How To Choose The Right FONT For Your Logo -Brand❓

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  • Опубліковано 10 гру 2024

КОМЕНТАРІ • 113

  • @willpatersondesign
    @willpatersondesign  7 років тому +71

    Just realised that I spelt Sans Serif wrong! Thanks for letting me know.

  • @robbedoes6584
    @robbedoes6584 7 років тому +84

    Comic Sans, no other font tips this masterpiece

    • @bibasik7
      @bibasik7 7 років тому +2

      Crap, I was about to comment that! D:

  • @Marc474R
    @Marc474R 7 років тому +50

    1:30 - Sans*
    Sans is french for without, but I assume you made the connection by now.

    • @vousvxyez
      @vousvxyez 7 років тому +7

      Comic Sans = Without Comic

    • @moodialq7788
      @moodialq7788 2 роки тому

      I thought he is making fun of attack on titans (ereeen yager )xd

  • @Grabster
    @Grabster 7 років тому +2

    I pressed refresh on my subscription page and noticed i got a message on my Skype.
    A client asked me for a typography logo following a nice font.
    *Will Paterson is a life saver*

  • @willpatersondesign
    @willpatersondesign  7 років тому +17

    Enjoy the video guys!

  • @bradleytwebster9314
    @bradleytwebster9314 7 років тому +31

    what about a video on choosing a colour palette. Like how you choose accompanying colours for logos and typography.
    Love the videos

    • @TechKidShazil
      @TechKidShazil 7 років тому

      Bradley T Webster I want to know it too.

    • @ghost-sg8bi
      @ghost-sg8bi 7 років тому +1

      whole subject of color theory for that

  • @Auto_Dex
    @Auto_Dex 7 років тому +9

    I love the videos you make, glad i found your channel!

  • @richujose7064
    @richujose7064 7 років тому +1

    Heyy WILL!!! I am an amature graphic designer from India and ur videos have really helped me out to be better designer .

  • @eieiolsenstudios4321
    @eieiolsenstudios4321 7 років тому +2

    Surely Pandora is a version of Optima, no? Although it has the thick/thin strokes you’ve associated with serif fonts, it’s a sans.

  • @hailreid2662
    @hailreid2662 3 роки тому

    Great tips for choose fonts for a specific business.

  • @chrisholloway4724
    @chrisholloway4724 6 років тому +3

    I just tried watching this video in 0.5 speed; you're actually perfect to watch like you're drunk. I learned AND I laughed!

    • @timothylam3314
      @timothylam3314 4 роки тому

      I usually watch videos at 1.75 speed. I tried 0.5 and omg THIS IS TOO FUNNY HAHAHA

  • @annchung9291
    @annchung9291 3 роки тому

    Yaay, fonts.

  • @leoLorenzi
    @leoLorenzi 7 років тому +1

    Bebas Neue is my favorite sans serif font. I highly recommend it for cooperate design.

    • @willpatersondesign
      @willpatersondesign  7 років тому

      +Jay I think so - more slab serif. Before I recorded the video I genuinely thought that the logo had serifs! Ha. It’s got serif qualities without the serifs. Ha ;)

    • @willpatersondesign
      @willpatersondesign  7 років тому

      +Will Paterson meant for the comment above :))))

  • @Adlip_Kun
    @Adlip_Kun 11 місяців тому

    Thank you so much for sharing

  • @woundedhealer999
    @woundedhealer999 6 років тому

    Fantastic video, thanks Will

  • @mireidy4288
    @mireidy4288 Місяць тому

    Hello, sometimes when I choose a font the font dont match with the simbol. Example: imagine you have a logo with a elegant wolf simbol for a clothes brand and you decide to use a script font. Sometime the meaning is correct but dont feel right overall they don't look good. I don't know why maybe is the form or something else?

  • @photocamera9390
    @photocamera9390 7 років тому +1

    Do you have a video on licensing for commercial use. I dont understand what I can and cant use etc..

  • @milicakaljevic9230
    @milicakaljevic9230 6 років тому

    Thank You Will!

  • @FTEEV102030
    @FTEEV102030 2 роки тому

    thank u brothaa

  • @heathermbowker
    @heathermbowker 7 років тому +1

    Thanks so much for all the helpful videos you post!😊

    • @willpatersondesign
      @willpatersondesign  7 років тому

      Thanks for watching :D

    • @heathermbowker
      @heathermbowker 7 років тому

      Will Paterson, I am actually working on my personal logo at the moment and I am stuck on this area, such perfect timing.

