Qualitative Data Analysis 101 Tutorial: 6 Analysis Methods + Examples
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- Опубліковано 6 чер 2024
- Learn about qualitative data analysis (QDA) and the 6 most popular qualitative data analysis methods in this simple tutorial. We explain qualitative content analysis, thematic analysis, discourse analysis, narrative analysis, grounded theory and interpretative phenomenological analysis (IPA) in plain language. Learn about the purpose, strengths and weaknesses of each method and how to choose the right qualitative data analysis method for your dissertation, thesis or research project.
Qualitative Data Analysis Methods 101: Overview
00:00 Introduction
02:03 What is qualitative data?
02:46 Qualitative data vs quantitative data
03:25 Is qualitative analysis easier than quantitative analysis?
04:36 The 6 most popular qualitative data analysis methods
05:17 Qualitative content analysis (content analysis)
07:58 Narrative analysis
10:17 Discourse analysis
13:01 Thematic analysis
14:55 Grounded theory
18:04 Interpretative phenomenological analysis (IPA)
20:37 How to choose the right qualitative analysis method
22:55 Recap
For more information about qualitative data analysis and methods, visit gradcoach.com/qualitative-dat....
KEY RESOURCES:
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
COMPANION POST: Qual Methods 101 - gradcoach.com/qualitative-dat...
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES:
Qualitative coding - gradcoach.com/qualitative-dat...
Thematic analysis - gradcoach.com/thematic-analys...
Content analysis - gradcoach.com/qualitative-con...
Discourse analysis - gradcoach.com/discourse-analy...
Narrative analysis - gradcoach.com/narrative-analy...
Writing up qualitative results - gradcoach.com/qualitative-res...
The Grad Coach blog - gradcoach.com/blog/
If you have any questions about qualitative data analysis, leave a comment below. Also, leave a comment if you’d like to request a video about a specific analysis method.
For 1-on-1 private help with your qualitative data analysis, check out our coaching services at gradcoach.com.
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I love how clear she speaks. I am an international student and I need such as this video. Thanks Emma!!!
Glad it was helpful!
Same situation, this video is quite HELPFUL！
Out of all the videos I’ve watched regarding to QDA, this video was by far the most descriptive. Thank you so much for such content and how you take your time explaining. I look forward to watching more videos.
Glad it was helpful!
You help a beginner like me choose the right analysis method. It's clear and informative for me. Thanks Emma!
You're welcome :)
Well this was uploaded at pretty much the perfect time! Thank You Emma and Grad Coach!!!
I'm a quantitative researcher who has found himself having to take a course in qualitative research. The level of subjectivity I associate with qualitative research makes it difficult for me to absorb a lot of the principles of qualitative methods but you've done a very good job making it digestible. Thank you.
Thanks for the feedback :)
please i need to clarify things as I am doing research. I m stuck in which method to analyze my data
@@GradCoach mm
This is one time in my life, I see none click, unlike button! Thank you for the great video!
Really excellent delivery and presentation Emma. No one 'ad libs' a quality presentation like that. I am sure quite a few hours of rehearsal went into your presentation, and it shows- well done!
Glad you enjoyed it! Yeah, we put a lot of work into planning the content and structure of these videos :)
Can't thank you enough Emma!
Nobody could make me understand so easily.
Each single video on this channel is immensely helpful. 🙏
Glad you like them!
Excellent job on the video presentation; I'm so new to academic research, and this video helps me understand what to do for my methodology chapter. Thanks Emma!
Very well laid out and organized, Emma spoke clearly and was easy to follow. Thank-you.
I have been really struggling with thematic analysis, coding, and different data types. These videos are great
This video is one of my homework assignments in my doctoral program. Definitely enjoyed the video'!!!
Glad it was helpful!
Thank you. Thank you. This is a very helpful guide in writing qualitative analysis. I was writing my thesis in wrong analysis method till I found this on last minutes. You are live saver...thanks
It's my first time dipping into Qualitative data analysis and I love it
Thank you ma
Emma, thanks in a million! Very well explained. This is the nth time that I am watching this again. Great content. Awesome. I couldn't find this explanation--simply put anywhere else. “Great teachers are hard to find”. Grade: A++ 💥
Thanks for the kind words :)
I found the information very useful, and enriching, as international PhD student. Thank you
I watched this for our qualitative study, thank you so much
I wish you taught my research subject. It's too good to miss out on these videos. Thanks a lot, EMMA!
Your explanation is very specific, easily understandable and meaningful. Thank you for your very rich tutorials, it was very helpful for me.
Thank you ema, what a clear speaks and simple explaination you have given to us! 👍👍👍
I watched this at 1.25x speed. You're welcome :)
me tooo ✌
Rookie speed. Try 2x
I had to go 1.5x. She talks way too slow for this type and length of video.
@@joehurst1453 nnnnñnjjnnbvc n p ty upside-down
Me too!
I watched it and it provided me a lot of information regarding th3 QDA. THANKS
Valuable information Emma. If only I knew this when I started my Masters.
Thank you very much. Just what I needed, and nothing more.
I love the way you presented; simple and straight forward.
Thanks!
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
FREE EXPLAINER: How To Write Up Qualitative Results - bit.ly/43iOm76
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
Thank you very much for your invaluable support.
Grad Coach. Your humorous approach of presentation make me the concept clear for me. Thank you. Thank you!
You're very welcome!
Wonderful explanation by Emma!!
I am from wolaita sodo university, Ethiopia & useful video for beginners. Excellent lecturer er & 10Q! so much for your clear explanations.
Thanks, great to hear that
well put together and delivered. Thanks
Very helpful video. The way you explain the concepts is greaaat!
