Liz Marie Strategy
Liz Marie Strategy
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Why Your Brand Needs A Strategic Plan
When you own a business, there are always a million things to do. So how do you know that you're spending your time, your energy, and your money on the right things? That's when you need a strategic plan.
In this video, I break down:
What a strategic plan is
Why it’s essential for your business
How to create one in 5 easy steps
You’ll walk away knowing why it’s key for your brand and the ability and support to make one yourself, so all your energy is being used to support your main goal for your business!
Sign up for a Strategic Planning Session with me! lizmariestrategy.com/services/#strategy
+ don’t forget to...
❤️ Subscribeeeeee
🔔 Turn on your notifications for more good stuff
-- F R E E R E S O U R C E S --
🔥 FREE TRAINING: How to Build a Powerful Brand From Scratch bit.ly/3s3cnxj
🔥 LUXURY: Luxury Brand Checklist: lizmariestrategy.com/get-luxury-branding-checklist/
🔥 PITCH: Elevator Pitch Worksheet: lizmariestrategy.com/elevator-pitch-worksheet-2/
🔥 RESEARCH: Brand Research Guides: lizmariestrategy.com/research-guides/
-- L E T S B E F R E N Z --
NEWSLETTER: lizmariestrategy.com/subscribe/
PINTEREST www.pinterest.com/lizmariestrategy
LINKEDIN www.linkedin.com/in/hellolizmarie
-- H I R E Y A G I R L --
Time to transform? I’ve got consulting, brand strategy and brand design packages!
⚡ Check out my services: lizmariestrategy.com/services/
⚡ Book a 1-hr consulting call: lizmariestrategy.com/book-a-brand-clarity-consult/
⚡ Book a discovery call: lizmariestrategy.com/book-a-discovery-call/
-- D E T A I L S + C R E D I T S --
Get new videos and branding tips each week and don’t forget to comment with the burning questions that stand between you and brand domination!
Special thanks to Converse Studios + VA Suite Co!
#brandstrategy #lizmariestategy #branding #personalbrand #smallbusiness #smallbusinessowners #howto #marketing #strategy
Переглядів: 1 428

