Google Failed Us! What should content creators do?
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- Опубліковано 31 тра 2024
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With Google completely failing our helpful content, what are we supposed to do? Do you just B.S. your way to success? Yes! But only if by B.S. you mean to take a play from the playbook of acclaimed author Brandon Sanderson (@BrandSanderson). In this video, we'll talk about what it takes to build a brand that stands out from the noise.
While others are choosing to fall back on black hat SEO tactics, I encourage you to pick a strategy with real long-term potential. The path of quality and the path of followability is the best way to make your business stable and resilient in the face of mass-produced, mediocre content.
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#blogging #contentmarketing #contentcreator #googleupdates #onlinebusiness
Timestamps:
0:00 - Google failed us
0:58 - Blogging is actually dead this time... if...
1:43 - The B.S. approach
3:40 - It takes how long to succeed at writing?!
5:14 - Real success takes 3 things
5:59 - Thing 1
8:59 - Thing 2
11:47 - Thing 3
14:52 - Easy come, easy go
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and UA-cam channels in 24 months.
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
I'm sure my approach here isn't going to be very popular... I don't really care. Easy come, easy go. Who here aims to build something that matters? Can I get a 🙋
Great advice, anyone who thinks this video was not helpful is in denial.👍
None of the points in this video has anything to do with Google updates, you're regurgitating beginner tips for blogging. Barely passable as an "approach" at all quite frankly
Where is Rick
Why do you keep saying that original blog posts with unique content will do well. Check the #1 SERPs and realize it's crappy, compiled, thin content that ranks. There is no way to rank at the moment with just great content like you describe it. ALSO: Which of YOUR (income school websites) do still well?
feels like they are out of touch in the blogging game for many years now, they sell course to make money but their last recipe blog site flopped so badly and took them so long to realize that topical authority was important ?🤷♂
What are you talking about @johnnny9? We were talking about Topical Authority before most other people in the industry. We have several successful sites. And our cooking site (not a recipe site) didn't flop. What a bunch of misinformation!
@@IncomeSchool I was a P24 member for a almost 3 years and I am still very grateful for what you guys did for us 'students' for a long time (the search analysis via Google Trends alone was pure gold and earned me tons of money).
HOWEVER, even you (not sure if it's you personally now Ricky writing the comment here) admitted once that you did NOT include topic clustering in your courses for too long. And that was in fact one thing you just ignored for like about a year or two. Again, you said it yourself in the P24 forum once (or even in a YT video comment). Plus, you ignored internal linking (which belongs to topic clustering) as well for too long in your course.
Anyhow, 50% of what you are saying in this video makes not that much sense. There are tons of bloggers out there with 100% original, unique content and their sites are dead now!!! You just cannot recommend blogging anymore by saying it will or might work when you write original and unique content. That's a) way to risky and b) saying that is a slap in the face for those who wrote awesome and original content for years and got their site(s) decimated by the latest updates.
@@IncomeSchool part of what he writes is correct! Why did you delete my long reply I just made?
@@mikeh.4503sometimes the algo deletes comments as well .. especially if it detects strongg language..not necessarily vulgar
Not just sour grapes…I’m genuinely shocked at how poor/irrelevant top search results are.
Yeah it's wild how bad they are. I don't use Google for information queries, other than finding how busy it is at my local gym or what the weather is tomorrow. ChatGPT is where it's at. It's the only way to get a SPOT ON answer at this point.
Agree. And how much better using ai tools like Perplexity are at getting me what I'm looking for. So really, Google is shooting themselves in the foot by making ai tools more desirable to use.
In my opinion this video is not one of your best. The title and topic hit the spot. Because that's exactly what's happening right now. Google's ranking is completely insane and rewards unhelpful content based on domain authority or whatever. At the top of the search results are very poor landing pages without personal experience with generic texts and Amazon product images. Years of work and unique content are no longer worth much. Unfortunately, your examples and advice are very general for this topic too. Beginner mistakes and the basics for successful blogging are listed here as examples. None of this is certainly wrong, but it has nothing to do with the actual problem. The problem is that Google favors sites that would never have had a chance before just because they come from major publishers. How does the New York Times suddenly know what the best vacuum cleaner for a small apartment is? I have no idea, but Google thinks this is helpful content. Even if it is completely clear that the journalist has never held one of these products in his hands that he is writing about.
New York Times suddenly knew about writing vacuum cleaner reviews because they bought Wirecutter, one of the top product review sites, for $30 million.
I wonder if your take is right. I'm not sure. I wonder if the average person likes those Wirecutter reviews. As someone who knows nothing about vacuum cleaners, their vacuum cleaner reviews seem pretty good. I'm guessing most people reading those reviews don't know much about vacuum cleaners, so it's possible their impression is similar to mine.
In the fitness space, where I write, Healthline dominates everything. And people LIKE Healthline. They bought one of the most respected fitness nutrition sites (Authority Nutrition), similar to what New York Times did with Wirecutter. The average person spends a long time on their articles. Most everyday people have a good experience on the Healthline website. It's hard to compete with them because their content is exactly what most people want.
Spot-on!
Maybe they should be renamed from Project 24 to Project Never
It's mortifying that after 6 years of hard work, Google just slaps your blog as "pure spam" and refuses to reconsider. I am now being forced to "rebrand and restart". But thankfully, lesson learnt - Don't depend on one source of traffic. Create videos, infographics, and share them across multiple social media platforms.
They refused. What did you do? We are going through the same process; so far, we have removed every article, written new ones, themes, pages, and a completely new look, and ensured no AI was used. Now, we are getting it ready for reconsideration.
@@Kash11114 I am in the coding niche - They ranked snippets that I shared on "authority sites" and penalized the original as "copied spam". Telling them the spam algorithm is dumb did nothing. So I had to do dumb things to fight the dumb. Started on a brand new domain. Slowly rewrite, complete with videos, infographics, and delete the shared snippets. Take a guess who is looking at a small hockey stick growth now? 🤣
Yes. Those humans sure love infographics, don't they!
