How Kalyan Jewellers Hacked The Indian Jewellery Market? | T.S. Kalyanaraman
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- Опубліковано 7 лип 2024
- Kalyan jewellers is today one of the top jewellery brands of India. What started as a mere textile store is today a jewellery giant with over 150 retail jewellery stores accross India and the Middle East. In this video, we take a look at the iconic case study and the business strategies of Kalyan Jewellers.
#kalyanjewellers
#tskalyanaraman
#kalyangroup
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TIMESTAMPS
00:00 - Who is T.S. Kalyanaraman?
00:50 - How Kalyanaraman became an entrepreneur?
02:06 - Initial story of Kalyan Jewellers
04:31 - First showroom of Kalyan Jewellers in Thrissur
06:28 - Revolution brought by Kalyan Jewellers in Indian jewellery market
07:23 - BIS Certification & Loyalty Programme of Kalyan Jewellers
08:03 - Region centric approach followed by Kalyan Jewellers
08:43 - Celebrity endorsement marketing strategy of Kalyan Jewellers
09:44 - Personal attention & Consumer feedback mechanism of Kalyan Jewellers
10:31 - How Kalyan Jewellers deal with competition?
11:29 - Success Mantras by T.S. Kalyanaraman
12:18 - Employment relationship model of Kalyan Jewellers
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Interview Clips Credit to Manorama online & Kaumudy
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![ОРБАН приехал к ПУТИНУ и "отчитался" о поездке в Киев 😁 [Пародия]](http://i.ytimg.com/vi/_0ukDovOWq8/mqdefault.jpg)
ഇനിയും ഇതു പോലുള്ള ഒരു പാട് നല്ല ബിസിനസ് കാർ കേരളത്തിൽ നിന്നും ഉണ്ടാകട്ടെ😊😊
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അഹംങ്കാരം ഇല്ലാത്ത പെരുമാറ്റം, വിനയം , അതാണ് താങ്കളുടെ വിജയ മന്ത്രം 🙏🙏🙏
💯💯❤
❤️❤️
Video wonderfarm wonderfarm thanks like 💯💯💯💯👍
Empathy is that superpower that can turn a commoner into a king 👍👌
❤️🙏
When Amitabh Bachchan advertises any product, its success is guaranteed 😃
Guaranteed 💯
Tanishq by Tata are extremely overpriced and their quality is strictly average, especially their diamonds.
trust and transparency .. two important ingredients of a successful business 💯❤
🙏
Unfortunately honesty is what most of today's young entrepreneurs lack
🙏
great approach .......traditional culture is outstanding 💯
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Private jewellers are extremely flexible with price and products and they do it without billing. That's why such branded jewellers like Kalyan and Tanishq are successful
The local jewellers still do exist. But I think they are adjusting themselves to match with such brands
May God give you all the strength to continue your straight forward living in business which is not seen nowadays for obvious reasons...🍀🌻🌹💐
Fantastic ☺️ Simply explained
Detailed analysis bro 🔥🔥
❤️
കല്യാണരാമൻ സർ ♥
12:05 🧡🧡🧡
നല്ല എളിമയുള്ള മനുഷ്യൻ ✨💛
❤️🙏
To handle yourself, use your head. To handle others, use your heart 💖
Ability to solve people's problems creates iconic businesses
08:33 iconic tagline we all grew up hearing .. Vishwasam athalle ellam 😇😁😁🙌
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😌
unhealthy competition may give you short term success. But healthy competition give long term success
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Kalyan is synonymous to trust ❤️
that's why vishwasm athalle ellam
Kalyan dominates in south and is slowly taking over other states 👀
Making charges of Tanishq is higher than Kalyan . Speaking from my personal experience
Satheeshan Kanjikuzhi's glasses 🤓😄
😂😂❤
🤣
😁😂
The biggest opportunities donot lie millimetres apart. They maybe lying just where you are right now. ✨💯
Ethics and business should always go hand in hand
From a textile store to a jewellery giant. Great story
🔥❤️🙌
Region centic approach 💯
More than business case study, this was value adding 🤗✨
11:29 golden words
Kalyan and Malabar is slowly taking over Tanishq
Right
A flower never thinks of competing with the flower bect to it. It just blooms 🙌
💯👌
വളരെ സൗമ്യതയുള്ള സംസാരം, എനിക്ക് വളരെ ഇഷ്ടപ്പെട്ടു ദൈവം താങ്കളെ അനുഗ്രഹിക്കട്ടെ
Fyi . 🥇 GOLD INDUSTRY was Initially formed in INDIA by ROCKY BHAI in KGF
Don't Forget 😉😂
😁
that part where he was crediting his employees was awesome 💛
Oru neenda idavellakyu seesham .. Welcome back 😅🙏
😁🙏
Hindi - Katrina Kaif
Telugu - Regina
Kannada - Regina
Tamil - Nidhi Agarwal
Malayalam - Manju Warrier
Business empire 🔥
vishwasam athalle ellam.. nostalgia hitting hard 😄
Trust - the one emotion that binds every relationship!
Epic stuff 😍✨
വളരെ നല്ല മനുഷ്യൻ കല്യാൺ ഗ്രൂപ്പ് ഇനിയും ഒരുപാട് ഉയരത്തിൽ എത്തട്ടെ 🙏
Vishwasam athalle ellam 😌
The most trusted name in GOLD 🙏🙏
He is so simple and true inspiration for entrepreneurs.
Pride Of Thrissur 🙏🙏
One Of India’s Largest Jewellery Chain
Indeed they have got the biggest list of bollywood celebrities endorsing them
no matter which generation we speak of, Indians are always passionate about Gold
true that
they are successfully entering the north market too with region centric approach as you mentioned
0:03 - thalaerude raamankutty .. Kalakaran allatavere samuham angigarikkilla 😂😂
We can hear that image
😅😂😂
Well explained
Great man, simple and humble
8:32 nostalgia for the ones born in 2000s
❤️💯
Wow 🤩
😍😍🔥
Superb 😌🙌
Hard economic terms well explained 👌
their ads are so touching and emotional
indeed true
❤️
Great story 🙏
how to test purity of gold with HNO3 .. reminds me of my school physics 😌
Superb Macha
Lulu
Joy Alukkas
Kalyan
Malabar
Keralathinu purathu poyittu mattu naattukaare ethu kaanichittu ethokke Malayalikalude aanennu parayumpol oru feel ondu...😍Specialy Gulf
💯❤️
കയറ്റത്തിന് അനുസരിച്ച് പാവങ്ങളെ സഹായിക്കുക ❤❤
🙌🙌
Nice business study👍
❤️❤️❤️❤️
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no level of publicity can match up with the free word of mouth publicity
Cek
MANTAP 👍 KOPI ☕ BALIK BOS'