Qualitative Content Analysis 101: The What, Why & How (With Examples)

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  • Опубліковано 30 січ 2025

КОМЕНТАРІ • 51

  • @GradCoach
    @GradCoach  2 роки тому +8

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  • @kalundemwathi
    @kalundemwathi Рік тому +35

    This video is a life saver. I was almost losing it trying to figure how to go about my thesis and due date is around the corner. Thank you the video is informative

  • @dr.chandramohan7652
    @dr.chandramohan7652 9 місяців тому +1

    Very well explained. You did a great job. Thank you.

  • @Clo9429
    @Clo9429 Рік тому +1

    I was stuck until I watched this. You and your team are fantastic! I just subscribed. Will definitely be watching your videos until I am done with my degree. Great work!!!

  • @jacqueshollands5630
    @jacqueshollands5630 10 місяців тому

    Excellent video clarifying the concept well.

  • @idowuomisile
    @idowuomisile 2 роки тому +3

    This is very instructive and detailed.
    Thank you for sharing. I will look up your other videos and look out for other videos.

  • @henrikmanukyan3152
    @henrikmanukyan3152 3 місяці тому

    Great explanatory video! Thanks! This would be great for beginners in research. Later they would need to go deeper into the research methods, so suggesting most commonly cited papers on content analysis methods would be beneficial :)

  • @AkmadAndil
    @AkmadAndil 11 місяців тому

    amazing coach for research process

  • @MrsJ-M.D2903
    @MrsJ-M.D2903 2 роки тому +1

    Awesome...thanks really came at the right time...MSc exam next week !

  • @ibrahimumar8702
    @ibrahimumar8702 7 місяців тому

    Excellent presentation. Thank you

    • @GradCoach
      @GradCoach  7 місяців тому

      Glad it was helpful!

  • @manishakumari9377
    @manishakumari9377 Рік тому +1

    Can content analysis be used to analyse my mixed methods open ended survey responses? Some close ended (scale rated questions) and some open ended ones) 🤔

  • @bugukhan5441
    @bugukhan5441 Рік тому

    Excellent video.

  • @anotherdaydreamer__
    @anotherdaydreamer__ 9 місяців тому

    Hey! Thank you so much for your help!! Is there a video looking closer on how to do the actual analysis?

  • @-mey5392
    @-mey5392 Рік тому

    VERY WELL EXPLAINED !! thanks!

  • @thusharaweerakkody2359
    @thusharaweerakkody2359 Рік тому

    Very helpful and clearly explained...Thank you

  • @hateemarshad5776
    @hateemarshad5776 10 місяців тому

    @3:48 its relational qca

  • @MicheAdolph
    @MicheAdolph 11 місяців тому

    Can you use content analysis to analyse quantitative data?

  • @vivianakahmba6270
    @vivianakahmba6270 Рік тому

    Thank you so much. got completely lost about my choice of qualitative anaysis. iam caught between thematic and content analysis and thinking of working with the two together. i dont know how posssible that might be.

  • @farooqabdullah9836
    @farooqabdullah9836 Рік тому

    Great job, Mam.

  • @Hsm140
    @Hsm140 2 роки тому

    Good explanation emma, thanks

  • @salonitandon6472
    @salonitandon6472 Рік тому

    Hii
    Could you pls help me with the difference between relational content analysis and discourse analysis

  • @jenesaiswha
    @jenesaiswha Рік тому

    These videos are great, thank you! If I may ask a question... in addressing the weaknesess of content analysis you say that it can be subjective, not very scientific, in particular if there is more than one researcher. Do you mean that in going through data diferent people will reach different conclusions and not label things consistentyl? If say, 3 people, were to make calls as a group that might actually be better than a single subjectivity?