Відео

5 DIY Design Tricks for Non Designers
Переглядів 9092 роки тому
If you're a non-designer trying to DIY your brand and marketing materials, I got you. While I always advocate hiring a professional, sometimes that's not feasible, especially when starting your business. So, I'm sharing 5 game-changing tricks to help you take your DIY design to the next level and totally transform your designs! Luxury Branding video: ua-cam.com/video/k8TzcZSmu8A/v-deo.html don’...
3 qualities you need to become a brand strategist
Переглядів 4482 роки тому
So, you’re interested in becoming a brand strategist. In this video I share the top 3 qualities (both personal and technical) that make up a brand strategist, how to cultivate them, and why they’re essential for success. Already a Brand Strategist? Apply to work with me! www.lizmariestrategy.com What a brand strategist does: ua-cam.com/video/0Ig7hVV8YL8/v-deo.html don’t forget to... ❤️ Subscrib...
How brand architecture can help you get clarity for your business
Переглядів 7632 роки тому
Do you have multiple brands, and you're not sure what to do with them or how to get them all organized in your head? Then, boy, have I got something for you! Brand Architecture is a system that organizes brands, products, and services in a clear, simple way that is accessible to everyone in your company and your customers. In this video, I break down the different types of Brand Architecture an...
6 signs your ready to start a business
Переглядів 4972 роки тому
don’t forget to... ❤️ Subscribeeeeee 🔔 Turn on your notifications for more good stuff F R E E R E S O U R C E S 🔥 FREE TRAINING: How to Build a Powerful Brand From Scratch bit.ly/3s3cnxj 🔥 LUXURY: Luxury Brand Checklist: lizmariestrategy.com/get-luxury-branding-checklist/ 🔥 PITCH: Elevator Pitch Worksheet: lizmariestrategy.com/elevator-pitch-worksheet-2/ 🔥 RESEARCH: Brand Research Guides: lizma...
What a brand strategist does for your business
Переглядів 1,7 тис.2 роки тому
So I’m a brand strategist, and my mom doesn’t even know what I do. In this video, I clear up the confusion on what a brand strategist is and detail exactly what they do. At the end, you’ll know why brand strategists are a key component to building a successful business. CTA/LINK Need help with your brand strategy? Hit me up! → lizmariestrategy.com/book-a-discovery-call/ Related videos: “Why bra...
12 game changing MONEY tips for your small business
Переглядів 1 тис.2 роки тому
It's only fitting that we talk about money! Money matters, like A LOT! Not just because it's nice to have nice things or to travel or live a life of luxury. It matters because it affords you safety, health and security. In this video, I share 12 game changing things that I have learned throughout my experience in finance that can help you on your small business journey! don’t forget to... ❤️ Su...
Why brand positioning is essential for your business
Переглядів 3,3 тис.2 роки тому
Have you ever heard someone talk about "positioning" in your brand and had no idea what they were talking about? If so, you are in the right place. In this video, I explain brand positioning is one of the first things small business owners should be thinking about. You’ll gain a clear understanding of why brand positioning is essential for your business, and the ability to write your own brand ...
3 Hacks for Overcoming Fears As A Business Owner
Переглядів 4762 роки тому
Entrepreneurship is SCARY. If it wasn't, anyone would do it. In this video, I share 3 hacks for overcoming your fears as an entrepreneur that really work! You’ll walk away ready to tackle your business fears-head on (and do with less stress). For more on preparing for the scary stuff, watch my video on how i quit my 6-figure job to start my own business → ua-cam.com/video/P4QlR4lsxd4/v-deo.html...
How To Create A Luxury Brand Business Card in Less Than 10 Minutes [And For Free!]
Переглядів 2,4 тис.2 роки тому
When it comes to luxury branding, design is EVERYTHING - but it’s also really easy to mess up. In this video, I show you how to create a simple, beautiful business card for your luxury brand in less than 10 minutes! Try my luxury business card template → www.canva.com/design/DAE5OAdVIQI/v-_tEM4QAhErqvI0wmmzeQ/view?DAE5OAdVIQI&mode=preview Watch my video on luxury branding → ua-cam.com/video/k8T...
Badass Brand Breakdown Drake
Переглядів 7052 роки тому
Started from the bottom now we’re here. This week, it’s all about Drake. In this series Badass Brand Breakdown, I break down examples of my favorite brands to help give you a better understanding of how branding works… and all of the different pieces of a brand identity. He may be the King of the Charts, but he’s also the King of Consistency, which is crucial for a successful brand. I’ll talk t...
5 Game-Changers for Your Business
Переглядів 1,3 тис.2 роки тому
Owning a business is an ever-evolving process, and you’re going to make a million changes before you get it right. In this week’s Branding for Badasses, I share 5 business decisions that were absolute game-changers for my brand. Are you looking to calm the chaos and level up your brand? Book a discovery call with me → lizmariestrategy.com/book-a-discovery-call/ don’t forget to... ❤️ Subscribeee...
REAL ESTATE BRANDING 101 - How to create a real estate brand
Переглядів 6412 роки тому
Believe it or not, real estate is one of the industries where branding matters the most. So, if you’re trying a build a business in any aspect of real estate, I’m going to give you the keys to branding success including: - 3 key reasons why branding matters in real estate - 3 components of any real estate brand Needs hands-on help with your real estate brand? Book a discovery call with me → liz...
How to create your own brand voice
Переглядів 1,1 тис.2 роки тому
Your brand voice is the language, style, and personality that you use to communicate with your audience. And most of you are doing it wrong In this video, I break down 4 Key Factors to help you figure out your unique brand voice so that you can communicate super effectively with your audience and make them love and TRUST you! You’ll walk away with a better understanding of what a brand voice is...
How Adele is The Quintessential Everyman Brand | Personal Branding Examples
Переглядів 5272 роки тому
How Adele is The Quintessential Everyman Brand | Personal Branding Examples
Day in the life of a BRAND STRATEGIST | (What I really do all day!)
Переглядів 1,7 тис.2 роки тому
Day in the life of a BRAND STRATEGIST | (What I really do all day!)
Why being "authentic" in business is a privilege
Переглядів 8172 роки тому
Why being "authentic" in business is a privilege
The good and bad of pursuing a creative career
Переглядів 3092 роки тому
The good and bad of pursuing a creative career
How to write an elevator pitch
Переглядів 2672 роки тому
How to write an elevator pitch
I love the Power Rangers | Badass Branding Examples
Переглядів 1292 роки тому
I love the Power Rangers | Badass Branding Examples
Why Girlboss business is toxic AF
Переглядів 3962 роки тому
Why Girlboss business is toxic AF
Should you use a personal brand or a brand name for your business? [6 questions to help you decide]
Переглядів 1,3 тис.2 роки тому
Should you use a personal brand or a brand name for your business? [6 questions to help you decide]
Beauty branding 101
Переглядів 5482 роки тому
Beauty branding 101
Why I love Guy Fieri | Personal Branding Examples
Переглядів 1392 роки тому
Why I love Guy Fieri | Personal Branding Examples
6 gorgeous branding trends to AVOID
Переглядів 1,2 тис.2 роки тому
6 gorgeous branding trends to AVOID
The real story behind my Airbnb
Переглядів 1972 роки тому
The real story behind my Airbnb
7 ways good branding makes you more money
Переглядів 5833 роки тому
7 ways good branding makes you more money
Personal branding examples: RIHANNA
Переглядів 2,3 тис.3 роки тому
Personal branding examples: RIHANNA
How to find the PERFECT niche for your brand!
Переглядів 3 тис.3 роки тому
How to find the PERFECT niche for your brand!
How I plan and create my content at home
Переглядів 5153 роки тому
How I plan and create my content at home

КОМЕНТАРІ

  • @karencolasanti5770
    @karencolasanti5770 15 днів тому

    Liz, I love your video. I'm struggling to come up with a name. Your tips and examples are great!

  • @RuthAyresMusic
    @RuthAyresMusic 25 днів тому

  • @itstintinhere2559
    @itstintinhere2559 Місяць тому

    1:24 #1 Is your name.....? 2:21 #2 Do you want to build out a team? 3:02 #3 Do you want to share your personal life? 4:04 #4 Do you like the spotlight? 4:34 #5 Do you want to be the authority on something? 5:23 #6 Do you do other things?

  • @thabelotoloane4809
    @thabelotoloane4809 Місяць тому

    ❤❤❤❤❤❤❤❤❤❤❤❤❤ You deserve that coz this definitely helped me

  • @lovehealth-je6co
    @lovehealth-je6co 2 місяці тому

    I need consulting

  • @lovehealth-je6co
    @lovehealth-je6co 2 місяці тому

    How do I contact you

  • @lovehealth-je6co
    @lovehealth-je6co 2 місяці тому

    I need a consultation

  • @CoreyZeiman
    @CoreyZeiman 2 місяці тому

    hey, I emailed you.

  • @The3rdTower
    @The3rdTower 2 місяці тому

    You will not come across as a high class professional if you swear.

  • @jeffbeaudoin4544
    @jeffbeaudoin4544 2 місяці тому

    Very informative content, but the overt sexism and racism at the beginning is a bit much.

  • @kazitiles8882
    @kazitiles8882 3 місяці тому

    can you please help me to craft a logo , how can i get connected with you

  • @judithangerman
    @judithangerman 3 місяці тому

    I watched your video twice! Your information is excellent and your presentation is amazing!!

  • @MiniLumpa
    @MiniLumpa 3 місяці тому

  • @MiniLumpa
    @MiniLumpa 3 місяці тому

    Amazing video

  • @MiniLumpa
    @MiniLumpa 3 місяці тому

    Very nice content! Thanks for sharing it ❤

  • @tistougames
    @tistougames 3 місяці тому

    Thank you so much, I'm helping a woman to start selling her handmade arctic knives to start living on that business. This has helped me a lot! Since they are hand made and every knife is different, would that increase the price even more? Like paintings or sculptures?

  • @donaemurphy943
    @donaemurphy943 4 місяці тому

    Thank you girl .

  • @lenaschirinzi7594
    @lenaschirinzi7594 4 місяці тому

    Holy! I just came across your chane at the right timel, thank you so much for insightful tips ! They are really helpful as I am starting a new High end business now! I'm glad I actually invested into proffessional branding, it's on the way and can't wait to see the launch of the website too! Subscribed to your chanel xxxxx

  • @magdaelenalozoya3093
    @magdaelenalozoya3093 4 місяці тому

    Thanks😘

  • @samvanaraj7111
    @samvanaraj7111 4 місяці тому

    Thanks

  • @PhillipDrumz
    @PhillipDrumz 4 місяці тому

    Great video!

  • @user-zj6xf1ks7b
    @user-zj6xf1ks7b 4 місяці тому

    Excellent information!! Thank you.

  • @wurlds1st722
    @wurlds1st722 5 місяців тому

    Amazing video so helpful.

  • @ChrisKsan
    @ChrisKsan 5 місяців тому

    Just one correction here for the sake of knowledge and accuracy and whomever is interested in the value of knowing exact information, words and using them accordingly: "Terre" as she spelled it is the French word for "Earth" or "ground", which is derived from the latin word "Terra" which means "land, soil, ground, Earth". "Extra" used as a prefix comes from latin for "outside" or "beyond". Thus: ExtraTerrestrial means "Outside of Earth"; "Beyond Earth".

  • @ObsidianFutures
    @ObsidianFutures 5 місяців тому

    Exactly why sometimes you shouldn't try to compete for having the lowest price, my products are worth X amount because I'm better than my competition.

  • @LizMarieStrategy
    @LizMarieStrategy 5 місяців тому

    Book a consulting call here: lizmariestrategy.com/book-a-brand-clarity-consult/

  • @LizMarieStrategy
    @LizMarieStrategy 5 місяців тому

    Book a discovery call here: lizmariestrategy.com/book-a-discovery-call/

  • @annacoribioanna
    @annacoribioanna 5 місяців тому

    This is gold 😮 latinos never invest because they lack the knowledge (except 401k) that employers might explain, this community just saves and saves.

