The Slow Death(?) of Twitter - Company Forensics
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- Опубліковано 11 чер 2024
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Twitter's been on quite the growth spurt lately, but then along came Elon Musk, and things seemed to go south. Or did they? In this video, we're diving into Twitter's journey from the start to now, and we'll be giving Elon's impact a closer look.
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Sources:
www.nytimes.com/2010/10/31/te...
www.britannica.com/topic/Twitter
www.businessinsider.com/forgo...
web.archive.org/web/201011131...
www.theverge.com/2015/10/5/94...
www.cnbc.com/2018/04/30/chris...
www.theverge.com/2015/10/5/94...
• Oprah Twitter Song
www.theguardian.com/technolog...
mashable.com/archive/twitter-...
www.nasa.gov/home/hqnews/2010...
www.wsj.com/articles/SB100014...
www.businessinsider.com/the-f...
techcrunch.com/2010/10/04/twi...
mashable.com/archive/twitter-...
www.nytimes.com/2016/10/29/te...
money.cnn.com/2013/11/07/tech....
techcrunch.com/2014/11/12/twi...
www.cnet.com/tech/services-an...
techcrunch.com/2015/03/23/twi...
www.adexchanger.com/platforms...
techcrunch.com/2015/11/16/not...
techcrunch.com/2017/01/27/twi...
www.zdnet.com/article/twitter...
/ suspension
www.theverge.com/2022/8/23/23...
www.nytimes.com/2022/11/19/op...
www.theguardian.com/technolog....
mashable.com/article/twitter-...
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What I find most interesting about the Twitter case is how many go straight to the characteristics they hate about Elon Musk, referencing these as reason enough for Twitter's "inevitable" collapse.
But, the same rarely admit the exact same characteristics exist across most corporate America, even in their own political/ideological "team." Go talk to most VCs and executives in the Bay Area or, if you're even more "lucky" (haha), owners of some the big private equity firms. Most of the valley and PE are entire mono-cultures with carbon copies of types like Elon Musk, Sam Altman, Zuck, etc.
Basically, people are just extremely politicized now and want to rationalize their bias, ironically not admitting the much bigger problems unfolding across the board in the process. Instead of admitting this and avoiding a growing divide, majority are concluding "ya, the entire foundation is cracking under contradicting incentives and interests... but f*** you, you're one of THEM! WE are better..."
please do a what if twitter pushes vine and made it like tiktok
would they achieved their profitability goal and how would it turn out in general ???
"operating with very few hiccups"??? This person and the product they represent have lost all credibility with that one statement.
I was thinking if he changed the name to Y, they could them Yeets, that's kinda fun. and when people asked "why?", he could have said "Exactly"
Thats genius
ffs I hate puns... unless they're grammatical/linguistic like this 😂
Or just “Yo”Ing 😅
@@bozhidarmihaylov nice
That wouldn’t make it any less sh*t tho
while everyone's focusing on politics on twitter, a huge set of users are there for creative reasons and it's kinda annoying that every update twitter has have been chipping away the business of a lot of artists and small companies that use it to get in touch with customers
That’s what happens when you allow billionaires to buy and control these platforms. It stops being about the user and more about profits and numbers. Instagram and UA-cam are also good examples of this.
@@OfficialToxicCat A billionaire sold it to another billionaire. It was never about the users, people start companies to make money.
@@fubar12345 uh yeah about that..
@@fubar12345 how do you make it when the worlds biggest companies no longer wants to place adverts on your platform? (Sorry having a hard time replying cause UA-cam is censoring my comments)
@@OfficialToxicCat > (Sorry having a hard time replying cause UA-cam is censoring my comments)
I hope you see the irony there x)
8:35 That's clearly growing linearly, not exponentially; MASSIVE difference.
It's actually roughly doubling year over year (i.e. exponential), but the chart is too zoomed in so it looks linear
i'm just so amazed at how well your videos are produced, hats off to the editors
seriously. they've always been good, and shoutout to my friend (okay, not even para-socially friends, I just call him that for luls :D) Caya who keeps kick ass and takin' names.
