Generic v/s Branded Medicine | Arjun Deshpande | TEDxDSCE

Ever wondered why is the price of medicines on the hike? Why the same medicine is being sold for a price much higher than 5 years ago? See how an idea by a young entrepreneur has made those medicines affordable. A prodigy who made his way into the pharmaceutical industry at the young age of 14, Arjun Deshpande has been relentless ever since. With the knowledge attained from pharma plant visits with his mother, he was able to understand intricate issues with respect to the generic medical prescriptions. Convinced to change and improve the accessibility of medications; at the age of 17, he built a startup called Generic Aadhaar, a pharma startup. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx