How to Write a 30 Second Commercial Video Script
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- Опубліковано 5 лип 2021
- In this video, I’m going to give you 8 tips on how to write a good 30 second commercial video script.
1 - Keep the script under 500 characters. That’s about 80 words on average. Google search “character counter” to paste your script into some free tools. Or, if writing in Google Docs, go to Tools, Word Count to see your character count.
2 - 500 characters is very short and sweet, so keep your writing lean, mean and punchy. Trim out all unnecessary words and phrases.
3 - Tell your story. People love stories. We’ve been sitting around campfires since our cavemen days telling stories. Try to tell the story of why you do what you do, how you make the world or your community a better place, who you are and what you do all inside 500 characters. Make it interesting, inspiring, funny, educating, engaging.
4 - When you think of writing your video script, think of it as writing a 30 second story, not writing a 30 second commercial. Start your script with opening lines such as; “When my Dad founded our company in 1976…”, or, “Against all odds two hard working entrepreneurs…”. Much better than starting with something like, “ABC Plumbing is Denver’s leading plumbing contractor with…”. Check out some of these great story telling openers…
5 - When your script is written. Test reading it and time your reading to make sure it’s inside 30 seconds. If not, make cuts. Leave room at the end to show your logo long enough to be remembered.
6 - Once your script is finalized, get a professional voiceover to read it. Try Voice 123 if you’d like a number of options to choose from. Or, if you’re using Marketing 360, we offer voice over talent as well.
7 - Pick your background music, the music can make a big difference and impact so take your time. Try searching Artlist or Premium Beat. Listen to the voiceover you choose as you listen to the music. Make sure the background volume is not too overbearing. We generally recommend 5-10% volume compared to the voiceover which should be at 100% volume.
8 - Once you’ve finalized your script, voiceover and chosen your music, it’s time to create your video! We’ll leave those tips for another day. If you need help, call us at Marketing 360. We create commercial videos all the time.
Thanks for watching!
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The best part of this video are the two 30 second commercials built into the video. Excellent example of how to really use it.
Glad you think so! Thanks for watching :)
Here's a tip....don't do 30 second commercials. Do 6 second commercials.
Both can work quite well but can be very medium specific. 6 second commercial would generally be far less effective on digital TV, but it could be extremely useful on UA-cam or Facebook!
This is si random dude. Ads are created for many different reasons, run on different platforms to achive different objectives. Sometimes ads are made in a longer format but created in such a way that you can edit multiple lengths/duration clips to serve multiple purposes.
I absolutely love that all the main points have been added to the description. It’s really hard to find that these days. Appreciate it ❤
I thought this would be clickbait type of stuff but was extremely worth the watch. Thanks a lot
No clickbait here! Glad you liked it.
Tip #4
Starting line...
😎 This and the music tip are arguably the most impactful of all of these tips.
Really appreciate tips, I always find writing scripts harder then reading them.
💯
So does everybody else dumbo
I really appreciate these tips. Very helpful!! Thank you
Glad it was helpful!
That was like best video for writing advertisment scripts! Thank you really, your tips mean a lot🌟
Awesome! That's great to hear
Great information. Im currently writing my first movie trailer script and this was helpful.
That's awesome!
Awesome.. thanks a bunch. Great info. Gonna look you up.
Please do!
Thank you this has helped me big time!
I'm so glad!
Thanks
Great &Very Informatively! 🙏
Glad it was helpful!
Thank So muucchhh... for this video. It is really very helpful.
Glad it was helpful!
Thank you, great tips!
You bet!
Very good tips!
Glad you think so!
great advice brother!
Awesome!
Super helpful!
Glad to hear it!
great tips!!
Glad it was helpful!
Thank you so much
You're welcome!
this was helpful, thank you!
I'm so glad!
What should I use as visuals
Someone for helpp
Ive wrote multiple script for commercials ranging from fashion to the restaurant industry ,I just have a problems finding companies to buy them ,any suggestions.
It's not often (in our experience) that a business will buy a standalone script unless scriptwriting is a service included with the actual production of the commercial. A script without the means to produce probably isn't seen as very valuable.
Very educative
Thank you for that feedback.
Good
Thanks..👍
Welcome 😊
Please i need you to do the process for me ..write content adapt voice and put music ..how do we go about this ?
Contact us via marketing360.com
What is the cost for 30 second videos.
That will vary based on a variety of factors. Reach out to us here and we can identify a video that will work for your budget www.marketing360.com/creative-services
I'm only here for school😊
Thanks
You're welcome!