Just dropping a ‘thank you’ reply to prove that I compulsively read every single comment in our new videos. Thanks for watching, guys. It means a lot.
- Caya
Facts
No mention of the CSAM and Moderation teams being dissolved, no mention of the Advertisers loss of confidence in SFW Ad placement, no mention of the CSAM and hate speech associated with the accounts that were unbanned.
I'm more shocked by what wasn't said than twitter's rosy bill of health.
Aww, so sorry that free speech is impinging on your ability to feel "safe" on Twitter with all those scary words & alternate opinions. Try cuddling up with a warm blankie... it might help with the discomfort. 🫣
@@vickmackey24 what are you 12?
@@vickmackey24I get the feeling you don't know what CSAM is. And if you do then defending it as 'free speech' is one of the worst takes I've ever heard.
The worst rebranding at all time.
Since the idea of forcing users to pay for membership has been raised, I've noticed whole communities move over to Bluesky, and continue on Mastodon. I don't think the actual visitor numbers on Twitter are being impacted for now though, since most of the proflific members seem to post on multiple platforms. However, a lot of people are ready to walk, and Musk's capricious behaviour means that many will avoid doing anything to directly financially support Twitter if they can.
The only thing that's preventing a mass exodus is the lack of a clear single "winner" in the race to provide an alternative.
Excellent commentary. If anyone knows how to do reverse-alchemy in a barn, it’s Muskrat. He’s literally converting gold to shit. 💩Coundn’t happen to a more deserving billionaire, fascist loving-celebutante wannabe.
Twitter is now a joke. Tried 4 times to get blue checkmark. Thinking of dropping out.
You're missing the point: normal people just don't give a fuck.
Not every fucking platform needs to have a 'stance'. The only thing I'm against is being pushed or shilled shit. Like: why the fuck is Optimus Prime talking about a genders in a Transformers Cartoon?
Safe to say this video isnt aging well
how??
I still don't get what EM is getting out of this.
Buy for trustworthiness? Nope, it's $8/month to get verified; big brands and politicians got trolled and status is now meaningless.
Buy for ad revenue? Nope, they jump ship like rats.
Buy for the talent? Nope, 2/3rd of them were either fired or quit.
Buy for the tech? Nope, Meta managed to recreate it in weeks; Indy devs did likewise at smaller scale.
Buy for the brand recognition? Nope, rebranded to X, which he already owned.
Mostly just audience it had
Because since 2015, the mainstream social media platforms have gone from bipartisan spaces for open debate, to almost completely captured by an unholy alliance between advertisers and leftists. Who would thought the hardcore capitalists and leftists would both want social media sterilised of views deemed unsuitable?
People have started to realise what a hypocritical contradiction it is, and now we have terms like 'woke capitalism' to describe the situation.
EM wanted the platform he personally used the most to be returned to a more pre 2015 like state.
It has proven useful in getting multiple perspectives on a story. If you average views across say, X, Reddit, and Ground News, you will find it surprising how each platform omits certain facts about certain stories. So few people give a damn about the truth anymore.
@@fubar12345 Few things I've got to point put:
Left/right is an economic concept; i.e. how much taxes are, public spending, government's influence on the free market and distribution of wealth. Social issues and their permissivnes is a authoritarian vs liberal devide. A lot of people and companies are liberal in their views on religion, lgbtq, immigration, etc while also right leaning economically and want to see low taxes and a less regulated market. This is nothing new, search for the term *political compass" for a more detailed breakdown and to see where notable people are.
Turning specifically to Elon, he is not consistent with his own position. While in various interviews he has stated that he is strongly in favour of free speech and free market, in reality his companies benefit from a lot of grants, subsidies and government contracts and the freedom of speech necessities the freedom to call out companies who advertise along content someone does not support, those companies subsequently enjoy the freedom to withdraw their advertising funds from any platform and for any reason.