@@DevNCoffee You are one smart dude! Great story. Keep on growing!
They disabled my 14 years old AdSense account (Ezoic, their certified partner ran it) for too many ads without warning. For 4 years it was ok, but they changed their mind. 2 month later Retarded content update - 80% down, march update almost 100% down. At least i have still $3100 in Ezoic, it's a tiny consolation prize. Just kidding, they stole everything. You know $220 million a year for the king of Google Sundar Pichai has to come from somewhere, so they just steal it. Just total scum.
Really love your channel, but this wasn't really helpful. You're just repeating what all SEOs, who are at a loss to explain what's really happening, are repeating over and over again at the moment. Nothing new. It's not about being lazy or inconsistent or not having original, first-hand content. This is an arbitrary demotion of content that has been created thoughtfully and meticulously and that for exactly those reasons has ranked well for many years. I see sites that are lazy, don't update their content and are outdated, that are doing extremely well all of a sudden. It simply doesn't make sense.
Spot-on!
Totally agree. The SERPS are totally inverted right now, where garbage has risen to the top and quality stuff is de-ranked. You can spend weeks producing a super helpful blog post, but Google will still refuse to rank it if you're a smaller site.
@@olliep8117 I wonder if this will hurt Google in the end. If I look at it from a user-perspective, I get frustrated by seeing so many cr*ppy pages at the top of the SERPs and many people seem to be saying the same. I've noticed that on many queries I'm not getting satisfying answers at all. I've also noticed myself switching to other search engines because of that. I'm using ChatGPT much more these days. Some statistics show that Google's market share is slowly declining and Bing and others are increasing a bit now. It's a small change, but still noticeable, in some markets more than others.
Hi Ricky, Unfortunately, it will be more and more difficult for you to defend blogging, firstly from the position of the owner of Income School because it is your business and that is understandable, and secondly, unfortunately, we have no influence on Google and we all realized that the monopolist that is Google can take away all our work. I was a member of Income School two years ago and you gave me a lot of knowledge and I thank you for that, but when I learned how to build a boat and
sail unfortunately, someone started releasing water from the ocean. Can UA-cam also be unpredictable, and in a moment it will delete half of the new videos? I think it can. This will continue until one of these websites (Google, UA-cam...) finally has a serious competitor.
Jesus Christ. if you put it like that, then why try to do anything in life? Can you have a 9-5 and get fired? Yes, that's also possible. Can you start a business and win or fail? Yes ofcourse. If you're starting a blog, relying on 1 source of traffic is dangerous, so diversify. Facebook, Pinterest, etc. But with this mentality, you might as well never start anything.
I don't disagree with what you're saying, but otoh you leave out the fact that this is just a money/ai training grab from Google. My content was written in exactly the way you taught it, I pretty much dominated my topic for 5 years because I knew it inside and out, in many cases I was either first to write the content in blog format or I wrote way better content than what was already there by giving my own take, deeper insights and more advice.
Over night in September it all collapsed under the weight of Reddit and forum posts. I know my content was helpful because I know what I was talking about, I lived and breathed it for 11 years. I revamped my content over Christmas, every article, my reward for that was losing half my traffic again with this recent update. My site is now right back to what it was after the first 3 months I started it, 90% of the traffic is gone. It's extraordinary. Every other search engine has it flying high. This is a Google problem not a content problem. I've thrown in the towel on blogging. There are other ways to earn a living online. Best of luck to everyone.
The story sounds familiar... unfortunately. Even the timing is the same.
Same for me. Was also part of Project24. Same story.
I know what you feel, I put soo much effort to produce the content for years, and it was all crushed overnight. It is hard now to find a source of income online because you need traffic etc. What other ways are you using to make money online?
@TheColossalBlanket what is/was your niche?
Income school needs to change strategy. It should
Be teaching how to grow your blog across social media (with any seo as a bonus) then grow your email list to be protected in the long term. Jon dykstra did this when his site got hit in the hcu and he is doing well now
You nailed it. This is exactly what I was planning to write myself.
THe only was to go is to stop relying on google, but rather get traffic from social media
Bang on. I want see a cohesive workflow across a blog, socials and video that is proven to succeed… because I think the paradigm of “ succeed by writing 3 blog posts per week” is well and truly over.
Apparently you don't watch a lot of the content on this channel. We've been promoting other traffic sources for years. Those videos just don't get much traction with this audience. Project 24 has a ton of content about getting traffic and building authority outside of SEO and blog content.
@@IncomeSchool I was in p24 for multiple years. You're very blogging focused.
You have little content actually showing how you are actually getting content to your blogs from social media.
The reality is that blogging is dying/dead and that you have got to pivot to being social media and email list building focused.
When did you leave? We have a huge UA-cam System that’s as thorough as the blogging one. Did you listen to the podcasts where we talk about other social media often?
Yes, we need more. Yes, I’m working on that. A few months ago we dropped a much more thorough Pinterest course created by a project 24 member who is a Pinterest expert.
My comment was mostly in response to the comment from @ThePANDA1885. I don’t teach a paradigm of “write 3 blog posts a week”. Anyone who is in Project 24 and thinks that is completely skipping many steps in the blogging system.
Bro I like your Optimism BUT to rely on Blogging as YOUR ONLY INCOME method is not at all advisable in my opinion. just dont try to sell your course, tell this also.
Well, since even in our program we don't teach people to rely on blogging alone as their only income, I'll say we have this covered.
@@IncomeSchool but put it in ur video
Wait, so how many other caveats do I need to state in every video?
If you only pick and choose a few videos here and there to watch, you’ll miss most of my recommendations. If you want the full plan, that’s in Project 24.
