How TikTok RUINED Marketing - Company Forensics
Вставка
- Опубліковано 7 бер 2023
- Get $500 off the first month with Mayple using the Promo Code: FRIENDSONLY500
► www.mayple.com/
-
We don't just make videos. Slidebean helps founders scale their startups.
The Slidebean Platform ►yt.slidebean.com/11u
Pitch Deck Design Agency ► yt.slidebean.com/wpj
Financial Modeling ► yt.slidebean.com/b9z
--
Join our UA-cam Community ► yt.slidebean.com/community
#slidebean #startups #tiktok #marketing
-
Marketing is always changing- probably one of the fastest-changing disciplines in the world.
But over the last 10 years, something vastly different and much more transformative has occurred.
A true shift in a thousand-year-old industry has happened right under our noses, right under our watch. In the last 10 years, newspapers died. All print media is dying. Television, as we grew up with is dying too.
For a while, this shift into digital marketing was a dream for advertisers: more data collected from users, more ways to target them, to guess what they want and push it for them.
But privacy is more and more crucial to consumers using digital devices. We are blocking those tracking pixels, the ads on those media pages are noise that we are evolving to ignore- or that we can just pay to get rid of.
About Slidebean
Slidebean is a platform for founders to scale their startups. Our platform offers everything you need to build your startup, your pitch deck, set up your company, and start gaining traction.
Our team of experts can also help you write and design your pitch deck and build the financial model for your startup.
Follow us
Twitter: / slidebean
LinkedIn: / slidebean
Instagram: / slidebean
Caya
Twitter: / cayahere
LinkedIn: / caya - Розваги
I've always wondered why this UA-cam channel has really bad engagement rate despite constant high quality content. Keep it up!
bad thumbnails + bad channel icon + bad channel branding + bad titles
This is probably right. We're not great at thumbnails.
@@slidebean i am a regular viewer of your channel, i was hesitant to click on your video when i first stumbled upon it , but know i click regardless of the thumbnail, and i always forget the name of the channel , I run a small studio we help with this kind of issues , i can help you out with that if you want you can email me
@@slidebean tbh some videos do pop off but I also feel it might be engagement from subscribers being sent to dead subscribers considering the channels age.
@@slidebean don’t be a. Bottom bitch say f u. to him
Advertisers shot themselves in the foot. Before the invention of ad blockers, I was completely fine with billboard ads, header ads, footer adds, sidebar ads. We browsed the web for years without using an ad blocker. But then they got greedy with pop ups, pop unders, fake buttons, autoplay videos. Today many people think ads are synonymous with scams and malware, and that browsing the web without ad blockers is dangerous.
YEAH! and the internet has become so littered with ads that you almost need an adblocker to look stuff up in peace, which renders all those ads useless
and for some reason they decide to fix the problem by flooding the people who don't have adblockers yet with even more ads, which makes them install adblockers too
there's constant ads in every possible space, yet nobody's looking at them
@@eltiolavara9 I've all but ceased using recipe sites. I just bought some used cookbooks. Pro-tip, if you don't cook a lot, or getting into it, there's lots of cookbooks for beginners that include a 'techniques' section with beautifully laid out pictures that show you how to slice an onion or cut up a chicken. You don't have to youtube for that.
Today many people don't think when an app wants to access your Bluetooth your contacts or has a TOS that whatever you type in their platform, chat or not can be used to market you and people don't know how much data is gathered about them and with the rise of LLM / AI it's matter of time until all of this data will be put to use properly and you won't be able to escape ... the tracking, the ads, the algorithm.
You want to blame the web sites, not the advertisers. It is the "greedy" web sites that allow those ads and decide how many there are. The problem today is that people create web sites that answer frequently asked questions, but instead of answering the question, they contain tons of word salad that forces you to dig through the ads to find the answer. The web site gets paid for each of those ads, and you get bamboozled. This is why UA-cam and Reddit are fast becoming more popular search tools than Google.
It is dangerous!
