Thanks for watching! 😃 If you're running a webinar funnel be sure to download my new book here 👉 majorimpactmedia.com/ytv This will really help your ad profitability
Excelente video! Uno de los mejores que he visto sobre ads para webinars. Te felicito por tu capacidad de síntesis y de darnos la información clave, sin bla bla. Has ganado un nuevo suscriptor!! Saludos desde Chile 🇨🇱
Do you offer a 1-1 call service? Would love to consult with you about my business. Loved this video and i am very PRO ADS so it's nice to see content like this specifically for webinars and courses.
Gold! Any news about live webinars mid-july 2023 - specifically programming mentorship? I saw your video about "Why I Stopped Running Webinars". I'd appreciate your input!
Thanks Brice! Very informative. One question. For the ads that are inviting cold prospects to watch my webinar, should the campaign objective be leads or sales? Or something else? Thanks!
depends on how much data you have. If you're just getting started usually we optimize for the event you can get the most of on daily basis which is a lead. Then as you get more people to register you can move to people who show up and eventually optimize for purchase
@@BriceGump thank you so much for reply so you mean I have to run ad with non -target at the first, and once we get lead info who has registered on our webinar we have to make lookalike target with the information that they gave to us right? one more question should I run ad with traffic at the beginning or should I just start with lead ad or sale-converstion ad ?
Funny - watching this video but just to the right is another of your videos - "Why I've Stopped Running Webinars"... maybe you want to update this video.
Great video, thank you. I have a quick question in regards to the objective for the particular ads (funnel). For tests and cold, shall I use traffic or reach/video views in order to retarget them after with once again traffic or reach(max impressions). It is a bit of a nightmare for me (I have a low budget). I never get the understanding of the best objective for each stage of the funnel as well as tests. Can you please give any advise on that?
That's a tough one. I have found that you usually get what you optimize for. So if you've got a funnel and you're not optimizing for conversions then you're not going to get them. There are some special strategies for really low budget campaigns Check out @TheLaurelShow and her channel here: www.youtube.com/@TheLaurelShow She's a ninja with the low budget stuff
We test everything in the platform. Haven’t found any tools that really work better for setting up ads. Just the ads manager and lots of ad sets to test all the variations
we've done this for both but I prefer evergreen campaigns if the numbers make sense for sales when we run live webinars we have to use day parting because I've found if people register too early ahead of a live webinar they don't show up So for example: if we have a webinar we do live every week on Wednesday we don't run ads Thurs & Fri, we do a little promotion on Sat & Sun, and then we spend 90% of the ad budget on Mon - Wed because those are the people who register and show up
Not when testing but when we have proven ads and audiences yes we will use it When we are testing we try to keep as much control as possible. No advantage budget or dynamic creatives
Hey epic video. I have one question - I am running a few webinar ads on Facebook but I am struggling with sign-ups. I am getting a lot of conversions to funnels and a lot of registrations. My problem is that hardly any of those conversions go on to finishing the webinar and actually signing up as a paid member. Any advice
Yeah that's the hardest part of a webinar funnel. Getting people to sign up is one thing but converting is a whole different issue. Biggest thing is to get feedback on the webinar to see why people didn't buy. Send emails. Talk to people who signed up. Also look at your starts and figure out where people are actually falling off so you can attack the specific issue you have right now Because low show up rate has different solutions than people staying for the whole webinar and not buying
depending on how much volume you're getting. Purchase might be too far down the funnel to optimize if you're not getting enough of them every week. Sometimes it's better to optimize for people who attend the webinar or even webinar registrations. Only real way to know is to test it and find out
Thanks for watching! 😃 If you're running a webinar funnel be sure to download my new book here 👉 majorimpactmedia.com/ytv
This will really help your ad profitability
What type of fee's do you charge? I have a webinar built & ready to launch and would like to speak with you. Thanks
Will this also work for German clients ?
@@melissaelz most defiantly
Excelente video! Uno de los mejores que he visto sobre ads para webinars. Te felicito por tu capacidad de síntesis y de darnos la información clave, sin bla bla. Has ganado un nuevo suscriptor!! Saludos desde Chile 🇨🇱
Excellent video!
Thanks glad you liked it!
Do you offer a 1-1 call service? Would love to consult with you about my business. Loved this video and i am very PRO ADS so it's nice to see content like this specifically for webinars and courses.
awesome glad you liked the video! check this out on working together 👉 ua-cam.com/video/usNl8FFCi_E/v-deo.html
Thanks for your content man!
welcome!
