How Caratlane made the BIGGEST startup comeback | GrowthX Wireframe
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- Опубліковано 4 лип 2024
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This is the 2nd story in our new "Profitable Startups" series of the GrowthX Wireframe.
Caratlane is India's 1st e-commerce jewellery company and is making more than ~Rs. 2,000 Crores in annual profits. But what's unique about them is that they were not always considered the "game-changers" as they are today. In fact, they were bleeding losses of ~Rs. 63 Crores until 2016 when they got acquired by Titan.
In this episode, we'll dive deep into 4 strategies Caratlane's team used to establish dominance in the Indian market despite facing failures early on 🧠
Timestamps⬇️
00:00 - Intro
00:56 - How it all started
02:26 - 3 Problems in Indian Jewellery Space
04:31 - Caratlane's First Business Model
05:49 - Tiger Global's Role & Losses till 2016
06:49 - Insight 1: Solving for Trust (Omni-Channel Breakdown)
09:44 - Insight 2: ICP Satisfaction (Product, ASPs & Upselling)
12:00 - Insight 3: Operational Efficiency (Margins, Suppliers & more)
14:41 - Insight 4: Brand Communication (Tech Superiority & Campaigns) - Розваги
💎 We’re launching 4 new CRAFTs built by leaders from CRED, Amazon, Infeedo & Lifesight. Access here: growthx.cc/AccessCrafts
Coming from a jewellery background, I can vouch that they are more expensive than the local jewellers.
Yup i check their silver offering of shaya
Selling 1.3gm silver earrings for 800
1gm of silver cost only 75 today. Stupid analogy
@@ShivamSharma-pq6jz its design cost I think
Insightful.
The fact they are the forerunners of Indian e-commerce is so underrated.
In fact both Caratlane and Flipkart started the same year.
Got improvement in sound and edit really feel insightful
The studio and the quality is getting so much better
Excellent and very Insightful, thanks
Love this format. You folks are getting better day by day
Really a great video 👍
Make a video on how Bigbasket and how it's able to manage to remain a market leader
Their revenue fy23 - 9,600 crores. Bigger than Zomato Swiggy pharmeasy
What a hook. I’m HOOKED 🤯
15:48 what's virtual integration ?
Make a video on how facebook get so popular , marketing strategy and more please
GrowthX set reveal, let's goooo
Mr ratan❤❤🎉🎉
TATA ❤
Ara ya to GrowthY
I’d never buy jewelry but if I did, I wouldn’t buy it online
First 🖐️
Product is not good, specifically Dimond jewellery.. I am only a 1st time buyer .. never gonna look at there stores.. or online ..
Personally I believe useless industries such as gems and jewellery should be blacklisted. The money could flow into bigger and useful things like semiconductors and aircraft engines
bullish