@@amodernindian1358 He did put it in the video. 12:30. I've had access to project 24 content, and I've followed their channel for a while. They don't teach to rely on blogging as their only income method.
In some ways it seems Google has lost control of the algorithm and they don’t know what they’re doing anymore.
Bingo..nobody is talking about it.
Writing is the foundation for so many other skills. A daily writing habit *may* grow your blog, but it will also serve you in nearly any other online or interpersonal endeavor-which is basically all of commerce.
Get writing!
My website lost 70% traffic after HCU and then again 95% drop after Spam Update. I have over 600+ posts which are human written. Not a single affiliate link or monetized by any ad. I wanted to make it a good authority site over time before start monetizing. But still it got hit hard.
I will just keep it and add new content as a hobby, but not relying on generating huge income from it. I will find other avenues for passive income not blogging.
Bro that’s sounds so painful… do you have a way to make it into an e-commerce? Or make it look like something other than an affiliate/content site? It might help you recover some results
@@marketrooper6473 Sure. I will try that. I have mostly informational content and I don't have any affiliate or ad in my site. Also, I didn't add any new post in last 2 years. So that might be part of the reason. I need to update all existing posts and add new posts too. Lets see if that helps.
Heres the thing that gets me. There is people who were on track to building a brand even though they weren’t trying to do that, but because Google traffic dropped and they couldn’t make money from ads and affiliate links, they threw the whole thing on the scrap heap. Wild stuff.
I think Project 24 should be renamed Project 96 only because Google says so 😃
Could you show us how to create helpful content from start to finish with an example blog post?
Nobody knows anyone who says they do are lying. It’s all about authority which is backlinks and that’s it
First of all I really like and appreciate Ricky. I think he’s a good guy. I stayed with project 24 for two years.
And he said a lot of good stuff here. But, the fact still remains that Google is ranking the mega companies and my posts are GONE. I have keyword after keyword after keyword still ranking on Bing and others, but Google…nothing. I have written and studied SEO for years, but Google’s algorithm now rewards monster companies and crappy forum content over content that I used to outrank. And just maybe that’s not all my fault. I don’t mean to be critical to him but maybe Ricky needs to accept the possibility that with Google - right now hard work, good writing, and trying harder might just not be enough for the big G in 2024 for most bloggers without an enormous footprint -and way more than 2-3 years on their sites. Google just may have changed the rules so much (spoken or unspoken) that Income School can only tell us “ya just gotta do better.” but what if that’s just not the case anymore? I think this video had some good points in general, but I think we are in a different world of blogging that no one has figured out yet -Including the guys like these from whom I have benefited much in the past.
I, too, had two years in IS, and even have my Finisher #187 plaque - although I received that some nine months after I 'finished' by which time, I was back to square one with my blogs - mostly because I was giving them less time and moved to something else, applying much of the IS strategies for an established brand, which I will maintain has benefitted from simply following the Google publisher outlines - much easier with an established authority site with fantastic EEAT, and a team working toward google publishing guidelines. I feel so sorry for the vast majority of subscribers joining at the time I left [indeed, when Jim walked out the door - that, retrospectively, was the biggest signal that something had to change] - I feel much sympathy for Ricky, who I feel has had his back against the wall since day 1 post-Jim, no because of Jim, but because that was simply the way things were going. The final word for me is that Ricky is not entirely wrong with the primary line of this video in that if you can work hard, apply yourself honestly, learn from your mistakes and ensure you drive your dream rather than hang on someone else's coat-tails - you will succeed - Good luck everyone out there, feeling the effects of the last 24 months.
I really appreciate this video. I have noticed a drop on my main site for articles where I was ranking #1 on Google, now I'm 3 or 4 under Reddit forums etc. But I'm still on the first page, and ranking higher than some big authority sites. These same articles were ranking #1 when my blog literally had 5 articles because it took me forever to decide if I wanted to blog or not. I am going to start experimenting with AI and then edit the articles to my own experience and style. I wonder if now it's quantity that matters, and reasonable quality. I do know that I can't spend 3 days writing one article anymore and take the risk that it will just vanish. Thanks Ricky
What is this good content everyone talks about? Define good content please
Only write about topics you have a lot of experience with. You spent a lot of time and/or money on the products, services, activities or whatever the topic is. Know what beginners are researching. Explain things in a very practical way, no fluff, get to the point quickly. You can be contacted for questions. Don't check your competition too much. Create content that you feel people need, not another version of what's already available. Spell check. No AI for the writing. You're relentless, love the topic, and never run out of ideas for content, your only problem is a lack of time so you need to carefully select the content ideas that you'll actually publish. Update your content before adding new content. Have one website only, because all of this is impossible otherwise, unless you have a team that is as good as you are. Consider yourself a company, not a blogger.
Yes but that clearly doesn't necessarily work..look at the SERPs .. type any long tail keyword..see how many of the results produce the best content at the top...
Especially when I'm well versed at a particular topic..I see even more problems either wrong or very vague answers at the top
The answers tend to be better if it's for tech stuff ..like coding.
@@jzajzz I agree. What Google wants doesn't always match with what they are achieving. Not yet anyway.
It's all guesswork. And pointless
Hi Ricky;which five books did you get? I’m looking Brandon Sanderson on Apple Books and Amazon and I see he wrote many.
Brandon's secret project books were, "Tress of the Emerald Sea," "The Frugal Wizard's Guide for Surviving Medieval England," "Yumi and the Nightmare Painter," and "the Sunlit Man." But if you are just getting into Brandon Sanderson, I'd start with his Mistborn Trilogy.
@@juliekesler5258 Thank you Julie.
I’ll take your recommendation.
Let’s be real. You are probably stressing because no one will want to take your course anymore with the state of the internet. Secondly the even if you have original content a day later Forbes could just copy it and they will take your ranking and clicks.
Definitely best to make assumptions about other people’s motives. That’s the healthiest way to approach life, I’m pretty sure…
@@IncomeSchool make no sense to push a course when no seo in the industry knows how to recover from HCU. Look at the latest Verge article that was published about printers and they intentionally added everything unhelpful and ai and they rank number 3 in google. Unless you are a massive publisher your out of the game.
We’ll see.
Project 24 shifted to include a major focus on UA-cam training several years ago because we knew blogging would get harder and video content has a bright future. I’m not dependent on blogging to work for my income. I teach it because I look forward optimistically and believe it does and will continue to work.
And just because people CAN still game Google doesn’t meant that quality doesn’t matter for the long term. Current cases of garbage content ranking well say very little about the future. We all know how quickly Google is changing the algorithm right now.
So if you don’t think blog content has potential for the future, don’t do it. But it’s petty to come here and make statements about my motives when you don’t actually know. Your statements show how little you know about me and about what I’ve been doing for the past several years.
Blogging with lead generation as an objective still works for me.
Can you explain about lead generation, please?
@@MariaFernanda-sh6he Google what lead generation is.
Regarding how you can make money from it. Work out what businesses will pay you for leads and how much they are willing to pay.
Setup forms with magnets on your blog post to collect customer inquiries. Send 2-3 free ones to a reputable business ideally with a Google my business account.
If the leads are good, setup a referral arrangement.
More involved than blogging but if you find a high paying niche/industry, it can be quite lucrative. Even better if you know the industry well and are willing to call the leads to qualify before sending over to the business you are referring to.
..of course it does..if anything it should be even better after the update.. cause when Google hurts certain types of websites.. other types benefit...
The recent updates have recently favored business website with some sort of conversion vs blog based site who primarily monetize with ads and affiliates...and have no way to transct directly with the customer
would the act of rewording what nw gives me be considered information gain in it self? Or not really since it’s the same topic Just worded differently, are there any ChatGPT or ai processes that come up with good reworded headings you know of?a Are there any processes you know of to find good and untapped headings for new ideas like what’s semantically missing in article and when adding these new untapped headings should I add them on top of all my reworded nw headings or should I replace some of the nw headings with new ones so I can hit my target word count easier instead risking a proportionally written article with tons of headings and a specific target word count that could be low. Finally how do key takeaways count as information gain or how would I do it so it is information gain, if there’s a certain way to do key takeaways so it’s info gain
I think this is the problem that Google is unable to fix. Let's say you have a website about how to be a better football quarterback. You write good articles but struggle with getting them ranked. Now let's say that you have Patrick Mahomes write a guest article for you. That article should rank first everywhere but according to how Google ranks articles I bet it will not. I am a world ranked horse trainer but my articles are beaten out by wrong information written by writers with no actual knowledge. I have the same frustration as you. Which article is actually more helpful the one written by a writer with lots of writing experience or a less well written article by Patrick Mahomes?
It has nothing to do with "helpfulness" as far as content goes and never really has - remember it's just an algorithm, and content isn't now being processed by an AGI and subjectively making content decisions. The equation simply changed, and this should be evident by the crap sites that still rank. It's amazing the difference a new domain name for the exact same content can make though.
Which of your Websites creates genuinely new content that I couldn't find one the web before? Please, let me know.
All of the sites I work on have that in some degree. Especially my main sites, Income School and Channel Makers. Especially if you include (which I do) the video content we create.
Do you think I should rewrite my blog post on reddit?
Blogging is a very silly way to try and make a full time income. You'll waste YEARS of your life and achieve nothing. You've been warned.
Or you can waste years of your life not doing anything because you're afraid of outside forces.
One thing is certain - you 100% won’t make it if you don’t give it an honest try!
I love the Income School guys. But come on man, how can you say "good content ranks well", when in the same video you yourself point out that all the AI copy-paste scam sites are outranking all the original human content that used to rank? As a seasoned SEO and successful writer, I don't see how anybody can still be claiming that blogging for the web is a wise way to spend your time.
I didn’t say good content ranks well. It doesn’t necessarily. Not today. And good content alone isn’t sufficient. That’s not even the claim I’m making in this video.
@@IncomeSchool Wow, thanks for replying.
I actually took your course many years ago, and it definitely provided good value, so I've always been a fan and have watched probably more than a hundred hours of your episodes as I still I love the idea of being able to build a sustainable site by providing useful content.
I just think that in 2024, with Google changing the goal posts every 5 minutes, and even admitting (on at least one occasion) that they sometimes knowingly rank stolen content higher than original content + now having to compete with AI sites that publish literally THOUSANDS of articles a week, it would perhaps make more sense to transition Project24 to teaching people how to succeed on UA-cam or something else. Building something "sustainable" is cool - and even worth committing to 2 years of non-stop research and writing, but unfortunately in 2024 nothing is going to wait for anyone for 2 years - not to mention 3 or 5 years - when AI is replacing every human skill and endeavor imaginable, including programming and design work, at least on the internet.
Personally, I would definitely be interested if you could come up with something more sustainable than writing for Google, even though I am a writer myself.
So, no hard feelings.
Please keep 'em coming.💪
AI is never going to replace designers
@@RykerFreegeld You dared to critisize lol.
@@whocares7912 Haha. Yep, people WANT to believe that it's still possible. But facts don't lie.
thank you for the advices
Blogging is changing AGAIN. It just became way harder. While I hate what's happening, I also remember when someone scraped my content and Google basically handed my traffic over to them.
So I can't cry too much about what is happening.
Maybe we'll find new ways for original creators to get the income and credit they deserve for their work.
I can see everywhere reddit and quora with outdated content. I am really sad this time.
Shawna Newman did an experiment and spent the same amount on links and content on two different sites. The site with the links made her 2 grand and the site with the content made approx 26 grand. Good video, RK!!!
