Webinar Tutorial - A Beginners Guide To MaxDiff Scaling

MaxDiff Scaling has proven to generate better quality data than ratings scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. In this webinar, Richard McCullough will review, in non-technical terms, how MaxDiff works, why it is superior to ratings scales and what business questions it can answer. Learn more www.questionpro.com/