Great points. In case you missed them, they are below: 1. Know what you want to say before you start writing. 2. Don't write to impress people. 3. Have a single core message. What is the ONE thing you want the targeted listener to hear, understand & remember. 4. Speak the language your listener speaks. 5. A single call to action.
well, I love and agree to your line, that choices paralyze. but today sir, ad industry, target audience and methods have completely changed. every ad looks similar because of the "rules" which are to be followed the only ad which stands out, it one which impresses and does the work. I am speaking clearly from an audience point of view.
Great points. In case you missed them, they are below:
1. Know what you want to say before you start writing.
2. Don't write to impress people.
3. Have a single core message. What is the ONE thing you want the targeted listener to hear, understand & remember.
4. Speak the language your listener speaks.
5. A single call to action.
Thank you!
At first, I thought tip 3 and 5 were very similar. Although they are, I now understand that it's very important to differentiate between them!
one of the best tips in commercial ihad ever seen on you-tube
This video gives great advice on how to better your writing skills when it comes to commercials.
Hopefully commenting helps to lift this great advice out there for the algorithm to see..
The five tips were very interesting and I should use this in my presentation in my presentation.
Excellent core message.
wow ! perfect .
great advice!
Thank you, vey helpful
Excellent advice. Our core message? WE MAKE INSURANCE COMPANIES PAY CLAIMS. That's it.
Hi Dan Oday! I was actually searching for my ballroom dance studio. What fun maybe you can help us with a commercial!
I like the idea of not writing to impress people
I'm in 2016. Thank you.
And I'm in 2020 trying to do a school project.
@@dumbbest7328 wow same thing but 2021
well, I love and agree to your line, that choices paralyze.
but today sir, ad industry, target audience and methods have completely changed.
every ad looks similar because of the "rules" which are to be followed
the only ad which stands out, it one which impresses and does the work. I am speaking clearly from an audience point of view.