@@yotaiji012that’s who made the ad, but who do you think hired him? Apple’s ad agency has a long history of hiring fantastic talent and then allow them to be as creative as they want to be to showcase Apple’s product. It usually results in their products being “barely there.” The exception being the old iPod commercials, but even there it was just a white silhouette of the iPod being held with those iconic white earbuds in against a loud colorful background and silhouette of a person dancing. In Apple’s case, “barely there” is more than enough and perfectly in line with what the company wanted technology to do: enable things then get out of the way. You end up focusing on what’s going on and the emotions it invokes and find yourself more personally engaged than you would otherwise with a commercial. It works.
They really made a moving apartment for this video, none of the stretching is CGI most of these effects are practical. This video really solidifies Spike Jonze's place with legendary directors. I'm absolutely blown away and hope this lives forever.
dont forget the folks that actually built that set, a directors vision for a set is only as good as the crew that has to bring it to life. they are just as important
@@RichardServello More people should watch the "No CGI is just invisible CGI series" by The Movie Rabbit Hole. Then maybe they'll stop perpetuating the lies production companies keep telling about this.
this is so amazing. can’t even imagine how they matched the room movements, camera movements, dance, and music and made it all so perfect. this is what happens when creative visionaries make a collaboration.
If you pay attention The reflection and her switch places I think that the reflection was who she wanted to be So by the end She is who she wants to be
There is no original FKA… They’re both her 😁 the FKA that is on the couch in the end represents her relaxed and satisfied self after a bleak almost depressing working day
Soul done snatched by the seductive, serpentine mirror world, powered by the apple with a bite out of it. She's trapped in the Lil pod though with all her private user data though.
It feels dumb that I love this commercial so much, but it honestly brings tears to my eyes. The story, the music, the vision and Twigs being magical AF throughout the whole thing just moves me.
I’ve watched this nearly 5 minute ad countless times over the years on my own accord. Such a masterpiece. I wish Apple would keep raising the bar to this level with their ads. (Fully aware this ad did not exactly equate runaway success for the product, though, haha.)
Technically, the video wasn't amazing. Goosebumps aside, UA-cam's compression shat itself in the scene with the colored stripes. You can see the effect more clearly in any lasershow with decent amounts of 'beam-puke'.
I just can't believe that many years ago, when I saw this video, I remember it very much, and then I had no idea who this delightful woman was, and now in 5 years I'm literally obsessed with her music, I learn that it was she who starred in this mini masterpiece
I come back to this commercial once in a while just because how docking good of a production this is. The practical effects, Twigs dancing and character and general vibe. It’s excellent.
I feel like 3:29 with her standing out in the darkness was just so impactful. It's like it's showing how we can isolate ourselves when using technology.
We have long resisted getting an Echo. Never really saw a need. ua-cam.com/users/postUgkxhB5YOMNj04GuoAosExygP4cH-dKeb4aB When we recently completed some remodeling in our home, we realized we had failed to add a switch to turn on a certain lamp across the room. We couldn't run new wiring (which would have been expensive if we could), so we got our first Echo which completely solved our problem for about $40 (Echo Dot and smart plug). We just ask Alexa to turn on/off that light. Heartily recommend it to solve this kind of conundrum!
my pet hamster Vladislav committed suicide not so long ago, I found him with little headphones on his little head and the last song he listened in his life was this track. God bless him. Every time I re-watch this video it makes me cry😢
i vividly remember watching this commerical for the first time and just watching it over and over again. I'm still in love with it after all these years
The power of music to take you away, that's what this visualising. Also the lyric I'm going to ride until it's over is actually life, bad times and good times, let's roll the dice
Everything in this ad is fabulous. This kind of production, with story, with emotion, with art, colors, music (and without a word) make me cry of enjoy. This is beautiful!
fantastic video. it's a travesti that is an apple add at the end. Both FKA Twigs and Anderson Park deserve better. Makes me wanna break an apple HomePod.
