This is a great video. Questions. 1. For products with a clearly defined target age (such as lead generation), the Advantage+ audience will be expanded to include older ages, so would it be better to add interests to the original audience settings and deliver to them? 2. You say that there is no need to exclude purchasers, but why are they excluded on the screen? What is the reason for not excluding them? (Is it because Meta will automatically stop delivering to purchasers?) For products such as lead generation where there are no repeat applications, I think they should be excluded. What do you think?
Advantage+ you can choose & demographic targeting (age & gender) which won't be expanded. I say there is no need to exclude because you can focus on New Customer Acquisition which will automatically exclude purchasers. I have a list excluded because Facebook only considers pixel data from the last 180 days so it misses a decent amount of people. Yes you'd want to exclude past lead gens - but just know that if they opt-in Facebook will automatically exclude them.
@@TheBlakeBauer Thank you ＞Advantage+ you can choose & demographic targeting (age & gender) which won't be expanded. I narrowed down the age range using the audience suggestion function in Advantage+Audience, but it was still being delivered to ages other than the one I narrowed down. In that case, I think it's better to use the original audience. What do you think?
Hi, great content. Just wondering how many DCT's you recommend to have running in one campaign at one time. & also after testing do you just let the DCT run as it is without moving to a winning ad set? Thanks
Great video! Do you create a separate campaign for every country? Or is it possible to do different adsets for individual countries inside of the same campaign?
Yeah you can do both - separate country at the campaign level or separate countries in the ad set. You can even do multiple countries in the same ad set but I'd only recommend this if you have more budget.
@@TheBlakeBauer should i use only 1 adset? i tried your method but I got cpc and cpm too high.How can I get better result ?Can you give me some tips please?My daily budget 30 USD for 1 country
This is a great video.
Questions.
1. For products with a clearly defined target age (such as lead generation), the Advantage+ audience will be expanded to include older ages, so would it be better to add interests to the original audience settings and deliver to them?
2. You say that there is no need to exclude purchasers, but why are they excluded on the screen? What is the reason for not excluding them? (Is it because Meta will automatically stop delivering to purchasers?) For products such as lead generation where there are no repeat applications, I think they should be excluded. What do you think?
Advantage+ you can choose & demographic targeting (age & gender) which won't be expanded.
I say there is no need to exclude because you can focus on New Customer Acquisition which will automatically exclude purchasers. I have a list excluded because Facebook only considers pixel data from the last 180 days so it misses a decent amount of people.
Yes you'd want to exclude past lead gens - but just know that if they opt-in Facebook will automatically exclude them.
@@TheBlakeBauer
Thank you
＞Advantage+ you can choose & demographic targeting (age & gender) which won't be expanded.
I narrowed down the age range using the audience suggestion function in Advantage+Audience, but it was still being delivered to ages other than the one I narrowed down.
In that case, I think it's better to use the original audience. What do you think?
Hi, great content. Just wondering how many DCT's you recommend to have running in one campaign at one time. & also after testing do you just let the DCT run as it is without moving to a winning ad set? Thanks
Depends on your budget but anywhere from 2-10. I run ads for my own agency & we only have 2 DTC ad sets running right now.
Great video! Do you create a separate campaign for every country? Or is it possible to do different adsets for individual countries inside of the same campaign?
Yeah you can do both - separate country at the campaign level or separate countries in the ad set.
You can even do multiple countries in the same ad set but I'd only recommend this if you have more budget.
@@TheBlakeBauer should i use only 1 adset? i tried your method but I got cpc and cpm too high.How can I get better result ?Can you give me some tips please?My daily budget 30 USD for 1 country
No one ever talks about how long it takes to start seeing results…
It can work instantly but usually takes a while because as creative, offer, landing page, etc all need to be worked on to get it working gooood
First comment
Nice! Prec that
can you share the google docs link
Yeah here you go: docs.google.com/document/d/1s74CEdQfCS2jMojDxH535mebzPunqlL6jeKmxCv7AjQ/edit?usp=sharing