Blackberry is now a high grossing corporate security software company, so it still turned out well for them. John Chen proved to be a very capable CEO.
Nah most people saw it as a waste of money for gimmick phone, isn’t Motorola designer version more like a status symbol? I’m not that old too really know something tho.
@@TheBooban None of those companies have stopped growing. Nokia is a leading telecommunications company and blackberry leads the cybersecurity market, even sealing deals with state institutions. They went to underdeveloped market sectors that could be easily monopolized, resulting in more stable and bigger profits.
@@TheBooban Blackberrys were out before iPhone. Didn't you see Jobs in the video announcing the 1st iPhone? Half of iPhone's technology was created by Samsung. Samsung made the iPhone 1 for Apple. Apple's PR put out a story that sounded like they won the lawsuits that ensued when Apple moved to China, in reality, it was a wash. Look it up.
@@TheBooban I would agree, Sure BB is still a very successful company and yes we know the tech that goes into iPhones but thats not what this comment is about I don't think. I think TheBooban is just saying that when it comes to the market they were in for phones they didnt strive for innovation that was outside of their box. They stayed in a lane that was very successful yes but iPhone saw where the technology was going and jumped on that with touch screens. Which was a jump because I remember being a kid and hearing people say "I need my keyboard" wether they had BB or some other brand. that would be the innovation I believe they're referring to. BB may still be around but the phones aren't and thats what this video and I believe this comment is about. wether they knew BB is in a different market or not. correct me if im wrong. also this is in response to the two comments cuz they seem a little misplaced lol and the Samsung one seems like one of those hardcore Samsung people with a little bit of an attitude for like no reason (I don't know I could be reading it wrong) and like thats great, do you boo, but the doesn't take away from what iPhone and Steve Jobs did that other companies didn't including Samsung and their other lineup of phones with android. however far iPhone may have fallen today and its a lot because im thinking of switching to Samsung/android phones myself because iPhones are just getting stupider, losing features, and only getting more expensive. Like why? now That isn't innovation. Thats just greed
Blackberry is up and running. They diverged to an unexploited market, now being a leading firm in the cybersecurity market, even sealing deals with state institutions. BB left the consumer sector to go to the sector of government and corporations, an underdeveloped market that could be easily monopolized, resulting in more stable and bigger profits.
@@BrainTimeOut Who are you replying to? :) If me, no. Cisco never made cell phones as far as I know, which both Nokia and Ericsson did. Ericsson was one of the first cell phone producents, and although they don't make cell phones anymore, both companies are still doing great in their original line of products (telecommunication, etc.) despite what many ppl think.
They aren't even at 10% of the revenue they were 20 years ago, that is not a success. Don't try to position this as a smart pivot when it was total failure in the market that led them down this route. A smart pivot would've been doing both at once to diversify. If they continued their market share from cell phones AND did this the cell phone portion would still be 95% of their core business right now.
I remember a someone in high school had a black berry. He was the center of attention, and jealousy. while the rest of us had cheaper flip phone chocolates that cost 25 cents extra per text message after the 10 text message limit, they boosted a huge limit on the BB
Remember the good ole days of BOS and then BB10 where, what you had on your phone was yours, and yours alone. Not the instant, world wide sharing of everything you do or ever did, on the ANDROID system! You would think that maintaining and upgrading the BB Operating System would have been a money making necessity for someone in this world, private enterprise or government? European, and other world regulators are concerned about monopoly's, control, and national security, that depends basically on 3 world wide operating systems. Could the effort to maintain and upgrade BB10 not have be justified in the long run? A fabulous system was already in place. The effort to maintain it, and upgrade it would have been worth it in the long run.
I remember my art teacher using a BlackBerry; as if she didn't already seem like some kind of deity among the other simplistic staff. Now I'm older and I don't think I'll meet a woman who has that look as she had, especially now that every woman seems like a copy of the other when they're all using the same phones and on the same social media.
Like Kodak, they failed to read the room. They were stuck in 2007, refusing to acknowledge smart phones from Apple and Android until it was too late and their product offering too inferior.
@@KBoon Well, keep in mind: Close to 80% of APPL revenue comes from the iPhone itself since they are not subsidized in the same way Macs and iPad's are for academic bulk purchases. If people stop upgrading their phones, they are screwed.
Seeing a blackberry again was nostalgic. I remember when it was really popular in school, everyone had one and everyone used BBM. Do you guys remember friend chains? Or that annoying ping feature which would make your phone vibrate and your friends used to spam pings. Ahhh the good old day 😅
When I was a teen, I had a white black berry phone and I felt so special owning such a phone. So many compliments and the phone itself was beautiful to me. It had an iridescent shimmer. I lost it and I cried for a while, lol.
Me too! I'm using the Android version up to this date. Had 6 BlackBerry phones all in all, didn't know how to do without, im happy to be such an outcast though
For real! I LOVED my blackberry it was indestructible I always went with a blackberry instead of the android in one year I remember I went thru 6 androids because they were so cheap and it sucked not being able to find another blackberry but yes there’s a newer blackberry that I’m strongly considering on getting.
I kinda miss the Blackberry days. It's what was company issued for many years. The one with the trackball was a game-changer for me. I had to walk around a lot and it was much easier for me to keep moving and respond to emails and texts. Of course, we switched to company iPhones a long time ago. Meh
That was because of Blackberry Enterprise Server. It was middleware that was installed on a Windows Server and allowed blackberry devices to use email and calendar like the user was in the office. RIM didn't understand that the retail sector would grow much faster than the business sector.
I personally think the fame got to their head and so they failed so catch up to the new trend. 😐 Now the intresting thing here will be to see Apple's take on this ? They too, sure are adamant about prices and innovations at the latest. After what happened to blackberry , apple has another case to learn from Anyways, thanks blackberry for the unforgettable memories 🖤
blackberry should have made a consumer version of software and one enterprise version. consumers want simple and foolproof system as operating system not complex system like blackberry which took 2-3 minutes to boot... that was the demise of this device along with bad battery after bold 9900
@RISE & SHINE Yea , I too think they are raising the price a little too high for the graph to accommodate. Their sales as of recent years have stagnated ( iPhone )
@RISE & SHINE apple knows that for now its a status symbol and is seeing how far it can push the price. I want to see an iphone 20 that starts at $4000 just to see whos willing to buy it.
