The Revenge of Analog: For Those Who Are Sick of the Digital World
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- Опубліковано 7 лют 2025
- Humans are analogue! We're literally sick of the digital world engulfing us. People are yearning for real things and authenticty. IMPOSSIBLE is sensuous and inspiring film about the revenge of analog. And the eccentric, crazy Austrian scientist, who saved the world's last Polaroid factory - just when Steve Jobs introduced the first iPhone. An entertaining underdog story of a very modern Don Quixote, shot on 35mm. And a sumptuous invitation to fall in love with real things again.
Director: Jens Meurer
Full documentary
Original title: An Impossible Project
I can’t express enough gratitude for this inspiring documentary. As a filmmaker who started with film and transitioned to digital, and as a father of four children born in the digital era, I felt a deep sense of nostalgia and connection. I consider myself an “analog man,” and my journey mirrors the doc’s in many ways. Sending my best wishes to Doc and congratulations to the dreamers behind The Impossible Project and the entire film crew for bringing us this incredible testament filled with soul and substance. Thank you all for reminding us of the beauty of analog. 🙏
⭐⭐⭐⭐⭐
Yeah, but try to get film processed now. Can't even buy Kodachrome, much less get it processed. Pandora's box has been opened, you can't put the demons back in again. The flint nappers probably complained that metal workers took all the magic out of life. Maybe try walking to Spain for your holidays.
Last of the Luddites+
I started with analog 12 years ago, collecting , repairing, selling, i have now more than 400 cameras, i only keep highly value ones, but i service and make every camera that i cross, perfect functional, analog cameras are a part of my very soul !
That sounds like quite a collection! You might enjoy seeing the Camera Van. It was created by photographer/cinematographer Harrod Blank. He covered his van with over 2000 cameras. It was featured in the Guinness Book of World Records in 2009 and has been exhibited in the US Canada and the UK.
Best wishes,
HM, tour guide at
Art Car World
How did you learn how to fix them? I would like to fix a few of mine
@@chadroberts44Autodidacticism, my main job is Hardware Developer, but i always had a curiosity and pleasure working with fine/precision mechanism, like watches, toys or microscopes service. Also 6 years gsm service experience.
the key scene in this documentary was when Doc was being interviewed and the director told him that Supersense is not a business..and he was like...what means a business anyway..thats what most people like Oskar and his father and most of the others don't understand..it's about passion for something..I am pretty sure without Doc Polaroid Instant would be dead..neither Oskar nor his father would have invested time or money in it because they just see the business and money side of it..while Doc just see's the passion for something regardless the money..what a hero
totally agree. shocked that they left him out of their success party
excellent! as a Hollywood Cinematographer who continues to think in analog, even when forced to shoot digital. I'm glad you spoke to Otto Nemenz. And I could smell the darkroom chemicals. ahhhh. Nice work!!
Doc, I really hope you read this. Don't listen to any doubters - you're a dreamer, a leader, a true inspiration and a hero. Don't let anyone else tell you differently. The world needs many more Doc's..
Eine wertvolle, inspirierende, ermutigende Doku!
Und erstaunlich, dass das Hotelinventar den jahrzehntelangen Dornröschenschlaf so gut überstanden hat!
Analog allows you to slow down the rapid pace of life, fostering a deeper connection to your art and mode of expression. Thanks for putting this film together!
Tears were in my eyes when Doc was alone on carousal .Wonderful documentary it taught me so many life lessons.
I'm a analog nerd and I had this bookmarked for a while thinking it was just about some nerd who collected analog gear. Finally got around to watching it and... holy hell... was such an fascinating and often touching documentary. Truly amazed and will be recommending it to others. Love it!
Absolutely beautiful. Stunningly wonderful experience watching it. I'm 22 years old and only started to get into film photography a year ago. I had little idea why I'm so obsessed with it and it made it so hard to explain it to others when asked. This documentary answers the question elegantly.
As someone born in the early 2000s, I still remember those old cameras, speakers, DVD players, etc. that my parents used to own and still have an image of what childhood was like before the internet and iPads took over. Now I’m taking photos using cameras released when my parents were my age and listening to music from the 60s to the 90s. It’s good to know that this is not purely nostalgia.
And as someone studying cognitive neuroscience focusing on memory I’d say, no, making everything easier does not make us remember better. It’s the bit of hustle that makes things stay in our minds.
when you develop your own film, make slides and show them on the wall, you'll be thrilled in a way that no digital can thrill you.
There are some interesting ideas and articles about the differences between physical books and ebooks and retention.
A beautiful film. Just when I think UA-cam is done - something well worth watching. Great music too. Really optimistic. Too much convenience and comfort leads nowhere. It has no feel. No smell, no taste, no feel...
Прекрасный фильм, великолепный! Благодаря людям, которые любят то, что делают, и то, во что верят мы, и имеем всё то, что нас сейчас окружает.
At night I spend several hours watching utube videos because: 1) they are entertaining and informative; 2) I don't watch tv; 3) I have nobody to talk to.
I had an art exhibit in my local area recently, that featured all analog pieces (small sculptures in walnut, and mixed with brass accents and some paint). I sold half of all I exhibited. It surprised me how many young people were drawn to them, and bought them. Digital work in the same gallery didn't seem as attractive (though there was some very amazing images, still and videos). I think there is a real value in digital work, but for me, the hands on work with analog (the smell of carved wood, the dust, the sounds made working on it, even the physical effort of carving and sanding, etc, makes the whole experience more rewarding for me).
I think I'm going to go out and buy a Polaroid camera and film now, and incorporate it, somehow, into my future art projects! Thanks for this really inspiring film!
Love this idea
Sounds interesting. Just tried to search for and insta with you name, but no luck. I have a shop where I sell art, sew etc.
@@Kolonihaven-vj7xw Thanks!
Three years since I left digital photography. I sold all my digital equipment. Now i'm taking my first steps into optical printing. Analog is how I feel this life. Digital is something different
It is only about how you feel and not about how it works.
Digital is not bad, you just try to find something you'd be satisfied with.
Its human nature
Tolle Doku. Hätt ich gern in einem altmodischen Kino gesehen. Mit Popcorn-Duft, rotem Samtvorhang, der nach der Werbung vor dem Film noch einmal auf- und wieder zugeht. Mit allen Sinnen genießend. Und vielen Menschen drumherum, mit denen man sich danach noch einmal austauschen kann. Danke an alle Mitwirkenden und Visionäre.
Прекрасное видео! Без сомнения, мы Люди - существа аналоговые, наши эмоции, слух, зрение, дыхание - всё АНАЛОГ! Браво авторам и ученым, неравнодушным людям!
So wahr, was hier so gesaht wird!! Analog ist Gefühl, authentisch, ist sinnlich.....
What a fantastic documentary. I'm on my own analog path and that documentary inspires me even more that I'm doing something right.
analog is more reliable and definitely more secure.
Same here, slowly getting my darkroom up and running, now just wish i could get hold of a lomo tank or something to develop 8mm film in Australia without it costing me an arm, leg and possibly a kidney
i've spent years and years trying to find the ultimate calendar-planning-and-note-taking tool to conquer my inability to get my life organised. a few years back - disillusioned by yet another app - i bought an empty notebook, a black ballpoint pen and a gray text marker. my minimalist bullet journal saved my life, and not only in a figuratively speaking way. i understand now why i often prefer the manual over the mechanised, over the electrified, over the computerised ... it's because of the different senses it triggers. i really enjoyed watching this film.
tutorial moment plz
行き過ぎたデジタルは人々の仕事を奪い、怠惰にさせ、そして魂さえも奪ってしまいます。
素晴らしい動画をありがとうございました。
Beautiful comment!
One good thing about digital you can type in a different language and google will translate it for me 😀
@@mumandtwinsまさにあなたの言う通りで、人々は言語を学ばなくなり、通訳の仕事も無くなるでしょうね。
しかしGoogle翻訳は非常に便利な機能に違いありません。
This was such a wonderful documentary. Myself, like so many others commenting, are walking down their analog road having acknowledged the benefits of the digital age but craving some relief from dependency on it. Doc was inspirational as a dreamer with true passion and was afforded the chance to sink money into projects time and again despite their outcome. The Edwin Land quotes were quite profound.
That was really something!! All around and that last song with the Camera work was impactful. Thank you
Mayby you are buying the lp?
The most beautiful documentary I have seen in my 21 years of life.
Film très inspirant! Yes, we should use our more analog technologies so they won’t disappear. This teaches us to appreciate life in general and the importance of taking our time
That is the best one and a half hours I have spent in a long long time, thank you.
Saaaame. I didn’t look at my phone once! This was so inspirational, just wow
same. truly remarkable and inspiring
Brilliant
Best Documentary ever. Bring it all back. We lost too much!