I will take a look. Thanks for your super suggestion
Do you have a link to this video? I'm subscribed to her channel but am not sure which video it is.
The problem is since the HCU..the conversation is not really about links vs content.
It's about what type of site Google wants.. if you have the site that Google wants... Content is still king
@@markuserikssen it's on Doug Cunningtons channel somewhere. I'll get back to you
Shawna Newman lost a of Google traffic. She has already pivoted to social media traffic and that is what helped her keep her income stable. So it does not matter because relying on Google traffic will tank your website eventurally.
Thanks for the pep talk! I will be watching this again and again, I’m sure. Putting in the effort to make better content than the average blog post can get discouraging at times just because it does require more time and work . But it’s starting to pay off! I’m so glad I joined Income School, you guys are awesome 🙌
Thank you! I'm confident that it's going to pay off. It's not easy to put in the work that nobody else is willing to but what you create ends up so much better!
Nice video Ricky, I was a member of Income school a few years back and the things I learned in your program were invaluable. Since then I built a marketplace to attach to my blog and over time that's becoming the main part of my website, but that would never have worked without my supporting blog traffic. I survived the latest updates, in fact, my traffic has increased slightly so I think I'm on a good path for the future. Who knows how things will continue to change but I feel that if you're trying to help people the best way you can then you can't be too far from the best approach.
I think you’re spot on!
Congratulations 🎉. That’s so great!
My blog is newish (only 8months old) and It's nowhere to be seen in search! No manual actions/penalties too. pff
mine too ... from sept 2023 ... I guess they don't even bother with us 😀
@@artemike Mine is from 2011, same.
Since my first language is French and English my second language it's a little difficult for me to write using proper language. So i use chatgpt to give me the outline of my articles, i hand writes them but i run them through a grammar corrector and a sentences corrector as well. And yes I add a plus value from what is posted at the moment. Lots of work but I still can manage to get it done
People here that had their blogs crushed, did you start doing anything else instead and what is it? I''m in the same boat.
There are several things I’m trying right now that I believe will pay off! I’ll share more as I have results. But that takes time.
@@IncomeSchool it has been happening for almost 2 years now. Nothing helped my blogs.
The last two updates have been devastating. The last update in September took almost half of the traffic, and the one in Feb took the rest. I've been blogging since 2011, but this is the first time I've seen something like this. I reached out to a few SEO consultants, who again had no answers. All of them said to build more backlinks (that didn't make sense either). I've been a Project 24 member and learned a bunch from everything Jim and Ricky taught. But after a decade or more into this, I'm feeling absolutely clueless.
I've shifted my focus to building first data and a community. I don't trust any of these platforms. It's like building a house on rented land. They can take away everything you own in a split second. Even if you haven't been affected by the updates, it's about time you seriously rethink all of these platforms.
Absolutely don’t trust or grow dependent on any platform. Traffic diversification and monetization diversification a well as owning your customer list are incredibly valuable.
SEO is evolving and we need to adapt our strategies accordingly.
Also, it is essential to diversify our traffic sources because relying solely on Google for traffic is a big risk.
Build a brand rather than just trying to rank in a search engine.
I've definitely seen a huge uptick in external views on my UA-cam channel this last update, to which the analytics say are coming from Google search. The views are good...and can skyrocket a new video, but I can't help but wonder how much it will impact the channel over time. They're new viewers, generally not looking for what is presented to them so the AVD isn't the best. Also curious if Google Discover pushes videos? Just food for thought.
Translation: You can make a decent income with blogging, but Google's latest update ensures it will take several years to get there. If you're stuck in a dead-end job that's killing your soul, do something else besides blogging.
Yeah, people like to pick on me because Google is shaking things up. I understand that fear and frustration and people need someone to take it out on. I guess that's me since I'm not willing to recommend that people throw away their hard work because it's hard right now.
Seriously though, it's really hard to see something you've worked hard on get thrashed and to have no control over it. So I sympathize.
@@IncomeSchool to be clear, your assessment is still accurate, albeit generous toward Google. The point we're making is that Google's changes make it nearly impossible to make sustainable when starting from scratch unless you're willing to invest years of time and expense with nothing to show for it.
It wouldn't be as much of a problem if it was a meritocracy system with the best article winning. However, Google is double-dipping by scraping results from smaller sites to give AI compiled results while at the he same time penalizing smaller sites for not being distinctive. It's a lose-lose if you don't start blogging with a pre-established following.
Risky video. Probably the best video I’ve seen from you and I’m a member. Those are some hard earned truths you laid out and they are spot on.
Thank you for this video! I’ll be watching it again… I agree with you. Blogging/writing is a skill that requires time and patience. And it is one only one part of a business. You definitely need more than just ads or affiliate marketing to make money. It’s not all instant gratification 😂
Hi, Ricky, I want to know the reason behind this. 😳❓
My 3 month blog used to rank on the first page, but now all blogpost aren't showing on Google even in the last page.
I don't know why this happened.
Did you face this problem Ricky?
Did anyone in the comments section face this problem?
Please tell me that why this happened. 😟😟😟
Check your rankings using Incognito Mode.
To find Incognito Mode click on the 3 dots in the extreme upper right corner of your screen using the Chrome browser.
Also, for your pages to rank so highly so soon, tells me that you might not have done your KW research correctly.
Great overall message, I do think there are certain levels and milestones that are helpful for people to keep in mind. P24 lays these out well. I really appreciate the program you all have built!
I agree. I feel it's an industry switch to corporate. Google Owns the platform, they Own the new SGE for AI search, and they struck the partnership deal with Reddit where a lot of the traffic just happens to be being directed, along with directing to large brands like Forbes.
The passive side of blogging with organic search may be dead, but I'm hopeful that building an online brand through UA-cam, Reddit and other socials is possible. Once you can gain an audience through a platform or platforms, you can sell an info product or course. It's just seems to be more active vs passive now. My time horizon is 3 years to make any money, which I am hopeful using this strategy.