@@thewhitewolf58 their phones are priced exactly in line with high end Android phones that will be slow and buggy AF once they stop getting updates in 2 years. My mom has an iPhone 6 that still gets updates
The OG for me, and the kickstart to my own professional productivity arc. Owned double digits' worth of models over the decade or so, going back to the pager-style 950 in '97 and just about every series afterwards (even the Nextel model with push-to-talk) up to the Storm 2. Every new one seemed to be provide a leap in innovation. Still the best-ever hardware keyboard on a phone, too.
I remember the time when literally all of my family are blackberry users. Me, myself got the onyx and the torch. My mom got the bellagio and the torch. In that time, BBM is a key why all of my family uses the Blackberry as my mom constantly works abroad and in that time, the SMS or call is just ridiculously expensive. It's sad now that blackberry has died. It used to be a symbol of someone success and for me, being a junior highschool student at that moment clearly makes me stand out.
THIS IS NOT CORRECT: The BlackBerry’s demise is was completely related to the locked-in ecosystem it required. It required expensive and complex datacentre infrastructure to read email etc. For businesses (Which was BlackBerry’s market), this became far too an expensive investment if you did not need it with Nokia (At the time) and later Apple and even later Andriod
@@krypton1142 how they World moved from wanting keyboards is incredibly baffling. It feels so off not using a physical keyboard. It makes what you write feel more accurate and meaningful. I feel it's a kind of widespread juvenility of the consumer base which actually killed BlackBerry. I am using a Priv to write this and I still use my passport to write stuff when I feel like it.
All I heard was, when apple came along and asked AT&T to host the iphone, all they had to say is, We are not going to pay what blackberry pays. We are Apple.
I recall in 2007 the 1st sell side analyst on Wall Street (forgot which firm) did a very unusual bold call from buy to sell on Blackberry … that doesn’t happen very often. He was interviewed on CNBC and they asked him why… his response was very to the point … Blackberry management when asked on a quarterly conference call about Apple and their new iPhone just shrugged it off as “no big deal” … the analyst said that Blackberry management haven’t a clue that an 800 pound Gorilla just came into their living room and sat down. Needless to say he was 100% correct, the stock over a 6 year period collapsed 90% ….
I kept my blackberry for 5 years only getting an android in 2016, because support for Whatsapp on blackberry was discontinued. Have had 2 smartphones since then. And still use my blackberry as an alarm clock. The only thing I have ever had to change on the black berry is its battery. Lack of innovation aside, few things in tech were more reliable than a blackberry.
Agreed! Blackberry was a business phone and I could do everything on my BB that I could on my PC/Laptop without having to lug my PC/Laptop around. And the physical keyboard was a plus, not an old technology. My Keyone wore out and I am waiting for BB to market a 5G model.
mine is too i have one of the old clock alarms as my alarm and seems to be my the only alarm sound to wake me up i remember one of the alarms from early childhood waking up for school everyday and decided to bring it back.
I've had the privilege of owning Blackberry's, iPhones, and Samsungs throughout the years. All are very nice. Apple is great if you don't mind paying for their eco system and Samsung is perfect if you love customizing/using all the features your phone can offer. Blackberry is still perfect for me because it sets the standard in efficiency. They were issued in the military because of the call quality and security. I remember I saw a doctor at Johns Hopkins pull one out (where I was volunteering) and it was an OLD one. I decided to look into them and got the Key 2 LE. It ran android and was SO helpful my first semester at uni. Unfortunately it wasn't waterproof and was the last model they released. If they made a 'slider' so you can enjoy the full screen, everyone would go crazy. Add a nice camera, usb-c, and wireless charging and I KNOW it will fly off the shelves. The subreddit is still full of fans; desperate for a new release. Until then, the Google Pixel will be on my shopping cart as soon as my galaxy note 10 plus buts. (working solid for 3 years so far, absolutely love it)
Samsung has taken away all of thier customization in their models. So they are no different than Apple. They made a very public joke about having a headphone jack, and then they took it away.
I like that last quote about bricks in the foundation of phone history. Also my friend Zac gave me a blackberry Pearl and I loved it. I never had service but it was fun to play with. The keyboard felt solid and the little scrolling ball thing was addictive
I will never forget iconic blackberry phones .. In 2013 i had one with that moving little ball on it .. People were crazy about it .. But we all gonna miss those iconic blackberry models
I was a blackberry fan back then that I even owned 2 blackberry with OS 10 (Blackberry Z10 and Z3). The OS were superb that even it's touch gesture (the swipe up to move between apps) were used on iPhone 10 years later. But the apps collection were far behind android and iphone so I gave up
Loved my BlackBerry curve and BlackBerry classic. They were given to me as work phones around 2013-2015. Almost as durable as Nokia. Keyboards were also so satisfying. It was the security features that made my company stick with them. Unfortunately we switched to Samsung, but the email and other work apps were still BlackBerry supported.
It's just sad to see another smartphone company leave the market. I will never forget how (Especially)rich children had brands like BlackBerry, HTC, Apple.
@@vaterix4202To an American corporation, like apple, everyone is competition. Research In Motion saw that telecommunications was moving towards the smartphone but they basically buried their heads in the sand, and never really tried to compete with Apple and Samsung.
A side story about BlackBerry Messenger. On 9/11 I lived 1 mile from the WTC and worked across the street from it. I was in IT support and had a BB pager in 1999 and one of the first ones with a cell phone. On that day the Cellphone network was overloaded in NYC, and SMS texting was almost unheard of. However, the BlackBerry Messenger network which ran on an exclusive side band of Cellular never failed that day. I stuck with BlackBerrys until 2017 when the company I worked for finally dropped support of the device. It took over a year to get all of the BB users to finally give them up!
