Ep.19: CoFounding a CBD Skincare Brand: The Story of Dieux Skin

In Episode 19 of the "It Takes A Village to Raise An Entrepreneur" podcast, I am thrilled to feature the remarkable Charlotte Palermino, co-founder and CEO of Dieux Skin. Join us as we dive into an insightful conversation about Charlotte's journey in revolutionizing the skincare industry.
As the co-founder of Dieux Skin, a clinically vetted and price transparent skincare line, Charlotte has challenged industry norms and garnered recognition for her visionary approach. Dieux's first product, the award-winning Forever Eye Mask, has been featured in prestigious publications like Vogue, Harper's Bazaar, and ELLE's Future of Beauty Award.
Prior to her entrepreneurial venture, Charlotte made significant contributions as the editorial development lead at Snap Inc., working with renowned brands such as The New York Times, Vogue, and Complex. Her expertise in digital media and content creation has propelled her career and shaped her unique perspective on the beauty industry.
During our conversation, we explore various topics, including the challenges and rewards of starting a company, navigating the competitive landscape and the "arms race" within the beauty industry, addressing the impact of diet culture on women's health and well-being. We also delve into the mission of the brand, dispelling myths in skincare, building a brand that empowers individuals to find their own skincare routine without feeling pressured to follow a system, and the early struggles and triumphs of Dieux Skin in overcoming skepticism and earning recognition.
Tune in to this enlightening episode on Apple Podcasts, Spotify, UA-cam, or your preferred podcast platform to gain valuable insights from Charlotte Palermino's entrepreneurial journey.
To stay updated on Charlotte's inspiring work and explore Dieux's amazing products, follow her on Instagram at @charlotteparler and visit Dieux's official website at dieuxskin.com and @dieuxskin on Instagram.
00:00 Intro
5:20 The reason behind Dieux
7:30 Connecting with other brands and founders
10:00 Let's talk chemicals, allergies, and toxins
13:39 Chemical filters and preservative systems
19:31 Diet culture’s impact on women
25:30 The SPF talk
30:05 Dieux’s origin story
44:22 Building the Dieux team
47:53 Social media, trends, and predictions
1:00:30 Influencer work and the newsletter
1:05:53 CBD in skincare
1:08:40 Multiple brands work in a routine
1:11:23 Dieux’s company structure
1:12:43 Investors told me Dieux was a bad idea
1:24:34 Gaining momentum in the business
1:31:34 Do not compare yourself to others

[@daniellelim4576]

This is the first episode I've listened to of your podcast because I just recently discovered Charlotte and I've been trying just learn more about her expertise. This was an incredible episode! Both of you are such intelligent individuals and this was such an informative, well-structured, but lovely conversation. So excited to see what both of you will do in the future!!