The Blog is just a part now and not the main driver, or it may take years to rank. But, you still own your email list and helpful content is of value to your audience.
hey Income school just a query want to learn seo but still confused pls guide me 😢and losing hope in this for career
If you want to learn purely SEO, get into local SEO. Blogging is more content marketing now.
@@thataaronromano thnks can you share resources to learn the same. TIA @IncomeSchool
Thanks for this video, Ricky. I know it sounds tough for a lot of people, but giving up is never an option. By the way, what's with all of the Debby downers in here the last couple of months? Every video nowadays gets tons of negativity.
Very informative. Thanks for answering these questions with your easy-to-follow answers.
So after all these years you finally stop believing google
Well done Ricky!
It takes courage from you to tackle this issue and I am glad you have finally done it with this video.
But I believe you put too much emphasis on content quality. Other factors are much more important, as we can easily tell by the cr*p showing on top of the SERP.
I wish IS would take more the direction of binging traffic from other sources rather than relying on google
We do. Most of our regular viewers just tend to skip those videos...
Meh, it could all turn around in 6 months from now. Panic is a bad advisor, just hold on to your websites + create new ones (that would rank right now) to compensate the income loss.
That is not how you run a business. Hope everything will turn around relying on a third party who does not have your best interests in mind. You pivot and do what's best for your business.
@@krod16 And how would you pivot around Google? The entire affiliate business model revolves around third parties... My suggestion here is: create more websites, hold on to the ones that are now underperforming; don't panic and don't sell everything.
Alternatively, quit affiliate marketing and start your own webshop, with traffic from ads. But that's not what this whole channel is about.
@@SleazyNinja Creating more websites is not going to fix anything. Further updates are going to further tank websites.
Affiliate marketing can be done via other channels as well. You don't need Google organic traffic. High ticket affiliate marketing can be with paid ads as well.
The idea of P24 was that anyone could follow simple steps and have a high chance of achieving 4K/m income.
That is no longer the case. The steps are super complicated. And the chances of success are dropped immensely.
@@krod16 Disagree again, we have no clue what further updates may bring. And you gave 0 alternatives. What is your solution? And if "high ticket" - btw the biggest scam on fb groups would work, everybody would have been a millionaire?
The steps are fine, I also disagree with the promise of money coming in. But they don't guarantee it. Then again I'm not a member so I don't feel cheated. This content is just good.
We are all clueless atm... All I know is that I have a registered business and that scaling in quantity has helped.
You do you :)
Ooohhh, that was harsh;) But I'm guessing true.
Google's search engine is trash, it's becoming less and less my search engine of choice.
I get the point of the video, but the issue with the HCU is that many websites with well-researched, in-depth, unique quality content don't rank high in the SERPs anymore. Google just pushes them down and rewards cr*ppy and irrelevant websites. If that's what Google does, how are we supposed to get a chance to be seen in the SERPs? I do think there are still opportunities for blogs, but we shouldn't rely too much in Google/SEO anymore. Since the SERPs are a total mess at the moment (and I don't say this from an SEO perspective), Google pushes us to other search engines like ChatGPT, Bing, etc.
I agree. The SERPs are a mess right now. Google isn’t being helpful themselves (ironic right?). My point in this video isn’t to give a roadmap of what is taking today. It was to highlight what’s going to be necessary to succeed going forward.
We need to build a real reputation and create real content. Build a brand. Treat it as a business. Don’t be a blogger! Write content for your website, yes, but treat it as the business it is. That shift in approach is probably one of the best things we can do.
I’m focused on the path to get where we want to be, not as much on what specific things will best fit the current version of Google’s algorithm, which will change again tomorrow.
@@IncomeSchool Thanks for responding! I understand that. Maybe a nice idea to create a video with some more guidance on how to approach this?
Before you dismiss self publishing, research Nathan Lowell. He has been making a full-time living for years as a self published author.
I'm not opposed to self publishing. I was just clarifying that it wasn't what Brandon was talking about.
There is too much talk about what Google wants instead of what humans want. Further to that, looking at the comments there is a lot of people who dont actually know what blogging is.
Blogging is articles on a website and the objective is to get people to go to that website. You can do this via paid ads, social media marketing, SEO. You can even run an ad on a highway billboard if you so wish.
The next mistake bloggers are making is they are only monetizing via ad networks or affiliate links. All that work for chump change.
Create digital or physical products and treat your website like a real business.
I always enjoy your videos! And I’m thrilled to say I’m determined, but others just call me stubborn. I’m going to continue my journey no matter the Google storm, LOL!! It always calms eventually, anyway✌️🙃⚡️✨💕🤞
Love that!
I hate Quora and Reddit . The sites are so noisy
The Internet's so noisy
Thank you for the wonderful video, Ricky. Always a great advice, exactly what the internet needs 👏🏼
Can't make blogging a primary objective. Built a business of any type and add a blog section. When you are driving paid traffic to your product or service pages some of that traffic will go to your blog pages as well, which will rank them much faster and higher than a website focused solely on blogging. If you want to rank high you must pay for some Google ads, this is critical and I see it across all my marketing clients. "Shitty website, poor content, no problem, heres your top ranking as long as you pay for Google ads" - Google.
🤔
im paying 30k euros a year to google ads, still my organic traffic dropped my 80% since september
@@seomarketingbusiness5311 80% drop in organic traffic points to a more serious issue with your website. 30k euro a year is not a lot for google to give you organic juice if your website is facing issues. do an investigation
I loved today's video. It was refreshing and it looked like you spoke from your heart.
Love your perspective. Thank you.
Ok, but are members of Project 24 seeing better traffic results with the latest Google updates? Are your members seeing the same traffic dips the rest of blogs on the web are right now?