TikTok finally made me feel old because I simply hate using it. There’s this manic intensity to it that I find immediately off putting, coupled with how passive my interactions with it feel. I can’t explain it but it feels like social media crack. I tried to understand but ultimately felt like I got nothing of value in my life from using it.
yea it's purposely designed to be addictive AF.. I deleted my account many many times. I started a new one.. but I don't have the app on my phone. I go to the website occassionally and they make the website UI so bad on your browser that it just ain't worth it. and that's great for me.... I spend now maybe 10 minutes top on that platform a week yo
Yea people staring with wide eyes directly into the camera when it's right next to my face isn't my thing either. It freaks me out. I DO like it when I find the longer 1-5 min videos mixed in, and I think I eventually trained my algo to serve these so I use it sometimes but I don't get how my wife can just watch like 100-200 of them a day. After like 20 scrolls I'm usually bored.
yeah i finally got around to downloading tik tok this year and i was always worried that my adhd would cause me to waste my life away on it, but the UI and pop ups are so horrendous and migraine inducing that i avoid using it for anything else except checking if my friend posted something every week or so
Many people feel mature or superior because they don't use TikTok. I think that's silly, I don't use it for the same reasons I wouldn't try hero*n or c*ke but that doesn't make me better or more mature than anybody, kids use it, parents use it, grandparents use it, also people get good feeds if they train their algorithms well enough but obviously if you only like and watch memes and people in underwear it's going to keep giving you that, maybe you are actually not mature enough to use it.
Because I have seen people that actually have very interesting feeds with themes ranging from sociology to philosophy and design, people say there is only dumb stuff and suggestive content and that says more about you than about the platform itself 🤣
This new influencer marketing is horrible and I hate it. Actively avoid these kinds of influence videos and usually skip the ad part. I’ve now been able to avoid most marketing by using UA-cam premium, ad blockers, and privacy badger. It’s the best way to unclog your brain from Bull crap.
The more marketing a brand does, the less inclined I am to actually buy it, because I dislike ads.
I want to discover brands myself, develop interests on my own instead of getting it forced upon me by ads or copycatting other people (influencers).
My prediction is that more and more people will get "ads fatigue" like me and marketeers should focus on how to make brands "findable" - not "visible".
If people are interested, they'll come to you - if they're able to find your product, brand or store.
I kinda agree on your perspective. How would a marketer do that?
@@TheYars07 I don't exactly know for daily brands, but for things that involve hobbies, it's very easy, just make sure to make all sorts of informative videos.
For example: if I'm into records and turntables, make some interesting videos about the basics, the inner workings, etc.
You can use your own products as examples, like the turntable you're selling.
Create some interesting content that's focused on providing useful info, it takes some time, but providing that service WILL be rewarded in the long run (just takes some time for people to stumble upon your content).
Do some interesting battles/shootouts between products... some fun experiments like the mythbusters used to do... make a "how it's made" video... etc...
For other product categories, like the crap I just randomly grab in the supermarket without giving it a second thought... idk tbh...
The irony of UA-cam interrupting your sponsored segment of a marketing agency with an add for a marketing agency is chef's kiss.
not you exposing yourself with that instagram explore page algorithm 😂
what makes me mad about Instagram is, they can take down your pictures, but yet put up ads and pictures of inappropriate things. its BS
I really enjoy listening to 4 hours podcasts and watch repair videos full length. Watching Reels shorts and whatnot feels like breaking into a candy store and exiting it after 2 hours with a badly hurting stomach.
well, I genuinely hate tiktok, it's literally ruining brains, let alone marketing. But let's be honest, the culprit here is how much advertisers intoxicated the user experience of doing every single thing on the web: browsing a page, listening to a song, watching a video, you name it - it's not just 'noise' that we are 'evolving to ignore', it's awful! How can a brand expect me to buy anything from them when I get bombarded everywhere with their intolerable ads? I will *specifically* avoid that brand instead and , when possible, buy from a competition brand
Every video is a freaking gem. I like to rewatch some of them every so often because they are so well written and packed with info and insights.
Agreed I don't like Facebook much half of mine has been invaded by get rich quick schemes or bs self help courses
The problem is not marketing. The influencers, the platforms, the new discoveries, the ordinary people sharing whatever has already been determined by the marketers. Advertising is not marketing is it a function of promotion. Promotion is not marketing it is a function of marketing.
POtato poTato, pointless technicalities and semantics that only blurr the issue even more.
I miss the Instagram of six years ago. My friends posting their travel photos. Following other artists and seeing what they make with the same supplies that I have and learning from them. Finding other artists and people with shared hobbies through hashtags and connecting with them. I didn't mind the ads because they were for things I actually wanted. I loved it because it was all photos. Now it's videos and junk from people I've never heard of. None of my friend actually see my posts anymore.
I wanted to watch this on the side, but turned out to be so engaging I took a break to give this video full attention.
Lots of very good points!
Who actually believes tiktok influencers? Their claims are just so stupid that I don't think anyone actually buys the product they are saying.
From internet marketing I'm missing a feature of knowing when I already purchased what I was looking for. It is useless for me and for advertiser to show me offers of stuff that I already bought, and have no intention to buy a second same product. I'm seeing adds of stuff which I bought 6 months ago! It does not have any sense.