Totally resonated to this feelings back to 2018 when it released.... working overtime in other country, overwhelmed by judgments from human. we all need some self talk and it'd be even marvelous when you can dance with yourself :)))
스파이크 존즈, 앤더슨 팩에게 너무 고맙다. 이런 비쥬얼과 음악을 접하게 해줘서. 현대인이 하루에 느끼는 복합적인 감정을 우리가 사랑하는 음악과 영상으로 치유할 수 있다는 걸 이렇게 표현해줘서 너무 고맙다. 어떤 수사적 표현이 아니라 영상을 보고 눈물이 고였다. 이유는 명확하지는 않으나 내 무의식속에 이 영상이 있었고 지금 약 3년 후에 우연히 다시 보게되었는데 처음 봤던 전율과 지금의 전율이 비슷해서, 그러므로 아직 내가 여전히 나로서 지워지지 않았구나 하는 느낌 때문일까. 그래서 눈물이 고였을라나. 코드가 하나의 메세지를 전하고 사람들도 코드처럼 변해서 행동이나 언어의 명확함만을 요구하는 세상에서, 이제 나는 트랜지스터처럼 깜빡이며 반응을 내는게 전부인 것처럼 느껴졌는데…. 아름다운 영상과 음악으로 복합적이고 이토록 묘한 감정을 느끼게 해줘서 너무 고맙다는 말을 하고 싶다. 힘들때마다 또 와야지
A shy and timid person. Gray and dull. Hopeless in this world. Depressed. Proceeds to tell HomePod to play her something “she’d like”. She then starts showing her true self. Slowly. Starting with the cup movements to then expanding her entire horizon. When the mirror pops up, it shows her still sad and timid when looking at herself. She pushes herself away, but something brought her reflection back. She finally gives in and allows herself to see herself and feel free from the locks and shackles of life. It becomes so apparent, that her own reflection becomes her in vivid, physical form. She starts to love herself. So much so that she can see herself in person and dance with herself and smile at herself and be ONE with herself. After this, she dances away from herself, leaving the dark, depressed timid one in the shadows and bringing out the joyful one. Ending with a smile on her face after not having one in the beginning. Moral message: True freedom comes from embracing all parts of yourself, even the painful and timid ones. It is only through facing your reflection and allowing self-love to grow that you can fully step out of the shadows and become whole. Self-acceptance is the key to transforming from darkness to light, from despair to joy.
I just realized that the girl who fell onto the couch at the end was the girl who was in the mirror, which means that the original girl is stuck in some other universe. This isn't a cool commercial, it's a scary story. Change my mind
You know it's a good commercial when it randomly pops up in your head years after its release and you re-watch it many times
I’m back again LMAO
i just went through my FB profile and dug this out of my posts. its sooo goood
On point! Doing it right now
me lol cause i hear the song all the time at my job and remembered the commercial
Everytime 😂
I’ve never rewatched a commercial so many times 😂😂
SAME
2021
Same this is the I think 10th time 😂😂😂
SAME 😂
It’s probably one of the most impressive ads I’ve seen, along with the share your gifts ad with billie eilish
I know this is just an ad, but holy hell do I love it.
Apple knows their buisness
@@matereichardt5626 it's Spike
@@yotaiji012that’s who made the ad, but who do you think hired him? Apple’s ad agency has a long history of hiring fantastic talent and then allow them to be as creative as they want to be to showcase Apple’s product. It usually results in their products being “barely there.” The exception being the old iPod commercials, but even there it was just a white silhouette of the iPod being held with those iconic white earbuds in against a loud colorful background and silhouette of a person dancing.
In Apple’s case, “barely there” is more than enough and perfectly in line with what the company wanted technology to do: enable things then get out of the way. You end up focusing on what’s going on and the emotions it invokes and find yourself more personally engaged than you would otherwise with a commercial. It works.
🌌
Antea de
Hablarte digo Na🎶🏴☠️*
ua-cam.com/video/_ftuSKcEGFk/v-deo.html
new response just dropped
I can't believe she was dancing like this when she was recovering from her ovarian cancer removal. She's badass
Is true
Xavieah McClain fibroids growing on the ovaries aren’t ovarian cancer
@@emerald1031 ok
I was dancing like that when i broke both my legs
@@dubcuda874 o k
They really made a moving apartment for this video, none of the stretching is CGI most of these effects are practical. This video really solidifies Spike Jonze's place with legendary directors. I'm absolutely blown away and hope this lives forever.
Had to rewatch the video like 3 times that's incredible. Truly a work of art
dont forget the folks that actually built that set, a directors vision for a set is only as good as the crew that has to bring it to life. they are just as important
@@dingusmagee3326 Exactly, it's really hard to make this vision come true, requires a lots of skill and experience.
In 2021 still listening
They also made another fka for that dance scene at the end
This is one of the best fucking ads/commercials I've ever seen. Anderson's song, Twigs dancing, this entire video.... God
Abraham Pancake Mash the iPad Pro one tho
Fan of peridot Coates the *what's a computer?* line is cringey, though.
Also...
Glory to Arstotzka
it's 2024 and still gives me chills every time I watch it
The fact the effects are practical blows my mind but the fact FKA Twigs was in recovery AMAZES me
Ok good to know this lie isn’t new.
@@RichardServello More people should watch the "No CGI is just invisible CGI series" by The Movie Rabbit Hole. Then maybe they'll stop perpetuating the lies production companies keep telling about this.
@@tronam theres a making of video showing the practical effects, wheres the lie?
@@RichardServello ua-cam.com/video/go6Hpal8fUA/v-deo.htmlsi=GNi73mizeh4UKYXe
Anderson .Paak - 'Til It's Over ♥️
thankyou kind sir
Gracias
paak
FKA twigs is so ethereal ♥️♥️😭
AINT SHE!!!!!?! Its like a literally fucking angel s before our EYES!!!! WHAT THE HECK IS SHE!!!!
RealKillSasukeHaters she's a real life nymph/fairy. Her features are so delicately and perfectly imperfect. She is my girl crush
this is so amazing. can’t even imagine how they matched the room movements, camera movements, dance, and music and made it all so perfect. this is what happens when creative visionaries make a collaboration.
Watch the Making of is in U2
2 seconds in and its already a classic..
He don’t miss! 😂
He brought me here too lmao
@@aaronroy8518 same
FKA Twigs is just amazing and this is probably my favorite advert ever.
If you pay attention
The reflection and her switch places
I think that the reflection was who she wanted to be
So by the end
She is who she wants to be
So true. Really says something. I have to write an analysis of an ad and I'm choosing this one!! :)
she is who she wants to be because she spent $300 on a speaker
@@nolimitsluke tru dat
I hope so, cause I thought it’s kinda creepy maybe if it was some kind of doppelgänger wanted to replace her
@@RinaNewhouse me too, right now, maybe we can talk about it, give me some tips, please?
Probably the best commercial ever made
I've always really liked this commercial, but rewatching it I realize something...
The original FKA was left in the mirror world!
This is some Jordan Peeles "US" shit
Now I’m sad
There is no original FKA… They’re both her 😁 the FKA that is on the couch in the end represents her relaxed and satisfied self after a bleak almost depressing working day
Soul done snatched by the seductive, serpentine mirror world, powered by the apple with a bite out of it.
She's trapped in the Lil pod though with all her private user data though.
@@Ray-vi7vn elmo OD'ing on some blue pill
It feels dumb that I love this commercial so much, but it honestly brings tears to my eyes. The story, the music, the vision and Twigs being magical AF throughout the whole thing just moves me.
yes it is moving!!!
This was so bloody emotional.
I’ve watched this nearly 5 minute ad countless times over the years on my own accord. Such a masterpiece. I wish Apple would keep raising the bar to this level with their ads. (Fully aware this ad did not exactly equate runaway success for the product, though, haha.)
imagine her HomePod stretched out and the audio just got worse and more distorted
💀
Luke Chaplin 💀💀💀💀💀💀
Oh No
That might be a cool sound effect~
I remember watching this with my mom many years ago and it still holds up even though 5 years have passed. Time flies fast…
I didn’t even notice at first this was five years old. I thought Spike made a new spot for the new HomePod.
That has to be one of the coolest commercials Ive ever seen
Apple makes the best ads
@@itscesarbtch3451 hire the most talented directors to do so yeah.
CAN FKA TWIGS BECOME AN ACTOR PLS
she's acting in honey boy!
*Actress
@@jidu3094 The word actor isn't gender specific, actress is
@@__Henry__ as it should be just like lion and lioness
You got your wish
somehow this made me tear up a little bit, and gave me the inevitable goosebumps
That’s what great art does. It stays with you.
ur so cringe
Just looking for an upload where I can comment on this AMAZING video. Spike does it again!!