As you would expect there’s a mix. I can’t give numbers since I don’t track our members’ sites.
Since I’m not a blogging soothsayer I couldn’t fully prepare members for what Google’s been doing.
Fortunately, several members (some have commented on this video) continue to do very well.
Helpful, digestible content behind a solid brand focus with genuine expertise within EEAT will work - but that is not, can not, and certainly will not in 2024 happen in a year or two - we have to find a supportable income whilst we build a business - it's been that way for ever!
Would it be too much to ask for transparency on how many of your sites got hit and recovered? If you follow your advice from day 1, then you shouldn't have gotten hit in the first place. I'm just trying to make sense of what you're saying and what's happening in real life. They certainly don't align.
My “sites” have little to do with the algorithm update. And traffic on the actual sites is a poor indicator of their success. I’m building brands, not sites. That’s been the case for a couple of years now.
My outspoken critics have no idea what I teach anymore. The irony is that the stuff I do is in large part what they’re finally starting to say. 🤫
@@IncomeSchool Thanks. Perhaps it wasn't clear because Income School is known for niche site building, not brand building.
Doesn’t mean it’s what I’m doing or teaching. We’ve been guiding people away from the “niche site” concept for 4 years or so.
First time listening to 17 mins of advice.
If it were easy, everyone would be doing it 🎉 thanks for keeping it real, Ricky.
Most of income schools clients don’t deserve to rank. They are gloried scrapers thinking they are doing good. It’s low quality content and has no value. I guarantee you the people complaining about losing traffic did not deserve it in the first place.
Great video. I think "lazy" can be misleading at a glance. I fell into the trap of writing what I wanted - vs "pillar/staple" content I know is missing on my site. So even with a post a week, I WAS lazy when it came to that critical content. Now I'm payin' the price with traffic loss. I can rationalize it - but it still sucks lol.
Hi ... I'm your fan, love your work but you struggle a lot like trying to convince people from the obvious. I prefer you tell people what it is. Secondly, i know you have a blogging school that's to say we have to be careful about what you say for now. Lastly, i have never seen you this unsure and going around the bush. I prefer you tell others to wait, let's see fully where google is heading to completely first then we start doing something. Please don't convince us to blog for a lifetime expecting results. Even you need to wait for now.
What a great speech! Many thanks. Actually, as I see it... Google is working towards putting forward original content. I believe that is the goal.
Thanks! I agree, originality is a big part of it.
Yet another awesome video filled with great advice.
I've not had a negative impact from the changes. It's been all positive.
That can change at any moment.
@@gbrneale2 Well thank you captain obvious
Congrats man. That sounds awesome. My site got hit a littlebit but most of it is still fine. Keep going.
Good job, I guess. It's weird that almost all sites got hit, but mine didn't. I'm not sure why, maybe it will happen soon.
Eric this is a good video
We trust you and the strategies you follow, they are effective, without a doubt, and what is happening now on blogs you do not control, this is a problem with Google and it has left no one unaffected by it.
Soon I will join you in your paid courses
Google doesnt give a crap about your writing. The only thing that matters is domain authority.
*money
Blogging at the micro basis is dead. There are micro level sites, that will not die, for a while yet anyway.
Even after putting such unrealistic efforts into the blog, you are still at the mercy of Google at the end of the day.
And that is a fact hard to swallow!
True.
Then if you're hit by one of their many algo updates you're left to try and figure out how to fix things.
Then, if you do figure out how to fix things you get to work for hours/weeks to make the fixes hoping that Google recognizes your updates and re-ranks you...maybe
Only if you allow yourself to. You could start social media and Pinterest etc and go that route as well.
@@inlovewiththailand Both UA-cam and Pinterest have their own algo updates...just ask those that use them.
@jc4evur661 But by diversifying you reduce your risk dramatically. UA-cam, Pinterest, and Google aren't all going to have algo updates at the same time that affect all content the same way. That rationalization will prevent you from ever investing in anything meaningful.
I mean, why buy into any investment? Every company, every real estate property, has the potential to go down. That's why successful investors diversify. We do the same with traffic acquisition and with monetization.
@@IncomeSchool Yeah, but they can disable your AdSense account if you are hiring their certified partners.
I have never understood how you are so stubbornly relying on google. Google is no longer the search engine it used to be. Opinions are restricted or censored. Search results don't even come close to matching the search term. No matter what I search for there, 99% of the time they try to sell me something. All blogs from the early 2000s, regardless of the topic, are still there, but can no longer be found.
It's not that I'm relying on Google. I'm just not ignoring the search engine with the vast majority of market share. All of the principles we teach get our content ranked incredibly well on the other search engines. I also teach people to diversify traffic sources to not rely entirely on search.
Everything about Google is outdated
I am not a fan of AI. Rather do my own research.
THan you riccky... you give me hope again
If I aim to have 50 blog posts of no less than 1500 words, dom a little basic SEO and wait for 1 year, is that a realistic expectation to achieve $150.00 per month without affiliate?
Were you lazy when creating content for that site you showed in the video, that got hit? I guess no....still it got hit.
I didn’t say people are lazy if their site got hit. I said blogging is dead if you’re lazy. Please don’t put words in my mouth.
Well done Ricky, thanks for being honest.
To all the haters here, Ricky always said to diversify traffic sources, UA-cam, Pinterest.
Even when Jimmy was with Income School, they talked numerous times about Pinterest.
But these haters don't want to admit it because expanding on social media and on UA-cam takes work.
A LOT of work.
They just wanted that easy Google traffic.
Thank you!
It honestly makes most of the criticism (most, not all) ring very hollow and feel incredibly unjust.
I probably shouldn’t let it get to me. The people-pleaser in me is hard to overcome.
Major GuessEO vibes from this dude.
You keep focusing on SEO and what the “experts” say you should do to fool the algorithm next…
Meanwhile we’ll be building things that matter and that create actual value for people.