The closest I ever got to a Blackberry was my Samsung Freeform 4. It was so similar to a BB that most people thought I was using a BB! 😆 But truly, BB was quite the remarkable company, and I always wanted one of their Bold series phones. However, I was with US Cellular and they charged about an extra $150 - in addition to the high cost of the device - to activate the phone on their network around 2012. Oh the memories...
My whole family used to have BlackBerrys, (by the time I was old enough to have a smartphone, everyone had iPhones.). My brother actually switched back to a BlackBerry for about 5-ish years ago for a bit.
when you've used BB for 10 years its hard to find a suitable phone with that feel. i've got my old key1 from 2017 . i hold onto it. when i went to Pakistan people thought it was a $1500 phone lol!.
I remembered when I was 5 years old whenever my parent's friend comes around they always praise my parents for each having 2 blackberries. How nostalgic.
My first ever smartphone was a blackberry and man I loved that device. It was a status symbol for all of us and we felt like we were on top of the world with that device. I still have a blackberry classic and when I tool it to AT&T to get it activated I felt like a celebrity and all of the employees wanted to take pictures of it. The memories of it will never die..
2:32 This is precisely why I loved the Blackberry over touchscreens. I had a tangible keyboard I could always use. Something that had a satisfying click. It was so much nicer.
I remember back in 2012, BlackBerry had this very revealing ad that I interpreted as incredibly desperate. It was this business professional bragging about how he can only be so efficient responding to text and email with a Blackberry device because of its physical keyboard…how he could not possibly be efficient with a full touchscreen display like the IPhone. That was really all BlackBerry had going for itself. Once IPhones got bigger, it made using the digital keyboard even easier thus officially killing BlackBerry. The company failed to innovate. They were very complacent with their sales numbers, identifying no threats to their business model the same way Blockbuster and Radio Shack failed to innovate. The same thing could happen to Apple but they have been on the leading edge of innovation.
If Meta pulls out its services from Apple ios will collapse just like the BlackBerry BB10, imagine not being able to access Facebook, WhatsApp and Instragram on an iPhone, however, I pray that such thing won't come to pass.
Not sure about the global scale but here in in India, BlackBerry sales declined the day BBM was open to Android and iOS devices. Here, telecom companies used to include an additional BBM plan for users who owned BlackBerry while iOS and Android users got to use the service for free. I remember being in collage and seeing a trend of BlackBerry - a phone that was in every second student's palms, slowly and gradually being replaced by the iPhone, a Samsung or an HTC. BlackBerry was iconic for sure but simply didn't innovate and adapt fast enough in a dynamic market that changed ever so rapidly.
No. Innovating means you need to know what the consumers will want, before they even know it themselves. If Ford asked his customers back in the day, they would’ve asked for faster horses.
I had a Blackberry, over a decade ago. I *loved* that phone, I was _proud_ to own that phone. I’ve no idea why, the photo quality was dreadful, but it was so user friendly.
I still have all my blackberry phones in a box. By far my favorite phone, and the physical keyboards are still so great. I just wish they had kept up on the software side (and better cameras). Alas, iPhone it is.
Ya know, Apple wants to make fun of Blackberry for the keyboard, but I recently have had some very good memories of my first Android phone. My first android was the Samsung Epic. That phone had a very large, horizontal full-qwerty keyboard that was revealed after you slid the screen sideways. Full touch screen PLUS the keyboard. You didn't even have to use the keyboard if you preferred the screen. Yes, that phone was a THICC phone, but with the way technology works that could have been fixed as time passed and if demand for physical keys stayed the same.
My friend who was the first person I knew with a PC and high speed internet in like 98 or 99, also had the first touch screen I'd ever seen. I don't know what brand it was, but his carrier was Sprint and the phone used a stylus for it's small screen. I remembered how awed everyone was when we were at the University watching a play when alarms went off and we were all ordered to the basement. He was able to pull up the weather forecast and Doppler radar on his phone, and we could all see it was a giant severe storm with tornado warnings. Very cool. And then the iPhones took over. Another funny thing that happened was in 1997, Apple wasn't doing to well, and there were rumors if them facing bankruptcy. I read an article about how they were working on a PC that was self enclosed in a monitor that you could pull out of the box and immediately hook up to the internet, which was a big deal. They also came in like 4 different colors, allowing people a sense of self expression. They also said that they were also focused on making their PCs able to play computer games, which up to that point, had been a problem. So the stock was really cheap at the time, so I told my older brother wo knew nothing about stocks or computers, to buy as much Apple stock as he could afford. I was 13, so I was too young. After a lot of convincing and doing most of the leg work for him, basically showing him how he could actually purchase the stock, he ended up getting $1,800 in Apple stock. He ended up selling most of it in around 2018 for about $300,000. And you know what he gave me, as close as we were, myself always seeing is as partners on the deal. $12,000. That's it. I know some people will call me ungrateful as he is the one who held it and he didn't have to give me anything, but I was the one he'd come to every time the stock climbed another $5 or $10 asking me if he should sell now, and I always told him to hold, or to just sell a little if he needed the money. If he'd listened tome and sold it this year, he would have gotten over $3.4 million, and we could have been set for life. And now, we don't speak anymore and haven't in 4 years. I've never even met my 2 yard old nephew. Sad, really.
I might even say, thanks for the memories BlackBerry. it's been quite a great time that making BB Smartphones obsolete that it might switched to Branded Android Smartphones Nowadays.
Not by themselves. If Microsoft had bought RIM instead of Nokia's phone division then Blackberry might have lasted. But Blackberry users were notoriously anti Microsoft. It would not have been a popular decision but in hindsight Blackberry and Microsoft working together was the only way either was going to last in the phone industry.
I went to uwaterloo in 2013, rim was still held as the pinnacle of UW engineering success. certainly have presence in Waterloo Kitchener Cambridge area. So many buildings, tech park, labs have the name. some of my friends were still rocking blackberry back then, I was using samsung I think. They are now only making software, still makes a lot of sense for the school.
I feel the biggest game changer that led to their downfall was mobile data getting cheaper and more reliable. BB came into prominence when they were running BB email servers via WAP because mobile data was expensive and the BB email system didn’t need such high mobile bandwidth. When data became cheap, there was no reason to stick with BB for email, and they lost their reason to exist.