フィルムカメラの良さは知っています。
現像をしてフィルムから浮き上がる映像を見て一喜一憂した時代は楽しいものでした。
しかし、24枚や36枚の制限の中で涙を飲んだシャッターチャンスがどれだけあったことか。
デジタルカメラになってシャッターが軽くなってしまったと考えることはありますが、機会としてのシャッターが壊れるほどに撮影できる事は幸せだと思います。
ただ、フィルムカメラを通してシャッターの重みを知ることはとても大切なことだと思います。
一回のシャッターに魂を込めたあの時代を忘れたくはありません。
Thank you for this documentary!! I'm ,,old fashion"!!🤗 I love my vinyl and my analog cameras, and the nice Polaroids (SX-70 Film)!!😍😍
Superbe documentaire. Parfait un dimanche après-midi 😊
I worked construction back in the 80s we had contracted jobs for Kodak in Boston, we built walls and dug out tunnels, For Pipes and Wires, that was one of the first Plants to be closed, I was a bit confused about Why, in hindsight i now understand, The Digital Age was in its infancy and about to Make an appearance on the world stage. Now i totally get what happened to so many Jobs. Id rather Go back to analog an old school tech. This is leading the world off a cliff.
It is right in our faces, and the majority still won't or can't se it.
This is exactly my sentiment lately. I've been sick of the concept of having all the things I use to have in digital form on my phone. It has its applications like any tool, but there's something about taking away the tactile, physical nature of something that makes it harder to connect with. Collecting all my analog stuff again like cameras.
I still have 2 Polariad cameras and it's good to know that I can now get films for them again. And Doc is a very great person. Oder wie man bei uns sagt absolut toller Mensch mit
Visionen. Und ich kann zu Recht sagen wirklich eine der besten Dokumentation, die ich je gesehen habe. 🖖 Es braucht mehr Doc´s auf dieser Welt.
Vielen Dank für diese Dokumentation. Ich bin inspiriert und liebe Film. ❤
What a beautiful documentary. I went to the cinema and enjoyed so much. Now happy to found it here again. Thank You for all the effort producing this masterpiece.
I grew up on analogue photography since the 80s, had a dark room at home for years and now I marvel at being able to use only my phones for photography. The amount of time I have saved for other pastimes is fantastic.
Łezka w oku się pojawiła... analogowa! Ami, Smiena, Zenit to było żywe i piękne.
Ah! I’ve got work to do and this gorgeous doco pops up on my feed. Work can wait!😂
Such an ispiring film, beautiful watching, close to our hearts the analog experience, we are blessed to have lived in a analog era and since digital, we as many Im sure do spend most of our time immersing ourselves deeply into all things Analog. winning back that feeling, that creativity, that Analog soul ❤
Wow, thank you for making this film. Work of art and i could "smell" it too!
I started my own way back into analog before the Pandemic hit us, and it was a joy to make that journey again, to start shooting film and explore older cameras and lenses as well.
But as you talk about a lot in this film, all things analog are worth preserving and using. So besides taking up film photography and developing my own film again, i always kept on using my record player and playing my Vinyl records on there.
Reading books, writing etc. Love it, the feel, the smell, even the taste ;)
Long live Analog!
so are you getting the record too?
@@Kolonihaven-vj7xw which record :)? or you mean the machine i the documentary ( jukebox ) lol?
Beautiful film. Doc is a special person, that radiates throughout
This is an extremely well done film, with a lot of heart and soul. I'm amazed being in the documentary world AND analog world for so long, that I haven't heard about it until now. Big thumbs up and I'm so happy it's available here for everyone to see. Thanks for posting!
Polaroid photography is awesome!! I bought a camera and film from Impossible years ago and it's with me almost everywhere I go.
A beautiful documentary. Beautiful cinematography!
this is so beautiful, he saved Polaroid ! and let us continue to enjoy it !
hear, hear!
i ditched investing in digital Photography one year ago completly, doing 35mm and Medium Format now. It feels like waking up of a 20year bad dream. So happy now, the results are touching, connencting, a peace of art. Best thing i did in a while.
23:23 THAT’S who’s started Geocities? Love it.
My film camera doesn’t invade my privacy and when I’m done taking a photo it does not try to steal my time and leaves me alone to do what I want when I want, not what advertisers want.
Going back to analogue photography has actually freed my life in the long run somehow.
digital cameras dont do any of those things lmao unless youre comparing film cameras to smart phones. which also do not do those things if you are simply taking pictures.
Neither do digital cameras, you know... I shoot both film and digital
So wrong. My digital camera connects to nothing.
With analog, do you scan your images connected to a computer? Do you transfer images to your cellphone?
The biggest disadvantage of analog is the time, money and chemicals. I'm done with that. Did that last century. No desire to repeat that.
