Art Direction In 2024

In this video we are talking about art direction (mostly directing myself) and which tools I personally use for communicating creative ideas to clients in 2024. We are also talking about where these ideas come from in the first place.
Any questions, drop a comment!
0:00 Intro
0:31 Using Sketches to Communicate Ideas
1:43 Sketching In Procreate w/ iPad
8:48 Coming Up With Ideas
10:35 AI For Sketches
11:58 AI Creative Decks
13:39 Outro
Procreate: procreate.com/ipad
Instagram: andrerucker
popular_imagination

[@Big_Llama]

This is super helpful, thanks for this!

[@eroglucagdascan]

I've seen the most descriptive 3D explanations on your channel so far. Please keep producing! Congratulations.👏🏻

[@popularimagination]

Thank you! I’ll try to keep it up 👍🏽

[@norkaurioste2885]

Could you teach us how to use AI for art direction? pleeeeease.