MaxDiff Analysis: 3 Popular Applications (Relative Ranking, Optimization, Segmentation)

The MaxDiff applications discussed include: ranking items such as product messages features or flavors; optimizing sets or bundles messages or features, and driving segmentation analysis. The video also briefly describes what a MaxDiff question looks like and its advantages. Learn More: www.decisionanalyst.com/analy...

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Is 8 participants adequate for a Maxdiff analysis?

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Sample size for a MaxDiff exercise should be much larger than 8 respondents. As a general guideline, if the MaxDiff exercise contains a total of 20 items, the total sample should be 200 or more.