Orangeflava me too, I need the making of
@@THEKARLOS093 Is U2 check it
Technically, the video wasn't amazing. Goosebumps aside, UA-cam's compression shat itself in the scene with the colored stripes. You can see the effect more clearly in any lasershow with decent amounts of 'beam-puke'.
@@michaelknight2342 technically, i believe you are in the minority. Its was AMAZING....to me.
Still one of the best ads ever
i’m my opinion the best commercial to ever exist. i think abt this at least once a week no joke
the way i have been coming back to this commercial every year ever since it released.
I just can't believe that many years ago, when I saw this video, I remember it very much, and then I had no idea who this delightful woman was, and now in 5 years I'm literally obsessed with her music, I learn that it was she who starred in this mini masterpiece
Spike Jonze really wants to master every kind of movie making. Everything he does gives me the goosebumps.
定期的に見にきてしまう
孤独を受け入れる暖かな部屋のまどろみ、夢の儚さ
美しいCMです。。。
Back in 2024 for a glimpse at this masterpiece.
This artist is from a little place in England called Gloucestershire where I’m from. What a way to make it out!🙌🏽
Tears from how beautiful this was
The fact that it's 99% practical is mind-melting. The BTS is insane
No wonder how many times I watch this video, it brings me joy and I cant help but smile :)
I come back to this commercial once in a while just because how docking good of a production this is. The practical effects, Twigs dancing and character and general vibe. It’s excellent.
I just saw this on TikTok and I’m a huge fan of her I can’t believe I never seen this it’s so Beautiful.
te amo fka twigs
Best add with visuals, audio and performance it’s perfect for me
this might be the best ad ever
I feel like 3:29 with her standing out in the darkness was just so impactful. It's like it's showing how we can isolate ourselves when using technology.
No ut shows that she’s coming back to reality after hearing her favorite song so she’s leaving that fun side behind
bro same I dont know why it makes me feel something
This ad introduced me to Anderson Paak. I’m forever grateful
I am in love with absolutely every person that had anything to do with this
This ad hurts my heart in the best way.
We have long resisted getting an Echo. Never really saw a need. ua-cam.com/users/postUgkxhB5YOMNj04GuoAosExygP4cH-dKeb4aB When we recently completed some remodeling in our home, we realized we had failed to add a switch to turn on a certain lamp across the room. We couldn't run new wiring (which would have been expensive if we could), so we got our first Echo which completely solved our problem for about $40 (Echo Dot and smart plug). We just ask Alexa to turn on/off that light. Heartily recommend it to solve this kind of conundrum!
my pet hamster Vladislav committed suicide not so long ago, I found him with little headphones on his little head and the last song he listened in his life was this track. God bless him. Every time I re-watch this video it makes me cry😢
i vividly remember watching this commerical for the first time and just watching it over and over again. I'm still in love with it after all these years
Audio design is amazing too, of course the visuals, yknow
Spike Jonze this is the best Ad I've ever seen (i don't like ads) - total Awesomeness
I’m glad this is an ad and not a music video, that way I’m able to watch this on my iPhone in the multi task screen without buying UA-cam premium.
This is the best black mirror episode ever and it isn’t a black mirror episode
Had to come check this out after reading the article of her talking about only being 1 week post uterine surgery and dancing to this. 😬
Is true and l was Shocked
And around the time Batman broke their engagement?
The power of music to take you away, that's what this visualising. Also the lyric I'm going to ride until it's over is actually life, bad times and good times, let's roll the dice
Everything in this ad is fabulous. This kind of production, with story, with emotion, with art, colors, music (and without a word) make me cry of enjoy. This is beautiful!
Spike taking on these branded projects and effortlessly leaving his voice/vision on it >
Fun fact: This ad is not CGI. (almost)
This might be the greatest commercial of all time
They better get FKA twigs again for the new HomePod.
I tear up every time I watch this. This video is amazing grate
so goofy
More like FKA does it again. More than a HomePod vid.
well what did i just see , that was wonderful af
This director is AMAZING. So creative.