Question, how do you guys plan on surviving artificial intelligence. Came across a few presentation ai tools last week. They ok but in 5 years they will be better. I'm a graphic designer, this ai wave I believe will change my industry, scary but I'm doing my best to educate myself now. Use ai to my advantage, but also pivot to new ventures. It's crazy Ai will make thousands of jobs redundant. Being from South Africa, a 3rd world country, I feel for those that will inevitably lose their jobs, and those that refuse to adopt Ai.
Overall agreeing with this. We are very much pivoting away from presentations 🤫
- Caya
Always love the editing in these videos. This is what I aspire to be
This is a very well constructed video. You gained the viewers trust and gave what sounded like an honest, unbiased opinion. I look forward to watching your other videos.
Fun fact, it wasn't TikTok, Instagram started this all with pictures and "diet" teas. TikTok took it just one step further with video.
Context for those curious:
14:12 - April 23, 2005 - the first video uploaded to UA-cam "Me at the Zoo" with UA-cam co-founder Jawed Karim at the San Diego Zoo.
14:15 - MKBHD first video in 2008.
14:17 - PewDiePie 2010. He actually started his channel Pewdie in 2006, but forgot the password.
14:20 - Mr. Beast "Hi me in 5 years" uploaded October 4th, 2015 but published five years later.
This is one of the best UA-cam videos of this whole year so far. Wow. Incredible work!
It's sickening that the guidelines for creators are so strict, but the guidelines for advertisers are social lack, to the point of allowing literal bait and switch, scams and malware.
I really dislike influencers I hate how if a company is a scam they will promote it to all they fans like it's the best thing ever and when the complaints come in they just ignore it maybe you will get a sowry
Same here.
And even if it's an honest product, it's just lame to buy something solely because an influencer has it.
I prefer developing my own interests and style instead of trying to mimic someone I'm not.
You guys are killing it! Keep up the good work and keep that QUALITY content coming. Pura vida!!!
🇨🇷
As a digital marketer, loved every second of this video! Thanks for sharing.
That brand impression counter in the corner is now going to haunt me in the dreams
Dude, this is exactly what we need thank you so much. I've always hoped for this. Value and growth. Uganda
usually don't subscribe to a channel right away - but I loved the structure and am interested in such content - enough to want a regular stream of this channel's stuff coming to me
gave me a lot to think about, on top of current events/personal habits I already think about - great work :)
Much appreciated comment 🫶🏽
Hope you enjoy the next video UA-cam suggests 😬
- Caya
23:23 I don't think we are ever "late" to anything, there is always some blindspot, some unfulfilled wishes that we haven't pay enough attention or have enough experience or resources to seize the opportunity to exploit it. But I think most of all is: we have fun doing what we do, creating informative and helpful content for people, either it's writing, drawing or photographs or videos, if it's no longer fun, it's dead. Thanks all the people at Slidebean for such an eye opening video. I too, have not adapted quick enough for this short form videos.
That jump from 46 to 112 was crazy 😂
Right? I skipped the in-line ad and the ad count doubled. Unreal.
Such underrated video. I have thought about it and came to self conclusion, self discipline is becoming most important quality now.
I'd bet everybody at Slidebean is a Mac.
I'm a ninja when it comes to skipping the ads that my ad-blocker can't block.
I always recommend your video to some of my colleagues who are really into business. Hopefully you get the recognition that you deserve.
Love your content. You guys follow the zeitgeist not the trends, and many of us are here for it.
Great essay! I've reaching the same conclussions, but you articulated them very well.
Good video, as usual.
zippia: average american is exposed to 4000-10,000 ads per day
luke skywalker: no. no. not true. that's impossible. noooooo... nooooo...
slidebean: proves with a counter
It's so weird to me to see instagram seen as the start of user generated content, when forums were a thing since the start of the internet.
It would be more apt to say social media was able to generate cheap easy content like how the writer's strike popularized reality tv, similarly cheap easy content.
Reality tv, like social media content, has become deeply scripted by people that are fueled by a hunger to become famous by showcasing any kind of behaviour that will put a spotlight on them.
This is a master class in marketing.
Absolutely brilliant and 99.9% of viewers won't even realize it.
Well done man, well done.
Breaking News: Amazon prime video now has adds even tho it’s expensive as hell and you’re paying for that “free” shipping anyway. I just bought a toilet at Home Depot for $191 after taxes and a special discount I get. Well I got curious and priced the same exact toilet at Amazon at $109 more viola…shipping charge is there.
@slidebean, you mistakenly confuse “marketing” with “advertising,” you keep using these 2 terms as if they were interchangeable. While advertising is a big element of marketing, it is not the only one.