  • @DaniAlexandria
    @DaniAlexandria 7 років тому +2

    Can you please do a video on website design that would be amazing !

  • @deeplo22
    @deeplo22 7 років тому

    Brandon Grotesque is made by a collegue of mine, german designer :). Good choice!

  • @Pogohontas.
    @Pogohontas. 7 років тому +1

    "There's a lot about me, but I'm here for one reason"
    nice

  • @Dave1507
    @Dave1507 3 роки тому +1

    The funny thing is that for example futura looks very modern, but was published in 1927. Same goes for many other sans serif typefaces, they are older than you might think.

    • @Pytankomam
      @Pytankomam 2 роки тому

      We'll soon question what does modern mean I guess

  • @frederickwilliams955
    @frederickwilliams955 2 роки тому

    Would you use a Script Font casual on the first letter of the name and the rest of the name is in Sans-Serit Font bold?

  • @IriNa-dl8eb
    @IriNa-dl8eb 5 років тому

    Thank you very much for your video. Very clear! Helped a lot =)

  • @LandyVlad_Rides
    @LandyVlad_Rides 3 роки тому

    I haves logo and don't know what font was used. Online font ID programs do not have any success. (Unfortunately likely due to low quality image) It works on the website but isn't scalable upwards. Do you have any suggestions for how I can identify the font please?

  • @LandyVlad_Rides
    @LandyVlad_Rides 3 роки тому

    another question: Is there an easy way to find out what font/s are used on particular websites?

  • @brookeemma8293
    @brookeemma8293 7 років тому

    Love your content! And your accent! I'm from Australia 😝

  • @ChrisHanline
    @ChrisHanline 7 років тому

    What is your process for determining which font to use after you decide whether you want serif, sans serif, or script? Do you just throw stuff at the wall, or do you have a specific font in mind?

    • @willpatersondesign
      @willpatersondesign  7 років тому +1

      I just shop around - Mood board it and make a decision based on the functionality of it. :)

  • @madisonbrewer3575
    @madisonbrewer3575 6 років тому +3

    Hi Will! I was wondering if you could do a video on how to approach the legality of using typefaces in the designs that you make for your clients?

  • @RockBoBsteRMusic
    @RockBoBsteRMusic 4 роки тому

    I am a composer/drummer, and i'm trying to think of a logo for my name... RockBoBsteR
    What would you recommend for a single musician trying to make a brand for himself?
    I already have the idea of RockB is forward, BsteR is backwards, with an "O" in the middle. But other than that, i have no clue about logos or fonts.

  • @biggboi843
    @biggboi843 6 років тому

    what is a good site to get the fonts you mentioned

  • @otakhati3325
    @otakhati3325 7 років тому

    I Have Been Wondering For A Long-Long Time About FONT Lisence. A Tons of Confusion!
    How Do I Get The Lisence I Needed???!
    For Logo
    Commercial Uses of The Font
    Online Uses
    Or Even Use it In My Apps
    There is Tons of Them, And Its Kinna Ridiculous That People Need to Pay Font Per Click in Their WebSite
    How About Commercial Use of Legacy Font Liike, Helvetica or Futura, For Example a Poster for Restaurant. or a Logo?.
    Or Even The Font Thats Included in The OS(Win/Mac), Should I Pay For Commercial Uses Of The Font?

  • @Jack-hx8yz
    @Jack-hx8yz 7 років тому

    I like Freestyle Script or Caviar Dreams

  • @ItsDan15
    @ItsDan15 7 років тому +1

    Hey! What font did you use on the Thumbnail? I really been enjoying your videos! So happy I found your channel!

  • @faustaskersys2044
    @faustaskersys2044 7 років тому

    But there are no serifs on the pandora logo

  • @itsanjuhlli
    @itsanjuhlli 7 років тому

    This was so helpful! I'm currently trying to figure out what my personal branding should be as I'm a recent pharmacy grad (I kind of did a double take when you mentioned pharmacist while talking about Sans Serif fonts, haha!). I'm trying to make a creative resume to apply for healthcare advertising/marketing jobs and am not very experienced with graphic design, so your videos have been helpful! Really I've only used PowerPoint to design things like presentations and don't have any design/illustration programs, but time is of the essence right now 😅 Do you recommend a particular program for a beginner like myself to make something like a creative/polished resume?