  • @sokhristeta
    @sokhristeta Рік тому +2

    Big help! Thank you for sharing this. Can I use both QCA and Thematic Analysis in 1 study? ( Mixed Design)

    • @GradCoach
      @GradCoach  Рік тому +2

      It is possible that one uses more than one analysis method in a study, but it would need to be clearly justified in the methodology section. In other words, this choice would need to be supported by the research aims, objectives 7 & RQs.

  • @RESOResearchSociology
    @RESOResearchSociology 10 місяців тому

    An amazing stuff.....

  • @AishwaryaKyasa
    @AishwaryaKyasa 8 місяців тому

    I'm conducting a thematic analysis for my interview methodology (part of my thesis). The interview focuses on validating the metrics used to compare web application security testing tools, which I've identified from my literature review. I'm currently confused about codes and themes. I'm finding it confusing. As I mentioned, I've conducted a literature review and identified 37 metrics. Should I take those 37 metrics as codes, or is there something else I should use as a code? If there's something else, could you provide one or two examples? Please help me. If my 37 metrics are codes then I'm thinking of using 4 themes:
    Commonly Used Metrics,
    Additional Metrics,
    Metrics that are Considered Unimportant,
    Evolving Landscape of Web Application Security
    Can someone please clarify this?

  • @rifawilda1027
    @rifawilda1027 Рік тому

    Hi, thank you for the video! I'm working on a project of comparative analysis between two historical texts. Is it good to use the relational content analysis? Would you please help me, thank you.

    • @GradCoach
      @GradCoach  Рік тому

      RCA could potentially be a viable approach for conducting a comparative analysis between two historical texts, depending on your research goals and the nature of the texts you are analyzing. Ultimately, your choice of analysis method should align with your research aims and research questions.

  • @guebbouh2020
    @guebbouh2020 2 роки тому

    thank you for your contents. However, what are the possible softwares to use for coontent analyses ? Please help with a practical example.

    • @GradCoach
      @GradCoach  2 роки тому +2

      You're welcome.
      Regarding software, NVivo is a popular option, but you can undertake QCA with Word and Excel in many cases.

  • @Tisu-mpina
    @Tisu-mpina 2 роки тому

    Would content analysis be appropriate for a research topic that is assessing the effectiveness communication strategies for a development project?

    • @GradCoach
      @GradCoach  2 роки тому

      Yes, it could potentially be a good fit. It would depend on the research aims, RQs and the data set, but in principle, it should be workable.

    • @Tisu-mpina
      @Tisu-mpina 2 роки тому

      Thank you. This video came at a time i needed an eye opener on content analysis. I am currently writing my undergrad research paper on that topic

  • @ilhemelouchene2593
    @ilhemelouchene2593 Рік тому

    When you analyse a textbook from a gender perspective to see whether it promotes gender equality or not by counting the male female characters, pictures, male female names and pronouns then interpret these findings to answer the research question, what is the type of that content analysis! Would you please answer 🥺❤

    • @Algodo_Major
      @Algodo_Major Рік тому

      I guess that would be conceptual right?.. cuz implicit data is pertaining to latent meaning of the words. This is more semantic in nature

  • @vsoofeeds7244
    @vsoofeeds7244 Рік тому

    can y'all recommend some topics for content analysis? I would be thankful if you could drop by

    • @GradCoach
      @GradCoach  Рік тому

      Not specifically for CA, but perhaps this will be useful - gradcoach.com/research-topics/

  • @reginagracedeguzman2133
    @reginagracedeguzman2133 Рік тому

    ❤❤❤❤❤❤

  • @bharathlalv1636
    @bharathlalv1636 Рік тому

    Nothing is related to my syllabus.

  • @e.a.7265
    @e.a.7265 2 роки тому +1

    More confusing

  • @LingboLi-ke8tg
    @LingboLi-ke8tg 2 роки тому

    Thanks for sharing, but I cannot download the free templates you provide, I didn't receive emails, and I also check my spam box, but there are also no emails, can you help to check what happened?

    • @GradCoach
      @GradCoach  2 роки тому

      We'll check it out. Thanks for letting us know.