Yup 👍
this guy is 100% an apple guy
It has to only be with younger generations though. 30+ year olds like me, on average, don't use Tik Tok. From my experience at least. I don't know who a single one of these people are.
The older people buy less, but you just get compilations on IG anyway so you're still watching TikTok.
Yes but generally targeting is aimed at younger people.
@@basdfgwe Yeah but still, he's talking about it essentially replacing marketing as we know it. I don't see it.
Amazing video. As a Short form creator this has brought a lot to the table. Thank you
People hate ads until they start a business and realize that *almost* every business need ads to grow or even exist.
The quality of the video is amazing 👏🏼 I'll b back to rewatch when this goes viral
Where have your channel been all these while????? It is so goood!
Love your channel. Great information. Subscribed.
Instagram is interesting for me because that I follow a number of women who ride motorcycles (a personal interest; until recently I rode as well) what gets promoted to me is models standing with or in various poses on motorcycles.
Great video 👏 I really appreciate your content. Can you please tell me where those peg hole walls + shelving in your video are from?
Thanks!!
Pegboard were custom made 🤓
-Caya
What I hate about influencers is the lack of QUALITY.
Every product placement is done so cheaply and sleazy that it degrades the domains of marketing and media.
Quality doesn't even matter anymore, it seems.
A well written, well edited, well performed creative piece MIGHT get a few thousand views, but a moronic video of a "famous" teenager doing a stupid dance while holding an energy drink gets hundreds, if not, millions of views.
The world has turned into a dopamine-hacked clown world where the internet narcissists are winning the game. 🤡
the problem is less option.
we need french or german social media.
right now we only have
silicon valley.
@@studytime2570 tiktok is made in china
Like online marketing hasn't been an outright scam since the mid-1990s - does anyone remember the click farms of the time?
When it comes to marketing, Bill Hicks said it best.
Think you've got great content and are very engaging. Learn something new every time.
I don't see much of a difference between tiktok and instagram. Both have influencers, ads, are being monetized by big corporations. Tik Tok just seems like a younger, chinese controlled version of what came before it. Can somebody explain?
instagram is like Hollywood of social media apps. Its filled with rich people who sell their sponsored stuff. Tiktok on the other hand has democratized social media to the masses where anything and everything can be a celebrity in a span of a day even.
if youre going to mention apple, you absolutely must mention dieter rams.
its not just that apple is “cooler.” their interface was much more user friendly and sleek, making it appealing to people who weren’t as comfortable with tech back when it was new. a big part of how they consistently get their tech to have that clean, stylish look is due to the original designers basing their work off of the teaching of dieter rams and 10 principles of good design.
I mostly watch only UA-cam and UA-cam shorts but I got UA-cam premium and don’t have to worry about ads, I could get an ad blocker but issues with playing videos in the background on my phone lead me to getting the service.
So sus at the start with the 2 fluffy white balls 💀
FINALLY A VIDEO TO BAN THE TIK TOK CRINGERS, TIK TOK, GENSHIN IMPACT, LEAGUE OF LEGENDS AND HERO WARS COMMUNITY.
Congrats on the great content, you guys really are great making this videos, you sparked my curiosity
So the counter is like: I'm going to show you a picture of 1000 brands crammed together for 2 seconds and then count that you've seen 1000 ads.
I love this channel
Please don't ever stop it
I'm more likely to buy from companies who give free samples, because their product have to be actually good. You also can't trust a site recommendation, because it's likely sponsored.
would love a video on the economics of the "Slidebean Yt channel" as a part of the slidebean company!
how do you guys run it as a part of slidebean - does it have it's separate P/L ? or is it part of marketing ?
What % of revenue attributed to this channel is sponsors vs product sales?
Kinda made it already:
ua-cam.com/video/JI7Vm9RbaG0/v-deo.html
More recently, we have been branching out a separate P&L- and considering it a business line of its own.
@@slidebean hey thanks a ton !
22:55 yup! This is the part l worry about. But I’ll have to opt-in soon regardless. Unfortunately/fortunately? 🤷🏾♂️
Great videos👌🏾
I just became a subscriber. Thank you for your wonderful expertise and insight on marketing/marketing in contemporary times. Sadly, it furthers my belief that the world is ending, lol.
Ads during the TVC/Print/Radio ("traditional media") era was all about top-of-mind. The intent was to wedge their product so tightly in your mind, at the highest priority levels, so that the next time you're on that aisle looking to buy something in that product's category, their brand is at the top of your decision-making.
Or maybe to even make you buy something you didn't know you wanted, but, hey your brain went back to that ad you saw on TV and the barrier for entry for that product isn't high, so why not?
Like my ad mentor in uni said, if an ad makes someone immediately go out and buy something, that's amazing. But that wasn't the intent of the ad. Top-of-mind at the point of decision-making on what to buy, or even IF to buy, was the objective.
Which is partly why a small hobby of mine is to note what's at the Point-of-Purchase racks while waiting in line to pay. Because PoP is a fun exercise in getting someone to buy something more. I also hate how, with all my ad and PR training, PoP stuff still gets me. I think I DO want that small bar of Snickers.
Thanks for delivering real gold. The story telling is top-notch !
Whoever made the choice to end the video with that music needs to get a raise.
What's with the circled number in the upper right corner randomly popping up?
Very insightful video, asking just the right questions and worthy of a Zoom to discuss the points. Thoroughly enjoyed
So how do I know that this video, which is about how marketing is now different, isn't influenced by the sponsor's marketing goals? This video is trying to tell us how TikTok ruined marketing... but what if that's actually just what the sponsor wants the viewer to think so that they naturally come to the conclusion that the sponsor is the "solution" to this "problem", when in fact it's all just one great big ad?
Where influencers are winning, it's because they're doing marketing as we want to receive it. But often marketers are accountable to bosses, corporations much more than accountable to their target market. And there lies the problem.
Outstanding Caya, the irony is that you are an influencer who adds massive value to your audience. It would be interesting to see if there is scope to pivot to a media company doing high quality content like this
To be honest the counter at the top right corner had me distracted the entire time while trying to understand the content of the video. Either way nice content!!!!
This is a great video! I’m writing a paper on digital marketing right now, do you have any sources you can share?
You nailed it! "Being fake!"
Slibebean, I am more into convenances than anything else. I have things because of the simple fact it is convenance to me. Price does matter some but how it makes my life better is why I buy to be honest. Thank you for this video and for SHARING!
This is brilliant! Thanks for your efforts
Hey what’s that counter on the top right corner of the video?
An absolutely fascinating perspective, thanks.
This video is amazing!
Also what's tha counter in the top righthand corner?
And all the arrows😅
This is great Jose!
Your videos are gems.
Let me guess you use an iPhone? 🤔
Tiktok has been showing add like every 3rd video, but you're not locked into it like when it's the middle of a UA-cam video.
You guys are amazing, keep it up!
Parents need to change. My kids don't watch TicTok, nobody in my house does!
Ironic that the YT algorithm picked this video to show me, as I haven't watched TV since the late 80s or listened to radio since the early 90s. I'm an empty nester now, but we protected our kids from ads like an evangelical sheltered their kids from porn. The only time I see traditional "commercials" is before movies at the cinema, which isn't insignificant, as I see about 75-80 movies a year at the theater. But when I do see one at the theater or randomly somewhere else, they seem so alien to me, and I question who in the hell in our society are they for. The only time ads hit my consciousness is when there's targeted ads on the side of web pages, that are usually so easy to ignore, but when they are related to something I'm looking for, especially when our interest was only verbal between the wife & I, so it becomes jarring. It might be just someone like B&H, bike shops or REI, but still troubling. TikTok & IG reels (I mute YT shorts every 30 days) are harder to avoid but it usually only takes 1-3 seconds to realize it's an ad and go to the next video. I just don't see why the general populace is willing to accept so many ads when looking for content. Of course I have YT premium and begrudgingly just started paying Amazon $2.99 (& joined a class action suit against them).
my adblocker indicates 224 ads blocked.
i miss insta but pokemon go keeps gettting updates and makes me delete most apps i use
You're not talking about marketing, you're talking about advertising.
Your haircut on point yo I love it!
Every truly smart person owns a non-flagship Android phone with good specs, lowish price, microsd slot and 3.55m audio jack. The Redmi Note 12 Pro 4G is one of the best phones ever made and only costs $300, for instance.
media and communication is ever shifting. if your stick to the "old ways" you are obsolete
This is your best video yet, Mr Bean!
When the chart popped up, it mentioned the source in the bottom right corner, it’s a company, but it wasn’t counted! Credits are marketing too. 😅
from viral marketing to meme marketing era
Wonderful breakdown and well discussed! Thanks for this production, Slidebean team.
This bubble is gonna burst too. Human nature is always about cycles and pivots.
In the very near future, companies will ONLY thrive under two favorable factors: congressional approval and algorithm streamlining.
The race to the bottom shall quicken and quality education like this shall fade.
If only your sponsor watched your video beforehand they could have tried to advertize it on tiktok.
We must never forget
“Chocolate Rain” and TOSH.0
Along with the StrongBad or the notorious Slbino BlackSheep