This is the most satisfying commercial ever
Still watching this regularly in 2024 ❤
I've watched this video so many times! So gooddd
One of the best commercials I've seen, Spike Jonze the GOAT
why am i crying over a homepod commercial
Omg😮 that was absolutely perfect! The music the flow the creativity and the beautiful beautiful FKA.. wow! Amazing
Spike Jonze has the secret sauce to make me tear up for no apparent reason
You know it’s a good commercial when you actually search for it 😂
she was post op during this..wow
zeph_y2k crazy
She cut off her dick
fantastic video. it's a travesti that is an apple add at the end. Both FKA Twigs and Anderson Park deserve better. Makes me wanna break an apple HomePod.
wtf
This video makes me emotional every time i watch it.
FKA ❤️❤️❤️
Yeah. This is what gets you through a pandemic. We need more of this right now.
Probably one of my favorite music videos ever
Everyone I urge you to watch the behind the scenes to this ad!!!!! Blew my mind for like a week I couldn’t think of anything else LMAO
She is amazing... I love her so much
this ad makes me happy
Best commercial ever
I love twigs soooooooo much dude she’s too good for us.
This is one of my all time favorite ads
I can't believe Apple made this. Their creative genius forever inspires me. Steve Jobs always goes for it.
It may be an advert, but it's also a concept, a performance, a story and an experience
Totally resonated to this feelings back to 2018 when it released.... working overtime in other country, overwhelmed by judgments from human. we all need some self talk and it'd be even marvelous when you can dance with yourself :)))
Love this make me cry don't know why
스파이크 존즈, 앤더슨 팩에게 너무 고맙다. 이런 비쥬얼과 음악을 접하게 해줘서. 현대인이 하루에 느끼는 복합적인 감정을 우리가 사랑하는 음악과 영상으로 치유할 수 있다는 걸 이렇게 표현해줘서 너무 고맙다. 어떤 수사적 표현이 아니라 영상을 보고 눈물이 고였다. 이유는 명확하지는 않으나 내 무의식속에 이 영상이 있었고 지금 약 3년 후에 우연히 다시 보게되었는데 처음 봤던 전율과 지금의 전율이 비슷해서, 그러므로 아직 내가 여전히 나로서 지워지지 않았구나 하는 느낌 때문일까. 그래서 눈물이 고였을라나. 코드가 하나의 메세지를 전하고 사람들도 코드처럼 변해서 행동이나 언어의 명확함만을 요구하는 세상에서, 이제 나는 트랜지스터처럼 깜빡이며 반응을 내는게 전부인 것처럼 느껴졌는데…. 아름다운 영상과 음악으로 복합적이고 이토록 묘한 감정을 느끼게 해줘서 너무 고맙다는 말을 하고 싶다. 힘들때마다 또 와야지
I love how she didn’t wanna do a plain stretch with the wall so she talked to it and did a countdown with it
She can't escape that damn office 🤣
FKA twigs is a legend!!👏👏👏
so much love for fkatwigs
A shy and timid person. Gray and dull. Hopeless in this world. Depressed. Proceeds to tell HomePod to play her something “she’d like”. She then starts showing her true self. Slowly. Starting with the cup movements to then expanding her entire horizon.
When the mirror pops up, it shows her still sad and timid when looking at herself. She pushes herself away, but something brought her reflection back. She finally gives in and allows herself to see herself and feel free from the locks and shackles of life. It becomes so apparent, that her own reflection becomes her in vivid, physical form. She starts to love herself. So much so that she can see herself in person and dance with herself and smile at herself and be ONE with herself.
After this, she dances away from herself, leaving the dark, depressed timid one in the shadows and bringing out the joyful one. Ending with a smile on her face after not having one in the beginning.
Moral message: True freedom comes from embracing all parts of yourself, even the painful and timid ones. It is only through facing your reflection and allowing self-love to grow that you can fully step out of the shadows and become whole. Self-acceptance is the key to transforming from darkness to light, from despair to joy.
5th time watching this and I just realized the ffects are practical - fucking amazing.
This commercial HAD to win some kind of award!!!
man i watch this ad way too damn much hahahahaha
SAME
Seeing this again now, it reminds me of Us.
Wow. A memorable ad. Can you believe it.
Thanks again for this. Have a wonderful day.
I just realized that the girl who fell onto the couch at the end was the girl who was in the mirror, which means that the original girl is stuck in some other universe. This isn't a cool commercial, it's a scary story.
Change my mind
What made you think that? Why is it scary?
Us?
Definitely
Why didn't she go too? She just stood there.
Now she has to take her place and lure another version of herself in so she can leave as well.