Adapting in an evolving 🌎 of craft w/ Jonna Helin, Aimée Gille, Ashley Yousling, Joji Locatelli
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- Опубліковано 6 лют 2024
- During Vogue Knitting Live 2024, Jen took the stage with big names in the fiber arts and maker industry to talk about how we can adapt to the ever evolving world of craft. We talk about what has changed, where the opportunity is, and advice on what to do when things are challenging. If you run a business of any size or even if you just love the act of making, this episode is not one to miss.
Our Panelists
Jonna Helin is the co-founder, creative director and CEO of Laine Publishing and the editor-in-chief of Laine Magazine. She has also designed many of Laine’s most beloved knitwear patterns. During her long career as a journalist, Jonna has worked in lifestyle and crafts magazines both in Finland and in Sweden. Before Laine, she also ran her own yarn shop. In 2021, Jonna won the prestigious Taito-Finlandia award for her groundbreaking work on handicrafts and applied arts. Jonna lives in Tampere, Finland with her two children, cats and dogs. Jonna doesn’t actually consider herself a knitwear designer: usually she just knits and makes up the pattern as she goes. That also makes Jonna’s garments approachable and easy to knit.
lainepublishing.com
Aimée Gille (@aimeesknitlab) was born and raised in the United States, in Kansas, and later moved to France, where her passion for knitting was reignited. In Paris, where she now lives with her family, she first opened L’Oisive, thé a wonderful knitting café, and later La Bien Aimée. Established in 2015, La Bien Aimée is an artisanal dye studio located in Paris, France. Aimée and her team dye beautiful and sophisticated colors of yarn that reflect a unique and vibrant point of view. Her book, Worsted, was published by Laine Publishing in the fall on 2021. Her latest book Neons & Neutrals was published in March of 2022.
www.labienaimee.com
Ashley Yousling (@ashleyyousling) is the founder and CEO of Making and started our podcast back in 2014. She is an award winning designer with over 15 years of experience, leading and executing product + content vision and strategy in tech and consumer industries. Her work has been featured in outlets like The New York Times, Forbes, and Fast Company. She resides in Boise with her three boys, pup, and you can always find her in her art studio.
makingco.com
Joji Locatelli (@jojilocat) is an Argentine knitwear designer living in Buenos Aires, Argentina. After studying as a physician, in 2004 she rediscovered knitting. She is a Mom of two boys, and a wife to a loving non-knitting husband.She hopes to insprire with her knitting patterns and loves draped fabrics, beautiful details, simple lines.
www.jojiknits.com
Moderator
Jen Joyce is the Head of Marketing and Podcast Host at Making. She’s been a marketing professional for the past 14 years, specializing in community building, creative campaigns, and all things digital marketing and has worked for tech startups, hospitality, fintech, and even an agency. She lives in Seattle with her partner, her dogs, and her 21-year-old cat. Jen can most often be found knitting (or whatever the current craft obsession is) and watching “bad” TV, enjoying the lovely PNW but also traveling as much as possible and lifting heavy weights for that extra serotonin boost.
makingco.com
Photo credit for Jen’s pic: www.jacobpritchard.com
Music by Despatches. despatches.bandcamp.com
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I had a pattern question that Joji's support staff amply answered making me feel so confident in how I could proceed. That is a winning formula and it increased my interest in knitting more of Joji's beautiful patterns. P.S. I read the bios after I wrote my comment and wanted to add that I never knew Joji had studied as a physician. You go, girl - I am a practicing physician who will be 68 years old in 2024 this year and it is such an amazing delight to discover this unknown history of Joji's which may even better illuminate why I have always been so drawn to her. What a pleasure to learn this!
First of all, what a joy to be able to listen to these beautiful women share their stories. This is the best coaching session I've been to in my whole life... hahaha!
As per the comments, they are all very insightful but a quick shoutout to Joji! Dear, I hear you, I am also adapting to the increasing demand for video tutorials in patterns. I find it rather overwhelming since I think of myself primarily as a 'knitwear designer' and feel way more comfortable expressing my ideas in writing.
Ultimately, I feel I'm deviating from my work as a designer, which is to create beautiful designs and good instructions to knit these designs - not necessarily to become a one-woman media production company. That being said, we do need to adapt, certainly - and I will be adding tutorials to my patterns in the future, mind you, there's no way around it-. But I'm afraid I'm losing a bit of my own personal voice by changing the focus of my patterns from the written word to a video format.
Thank you so much for this thoughtful reply, Vanessa! We appreciate you. I know you'll be able to keep your voice with video. I like to write out what I am going to say before I record and not to always give myself a script but to make sure my "shine" is still coming through. Just a little tip that I hope helps. Also, you ARE your personal voice. This will never change no matter the format. You've got this. Can't wait to see what you do next xoxo -Jen
Thank-you so much! Feeling a tremendous sense of belonging in this third space, with such good company as all of you. Going to my local yarn shop now…
LOVE this so much.
Such an amazing group of folks. The things Jonna said really spoke to me. 😊
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