The continual fall in X's revenue is free market at work, there are not enough people willing to pay for its premium service and not enough companies willing to pay for advertising. Musk's job is to either come up with an offering that will be more appealing or he has to accept there isn't a big enough market for his vision of what a social media platform should be.
He felt it was important to support the concept of free speech. He was doing his part to save society
@@nealandersen4867 With "/s" at the end, this is the best comment 🤣
there's a slight error at 9:33 you say that 2003 was a great year for twitter not 2013
Slow? It died about a week after Elon "sank" it.
You just stayed around longer than most while the corpse rotted.
Wow .... the comments on this video seem off... compared to comments slidebean gets on their other videos.
We seem to have tapped into some die hard Elon fans.
@@slidebeanthey are, apparently, inexhaustible.
I agree. This is not the normal crowd of people I see around here, and defending that he has opened up his platform to hate speech in the name of "free speech" is the clue that tells me who are here and celebrates his decisions. Hate speech is not, and have never been, the same as free speech.
LOVE how quality the video is! Absolutely amazing extent of research, execution, and editing! ❤
3:28: 📱 The video discusses the history of Twitter and its founder Jack Dorsey's journey.
6:42: 🔍 The video discusses using Google Trends and ahrefs to analyze search intent and volume for keywords.
9:58: 💭 Twitter has become a crucial and powerful tool for the digital society we live in.
13:15: ! Twitter's inability to capitalize on popular products led to the shutdown of Vine and decline in user growth.
16:19: 💸 Elon Musk's attempted takeover of Twitter for $43 billion was a legal mess and caused a PR nightmare.
19:31: 💥 The video discusses various incidents and changes in Twitter's history, including account impersonation, the reinstatement of banned accounts, Elon Musk stepping down as CEO, and the recent change in Twitter's logo.
Recap by Tammy AI
Elon Musk is his own worst enemy. A total madman.
You should take his spot. You seem to know a lot.
@@HKFIJIHKyes I think he'd do a better job
It's better than a common man.
Them hiring back Dorsey when he refused to do the job full time will always take the cake for me when it comes to corporate stupidity and sheep investor strategy. Instead of spinning off vine or even folding it into Twitter, he shut it down and let go 350 people who had just built the fastest growing app of the last 5 years. Faster even than Twitter. Madness.
A couple years later, and Google demonstrated how keeping a content business operating as a content business could feed the bottom line growth of a tech giant, and of course ticktock showed how the medium could be monetized. Burning down vine, even at the time, struck me as just one of the most insane acts of stupidity I’ve seen in corporate America - and that’s saying a lot.
I'm pretty sure Zuck would have tried to do something with it.
Interesting that there was no fun infographics estimating Twitter's current numbers at the end.
And no mention if numbers were hard to get. Just a flat out opinion.
Yeah that seemed like a pretty glaring oversight. I thought maybe I missed it.
Noticed that also. IMO this video started to flirt to the propaganda realm in that very moment. Or at minimum the ending rendered usefulness of this video near zero. Technically premium, but in the information wise there was zero gain.
I have honed my media literacy for about 45 years (70's and 80's in Finland were politically really divided, plus USSR had Finland as InfoOps test lab back then).
@@mikapeltokorpi7671whatever you said sounds embarrassing, so I'm not going to take it seriously
how did you not mention Elon Musk's jet twitter tracking vs his purchase and free speech?
the amount of elon simps in the comments is excruciating lol
It's easy to answer or counter the criticism
twitter is an example of the people with the cash don't get involved with the business. the job of the people with the cash, is to donate the cash and then take their share at the end of it. the people with the cash do not get involved with the day to day running, they leave that to marketing and the engineers. elon musk is a high profile example of how not to do it
'Job'
The sad state Twitter is in really shows how Elon can’t seem to manage a platform properly without running it into the ground much like how his cars run straight into walls. Didn’t help that he laid off 75% of the staff.
Everybody on this side on the aisle keep calling Musk a loser or an idiot and there is this joke:
A kid goes to school and in school the teacher asks: What do you want to be when you grow up?
