The nature of product | Marty Cagan, Silicon Valley Product Group
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- Опубліковано 19 тра 2024
- How do you maintain your product mojo? What are common diseases of product teams, and how do you avoid them? Why should you focus less on problem discovery and more on solution discovery? After working as a product leader for over 20 years, Marty Cagan started Silicon Valley Product Group to help product teams operate at a higher level. In this conversation, Marty shares what Steve Jobs can teach you about building product, how to structure your teams for innovation, how to improve your product culture, which trends in PM to ignore, and much more. After this, you'll never think about building teams the same way. Join us.
Find the full transcript here: www.lennyspodcast.com/the-nat...
Where to find Marty Kagan:
• Twitter: / cagan
• LinkedIn: / cagan
• SVPG: www.svpg.com/
Where to find Lenny:
• Newsletter: www.lennysnewsletter.com
• Twitter: / lennysan
• LinkedIn: / lennyrachitsky
Thank you to our wonderful sponsors for making this episode possible:
• Whimsical: whimsical.com/lenny
• Flatfile: www.flatfile.com/lenny
• Modern Treasury: www.moderntreasury.com/
Referenced:
• The Nature of Product: www.svpg.com/the-nature-of-pr...
• Devolving From Good To Bad: www.svpg.com/devolving-from-g...
• Shreyas Doshi: www.shreyasrdoshi.com/
• The Lost Interview: www.amazon.com/Steve-Jobs-Los...
• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Theresa Torres: www.amazon.com/Continuous-Dis...
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp: www.amazon.com/Sprint-Solve-P...
In this episode, we cover:
(00:00) The biggest misconceptions about what a good product team does and looks like
(07:49) The qualities that separate the best product teams
(16:20) The downfall of innovation in great product teams
(17:43) The gap between the best and the rest
(19:23) The pitfalls product teams can fall into
(27:46) The role of user research in building a great product
(35:26) What individual contributors can do to shift product culture
(41:04) How PM's can set themselves up for success when trying to change product culture
(44:06) How product management is changing
(55:33) The pitfalls Marty warns to watch out for in product management
Production and marketing by penname.co/. For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com.
The best podcast on Product Thinking
This was great and I’m lucky that I’ve worked at a company that did product really well! However, my issue with the product industry is we only talk about theories that apply to very established companies with very mature products. So what I see is people following product theory blindly when it doesn’t apply to their context. So my question is how would you apply these practices or how do these practices differ for early stage start ups with very very immature products/ non existent products.
Marty is always an inspiration
The ever insightful Marty Cagan! Such a great podcast Lenny, thanks for sharing.
An inflection point in any leaders growth is when they figure out "the first step to have an impact on your team is to give a shit about their development and career" (hint, it's not about you). Great podcast guys.
I love everything Marty said, and as I've been in the industry for twenty years with properly chartered Institute of Marketing Training, it's always about the people behind the process and integration. And taking the whole team on the journey to solve a problem! As a coach, its always about the confident and empowered person behind the process! Nice interview!
Terrific interview, so much knowledge packed in one episode 👏 👌 🙌
Awesome, Marty says things without hesitation. Things i'd like all product "leaders" to hear. Loved the leadership vs process path comparation. So true.
Thanks for sharing various key insights.
The industry has created so many roles where few become barriers in terms of having direct access to customers, engineers, and stakeholders. This podcast is a real gem. It motivates me much to be part of such empowered product teams.
Thank you for this podcast.
At one time Marty mentions "the problem you been given". Would be interesting to hear him talk about how those problems should best selected/handed over etc. to make it differ from be given a quarterly roadmap?
"they don't know what Good looks like" is a fact! This is what hurts companies BIGTIME (especially startups)
YES!Marty Cagan
This is so great!!!!!
Classic ..thank you Marty
this is a gem
This video is gold
The fact that this video (at this time) only has 12k views is a travesty. The knowledge shared in this video isn't just for product people, it's for anyone who works in tech.
This is gold. One can hope that several thousand others have listened on Spotify etc.
Still just 36k views after 3 months.
🔥 🔥 🔥
Can someone confirm the books Marty referred to?
One of them was No Rules Rules by Reed Hastings.
What was the other one on Apple?
Hello Lenny , great questions with a lot of good insight. I think Marty was speaking of Shreyas at www.youtube.com/@ShreyasDoshiVideos. Have a great day!
Interesting episode. What about the situation where the team is given the OKRs (business problems to solve) and then the features to build? 😂 I mean a situation where leadership provides the OKRs and then asks you to build the same features like competition? Yet somehow these features are supposed to help us reach the OKRs. Best believe this happens. What do you do in this situation? Is this also a feature team or not?
I think this is literally his definition of a 'feature' team and not a 'product' team, and in the interview he talks about going to the stake holders and asking for the metrics for success, and also asking if the team can try as an experiment working differently. It's definitely not easy, and I think his other point is that 85% or so of companies probably work in a feature team instead of product team approach, run by sales, marketing, and process people who have no understanding of a solution first product first approach.
I work for a Silicon Valley company now and I hardly see the difference between a feature team and product team that MC is championing here. Had better job satisfaction being part of a feature factory and delivered more features that way! Probably just an isolated opinion of mine - but I don't get MC's whole argument about Silicon Valley Company vs Non-silicon valley company.
Marty has the same cadence as Chris Rock :)
awesome
For folks look for the lost interview : ua-cam.com/video/rDqQcmVqAm4/v-deo.html
What is the name of Steve Jobs interview?
I think they were referring to "Steve Jobs: The lost Interview."
@@1chimonji Exactly. There's a link in the description.
Marty is based and product pilled
Sometimes it seems these top professionals are juggling with approaches and pointing the accents. Some advocate for managing the personnel, while others advocate for managing the product. I got confused about whose advice to follow. May be better I go back to do it my way, my wrong way 😀
Do MBA & become the boss
EGO my friend, ego trumps everything.
If your are looking for the Steve Jobs interview: ua-cam.com/video/TlIbRDQvAXE/v-deo.html
@cvshealth has empowered and balanced product teams, Enterprise Product Acceleration (EPA)…. Look no further and help a person on a path to better health…