@akankshasingh3747 firstly I am not from India. Secondly she just found a product that already exists outside of India and brought it into India. That was it. There are other Indian Startups which are way more original
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC. 01:50 Building conviction based on self-belief and emotions 03:30 Importance of cracking the offline market for food business success 05:34 Offline business requires efficient structure and cost management. 07:28 Focus on high throughput stores for increased sales and reduced costs. 09:32 Focus on effective sales team training and differentiation 11:44 Facing challenges, pivoting to online sales, and diversifying product offerings. 13:46 Yogabab packaging stayed relevant for 10 years 15:46 Branding and sales are crucial for a successful snack company.
The Edit, the Phase change, the Small changes all across the screen associated with the phase change, the BGM effect associated with every small change, Perfection Man!!!!
I don’t know much about the brand she launched in India, but here in the States, "Kind"-the brand she mentioned and assumed to be healthy-is actually one of the unhealthiest options among the many products marketed as healthy snacks. The issue is that consumers often don’t read the ingredient labels; they only focus on marketing and packaging, which can be misleading and unregulated. I hope her bar is genuinely healthy and not just marketing hype.
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC. 01:50 Building conviction based on self-belief and emotions 03:30 Importance of cracking the offline market for food business success 05:34 Offline business requires efficient structure and cost management. 07:28 Focus on high throughput stores for increased sales and reduced costs. 09:32 Focus on effective sales team training and differentiation 11:44 Facing challenges, pivoting to online sales, and diversifying product offerings. 13:46 Yogabab packaging stayed relevant for 10 years 15:46 Branding and sales are crucial for a successful snack company. Crafted by Merlin AI.
Important note it is easy to build a business if you already had money,network, connection, and first world insist in first place for example living in USA in first place then copying a already working idea from there
It's just so insightful......that's really so kind of her to explain in details from her experience.......we would never learn about these from university degree.....thank youuuuu!
Notable Quotes: “I don’t think I was primarily motivated to create a large business and make a lot of money. That wasn’t my motivation.” “The best kind of brands in business are actually built from fleeting moments of the heart and emotion.” “If you know a brand that actually is found a way to be on the shelf and is available on a Dmart and Reliance, it’s full proof that the brand has arrived.” “You have to be crazy because you think at that point of time that if you are convinced, you'll be able to convince everybody else to eat the product that you make.”
Absolutely worth watching every second! I wonder why did she end up selling Yoga Bar to ITC. What I've seen in this space in the last few years is that a lot of players try the online model and end up in losses to be eventually acquired by a legacy brand. In this case, she went offline first. She had already laid the foundation to make it big!
As someone who works in VC fund, online selling as D2C generate higher margin than offline in one of our company investment. Its all about marketing strategy, and type of product you sell.
Currently i am working in Africa for long term project when my colleague asked I want from India i just tell him to bring yoga bars of almost 8 kg with some dryfruits
Key Takeaways: Mission-Driven Approach: Starting a business with the goal of adding value to society can lead to sustainable success. Importance of Offline Presence: For food brands, proving success in offline stores is critical before expanding online. Strategic Market Focus: Concentrating efforts on a single geographic area can help refine the sales strategy and ensure effective resource utilization. Adaptability in Crisis: COVID-19 pushed Yoga Bar to strengthen its online presence and diversify product offerings. Effective Branding: Consistent and vibrant packaging helps in creating a strong brand identity and appeal. Sales Team Training: Ensuring that the sales team understands and believes in the product is crucial for convincing retailers and customers.
When you say grocery shop owner liked your product, what kind of grocery shops are you talking about? If it's small size grocery shop owners, like kiranas - - are they not at a lower and medium end of middle class who also might not have a mass premium mentality? Even if you give them for free, is it something they really want? - do kirana owners actually sell a product if they find it really good or they sell it because the margins are higher, the supply chain is easier, because they struggle the most with these two?
Insightful video! Just a suggestion: INR 40 gets you the bar with 10g protein. The video shows a bar with 20g protein. Please change that since it’s misleading.
Thats expensive, i was curious on protein bars. Its a tad bit expensive and its not technically a protein bar but a healh bar with dry fruits mixed in it.
even though I am good at English. I don't like people speaking in English living in India. Majority of the people in India who are actually interested in building brands, do not know English.
India is a multilingual country. People living in south India don’t speak Hindi and people living in north don’t speak Tamil. So English is the only medium to unite India .
As the avg household income increase people start to became qoute and qoute more health conscious and ready to spend more money on these things and more money on pets etc etc
I guess this is the first time i am watching growthx cover a female entrepreneur. There are so many woman entrepreneurs like her in India but i guess there’s a reason why such platform only covers a few of them and primarily focuses on male entrepreneurs. And before you think that how does it matter, trust me it does!
500 crores is good enough for her and her 5 generations. Why work more? 😂 Also yoga bars taste horrible and worked because they were first to market and had great operations and marketing. They won't survive in international markets because the competition is very high.
This is your biggest mistake, yes you got the money but the quality of the product will definitely decline, and all the nasty additives will be added with ITC. Yogabar was the only trusted brand muesli i used to eat, and now it's gone. 😢 I was expecting Yogabar IPO but this is sad move.
she did a mistake selling brand. you can't expect corporate giants to give the same quality and vision to customers like a founder would. the only vision they have is money making. I won't buy from this brand now
Go to USA > find a product > implement in India > sell it to established Indian company. 👏🏼
Indian people mostly copying ...you are right man ...
Exactly! There is nothing original about the product
if it’s so easy why don’t you do it
@akankshasingh3747 firstly I am not from India. Secondly she just found a product that already exists outside of India and brought it into India. That was it. There are other Indian Startups which are way more original
Why u did not do it?
Suhasini is a D2C legend. The offline insights here are craazzyy 🤯
For sure 💯
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC.
01:50 Building conviction based on self-belief and emotions
03:30 Importance of cracking the offline market for food business success
05:34 Offline business requires efficient structure and cost management.
07:28 Focus on high throughput stores for increased sales and reduced costs.
09:32 Focus on effective sales team training and differentiation
11:44 Facing challenges, pivoting to online sales, and diversifying product offerings.
13:46 Yogabab packaging stayed relevant for 10 years
15:46 Branding and sales are crucial for a successful snack company.
What an edit and perfection in each step man. Even tho the subs are bit low but the quality of content is like 2M channel.
Kudos man seriously...
+1
+1
+1
300k plus subs is not a joke bro
The Edit, the Phase change, the Small changes all across the screen associated with the phase change, the BGM effect associated with every small change, Perfection Man!!!!
I don’t know much about the brand she launched in India, but here in the States, "Kind"-the brand she mentioned and assumed to be healthy-is actually one of the unhealthiest options among the many products marketed as healthy snacks. The issue is that consumers often don’t read the ingredient labels; they only focus on marketing and packaging, which can be misleading and unregulated. I hope her bar is genuinely healthy and not just marketing hype.
These bars are surely healthier than regular chocolate snacks but they r selling this saying 8g Protein ( & have 9 g of added sugar😂)
*High protein breakfast bars
00:01 Swas Samat built a Healthy Snack company and sold it for 500 crores to ITC.
01:50 Building conviction based on self-belief and emotions
03:30 Importance of cracking the offline market for food business success
05:34 Offline business requires efficient structure and cost management.
07:28 Focus on high throughput stores for increased sales and reduced costs.
09:32 Focus on effective sales team training and differentiation
11:44 Facing challenges, pivoting to online sales, and diversifying product offerings.
13:46 Yogabab packaging stayed relevant for 10 years
15:46 Branding and sales are crucial for a successful snack company.
Crafted by Merlin AI.
These are brilliant insights.
Is there a longer video? Would love to watch a full podcast with insights like these!
She really has great super power and that is her clarity
We agree. Suhasini is a legend ❤️
Growth x is really defining a new professionalism level in the indian podcast industry, worth a subscribe
Important note it is easy to build a business if you already had money,network, connection, and first world insist in first place for example living in USA in first place then copying a already working idea from there
Yes. Spot on. Copy cat biz
SO? ABEY BACHKANE BRUH YOU DUMB OR WHAT?
@@time968 KIDZZZ
BTW NICE SONGS LOVED IT.
Startups podcast are the best and will remain the best thank you growthx
It's just so insightful......that's really so kind of her to explain in details from her experience.......we would never learn about these from university degree.....thank youuuuu!