Besides, everywhere you go, a satellite is watching your, every store has cameras, you are being spied on all the time. Do you watch TV? Do you watch UA-cam? Guess what, you are digital data to many companies.
@@bondgabebond4907 blar blar blar , as boring as digitial ..
@@Grumpygrumpothey actually do though a
This is a beautiful project 😍
Wow! Fun documentary! I wondering what the story was of Impossible and now Polaroid. Wish this had English subtitles for the German and Italian parts.
...echt super gemacht ! Hier kommt das zwischenmenschliche richtig zutage....
The best, most uplifting thing that I will watch today! Thanks.
today! You must have enough to watch then. I almost said it was the best of the year.
Ein absolut fantastischer Film.Bravo!
"DOC" i truly hope your wife does NOT think you a loser. Spent many hours in a film darkroom while working for Chuck Kuhn in Seattle, never forget it. Thanks for the opportunity you gave us Chuck, RIP
Lovely and inspiring doc! Follow the heart and instinct to create something awesome ❤
Without digital and the internet I would not even be watching this. The vision here is sound, and much needed in today's world. As for making the instant film work again, perhaps the answer is to see if the missing chemicals can be reproduced by a chemist that can provide the formula, but then getting it made would be another challenge. Just like the chemicals needed to develop the Kodachrome. These companies at one time bought the materials they needed but what I don't know is if the chemicals have been outlaw or banned. I wish much luck and success and perhaps the current products could be a fit in the Lomography group as well.
Superb. Heartening. Loved every second.
Bring back the Magicube.
a friend sent this to me and i absolutely loved it. Doc is so inspiring. thank you for telling this story, i had no idea!
Great film! My first job in 1968 was running 3 of the printing presses shown: the "snapper" hand fed letterpress, the proof press, and the Heidelberg Windmill. Back then it was still profitable, and not what it is considered today: a rediscovered art form. After 28 years in the printing trade I saw the internet coming and jumped ship to programming. But I missed working with my hands and took up landscape painting as a side job. We traditional artists create beauty that lives on its own merit long after we're gone. Those cave painters in France 20,000 years ago were onto something. Film, Polaroid Film, Digital cameras and iPhones all have their place in image capture. I feel very blessed to have the old school skills to paint at the easel.
Something doesn't sit right with me that Polaroid abandoned their factories and their people and then came crawling back after a group of very dedicated people kept the business alive.
To be honest, Polaroid the company is long gone.. The brandname Polaroid (and other assets) was acquired by another company and eventually were acquired by an investment fund (the one from mr. Smolokowski in the documentary) that owned The Impossible Project, so the name Polaroid could again be linked to a company that makes filmpacks and cameras that are compatible with the old Polaroid products. But the original Polaroid company dissapeared when they went bankrupt in 2001.
Wonderful documentary.Makes you think.Thanks a lot.May God bless you.Wishing the best of luck in your project.
Beautifully done! A mysterious joy to watch.
Love every second of this 🙂
I don't dislike digital, i just dislike staged, over-processed and fake stuff.
What are you even talking about? 😂
@@bluenick4577 learn how to read
@@vacuumandgaspressurecoexisting I get it but that has to do with peoples tastes and abilities to process digital photos. It's not the mediums fault if people don't learn to use it. But I get it, it is harder and takes more time to learn and doesn't give you immediat satisfaction. That's not for everybody. If that's you then, maybe analog is for you. But there are many upsides to digital.
People want the analog result in digital form immediatly, but that's not how digital should be approached. Digital is a blank slate that you can take a picture with and morph the image into what ever you want. Digital is more high resolution than analog. So the way to get the analog result is actually to degrade the quality of the image or audio or what ever. Because even if the most beautiful old photos taken look gorgeous, they still are lower resolution than digital.
Digital is already over processed. The engineers decide what technically is right or wrong.
I don't think it's about disliking digital. It's more about liking analog. It's all about options and having the possibility of experiencing tangible media, both in creation and for later enjoyment.
I've taken many pictures, both digital and analog, and there is nothing wrong with the digital ones, but nothing fills me with joy like the darkroom prints I've meticulously created from my favorite film shots.
What a fabulous film. Outstanding work from all involved 👏🏽👏🏽👏🏽
This was beautiful! Thanks for sharing.
Sooooo great to find finally this documentary on YT, From its premier i was looking for it, i heard it was only be showed on film shows, highly appreciated the work of this channel, you have a brand new follower ❤️, lets admire analog things again! Love to everyone from Mexico
I just saw it today because I got curious of a friends comment on fb. And by God I am glad. Love back from Copenhagen.
@@Kolonihaven-vj7xw it is magical that every single comment within this section is full of admiration, nostalgia and too much love, something good is still alive!
