How to help pregnant women quit smoking, advice for healthcare professionals

This animated video advises healthcare professionals how to help pregnant women quit smoking. Smoking during pregnancy is the leading risk factor for poor birth outcomes. It risks damaging the foetus as it develops.
Supporting pregnant women to quit smoking helps both the mother and the unborn child they are carrying. This video was commissioned by the Smoking in Pregnancy Challenge Group, a coalition of health and public health organisations which aims to reduce rates of smoking in pregnancy.
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