Notable Quotes:
“I don’t think I was primarily motivated to create a large business and make a lot of money. That wasn’t my motivation.”
“The best kind of brands in business are actually built from fleeting moments of the heart and emotion.”
“If you know a brand that actually is found a way to be on the shelf and is available on a Dmart and Reliance, it’s full proof that the brand has arrived.”
“You have to be crazy because you think at that point of time that if you are convinced, you'll be able to convince everybody else to eat the product that you make.”
Daammnn!! This is soo insightful and soo on point!! I can relate to it 100%
120% worthy knowledgeable video
Why 120
These are the type of content I am looking for in UA-cam. A big shoutuot for the hoster. Lots of help.
Absolutely worth watching every second! I wonder why did she end up selling Yoga Bar to ITC. What I've seen in this space in the last few years is that a lot of players try the online model and end up in losses to be eventually acquired by a legacy brand.
In this case, she went offline first. She had already laid the foundation to make it big!
Most D2C founders build a brand to get acquired and have a handsome exit. Very few become real cashflowing brands like Boat, Mamaearth, etc.
But she had huge losses and depleting cash reserves
I'm 19, I aspire to be people like this ❤. The way she explains makes me excited about the world and its opportunity
Amazing information regarding the product category, marketing & distribution network & even on online - offline trade.
Insane Value!!! So many lessons :) Thankyou
I found the whole truth much tastier. I ordered yoga protein bar for the first and last time in 2022 from Amazon, it was just not edible.
Very well structured! Excellent insights and questions. Kudos @growthx
As someone who works in VC fund, online selling as D2C generate higher margin than offline in one of our company investment. Its all about marketing strategy, and type of product you sell.
Currently i am working in Africa for long term project when my colleague asked I want from India i just tell him to bring yoga bars of almost 8 kg with some dryfruits
Damn. The amount of insights she gave is insane. I don't really get why they sold the company to ITC
Because cash was running out and the losses were piling up. Simple
@@Bobhrinshe got huge valuation and money she can enjoy her rest of lifee
Loved this! Very in depth and it was interesting to hear that online doesn't work as well in India.
She makes MBA degree worthwhile. So much great Business insights
Powerful, India is really Awesome, and The Entrepreneurs, Dreamers, Hustlers are Making it Truly Great (Dhanya Asmi Bharatven)
Swas's story is proof that believing in your product, even against all odds, can lead to monumental success. 📈🔥
Why there was no discussion about the deal with itc?
Please remove the green timescale from bottom left corner it’s very distracting, other than that video was great man……❤
Wow. How insightful. Learnt so much!
Insane journey, love this story.
Hope ITC doesn’t dilute the brand and keeps it healthy. Love the Yogabar products ❤
Well done!
The YogaBar Whey Protein Oats made me help build a Lot of Muscle.
Love the Product.
She just opened up! Kudos to her…
Insane value, hats off you lady ❤
Amazing offline strategies 👌✌️👏
Amazing interview !!
Was waiting for this 💯💯
Amazing insights !!! she is amazing
I have question , that why did you sell your company to ITC.
Love the edit
Key Takeaways:
Mission-Driven Approach: Starting a business with the goal of adding value to society can lead to sustainable success.
Importance of Offline Presence: For food brands, proving success in offline stores is critical before expanding online.
Strategic Market Focus: Concentrating efforts on a single geographic area can help refine the sales strategy and ensure effective resource utilization.
Adaptability in Crisis: COVID-19 pushed Yoga Bar to strengthen its online presence and diversify product offerings.
Effective Branding: Consistent and vibrant packaging helps in creating a strong brand identity and appeal.
Sales Team Training: Ensuring that the sales team understands and believes in the product is crucial for convincing retailers and customers.
When you say grocery shop owner liked your product, what kind of grocery shops are you talking about? If it's small size grocery shop owners, like kiranas -
- are they not at a lower and medium end of middle class who also might not have a mass premium mentality? Even if you give them for free, is it something they really want?
- do kirana owners actually sell a product if they find it really good or they sell it because the margins are higher, the supply chain is easier, because they struggle the most with these two?
Brilliant insights. The absolute truth
Great information 🙏🏻❤️and speaker
Understood the difference in general trade
Modern trade
Online/E-commerce
Man what an underrated channel
Insightful video! Just a suggestion: INR 40 gets you the bar with 10g protein. The video shows a bar with 20g protein. Please change that since it’s misleading.