  • @annacoribioanna
    @annacoribioanna 5 місяців тому

    That's you

  • @sandeeps8306
    @sandeeps8306 5 місяців тому

    Realistic

  • @dashatron
    @dashatron 5 місяців тому

    This was excellent! I am also learning the hard way that applying my branding and marketing expertise is much harder on my own brand and business. It’s like, even hair dressers aren’t expected to be able to cut your own hair. You just can’t see the full picture clearly when you’re inside of it.

  • @elizabethannszabo1566
    @elizabethannszabo1566 5 місяців тому

    Thankyou so much for your generous heart and for the fabulous information about branding - I have started a jewellery business with my teen aged granddaughter - to engage her in and to teach her about business - making gemstone bead necklaces [which is my love] I love everything about you - the way you deliver information and the quality of that information, your sass and your commitment to women starting their own business

  • @aniqamukhtar2465
    @aniqamukhtar2465 6 місяців тому

    That's so valuable Liz Thank You I can't find you on Instagram.

  • @LucasSilva-sz4bv
    @LucasSilva-sz4bv 6 місяців тому

    What a big class! You could sell this video as a course.

  • @thewiredninja.exe_
    @thewiredninja.exe_ 6 місяців тому

    Can u put ur brand pallette background instead of White space?

  • @EmmaDivaOfficial
    @EmmaDivaOfficial 7 місяців тому

    I've learned a lot, thank you!

  • @TheSparkisLove
    @TheSparkisLove 7 місяців тому

    This was so very helpful! Thank you for sharing ❤

  • @oluajibola569
    @oluajibola569 7 місяців тому

    You are good. Thank you.

  • @ElgoergiolorenzoDosSantos
    @ElgoergiolorenzoDosSantos 7 місяців тому

    Kindly do more celebs your observations be lit

  • @Ishnaveen
    @Ishnaveen 8 місяців тому

    hey girl! thanks for this video <3. It is very helpful

  • @Cityboy.84____________________
    @Cityboy.84____________________ 8 місяців тому

    I'll let you brand me if you let me brand you... 😐😑😐🫢🤭

  • @Cityboy.84____________________
    @Cityboy.84____________________ 8 місяців тому

    I'm in love with you girl...

  • @hxxzxtf
    @hxxzxtf 8 місяців тому

    🎯 Key Takeaways for quick navigation: 00:00 🎯 *Introduction to the importance of looking expensive in branding, connecting it to higher prices.* - Emphasizing the impact of looking expensive on profitability. 02:38 💼 *Characteristics of high-end brands: high price point, design-driven approach, quality, exclusivity.* 03:17 🎨 *Design elements in luxury branding: importance of great designers, minimalism, strategic use of colors.* 07:00 💬 *Messaging strategies: projecting confidence, building an aspirational lifestyle, making the audience feel special.* 09:21 🌐 *Application of visual elements: focus on minimalism, typography choices, strategic use of colors.* 13:30 🖋️ *Logo design in high-end brands: preference for word marks or word marks with monograms.* 15:24 🛠️ *Practical advice for luxury branding: emphasis on look and feel, confidence, lifestyle portrayal, and offering a checklist for improvement.* Made with HARPA AI

  • @Health-With-Emma
    @Health-With-Emma 8 місяців тому

    Thank you!

  • @cassidycastleberry6936
    @cassidycastleberry6936 8 місяців тому

    I hope all is well. This content can be real useful going into 2024-

  • @DeeVision_
    @DeeVision_ 8 місяців тому

    Hey how can I contact you

  • @user-kgrb4np
    @user-kgrb4np 9 місяців тому

    Mind. Blown. Mega useful advice and an outstanding channel. Thank you, Liz!

  • @ntcuong01ct1
    @ntcuong01ct1 9 місяців тому

    Dear Friends, I have a few thoughts about a small aspect of brand positioning as follows: 1/ Before doing brand positioning, the company needs to be able to sell products and have high revenue, because this proves that the company has had a certain number of customers in a certain area. 2/ Good product quality will support brand promotion, and the brand helps customers find the product fastest. 3/ The cost of running brand positioning will require a large amount of money, so it is only for companies with high marketing budgets. 4/ Brand positioning helps customers quickly identify the company's core values and buy products. Do you agree?.

  • @fli_pep
    @fli_pep 9 місяців тому

    Love this. So glad I found you. Excellent video!!! I wish I can like it twice.

  • @entHERpreneur
    @entHERpreneur 9 місяців тому

    To the point and valueable content ❤