Had a blackberry curve had a lot of issues with the software into 4 - 6 months of use... love the physical key board.. shame Samsung does not make a reasonably priced phone with a keyboard
Farook, a curve 6 ? mashallah ! i loved that one but you could have waited for the passport i kept mine for 4 and it worked fine. i have been using the key1 ( android) since 2017 .
We owned a blackberry back in 2009 and it was a moment of pride for us that time. The rolling ball cursor and the keypad was something new that time but the software we realised later was absolutely shit , used to hang half the time. I would never have realised they wouldnt be able to cope up with the market like LG
The Moto Droid; I loved that phone because I had a keyboard to text without looking but also a full screen. I wanted a BlackBerry way back but the monthly plans were more expensive than other phones so I didn't get it.
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Back in the days I heard that blackberry didn't provide any user data to anyone, this became the main reason for its demise. National security agencies of many countries around the world held a grudge against blackberry for not providing data of its users. Atleast that's what I heard.
National security agencies (and other governmental entities) ALSO used BB... Their demise was (as explained in the video) due to stagnation and refusing to understand they had competitors.
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I missed the boat on this. I was too young and broke for one. I always wanted a blackberry and would buy one now if I could. We need more variety than the rectangular class screen we've had since 2007.
this lady had no clue.... how is that possible that nobody knew about full screen phones. I have a pda phone from 2003 with full windows mobile.... iPhone brought easy OS and app store that's it... also all her arguments in favor of ios compared to blackberry are not correct
This makes me cry. Had to give up my Blackberry summer 2021 because AT&T no longer supported it. Got a $60 flip phone replacement. I feel lost and alone.
I really remember when 2011 i really want BB because every inch of my friends in colleges swap their BBM pin, but in 2013 i just swap into android because its more reliable, and 2014 BBM goes into android and ios.
As an old BB 9000, Q10, and Keyone user, I think the features of the new 5G Blackberry must be the following: Key2-type keyboard, robust frame, long-life quick charging battery, Blackberry Secure Operating System (with compatibility to Google Play apps), clever and ergonomic facilities, Contacts app with more manipulation functions and MS Outlook compatibility (like that of BB Bold 9000). The camera must have a stabilizer, support slow motion, but no need for tons of MB picture resolutions (4K is enough). No need for fancy curved displays. Must have an easy memory insertion slot, stereo speakers (like those fantastic mini ones of BB 9000) as well as programmable notification profiles (like those of BB 9000). The back skin must be soft and leather-like. Finally, the price must not exceed the cheapest iPhone one!!!! This will boost the BB sales, hoping for a victorious come-back.
I remember wanting a blackberry phone when I was a kid. Didn't even realize they stopped making phones
yeah, blackberries were heavily advertised where i was and i really were interested in them but only realised recently when they stopped making phonea
I’ve always wanted to have a Blackberry when I was 8
@Joscha Wexler
“Rev up your engines!”
me too
now i want a iPhone
Blackberry is now a high grossing corporate security software company, so it still turned out well for them. John Chen proved to be a very capable CEO.
True!
i read that as John Cena
China basically just buying the trusted Blackberry name to put on their "security" software they're selling, genius.
@@JP-tb6iq By your logic any American person who opens a company is a spy
@@callmemo1070 haha same
Still remember the day's when Blackberry were status symbol.
Piyush, it still is . mine i still working
Days
@@pandroidigital Autocorrecter spotted.
Yeah those with blackberry i thought They were rich and Gangster when I was a Kid I thought this🤣
Nah most people saw it as a waste of money for gimmick phone, isn’t Motorola designer version more like a status symbol? I’m not that old too really know something tho.
A perfect example of disregarding innovation. Lesson learned: "Lead or get out of the way".
Innovation? This was a lesson in copying. They should have copied iPhone. Like Microsoft and Nokia should have. Samsung did and were successful.
@@TheBooban None of those companies have stopped growing. Nokia is a leading telecommunications company and blackberry leads the cybersecurity market, even sealing deals with state institutions. They went to underdeveloped market sectors that could be easily monopolized, resulting in more stable and bigger profits.
@@TheBooban Blackberrys were out before iPhone. Didn't you see Jobs in the video announcing the 1st iPhone?
Half of iPhone's technology was created by Samsung. Samsung made the iPhone 1 for Apple. Apple's PR put out a story that sounded like they won the lawsuits that ensued when Apple moved to China, in reality, it was a wash. Look it up.
@@TheBooban I would agree, Sure BB is still a very successful company and yes we know the tech that goes into iPhones but thats not what this comment is about I don't think. I think TheBooban is just saying that when it comes to the market they were in for phones they didnt strive for innovation that was outside of their box. They stayed in a lane that was very successful yes but iPhone saw where the technology was going and jumped on that with touch screens. Which was a jump because I remember being a kid and hearing people say "I need my keyboard" wether they had BB or some other brand. that would be the innovation I believe they're referring to. BB may still be around but the phones aren't and thats what this video and I believe this comment is about. wether they knew BB is in a different market or not. correct me if im wrong. also this is in response to the two comments cuz they seem a little misplaced lol and the Samsung one seems like one of those hardcore Samsung people with a little bit of an attitude for like no reason (I don't know I could be reading it wrong) and like thats great, do you boo, but the doesn't take away from what iPhone and Steve Jobs did that other companies didn't including Samsung and their other lineup of phones with android. however far iPhone may have fallen today and its a lot because im thinking of switching to Samsung/android phones myself because iPhones are just getting stupider, losing features, and only getting more expensive. Like why? now That isn't innovation. Thats just greed
I just had to give up my Blackberry on Jan 5th when they cut the service. They were a great phone.
Blackberry is up and running. They diverged to an unexploited market, now being a leading firm in the cybersecurity market, even sealing deals with state institutions. BB left the consumer sector to go to the sector of government and corporations, an underdeveloped market that could be easily monopolized, resulting in more stable and bigger profits.
So like Ericsson and Nokia?
You mean Cisco, didnt you?
@@BrainTimeOut Who are you replying to? :)
If me, no. Cisco never made cell phones as far as I know, which both Nokia and Ericsson did. Ericsson was one of the first cell phone producents, and although they don't make cell phones anymore, both companies are still doing great in their original line of products (telecommunication, etc.) despite what many ppl think.
They aren't even at 10% of the revenue they were 20 years ago, that is not a success. Don't try to position this as a smart pivot when it was total failure in the market that led them down this route. A smart pivot would've been doing both at once to diversify. If they continued their market share from cell phones AND did this the cell phone portion would still be 95% of their core business right now.
Yea now they’re competing with Microsoft
I remember a someone in high school had a black berry. He was the center of attention, and jealousy. while the rest of us had cheaper flip phone chocolates that cost 25 cents extra per text message after the 10 text message limit, they boosted a huge limit on the BB
Remember the good ole days of BOS and then BB10 where, what you had on your phone was yours, and yours alone. Not the instant, world wide sharing of everything you do or ever did, on the ANDROID system!
You would think that maintaining and upgrading the BB Operating System would have been a money making necessity for someone in this world, private enterprise or government?
European, and other world regulators are concerned about monopoly's, control, and national security, that depends basically on 3 world wide operating systems. Could the effort to maintain and upgrade BB10 not have be justified in the long run?
A fabulous system was already in place. The effort to maintain it, and upgrade it would have been worth it in the long run.
I also have a BlackBerry
I remember having a Blackberry too, but I've completely forgot that it even existed.
I remember my art teacher using a BlackBerry; as if she didn't already seem like some kind of deity among the other simplistic staff. Now I'm older and I don't think I'll meet a woman who has that look as she had, especially now that every woman seems like a copy of the other when they're all using the same phones and on the same social media.
Dont forget the Razor phones, the t-mobile sidekick, walkman slider and Verizon juke phone
Like Kodak, they failed to read the room. They were stuck in 2007, refusing to acknowledge smart phones from Apple and Android until it was too late and their product offering too inferior.
It was a leadership issue. HP had the same problem when they went out and acquired Palm.
They have android too
I guess Apple and the others are now also stuck in 2007 - 2020 since they make nothing but the same endless piece of glass slabs
@@KBoon Well, keep in mind: Close to 80% of APPL revenue comes from the iPhone itself since they are not subsidized in the same way Macs and iPad's are for academic bulk purchases. If people stop upgrading their phones, they are screwed.
@@mikev6046 As of right now it seems like people are happy buying essentially the same phone over and over
I remember playing games on my mom's, they were so advanced back in their time.
Right?!?!
Seeing a blackberry again was nostalgic. I remember when it was really popular in school, everyone had one and everyone used BBM. Do you guys remember friend chains? Or that annoying ping feature which would make your phone vibrate and your friends used to spam pings. Ahhh the good old day 😅
Yes it bring backs memories ahh
I had a pink one it got stolen 😭
When I was a teen, I had a white black berry phone and I felt so special owning such a phone. So many compliments and the phone itself was beautiful to me. It had an iridescent shimmer. I lost it and I cried for a while, lol.
Still my favorite phone. Would definitely buy if it ever resurfaces again.
Would be cool if they made some type of smart phone to compete with the top brands
Me too! I'm using the Android version up to this date. Had 6 BlackBerry phones all in all, didn't know how to do without, im happy to be such an outcast though
@@ryanhanson937 they have android and will come out with a 5g phone soon.
@caleb there's an android blackberry. I'm on one now
For real! I LOVED my blackberry it was indestructible I always went with a blackberry instead of the android in one year I remember I went thru 6 androids because they were so cheap and it sucked not being able to find another blackberry but yes there’s a newer blackberry that I’m strongly considering on getting.
I kinda miss the Blackberry days. It's what was company issued for many years. The one with the trackball was a game-changer for me. I had to walk around a lot and it was much easier for me to keep moving and respond to emails and texts. Of course, we switched to company iPhones a long time ago. Meh
That was because of Blackberry Enterprise Server. It was middleware that was installed on a Windows Server and allowed blackberry devices to use email and calendar like the user was in the office.
RIM didn't understand that the retail sector would grow much faster than the business sector.
I personally think the fame got to their head and so they failed so catch up to the new trend. 😐
Now the intresting thing here will be to see Apple's take on this ? They too, sure are adamant about prices and innovations at the latest. After what happened to blackberry , apple has another case to learn from
Anyways, thanks blackberry for the unforgettable memories 🖤
blackberry should have made a consumer version of software and one enterprise version. consumers want simple and foolproof system as operating system not complex system like blackberry which took 2-3 minutes to boot... that was the demise of this device along with bad battery after bold 9900
@RISE & SHINE Yea , I too think they are raising the price a little too high for the graph to accommodate. Their sales as of recent years have stagnated ( iPhone )
@RISE & SHINE apple knows that for now its a status symbol and is seeing how far it can push the price. I want to see an iphone 20 that starts at $4000 just to see whos willing to buy it.
@RISE & SHINE yeah Apple stopped innovating, they aren't dumb enough to do stupid crap like make foldable smart phones lmao
@@thewhitewolf58 their phones are priced exactly in line with high end Android phones that will be slow and buggy AF once they stop getting updates in 2 years. My mom has an iPhone 6 that still gets updates
The OG for me, and the kickstart to my own professional productivity arc. Owned double digits' worth of models over the decade or so, going back to the pager-style 950 in '97 and just about every series afterwards (even the Nextel model with push-to-talk) up to the Storm 2. Every new one seemed to be provide a leap in innovation.
Still the best-ever hardware keyboard on a phone, too.
I remember the time when literally all of my family are blackberry users. Me, myself got the onyx and the torch. My mom got the bellagio and the torch. In that time, BBM is a key why all of my family uses the Blackberry as my mom constantly works abroad and in that time, the SMS or call is just ridiculously expensive. It's sad now that blackberry has died. It used to be a symbol of someone success and for me, being a junior highschool student at that moment clearly makes me stand out.