See you… We’ll actually we won’t because you’ll be buried in our dust!
Or you can adapt and focus on real business principles instead of only worshipping the at the altar of the SEOs.
"Experts" in this space just want to sell courses - sound familiar? This stuff isn't exactly rocket science in the first place, but telling folks to trudge along and expect to wait 2 - 5 years to create anything of significance income wise with blogging is pretty close to the definition of insanity at this point. I guarantee in 4 - 6 months when new methods have been exposed to game the algorithm - not this EEAT junk which is basically copium for your audience - you'll be pushing it on your channel too.
lol, you clearly don’t know me
Google is ranking absolute crap sites if I google my exact domain name. But not my site, which is most relevant. Optimized to 99% mobile score on pagespeed. Included all schema structured data. All text is relevant, helpful and readable. I'm a professional developer and graphic designer so the site is professional. It's a great looking site with great content. I can only assume they're doing what they did with news around 2018: de-rank all independent content creators so only controlled publishers who are "in the club" dominate the first search pages.
Those who wrote for independent media or "politically incorrect" news outlets know all too well Google isn't really there to help people find what they're looking for.
Niche websites are now a hobby earning pennies for the majority of people. Time to move on.
That's true in many cases. That's why I don't teach niche website building.
Content marketing.
Content takes several forms and can be published in several places.
Written content for blogs is one of the methods we use and we have a whole system for succeeding at that. But we don’t like and haven’t hardly used the term niche sites in years because it’s incredibly limiting.
Still, people come here to tell me that niche sites are dead so I should quit. Why? That’s not even what I encourage people to build.
I’ve said for a very long time to build a brand! Build something that matters. Treat it as a business. Most people skip those videos because they’re looking for niche site stuff, news or commentary about Google, or SEO hacks.
@@IncomeSchool I always say that the vast majority of people started blogging because they wanted a less restrictive job instead of a business. Ultimately that is their downfall.
@@thataaronromano What are you talking about. Sites like adam enfroy got devastated.
Why are people "hating" on @Ricky and the Income School team? I've been a member of Income School for 5 years. Their content is top notch. They have been talking about topical authority (before it become a "thing"). They were talking about producing helpful content (before it become a "thing"). They were talking about diversifying into You Tube (before it become a "thing"). But some things that Income School guided me to do didn't sit well with me or didn't work in my niche or whatever. For example, their approach to keyword research didn't work for me. But there's a chunk of content on Income School outside of keyword research that I found useful. No course is perfect. It's guidance only. You need to use your OWN BRAIN to determine if what they are teaching will work for you. Don't blame Income School if things don't work out for you. Grow some balls and take some responsibility. And stop being so bloody personal...no-one is perfect...no course is perfect.
That might be my next video. “Grow some balls and take some responsibility!”
Whether or not a person succeeds in business has only a little to do with who taught them and a lot to do with how well they learned and implemented what they taught AND how well they used their own brain to realize when they need to adapt the strategy a bit.
As someone who has been an income school member for over 3 years this is a terrible video. I was up to 120,000 views before my site was hit. Google valued my content and i was ranking at number 1 on many of my articles. I havent been lazy and i dont appreciate you telling me that i am. Now, number 1 on the serps is taken by other sites with the same content and no authority or by reddit and quora.
You have basically just shit on all your members who have worked hard with this video by saying we are lazy and our blogs are not offering any value.
Very disappointed Ricky.
You're putting words in my mouth. I didn't say that people who lost traffic are lazy. Not at all!
I said that blogging is dead for you if you're lazy, have nothing of value to add to the internet, or have expectations to get rich quick.
The algorithm changed. Google is changing. The landscape is changing. We have to change with it and learn to stand out from the mass-produced garbage content that fills most of the internet. If you had good content then you weren't lazy. Your content just got swept up with the rest, probably because the algorithm couldn't distinguish it clearly enough from the rest.
The days of lazy site owners with nothing of value to say making a great income from blog content are done! That's what I said.
So before you criticize, please try to listen and see if there's something of real value in the video. Many viewers have come away feeling motivated and well instructed. Others are calling the video garbage because it hurt their feelings. Well, sometimes we need tough love to hear what we actually need to hear. But also, sometimes we read more into what someone is saying than they actually said and then blame them for it.
I didn't call you or anyone else lazy. I said this won't work anymore if you're lazy. That's not the same thing at all.
@@IncomeSchool honestly , you are not being honest, even the video title is wrong in my humble opinion. You say "The days of lazy site owners with nothing of value to say making a great income from blog content are done! That's what I said. "
if thats what you said in the video then you basically say nothing of value for ME.
Ironically the title and the video content , i classify as not helpfull at all.
I just want to say 2 things to all of you people: 1) Ricky is awesome! 2) Put your ass to write fu..... content :)
I think Ricky is a genuine person, but this just another generic non practical video. Ricky is always speaking as if Google is watching his videos and he’s waiting for a reward. 😅
Is that maybe how Google would describe your blog? 🤣
Because nobody has any answers yet. It’s been way too soon since the Google reset. We are all throwing out best guesses.
Shows that google is now full of trash, goes on to say its about quality content? Come on now, something more than generic filler advice please.
You didn’t pay attention and missed the point. Ego is getting in the way. It’s really telling to see who is benefiting from this video and who is just getting defensive and putting words in my mouth.
its time to revaluate your business model I am afraid
What’s wrong with the business model?
@@IncomeSchool it seems that currently you are selling something without value for the customer, and I see it as past customer of your course. But if you think you're good, I don't want to ruin your dream, go for it!
You’re a current member? If so, what is it about Project 24 that you are confident doesn’t work?
Nothing what you said has any real transferrable meaning to anyone or hardly anyone. Who are you talking to? Your methods are 'slow boat to China' concepts and not sure why anyone is listening to this.