Thats expensive, i was curious on protein bars. Its a tad bit expensive and its not technically a protein bar but a healh bar with dry fruits mixed in it.
shes amazing!
bro, is it a sign that this video came up while i was eating a 20g protein bar by yogabar?
THANKYOU.........
What a podcast ❤
extremely insightful
Lovely Insights
This was so good.
even though I am good at English. I don't like people speaking in English living in India. Majority of the people in India who are actually interested in building brands, do not know English.
India is a multilingual country. People living in south India don’t speak Hindi and people living in north don’t speak Tamil. So English is the only medium to unite India .
This episode made me to subscribe this channel.
Thanks @growthX for always providing great content.
Is yoga bar a profitable brand???
Jab Tak funder he, tab tak blunder chupa rehta he
Mast reply hai. @@GoldKingkong
Modi used jai sri ram + yoga for votes and she continued using yoga for bar. Job done
Wonderful, thanks.
She's wonderful
I don't why a rich people can approach easily to brands but a high quality products at rural can't go to Brands
Explain karie zara Kishor ji, which products are you talking about
As the avg household income increase people start to became qoute and qoute more health conscious and ready to spend more money on these things and more money on pets etc etc
MBAs are best story telling lairs.
Bro I want this format of content only, in which a particular person build a brand and sold it for crores
Very insightful video @growthX team, keep up the great work!
great 🙌🏻
as always 🔥🔥🔥
Packaging is same in protein bars 😅
Wonderful
I guess this is the first time i am watching growthx cover a female entrepreneur. There are so many woman entrepreneurs like her in India but i guess there’s a reason why such platform only covers a few of them and primarily focuses on male entrepreneurs. And before you think that how does it matter, trust me it does!
why did she sell this company !!!! it could have been a great international brand ..........
500 crores is good enough for her and her 5 generations. Why work more? 😂
Also yoga bars taste horrible and worked because they were first to market and had great operations and marketing. They won't survive in international markets because the competition is very high.
@@lokeyfunny Not all of the variants taste horrible. The coconut variant tastes great
We do the packaging for yoga bar , contact if interested
Can I get the annual report of your business?
16 cr revenues
Number
Bars aren't tasty, i have switched to The Whole Truth a long time ago.
i find the whole truth much better
Yoga Bar is not a healthy bar
Questions were very nice...but next time ask something through beginner perspective who know nothing
why do the hard work and then sell it? you could make more money off it in the future
This is your biggest mistake, yes you got the money but the quality of the product will definitely decline, and all the nasty additives will be added with ITC. Yogabar was the only trusted brand muesli i used to eat, and now it's gone. 😢 I was expecting Yogabar IPO but this is sad move.
she did a mistake selling brand. you can't expect corporate giants to give the same quality and vision to customers like a founder would. the only vision they have is money making. I won't buy from this brand now
At the end its all about money.
can you please do these interviews in Hindi? Because, If you want to grow in India you have to make it understandable for Indians also
And sell it to whom “ badam halwa” khane wale ko?
The taste is really bad.
Yes
Par healthy ha na
Healthy
@@sayansaha1997 i don't see that as healthy.
The taste is decent for a health product. If you are comparing it to a chocolate bar then sure it won't taste great
what a mediocre and copycat idea? Well, mediocrity can be commercialised
Well her "mediocre" idea was sold for 500 cr. That's what it's worth. How much did you sell your company for?
you look like CR7😊
Bhai hindi me banalo yr maherbani kro
Who is your video editor..! give him a chummi
❤❤❤
as a founder, you failed by selling the company just for the money!
Every startup come from US to india copying 😂
She is a copy cat
I don't like those products they say they r healthy r the product ingredients really healthy do you think so 😅
No ideas are original tbh
It’s tasty & I’m glad I could gift somthing heathy(better option) than Cadbury
I love yoga bar breakfast cereal be it muesli or chocos. Great initiative it is really healthy better than Kelloggs.
I will add another channel to gauge success, quick commerce platforms like Zepto and BlinkIt
Why the details of selling yogabar is not in the discussion.😮 Half of information is worst that no information.@growthx