Kids answer the usual, astronaut, fire fighter, nurse...then this one kid says: I want to be an asshole!
The teacher, baffled, asks: why?
Well..when I go out with my dad he is always saying stuff: "Look at the car this asshole has! Look at the woman this asshole has! Look at the success this asshole has!" so of course, I want to be that asshole!
And this is how stupid all you look. And of course, pushing and shilling your own shit that just keeps you poor and popular among likely minded people. A big echo chamber where nothing is offered and everything is criticized. No solutions, but a shit ton or virtue signaling.
Superb video!! Your editors are absolutely top tier
This is easily one of the best executions of a content marketing strategy ive ever seen
I dont have the data to back it up but definitely keep doing what you're doing right
Thank you very much for your kind words
The dude became an addict to attention and the more he tries to portray himself as a genius, the more he reveals how he lucked into his position.
Tell me you’re jealous without telling me.
Tell me you're an idiot without telling me.
B U S I N E S S wise, he seems to have made the right calls with twitter so far
@@relaxletgo7105Which calls were that? And how do we even know the impacts of those decisions if Twitter isn't disclosing any of their financial information? It's not unusual to see Elon lying. Ie cyber truck, hyperloop, full self driving, trying to back out of the Twitter purchase, etc. Why should anyone believe a word he says about how the buisness is going?
@@HKFIJIHKI think you can only be jealous of him if you are extremely shallow, like redpill retards who think owning Bugattis is a flex. Sane people feel pity for Elon after looking at his demeanor.
It will be interesting to see where this goes after paid accounts (assuming they hold the course on that) as that could stall account creation. Currently account creation can be like the old problem of measuring website traffic by page hits: it's easy and cheap for anyone to create multiple accounts and how many of us didn't have at least one alt in the past?
However it goes my position is that this is going to be a B school text book case study in the future. I'm betting it's a negative one long-term but maybe I'm wrong.
Insightful video yet doesn't really provide an analysis into the potential death of Twitter. It's more of a fast and wide TLDR of the company's history and happenings rather than providing new or little known info.
Was still good to watch though.
I really, really appreciate your objective data points vs emotion/ opinion. Definitely glad I found your channel
No, in this context hashtag was invented in Finland in 1988 by Jarkko Oikarinen. And the service was IRC.
I remember using hashtags in constructing databases in C++ programming classes in the nineties.
It went from a public square to a walled garden. In the past months the number of spam accounts and bots in my feed increased so much that I gave up and left the platform.
To me these seem like fake user numbers and I really can't see anyone still appreciating the platform as much as before.
Amazing Video as usual .In addition, the fact that you handled the political element of the story in such unbiased way speaks volumes for your superb professionalism
been waiting for this one
Nice. Your Forensics videos are GREAT!
Thank you for watching!
Everybody says / believes musk is "real world iron man" but he is actually real world Justin Hammer.
to be fair tiktok is losing billions a year. vine was no different . they dodged a bullet.
If this isn't a prime example of brand self destruction I don't know what is 😅
Many people are leaving twitter including myself. The last time i had an account was before musk took over.
Watch out for those corn accounts.
Titles video: "The Slow Death(?) of Twitter...."
Concludes: X is doing well, and growing more than ever...
🤦♀🤦♀
Basically what i hear is, guy with the msot money, uses the most money to not sync his expensive company, and its working
How is that positive?
Your content is captivating... not usually drawn to content about tech and startups, but your commentary and narrative style is really engaging.
🫶🏽 thank you!
Hope this is the first of many.
- Caya
Thanks for your honesty despite your stong biases.
I never got into Twitter. I do have an account that I set up way back when Twitter first launched (I believe in 2009) just so I could see what all of the hype was about, but I haven't even been on that site in many years. I had actually kind of forgotten about it. I just never saw the point of it. I stick to Facebook and Instagram and I've recently gotten into watching TikTok, but Twitter was just something that I never sparked any interest in. I always thought it was so stupid how they limited you to a ridiculously low number of characters in a post. I wouldn't be surprised to see it go the way of MySpace.