Thank you!
Good channel Brice, been analyzing your content and it’s fire
Respect from a fellow agency owner
Hey thanks man! I appreciate it 😁
Do you use traffic campaigns ,conversion or lead campaigns in Facebook Ads and what is the performance goal?
Leads? or sales?
this video is from before they changed it to "lead" and "sale" but here's how I think about it: ua-cam.com/video/yHSYNecKiVo/v-deo.html
Gold! Any news about live webinars mid-july 2023 - specifically programming mentorship? I saw your video about "Why I Stopped Running Webinars". I'd appreciate your input!
check this out ua-cam.com/video/zjT193spnF0/v-deo.html
Talked about it there
what type of Facebook advertising optimization do you use for TOFu MOFu BOFu?
Thanks Brice! Very informative. One question. For the ads that are inviting cold prospects to watch my webinar, should the campaign objective be leads or sales? Or something else? Thanks!
Nevermind, I just found your video about this. Thanks!
should what kind of campaign should i run, traffic , potential customer, or buy
depends on how much data you have. If you're just getting started usually we optimize for the event you can get the most of on daily basis which is a lead.
Then as you get more people to register you can move to people who show up and eventually optimize for purchase
@@BriceGump thank you so much for reply so you mean I have to run ad with non -target at the first, and once we get lead info who has registered on our webinar we have to make lookalike target with the information that they gave to us right?
one more question
should I run ad with traffic at the beginning or should I just start with lead ad or sale-converstion ad ?
Funny - watching this video but just to the right is another of your videos - "Why I've Stopped Running Webinars"... maybe you want to update this video.
In that video I share the new funnel update we have moved to but we're still using this exact same strategy. Works great 💯
Should I run sale-converstion ad or lead ad or traffic ad? My goal is bring them to website and register my webinar
we usually start with leads at the beginning and move the optimization point deeper in the funnel as we get more data
Great video, thank you. I have a quick question in regards to the objective for the particular ads (funnel). For tests and cold, shall I use traffic or reach/video views in order to retarget them after with once again traffic or reach(max impressions). It is a bit of a nightmare for me (I have a low budget). I never get the understanding of the best objective for each stage of the funnel as well as tests. Can you please give any advise on that?
That's a tough one. I have found that you usually get what you optimize for. So if you've got a funnel and you're not optimizing for conversions then you're not going to get them.
There are some special strategies for really low budget campaigns
Check out @TheLaurelShow and her channel here: www.youtube.com/@TheLaurelShow
She's a ninja with the low budget stuff
How do we test our ads? Is there a specific software, or do you guys use a team?
We test everything in the platform. Haven’t found any tools that really work better for setting up ads. Just the ads manager and lots of ad sets to test all the variations
Hey Brice! Do you usually set this up for for Live Webinars or do you usually put all your campaigns for Evergreen?
we've done this for both but I prefer evergreen campaigns if the numbers make sense for sales
when we run live webinars we have to use day parting because I've found if people register too early ahead of a live webinar they don't show up
So for example: if we have a webinar we do live every week on Wednesday we don't run ads Thurs & Fri, we do a little promotion on Sat & Sun, and then we spend 90% of the ad budget on Mon - Wed because those are the people who register and show up
do you still run webi or not?@@BriceGump
Good stuff. Do you use Advantage campaign budget when testing?
Not when testing but when we have proven ads and audiences yes we will use it
When we are testing we try to keep as much control as possible. No advantage budget or dynamic creatives
👏
Hey epic video. I have one question - I am running a few webinar ads on Facebook but I am struggling with sign-ups.
I am getting a lot of conversions to funnels and a lot of registrations. My problem is that hardly any of those conversions go on to finishing the webinar and actually signing up as a paid member. Any advice
Yeah that's the hardest part of a webinar funnel. Getting people to sign up is one thing but converting is a whole different issue.
Biggest thing is to get feedback on the webinar to see why people didn't buy. Send emails. Talk to people who signed up.
Also look at your starts and figure out where people are actually falling off so you can attack the specific issue you have right now
Because low show up rate has different solutions than people staying for the whole webinar and not buying
Do you optimize for purchase?
depending on how much volume you're getting. Purchase might be too far down the funnel to optimize if you're not getting enough of them every week.
Sometimes it's better to optimize for people who attend the webinar or even webinar registrations. Only real way to know is to test it and find out