Thanks
Glad to hear that
You are a good coach. You really simply concepts
Emma, THANK YOU! You have been really helpful
i really love how you teach, i even smile while watching
I thoroughly understand the use of 6 methods of qualitative analysis.
It's Marvellous. Thanks, Ema
Thank you very much for the comprehensive lectures about QDA's Big Six.
Glad it was helpful!
I find this videos easily understandable. Well presented. Thank you!!!
You're very welcome!
clearly explain in a simple way.God bless you people for serving research community
It's my pleasure
One of my fav channel for research insights. Thanks Emma
So glad!
very good way and speed of delivering the ideas. Thank you so much
This provides brief description about qualitative data analysis. keep going good work
So nice of you
Thank you so much for the clear explanations. It would be great if you can do part on QCA as well.
Really enjoyed this instructional video. In the 1980's I was working on my MBA. Had two occasions to use this type of analysis. One for my small business to develop[ a pricing model. Thanks Don Johnson
Thanks for the kind words, Don.
Miami Vice
Two reasons I watch Grad Coach videos. First for Emma 🥰 and second for quality content.
Thank you
Great video and very deep and informative explanation. THANK YOU :)
Very clear, it makes it look so easy.
I wish they had explained it like this at my university =) Many thanks!
Say that again
What a way to demystify QDA. Very useful for beginners. Thank you, Emma.
You're most welcome :)
I found this video super helpful for my MBA dissertation, thank you so much !
Glad it was helpful!
Your video is really useful as it helped me to have a better understanding of qualitative data analysis. I will watch it again, again and again.
Glad it was helpful!
i just like the presenter,very precise with straight clear orientation.
Thanks for the feedback
Thanks for the insightful presentation. How do we establish the interface between quantitative analysis and qualitative analysis.
Thank you very much Emma i enjoyed listening and watching your video presentation. I learned so many things
I’m a student nurse and just starting out on research. Just doing data analysis now and your explanation of thematic analysis has helped me so much. I’m now going to subscribe to your Channel hoping to get more hints and tips. Thank you so much
Glad it was helpful!
A quite commendable presentation
Awesome video. The simplification of an overly complex subject is very helpful to students.
Glad it was helpful!
Hi, thank you so much for this useful video! But what is the difference between categories in the content analysis and themes in the thematic analysis?
Thank you very for this very clear discussion of the different data analysis methods.
Glad it was helpful!
Fabulous videos, you are a life saver!
Your explanation is very specific, easily understandable and meaningful.
Thank you
I thoroughly enjoyed your presentation. It was invaluable. Thanks.
Glad it was helpful!
It was way forward for me. Thanks
Thank you for your good explanation.
For two to three minutes, I listened to you telling us what you will do. We in the world of speed, we need you to get to it quick
This was amazing!! Thank you
Thanks from India..simple based explanation.
Most welcome!
Wonderful discussion,Thank you Grad Coach from Bangladesh.
You're welcome. Good luck.
Wow! Knowing how I will go about with analyzing my data was quite tedious but you've made it very simple and easily understandable. Thank you
Glad it was helpful!
This analysis has helped a beginner to be able to understand the various steps in qualitative data analysis. Getting more into it with other studies, i am sure it will go a long way for me to be able to appropriately carve out myself in method selection. thank you
Glad it was helpful!
Excellent, easy to comprehend. Also entertaining, loved it!
Thank you so much. This is a very difficult subject I've ever got in my MBA lesson.
You're welcome
Brilliant way to explain the different methods. I was a little confused but no longer after watching the video. Thanks a lot and keep up the good work 💪
Glad it helped!
Thanks a bunch, u r saving me each time Grad Coach !!!
Glad to hear that!
thank you. this is the best video tutorial on data analysis
Glad it was helpful!
Lovely EMMA !!!! All in all with you, from you, and within you is great.
Thank you so much!
Great video with detailed explanations. Thank you 😊🎉
You're welcome :)
Excellent. Teaching My Dear
Keep grooming❤❤❤
Thanks a lot
good job i love how she explains it
I love your video lectures on qualitative. I learn alot from this.
Happy to hear that!
Such an enlightening video! Thank you!
You're welcome
thank i like the clear explaination hanks emma we need some video like this
Glad you liked it!
Very informative! Tq Emma & Grad coach👏👏👏👍👍
Glad you enjoyed it!
This was really helpful thank you!
Excellent, many thanks!
You are welcome!
Clear explanations, that's great. Thanks
You're welcome :)
That is so helpful. Thanks, Emma!
You're so welcome!
Really helpful 👍
Thank you! This video is very helpful!
You're very welcome!
Thanks Emma for the wonderful explaination.
Which method is more appropriate to do research on covid19 experience?
Thanks...I am looking for a PhD and I have to learn all these things... thank you for that simple and clear explanation.
Glad it was helpful!
This is more than excellent explanation of such difficult topic.
Thanks a lot
You are most welcome
I've been in the data science/IT industry for over 15 years and this is the first I am encountering a name for the methods which is extremely strange because I have used all of them at some point in my career as a IT professional and can give examples of each related to the work I've done. So crazy that even though you have NO theoretical method, you still are following the same methods without realizing it. Just goes to show that you must keep an open mind in everything in life if you want to find real true meaning to life or situations.
Thank you Emma. You are a great tutor . Your voice has such clarity. Excellent service to tertiary students.
Thanks for the explanation it has really boosted my confidence in writing my upcoming dissertation
You're welcome
I love her explanation. she must be a professional in the field.
Thanks for the feedback.
That's great.Thank you Emma.
Glad you liked it!
.wow...this is a big help for everyone...
Happy to hear that
Helped a lot, thank you!
Glad it helped!
Thanks very much for such a clear, succinct but insightful video. This has really helped me in preparation for running my own first Qual study!
Glad it was helpful!