  • @bhatakti_bindu
    @bhatakti_bindu 6 років тому

    Will Can you please make another video based on the same topic in a more elaborate way. Like you took names of few san serif fonts. Kingly give suggestions on other types of fonts also. There are plenty and more the no is more the confusion comes in.
    So where to stop that yes this will be the perfect font for my logo.

  • @alex_bernard
    @alex_bernard 7 років тому

    How do I find the right font????

  • @ryandupuis5860
    @ryandupuis5860 7 років тому +7

    Dear UA-cam,
    Just because I watched 2 of this guy's videos a week ago, doesn't mean you need to recommend all of his videos to me.
    Sincerely, AndromedaGaming

  • @msmit1999
    @msmit1999 7 років тому +1

    for logo design you're probably wanna use slab serif and not normal serif. With slab serif the serifs are much thicker making them easier to see and grab the cleints attention.

    • @willpatersondesign
      @willpatersondesign  7 років тому +1

      +Matthias Smit very true!

    • @msmit1999
      @msmit1999 7 років тому

      Will Paterson thougt i should mention it because it looks much better, nice that you replied btw

  • @Freedster
    @Freedster 7 років тому +3

    But where do I use comic sans?

  • @dawnhaughtey5332
    @dawnhaughtey5332 6 років тому

    Will paterson, great video 😊 I'm currently trying to do a logo for my face painting and special effect make up business. It's called 'Scribbles and Screams' and I'm stuck on fonts because I want it to show both the face painting side (scribbles) and the FX make up side (screams). I don't think that scribbly font and something like horror font go together. How else can I get this across without using font?? I'm driving myself mad 😫 help!!!

  • @kaishadowninja5989
    @kaishadowninja5989 7 років тому +5

    The best font is your own font.

  • @ChoongieStudioONE
    @ChoongieStudioONE 7 років тому

    I use Samsung Sharp Sans.

  • @Otzkar
    @Otzkar 7 років тому

    Plz use more pictures if you name examples

  • @pluslucas6382
    @pluslucas6382 7 років тому +12

    Eh, Papyrus works fine most of the time

  • @TomBardacky
    @TomBardacky 4 місяці тому

    Do this video again and once a year

  • @vtechvsmile
    @vtechvsmile 7 років тому +2

    It's time to answer the age old question, *will it font?*

  • @brite5947
    @brite5947 7 років тому

    Comic Sans is clearly A script font

  • @Mostafa_Akbary
    @Mostafa_Akbary 7 років тому +6

    I'm watching this video and on the recommendation list is "What is 0 to the power of 0?"
    I'm not good at math! Leave me alone UA-cam!

    • @cpdrums1695
      @cpdrums1695 7 років тому

      Mostafa Akbari 1... anything to the power of 0 is always 1. Because if you go through the powers... to get the one below you divide it by itself. E.g - 5^2=25. 5^1=5. 5^0=1. 5^-1=-5 understand

    • @theflobby2518
      @theflobby2518 7 років тому

      lol 5^-1 is not -5.....

    • @cpdrums1695
      @cpdrums1695 7 років тому

      TheFlobby 0.2 i ment

    • @Mostafa_Akbary
      @Mostafa_Akbary 7 років тому

      Still not interested!

    • @cpdrums1695
      @cpdrums1695 7 років тому

      What is it then as you seem to be the next steven hawking.. tosspot

  • @gdwiggy
    @gdwiggy 7 років тому

    The Purple ads tho...

  • @barchtic
    @barchtic 7 років тому

    Papyrus = Avatar logo... Illuminati confirmed

  • @efenty6235
    @efenty6235 6 років тому

    comic sans is the only answer

  • @probablyyourneighbororsome8412
    @probablyyourneighbororsome8412 7 років тому

    600th like

  • @KastyelSinleth
    @KastyelSinleth 7 років тому

    First one?
    yey !

  • @ArchieDeZ
    @ArchieDeZ 7 років тому

    you have 777 likes when I watch this video

  • @polycultural-capital-enjoyer
    @polycultural-capital-enjoyer 7 років тому

    1:30 it's *sans* serif (prounonced "sɑ̃")

  • @TumbleGamerTK
    @TumbleGamerTK 7 років тому

    Who can guess what font I use?

  • @Otzkar
    @Otzkar 7 років тому +1

    Just use comic sans

  • @Makker_1
    @Makker_1 7 років тому

    But It's sans serif, not san serif. I hate those little faults.

  • @surajmichaeljackson
    @surajmichaeljackson 6 років тому

    This guy is boringg