THIS IS NOT CORRECT: The BlackBerry’s demise is was completely related to the locked-in ecosystem it required. It required expensive and complex datacentre infrastructure to read email etc. For businesses (Which was BlackBerry’s market), this became far too an expensive investment if you did not need it with Nokia (At the time) and later Apple and even later Andriod
@@krypton1142 how they World moved from wanting keyboards is incredibly baffling. It feels so off not using a physical keyboard. It makes what you write feel more accurate and meaningful. I feel it's a kind of widespread juvenility of the consumer base which actually killed BlackBerry. I am using a Priv to write this and I still use my passport to write stuff when I feel like it.
All I heard was, when apple came along and asked AT&T to host the iphone, all they had to say is, We are not going to pay what blackberry pays. We are Apple.
And also the BBM/BIS outage in 2011 where nothing related to internet on Blackberries worked because the network was down? Yeah...
I recall in 2007 the 1st sell side analyst on Wall Street (forgot which firm) did a very unusual bold call from buy to sell on Blackberry … that doesn’t happen very often. He was interviewed on CNBC and they asked him why… his response was very to the point … Blackberry management when asked on a quarterly conference call about Apple and their new iPhone just shrugged it off as “no big deal” … the analyst said that Blackberry management haven’t a clue that an 800 pound Gorilla just came into their living room and sat down. Needless to say he was 100% correct, the stock over a 6 year period collapsed 90% ….
I kept my blackberry for 5 years only getting an android in 2016, because support for Whatsapp on blackberry was discontinued. Have had 2 smartphones since then. And still use my blackberry as an alarm clock. The only thing I have ever had to change on the black berry is its battery. Lack of innovation aside, few things in tech were more reliable than a blackberry.
Blackberry is the only phone i deeply miss, it was so stylish to use when I was in high school!
Agreed! Blackberry was a business phone and I could do everything on my BB that I could on my PC/Laptop without having to lug my PC/Laptop around. And the physical keyboard was a plus, not an old technology. My Keyone wore out and I am waiting for BB to market a 5G model.
This what happens when a company gets too chill about things. My iPhones text tone is a blackberry tone
mine is too i have one of the old clock alarms as my alarm and seems to be my the only alarm sound to wake me up i remember one of the alarms from early childhood waking up for school everyday and decided to bring it back.
My first smartphone was a Blackberry Curve. I loved it! It had everything I needed.
Same
me too. i really miss BBM tone. it's just not the same using it in whatsapp
I still use my BB Bold!, SMS and Calls!. Love It.
I've had the privilege of owning Blackberry's, iPhones, and Samsungs throughout the years. All are very nice. Apple is great if you don't mind paying for their eco system and Samsung is perfect if you love customizing/using all the features your phone can offer.
Blackberry is still perfect for me because it sets the standard in efficiency. They were issued in the military because of the call quality and security. I remember I saw a doctor at Johns Hopkins pull one out (where I was volunteering) and it was an OLD one. I decided to look into them and got the Key 2 LE. It ran android and was SO helpful my first semester at uni.
Unfortunately it wasn't waterproof and was the last model they released. If they made a 'slider' so you can enjoy the full screen, everyone would go crazy. Add a nice camera, usb-c, and wireless charging and I KNOW it will fly off the shelves. The subreddit is still full of fans; desperate for a new release. Until then, the Google Pixel will be on my shopping cart as soon as my galaxy note 10 plus buts. (working solid for 3 years so far, absolutely love it)
Samsung has taken away all of thier customization in their models. So they are no different than Apple. They made a very public joke about having a headphone jack, and then they took it away.
Blackberry Priv - Slider Screen
Samsung isn't the only Android phone. There are plenty of good non-Samsung smartphones out there.
I like that last quote about bricks in the foundation of phone history. Also my friend Zac gave me a blackberry Pearl and I loved it. I never had service but it was fun to play with. The keyboard felt solid and the little scrolling ball thing was addictive
I had a blackberry curve 8320 back in the day.
I will never forget iconic blackberry phones .. In 2013 i had one with that moving little ball on it .. People were crazy about it .. But we all gonna miss those iconic blackberry models
I still remember how Blackberry and Apple were the two dream smartphones of college students like us back in 2012-13. Some things change very fast.
I was a blackberry fan back then that I even owned 2 blackberry with OS 10 (Blackberry Z10 and Z3). The OS were superb that even it's touch gesture (the swipe up to move between apps) were used on iPhone 10 years later. But the apps collection were far behind android and iphone so I gave up
actually Nokia had touch gesture first with Nokia N9 Meego Harmattan model in 2011😁
The best phone I have ever used, so many features and specifications. Regrets that they failed to update with the society.
Loved my BlackBerry curve and BlackBerry classic. They were given to me as work phones around 2013-2015. Almost as durable as Nokia. Keyboards were also so satisfying. It was the security features that made my company stick with them. Unfortunately we switched to Samsung, but the email and other work apps were still BlackBerry supported.
If BlackBerry made a work phone that was purely privacy centric and not so consumerist I would buy it in a heartbeat
i'd snap 3 immediately
There are Unihertz phones that literally have Blackberry designs which honestly is a good idea.
As a child, I was convinced that this ruled my mother’s work (and even personal) life. Gen Z will next understand what we Millennials grew-up with.
I'm gen Z, and I've seen a ton of blackberries.
It's just sad to see another smartphone company leave the market. I will never forget how (Especially)rich children had brands like BlackBerry, HTC, Apple.
I'm just going to say what we're all thinking.Blackberry was just too Canadian to survive.
what does that mean?
@@vaterix4202To an American corporation, like apple, everyone is competition. Research In Motion saw that telecommunications was moving towards the smartphone but they basically buried their heads in the sand, and never really tried to compete with Apple and Samsung.
BlackBerry is like an "iphone" Back then, when you have it, you considered "rich" By people in my country
A side story about BlackBerry Messenger. On 9/11 I lived 1 mile from the WTC and worked across the street from it. I was in IT support and had a BB pager in 1999 and one of the first ones with a cell phone. On that day the Cellphone network was overloaded in NYC, and SMS texting was almost unheard of. However, the BlackBerry Messenger network which ran on an exclusive side band of Cellular never failed that day. I stuck with BlackBerrys until 2017 when the company I worked for finally dropped support of the device. It took over a year to get all of the BB users to finally give them up!
