just like how people fall asleep on youtube cant skip ads if your not there i turn on shows just for backround noise all the time community is the perfect one and aressed devoloment
You're right Atrioc, that GOT list for the streaming services is definitively correct, can't fault it.
6:36 the random chatter saying "QUIBI" is my spirit animal
I mean how could you expect netflix to be dropping subscribers when they are releasing such banger content like "he's expecting" and "cuties" it's crazy that such inspiring and inclusive shows can make people not want to support the business,
Really glad to see another Marketing Monday video, I love how Big A takes interesting and current topics and presents it in an easy to understand and effective way
Bro that was actually mad entertaining and fairly educational, love this
Love that this was basically just an ad to subscribe to Atrioc. Gotta respect the grustle.
the editing is so nice!
I recently had my finals and we had a writing assignement on the differences and arguments for or against streaming services in regard to cable. I went off on a huge tangent and wrote about netflix and them shooting themselves in the leg. I passed that exam, thank you big A.
just pirate lol
I do believe that Atrioc needs to have more than a million subscribers. This is top quality content about contents!
I don't think all these streaming services are sustainable...if I like 5 different shows on 5 different streaming services, there's no way I'm paying 5 monthly fees. Be a real american and pirate your shit smh
Or go on UA-cam lol
LETS SMASH THE ALGO
CUZ THIS YT VIDEO
IS THE F’ING BEST BRO
Understandable, Netflix in the anime streaming world is bleeding.. while bringing nothing significant back
This might be the most well put together video big A has - how he did this live I have no idea
18:18 doesnt youtube make/invest in youtube premium content? Ofcourse the budget amount is a lot less than netflix
They used but I believe they’ve either stopped or rarely do it now.
they pay for streamer contracts to take them off twitch
I don't think Premium content has ads, so no ad revenue from that.
think the point of that bit was to show that just one aspect of youtube, probably one of the least intrusive aspects compared to other platforms is making them more than all of netflix combined.
youtube used to have a department called "UA-cam originals" (i think it used to be called UA-cam red at some point) but that shut down earlier this year with the last youtube originals project to come out being "In Space with Markiplier"
youtube premium is just a subscription for youtube that stops ads and might have more features, which isnt a cost but it is extra revenue not counted in ads revenue
youtube also has member, super chats, and "thanks" donation thing as extra revenue aswell
Honestly atrioc, I went immediately from your video to "the competitive history of quan chi" an mk character that immediately made me realize how right you are about UA-cam.
Imagine paying money for any streaming service
Everything can be watched for free
Though UA-cam does spend money on other things, it still holds to this kind of quote.
“Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
And Airbnb, the world’s largest accommodation provider, owns no real estate.
Something interesting is happening.”
― Tom Goodwin, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
UA-cam doesn't create much of the content itself when compared to the top creators on its platform.
I feel like it was inevitable for Netflix to fall to the mega corps that actually own most the media. They could make good choices and last longer but eventually the big boys always win
They could lobby for shorter copyright terms. Life of the author + 70 years is ridiculous. I think it is around 100 years for "work for hire" productions.
Summoning Salt makes amazing videos. He slams the world record down just as soon as the song We're Finally Landing by Home hits the drop. 10/10.
If they model all their future shows after Emily in Paris then yeah they won't win the streaming wars
Suggestion: Get an opening animation/video showcasing a Marketing Monday logo or that kind of stuff (to consolidate the series), to play after the intro. Would be the cherry on the cake
this is up there with the quarter 6 gambit video. class stuff mr. GH.
The concept that youtube spends nothing is actually untrue. They have to spend BONKERS amount of cash to keep their insane amount of high-speed servers up and running which contain (approximately) 819,417,600 hours of video. For that, you need many many drives and backup drives too. There is also moderation and other teams too but those don't cost nearly as much
I just recently started watching atrioc and Jesus the content is so good and interesting I can’t stop binging someone help UA-cam truly is the best streaming platform
This is honestly spot one. When I tell people I'm going to watch TV for the night, I literally just mean I'm going to watch youtube content. I think zoomers are going to tank the streaming industry when we're all just watching UGC on twitch or youtube for free, or by subbing to specific creators, more than we're going to pay for TV and movies. I'll shell out 5 bucks a month to a person I like and want to support, more than I'll pay a corp to let me watch a movie you can pirate for free
if zoomers kill Hollywood and big name actors have to do cameos and desperate video collabs to make their money that'd be based lmfao
im new to atrioc but honestly because im interested in economy this is a really fun series id say. i get to learn and its in a fun format. props to you atrioc.
My family has active, amazon prime, hulu, netflix, etc etc, but still we all watch more youtube. Crazy
The best ambience TV is Atrioc’s VODs
The crazy thing is that Amazon has ads now like if you wanna watch new seasons that are still on tv of Hell’s Kitchen you have to watch minute long ads . There’s no option as far as I’m aware to pay to get rid of them it’s crazy
Great video, I like the marketing Monday videos you put out, that you actually put time and effort into. A perfect way to end the video, it was a marketing ploy all along.
My mom is 57 years old, she canceled her cable recently, and has watched “everything” on Netflix, she now watches UA-cam all day, mostly travel videos and stuff.
Kind of a weird thought but what would stop Netflix signing an exclusivity deal with Mr. Beast for a weekly show the same way UA-cam and twitch are fighting in the streamer wars?
mr beast himself wanting to retain rights to his branding, content direction and schedule probably, iirc he said he loses money on most of his videos, idk if they'd be down to produce something that's shown to not turn a profit.
I wonder if companies that pay for UA-cam ads will ever realize we skip all of them or disassociate to skip them mentally
This marketing monday video was so jam packed with knowledge. You love to see it
I would have never thought to include UA-cam. Another great Marketing monday
The Daenerys reveal is the reason that I appreciate Atrioc's insight
According to atrioc GoT metaphor, Atrioc is the 3 eyed raven.
Killer editing on this one Quack
Ambient TV actually making some sense. I have a friend exactly like this who always needs Netflix or some random TV show playing as background noise whenever we are gaming. He’ll finish entire series and barely know anything that happened. Maybe theres more people like this than we realized
Warner has an incredible opportunity to add concerts, music videos, and other content related to artists signed to WM. Music is the ultimate ambient media
best marketing monday is marketing monday where you can make an add on your own content :DDD
also I have too lot of videos as background noise for playing games, cooking, programming... otherwise I would have songs but videos are for different mood
Atrioc kinda went hard in the paint. Amazing video, super simple. U shld def do more prepared content
One of the easiest things Netflix can do is drop the binge meme. Every other streaming service has shown that episodic releases work, and I think the data would show that having a series spread over two months will be more likely to retain single show subscribers than a series you can finish in a weekend. As logically, it would be inefficient to delete the app after every episode so it always has a sort of presence, whereas with Netflix when you finish a binge you can get rid of it entirely. I think that is the easiest change they can make, especially given that fans of series that used to not be on Netflix and therefore had episodic releases were asking Netflix to bring them back, they killed jojo Friday.
17:52 - chills, LITERAL CHILLS
Only thing I'll say is that UA-cam pays alot for storage and other costs like that. You have to think unlike Netflix, people are uploading and streaming to UA-cam
That ending had me spit a mouthful of Water all over my desk. Nice timing
1. got rid of Friends 2. the rumor of ads - HBO has Friends, they have my money.
The other thing that a lot of Netflix's competitors have that Netflix doesn't? A back catalogue that used to be on Netflix.
When Netflix was worth hundreds of billions rather than tens of billions, they could have been buying up producers with back catalogues (ITV comes to mind as does Channel 4 if/when it gets privatised) bidding for sports rights to livestream (our competition is Sky Sports and ESPN, although taking those sports rights worldwide would be difficult and expensive, I can imagine people signing up to Netflix just for the Premier League or Formula 1 for example)
New South Park is kind of about this. Funny that multiple people are talking about this at the same time, but I think the South Park was mostly about how the quality of shows just goes down so much when everyone goes exclusive.
That's the best way of saying subscribe I think on UA-cam, it was the perfect segway done seamlessly
Lol my roommates and I unironically put emily in paris on as backround noise. Thats crazy
I think this may be the first time i've used the share feature on youtube, great vid
I think it's funny you mentioned background noise while i was tabbed out doing something else LMAO
Brb, just finished this video and now gonna watch some Summong Salt
Netflix cracking down on password sharing NOW is troublesome because people got so used to it.
Had me hooked for 20 minutes. Great insights from Big 'G.H.' A and great editing as well
Quack there are too little chapters on this video, need one for every sentence G. H says.
I can’t believe Big A just tricked me into watching a 20min ad for his own channel
Ambient TV is the 2022 version of slow TV in Sweden where people watch trains drive around