Great video as always, big ups
I can't say I agree with your metrics for success. Claiming the app is running better than expected because it hasn't crashed and user counts are recently going up isn't really a great marker for success.
The app has had serious issues every time there's been any sort of major event. Desantis or Tucker anyone? Both of just those two ventures crapped out because the app simply couldn't scale. Also, does it matter if the user count is going up if it's made up of bots and fascists that would have been banned pre-Elon? With their minimal staff, a whole lot of content that previously been banned has been living on Twitter long term. That really doesn't make for success. Especially as various organizations, like the FTC, have been making noises about coming after Twitter over hate speech and misinformation it seems to be amplifying.
Hell, any app where the owner forces the engineers to amplify his own messages so basically everyone is forced to see them whether they want to or not isn't showing signs of health. Add to that Musks recent plan to force every member to go behind a paywall because the bots are put of control. Ya, kind of sounds like he's admitting that he has no clue how to solve the issue. Of course, we all know he's saying that to appease creditors he can't pay off.
Pretty sure the word 'tweet' existed before twitter. Birds invented it.
I would like to see what changes were made to the algorithm and if it works for everyone the same or not. A lot of the things people complain about twitter, I have legitimately never encountered. I am unsure if it has to do with what people click on, or if the algorithm does treat people differently.
In regards to the bot accounts, I think it's proving to be more difficult to battle than expected. It was always a problem on twitter, but I am not sure how much of an effort the previous regime put into it since it was always bad. With the current regime, there seems to be waves of them. I get a bunch of DMs from bots, then I don't get anything for weeks and then they come again. I'm assuming the current team is making changes to stop the bots, but then they figure out a way around whatever change was made. But who knows. I never really see them on threads though, so that's a plus.
I think Twitter over the years has had terrible management and vision. Twitter has succeeded despite how bad it has been managed. For me it was when they shut down Vine. It was a viral hit and then they just cut it off. That made no sense. Periscope/Meerkat integration was also great...and they cut that off too.
UA-cam and Twitter are my favorite platforms, I don't see myself going away from them any time soon.
wow, i knew parts of this story but the way you put it together, and added other shit i didn't know into it, that was a very cool video, the production, your personality has become better, i dont know how to explain why, i'm stoned, and that video was cool af, bye
Never thought of watching our videos while on drugs. Will report back.
Caya
@@slidebean😂😂😂
@@slidebean 🤣🤣🤣🤣
Kudos for correctly using the word “literally”. 👍
Ex twitter user here. Bluesky all the way now!
If twitter dies Musk should at least be nominated for the Nobel peace prize or something. Imagine all those angry twitter users forced to go outside and stop spreading toxicity all over the Internet.
Ok Trumpanzee incel.
some of them are more likely to take a gun and then take it outside. nice sentiment though
WOW that's actually really insightful
Yes, and Elon Musk knows that. Something tells me he did it on purpose, and strangely enough I thank him. Stroke of genius, eradicating Twitter before the 2024 elections.
@@vestavind It looks more like he backed himself into a corner and was forced to actually follow through on his investment. It's all been a huge parade of damage control from there. Let that sink in.
My only question is can you by the name brand twitter or vine?
The protest at 04:40, and the Newspaper photo at 04:42 are about the stolen Egyptian revolution 🥲
Reminds me of the good days. Thanks slidebean 🙋🏻♂
I don't like this editing style where you insert images of an old meme every five seconds. That might have been fresh five years ago, but now every channel does it, which is why it's old-fashioned and, quite frankly, exhausting to watch.
I agree. No need to use this to tell a story. It just wastes time.
does it have to be a business? Doesn’t it really, the town square of the internet. An integral part of global communication, does that organization HAVE to make money. Or could it just operate for the sake of it
Feel free to raise the funding required to take ownership and transition it into a public service organization for the world. It would take about $50 billion to buy it from musk and then roughly $150 billion in an endowment fund to sustain long term operations.