The closest I ever got to a Blackberry was my Samsung Freeform 4. It was so similar to a BB that most people thought I was using a BB! 😆 But truly, BB was quite the remarkable company, and I always wanted one of their Bold series phones. However, I was with US Cellular and they charged about an extra $150 - in addition to the high cost of the device - to activate the phone on their network around 2012. Oh the memories...
The nostalgia i just got is wild
Can I tell you
Me too.
Yeah 🤧I had a bright pink one and it got stolen.
I loved my BlackBerry and loved bbm!
My whole family used to have BlackBerrys, (by the time I was old enough to have a smartphone, everyone had iPhones.). My brother actually switched back to a BlackBerry for about 5-ish years ago for a bit.
my thick fingers miss the BlackBerry keyboard. rest in pieces king 😂😂
The Pearl was great. Still better for typing than any screen. But typing doesn’t matter as much as the advantage of the glass phones.
I never owned a Black berry just old flip phone
Please make an episode about Siemens too. They were doing fairly well, competing with Motorola, back in 2005-06.
Companies get in front are happy making money but fail to evolve to what consumers want
Frankly no smartphone can replicate the feeling you had when you got one of these. Beauties
when you've used BB for 10 years its hard to find a suitable phone with that feel. i've got my old key1 from 2017 . i hold onto it. when i went to Pakistan people thought it was a $1500 phone lol!.
I remembered when I was 5 years old whenever my parent's friend comes around they always praise my parents for each having 2 blackberries. How nostalgic.
My first ever smartphone was a blackberry and man I loved that device. It was a status symbol for all of us and we felt like we were on top of the world with that device. I still have a blackberry classic and when I tool it to AT&T to get it activated I felt like a celebrity and all of the employees wanted to take pictures of it. The memories of it will never die..
2:32 This is precisely why I loved the Blackberry over touchscreens. I had a tangible keyboard I could always use. Something that had a satisfying click. It was so much nicer.
I remember back in 2012, BlackBerry had this very revealing ad that I interpreted as incredibly desperate. It was this business professional bragging about how he can only be so efficient responding to text and email with a Blackberry device because of its physical keyboard…how he could not possibly be efficient with a full touchscreen display like the IPhone. That was really all BlackBerry had going for itself. Once IPhones got bigger, it made using the digital keyboard even easier thus officially killing BlackBerry. The company failed to innovate. They were very complacent with their sales numbers, identifying no threats to their business model the same way Blockbuster and Radio Shack failed to innovate. The same thing could happen to Apple but they have been on the leading edge of innovation.
If Meta pulls out its services from Apple ios will collapse just like the BlackBerry BB10, imagine not being able to access Facebook, WhatsApp and Instragram on an iPhone, however, I pray that such thing won't come to pass.
Not sure about the global scale but here in in India, BlackBerry sales declined the day BBM was open to Android and iOS devices. Here, telecom companies used to include an additional BBM plan for users who owned BlackBerry while iOS and Android users got to use the service for free. I remember being in collage and seeing a trend of BlackBerry - a phone that was in every second student's palms, slowly and gradually being replaced by the iPhone, a Samsung or an HTC.
BlackBerry was iconic for sure but simply didn't innovate and adapt fast enough in a dynamic market that changed ever so rapidly.
BB single-handedly converted itself from a leader of the pack to a brick in the foundation. Well done BB!
Blackberry is Nokia's sibling in crime of rejecting innovations
*"if you don't innovate and listen to the customers' needs & wants = you may become obsolete"* 🤔
No. Innovating means you need to know what the consumers will want, before they even know it themselves. If Ford asked his customers back in the day, they would’ve asked for faster horses.
I still remember having this phone. Ah the good old days.
I had a Blackberry, over a decade ago. I *loved* that phone, I was _proud_ to own that phone.
I’ve no idea why, the photo quality was dreadful, but it was so user friendly.
Jule, the photo quality had that *je ne se kwa* quality to it . i still got mine and the vintage-y look is gorgeous.
I had a bright pink one it got stolen lol I loved this phone so much its too iconic.
My company had us using BlackBerry from the get go. My favorite was the one from Nextel, with the push-to-talk, "Where you at?" Ah memories.
I still have all my blackberry phones in a box. By far my favorite phone, and the physical keyboards are still so great. I just wish they had kept up on the software side (and better cameras). Alas, iPhone it is.
Ya know, Apple wants to make fun of Blackberry for the keyboard, but I recently have had some very good memories of my first Android phone. My first android was the Samsung Epic. That phone had a very large, horizontal full-qwerty keyboard that was revealed after you slid the screen sideways. Full touch screen PLUS the keyboard. You didn't even have to use the keyboard if you preferred the screen. Yes, that phone was a THICC phone, but with the way technology works that could have been fixed as time passed and if demand for physical keys stayed the same.
Blackberry was the criminal underworld choice of phone as it was untraceable.
Blackberry was the first iPhone!
I was so amazed when I was a kid and first seen my Mother get one for work.
I remember watching Oprah with my mom one day, and she referred to her phone as a blackberry.
The nostalgia hit me hard.
They really named a fruit to imortalize the brand😔✊
I didn’t use it but it got my attention by others using its other name crackberry.
My friend who was the first person I knew with a PC and high speed internet in like 98 or 99, also had the first touch screen I'd ever seen. I don't know what brand it was, but his carrier was Sprint and the phone used a stylus for it's small screen. I remembered how awed everyone was when we were at the University watching a play when alarms went off and we were all ordered to the basement. He was able to pull up the weather forecast and Doppler radar on his phone, and we could all see it was a giant severe storm with tornado warnings. Very cool. And then the iPhones took over.
Another funny thing that happened was in 1997, Apple wasn't doing to well, and there were rumors if them facing bankruptcy. I read an article about how they were working on a PC that was self enclosed in a monitor that you could pull out of the box and immediately hook up to the internet, which was a big deal. They also came in like 4 different colors, allowing people a sense of self expression. They also said that they were also focused on making their PCs able to play computer games, which up to that point, had been a problem.