One of the best programmes I’ve seen in a long long time. Doc is an inspiration. The geniuses are always held back and then missed when gone. ❤
I too got sad when he was sitting in the carousel after the big reunion party where he wasn't invited.
That was fantastic,..and all dur to one man the Doc!
What a hero and yet was stabbed in the back and sacked !
Unbelievable.
Doc u r a true hero!❤
A very enjoyable thought provoking documentary. One of my hobbies is photography and from staring with a Zenith E, I owned many Nikon professional 35mm and digital cameras. Having recently been shooting 35mm film on a Nikon F3, picking up my state of art Nikon Z9 last week made me realise how the whole experience is more immersive and satisfying using an analogue camera.
What a great little doc - and Doc, thank god people like you exist!
hermoso documental, me encanta las cosas analógicas , lo físico.
It made me feel inspired.... instantly 😅I open my Laptop and start creating...THANKS...I love your production..❤
First time in 15 years I have heard "sustainable company" used in the correct way.
This was a wonderful documentary. Inspirational and uplifting as well as the music selection. I love it. Thank you.
I’m speechless 😮
This a masterpiece and the choice of music, so ethereal. And many many respect to Doc, he’s a genius!
Good evening, I have a story to tell you. I was in Paris in 1979 in a tourist spot. I saw a Japanese couple with a Polaroid. I suggested to the couple to take a picture of them. The gentleman confidently handed me the camera, I took the photo, he looked at the result and told me it was not the simplest camera in the world... contrary to what the Polaroid campaign announced 😉 I am happy to tell you about it.
Was he kindly saying your photo skills were shit!?
@@newtronix that was the 1979 way of saying what you in 2024 is saying yes.
@@Kolonihaven-vj7xw Haha they were gentler days back then!
An analogue is a reflection, and a figure is an interpretation of reality!
Well said
I saw the end of analog photography first as a photojournalist and then a portrait photographer. I proceeded to collect as many old cameras as possible before they were completely gone with Polaroid being the easiest to get.
Wow, outstanding documentary. Thanks 🙏
I'm glad this documentary exist, for me the analogue is quite a meditation, I've built my home darkroom and it's a place where you can re-appropiate your time, shooting film is good but for me the entire process is the key: film, develop and print.
Scanning is obiouvsly helpful to not waste paper but, if you can, please print!
Such a fabulous story - very inspirational. I have a Moleskin diary and a vinyl record collection - all I need now os a new Polaroid camera.
A wonderful movie! I’m so glad that there are people like this!
I enjoyed it thoroughly from start to finish, Forza analog!
5.7 million subs and just 5.9k likes ? A great documentary in recent times. Thanks for publishing.
I think that the analog process of making pictures is not about the product but the process itself. The journey is the goal. If you want the analog outcome without the hassle, buy a Fuji and you’re done. You have the freedom to decide what you want, and that’s fantastic.
*Immense thanks to the creator, director of this passionate documentary: Jens Muerer*
The funny old man fixing the cameras should leave his test photo in the customer return box 😁👍
All the great and essential things are analogue; breathing, eating, sex. Its imperfection that makes us human!
What a great documentary. Thank you ❤️
Amazing film, I really loved it, the polaroid pics reminded me of Pearl Jam's No Code... on another note, there are no subtitles when the language is other than English...
yeah that's right, funny no one has mentioned that in the comments. But true that also struck me.
Wonderful documentation. Wonderful doc.
Film has become so expensive that we can’t go back to analog.
Beautiful documentary. Thank you for making this.
Gracias a los y las soñadoras que hacen más vivible este mundo.
wow que peli tan incrible y que genio el Doc, es evidente que necesitamos más gente así, y que mezclar lo analogico con lo moderno es genial, aunque me sigue gustando más lo analogico
The world used to regard Kodak so highly that if it sneezed it was front page news. What a company, treated their workers wonderfully. Now it has gone…….my pension is far far less than planned, replaced by a government lesser pension, and my husband worked there his whole adult life. Even now, don’t expect future financial safety to prevail. The commercial world is ruthless. If the profit isn’t sky high, it won’t last.
I hope a lot of things are changing for the better in the futur.
Imagine when Apple dies? And they will. As will Meta etc. they all pass
This documentary is so much appreciated!
I just love things tangible - been shooting film since 2009 and am making Black and White slides in my bathroom, throwing old-school slideshows, but better - with curated work from places often visisted, but rarely ever seen :)
Digital is a nice productivity tool, but Soul craves the physical to engage all our senses!
What a great film, thaks so much!