I left Xitter after the coup and I'm never going back. Threads, Bluesky, etc. are far more pleasant experiences anyway.
Click bait video. For 22min, he talks about the history of Twitter. Then for 23 seconds. He talks about how he didn't research how he mentions that he didn't research what is the current state of Twitter aside from changing the name to X. This is why UA-cam should bring back the dislike button.
Doubt. With their revenue down... its it really going to return to profitability?
He wants to start charging for X. Watch everyone delete their accounts.
That was proven to be not true. Made up by MSM
Excellent video!
The $54.20 thing was definitely on purpose. Elon thinks he's such an edgy dude 🙄
Very low on data, which is what I was expecting from a "forensics" video. No estimates of revenue/profit after the takeover? Did the advertiser exodus even mean anything?
If Twitter has tweets does X have eXcretes?
I never understood this Twitter thing and now it looks like i never will
Really Shamalanyan twist at the end there
That explains the question mark in the title! So, basically the great corporate Messiah saves another business
Twitter not buying Twitch was malpractice
When super rich, we are delusional enough to believe the world follows us.
idk. If you pronounce Xitter as "shitter" (and not "zitter"), I think it kinda' works 😂
Nice content
Canadian Journalist Rex Murphy said it best: 'Twitter is not a conduit of enlightenment."
Canada has journalists?
You mean, clapped out fruitcake and discredited joke Rex Murphy.
The best thing of twitter is that nobody use it.
I feel like twitter will stay where they are for a long time and great video Slidebean :]
It’s not doing as bad? Isn’t it reported to be worth less than half what he bought it for?
Quality of the audience is better than anonymous bs that everyone needs to be aware of.
To say threads was a failure is to misunderstand quite a bit about metrics
Is EIon's bot boosting signing in numbers really a valid data to use ?
Great vid
where is the slow death
Perception is a mirror not a fact and what I look on is my perception reflected outwards.
Skip to the part that actually answers the clickbaity title: 21:02
I think sadly it was actually right after Crash won best picture.
As a former Twitter user who was bullied off the platform, watching it self-destruct has been awesome. I need more popcorn
It's going strong what are you talking about
Twitter is weird. Tried 4 times to get blue checkmark. Now they don't recognize my phone number. Told me to wait 2 days. to change it. Get warning everytime I log in that I have logged in to a new device. Love Twitter but tired of BS.
19:52 the music is painfully loud at this point
If Elon Makes twitter a behemoth then he is the GOAT
what's twitter?
Is your media business bigger than your pitch deck business now?
Nope. Our SaaS and our Agency businesses still make up ~85% of revenue.
- Caya
15:19 - The expression on the BBC news presenters face when he says the words "Elon Musk" !!
The speech bubble says they called him "unfirt for the role man", which is an odd thing to say.
Nice play of words i must say 😂
That's some nice democracy you got there. It would be a shame if it wasn't ACTUALLY a democracy
Yeah, more spam than ever is "doing good".
So no info-graphics after it got rebranded to X.
Great! Guess I should take your word for it.
at 12:41 Caya fails to mention he's also a part time CEO part time UA-cam star (likely very time consuming)
I would have just brought back vine again
the media really hate the change lol
so do the advertisers
Glass was a lot more instrumental. Thank God he founded Olo
1:38 Crocks were becoming a thing and they were cheap I would have added... I got my very first (and only) pair of Crocs in 2006 indeed
Elon just bought an old car with a bad engine, kelt driving and it gave out lol. Changing the name was just bringing it to a junk yard hmmm
I would LOVE to have been in charge of Twitter. I would have done it for damn near free working 16 hrs a day. I loved that platform & culture.
Mae Caya. En otra liga. Qué gato por Dios. Kudos al cuadrado.
🐬 🇨🇷 🙌 Griacias mae!
- Caya
Twitter is like League of Legends because the fact its being slowly ruined update by update is the reason we stay