So the stock was really cheap at the time, so I told my older brother wo knew nothing about stocks or computers, to buy as much Apple stock as he could afford. I was 13, so I was too young. After a lot of convincing and doing most of the leg work for him, basically showing him how he could actually purchase the stock, he ended up getting $1,800 in Apple stock. He ended up selling most of it in around 2018 for about $300,000. And you know what he gave me, as close as we were, myself always seeing is as partners on the deal. $12,000. That's it. I know some people will call me ungrateful as he is the one who held it and he didn't have to give me anything, but I was the one he'd come to every time the stock climbed another $5 or $10 asking me if he should sell now, and I always told him to hold, or to just sell a little if he needed the money. If he'd listened tome and sold it this year, he would have gotten over $3.4 million, and we could have been set for life. And now, we don't speak anymore and haven't in 4 years. I've never even met my 2 yard old nephew. Sad, really.
Fuuuk! That's deep!
Black berry should have made a touchscreen phone with a thin slide out keyboard
Nokia rise and fall was also in those years, both Nokia and Blackberry wanted to keep they own software and style... both are dead now 🤷♂️
I might even say, thanks for the memories BlackBerry. it's been quite a great time that making BB Smartphones obsolete that it might switched to Branded Android Smartphones Nowadays.
Had they rolled quickly with the changes, Blackberry would still be here making smartphones , right ?
maybe..who knows...
Not by themselves. If Microsoft had bought RIM instead of Nokia's phone division then Blackberry might have lasted. But Blackberry users were notoriously anti Microsoft. It would not have been a popular decision but in hindsight Blackberry and Microsoft working together was the only way either was going to last in the phone industry.
I went to uwaterloo in 2013, rim was still held as the pinnacle of UW engineering success. certainly have presence in Waterloo Kitchener Cambridge area. So many buildings, tech park, labs have the name. some of my friends were still rocking blackberry back then, I was using samsung I think. They are now only making software, still makes a lot of sense for the school.
The same fate as Nokia 😆
Nice video.
Blackberry Bold 9700 is still one of my favourite ever smartphone. Currently rocking S21 Ultra
Are you trying to brag about a smelly piece of turd?
I feel the biggest game changer that led to their downfall was mobile data getting cheaper and more reliable. BB came into prominence when they were running BB email servers via WAP because mobile data was expensive and the BB email system didn’t need such high mobile bandwidth. When data became cheap, there was no reason to stick with BB for email, and they lost their reason to exist.
every king falls....
I remember my dad had one, they were all the hype. Blackberry, HTC, Motorola, Sony and LG all gone but not forgotten
Had a blackberry curve had a lot of issues with the software into 4 - 6 months of use... love the physical key board.. shame Samsung does not make a reasonably priced phone with a keyboard
Farook, a curve 6 ? mashallah ! i loved that one but you could have waited for the passport i kept mine for 4 and it worked fine. i have been using the key1 ( android) since 2017 .
We owned a blackberry back in 2009 and it was a moment of pride for us that time. The rolling ball cursor and the keypad was something new that time but the software we realised later was absolutely shit , used to hang half the time. I would never have realised they wouldnt be able to cope up with the market like LG
Blackberry became a real fruit now.
the phone company was so popular they made a fruit after it
The nostalgia I got from this is like an overdose
Lol…. BlackBerry isn’t dead.. but what ever u say … I just bought one.. also the new one is coming out this year… plus security is key..
Omg blackberry, what a throwback 😭
How many BlackBerry fall videos is everyone going to make?
Anyways...no competition killed BlackBerry.
BlackBerry killed BlackBerry!
The Moto Droid; I loved that phone because I had a keyboard to text without looking but also a full screen. I wanted a BlackBerry way back but the monthly plans were more expensive than other phones so I didn't get it.
I loved using my blackberry 😩 I don’t want them to disappear they just need a better App Store etc
Blackberry bold with the leather backing was the best looking phone at the time ✅✅✅
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Back in the days I heard that blackberry didn't provide any user data to anyone, this became the main reason for its demise. National security agencies of many countries around the world held a grudge against blackberry for not providing data of its users. Atleast that's what I heard.
National security agencies (and other governmental entities) ALSO used BB...
Their demise was (as explained in the video) due to stagnation and refusing to understand they had competitors.
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I missed the boat on this. I was too young and broke for one. I always wanted a blackberry and would buy one now if I could. We need more variety than the rectangular class screen we've had since 2007.
this lady had no clue.... how is that possible that nobody knew about full screen phones. I have a pda phone from 2003 with full windows mobile.... iPhone brought easy OS and app store that's it... also all her arguments in favor of ios compared to blackberry are not correct
This makes me cry. Had to give up my Blackberry summer 2021 because AT&T no longer supported it. Got a $60 flip phone replacement. I feel lost and alone.
I really remember when 2011 i really want BB because every inch of my friends in colleges swap their BBM pin, but in 2013 i just swap into android because its more reliable, and 2014 BBM goes into android and ios.
I got my sisters used blackberry and I cannot tell you how cool I felt, loves that thing and its clicky keyboard, can still hear it I my head haha
One of my favorite phones back in the day
I'm watching this after watching the Blackberry movie, eh.
Short, to the point video 👍
So much nostalgia. I miss that keyboard.
As an old BB 9000, Q10, and Keyone user, I think the features of the new 5G Blackberry must be the following: Key2-type keyboard, robust frame, long-life quick charging battery, Blackberry Secure Operating System (with compatibility to Google Play apps), clever and ergonomic facilities, Contacts app with more manipulation functions and MS Outlook compatibility (like that of BB Bold 9000). The camera must have a stabilizer, support slow motion, but no need for tons of MB picture resolutions (4K is enough). No need for fancy curved displays. Must have an easy memory insertion slot, stereo speakers (like those fantastic mini ones of BB 9000) as well as programmable notification profiles (like those of BB 9000). The back skin must be soft and leather-like. Finally, the price must not exceed the cheapest iPhone one!!!! This will boost the BB sales, hoping for a victorious come-back.