Hey Andrew, solid content as usual I have a few questions below: Strategy 1: Pre-event -If using both custom audiences, such as email list or ty page visitors, aren't you at risk of the campaign not running at all due to a low number of users to reach? if so, do you set your bids with no limit, as well as opening your demographic targeting criteria, since you already know that contact is a registered user?. -Campaign timing: is a 24 hs campaign enough time for the algorithm to consider the campaign eligible to receive more impressions? (just comparing vs regular conversion campaign settings, where it takes about 3 days to ramp up). Thanks in advance for your feedback!
I also have the same question. My custom audience list is so small so the ad was running but didn't reach to anyone. I guess might be because of the email list I got, people didn't use these emails to sign up on social media
Hey Andrew, can you please shed some light on how do you plan the overall campaign budget and how do you distribute it among all these different campaigns?
Can you make another video just like this but with the limitations and updates from IOS 4 and the website custom audience not being as accurate anymore
Another great vid Andrew! One question - these custom audiences are obviously built by FB tracking page views for certain pages - is this affected by the new iOS changes? Thanks!
Hey Andrew, do you establish any maximum ad frequency per X days on these Reach campaigns? Really don't know whats fair here. Also, how to determine the daily budget?
Nope, for larger retargeting audiences I use the most suitable objective based on what I want - so I’d choose conversions if I wanted leads or sales. It’s only these tiny retargeting audiences where I use reach
@@AndrewHubbard1 thank you! By the way, what’s going to happen to the PageView event on iOS once apple enforces the new privacy rules? PageView pixel won’t work anymore for iOS users, right?
As far as I understand, if the user opts out of tracking on iOS nothing will be tracked from that point onwards, so yes we'll lose all pixel tracking including PageView
Hey Andrew, solid content as usual
I have a few questions below:
Strategy 1: Pre-event
-If using both custom audiences, such as email list or ty page visitors, aren't you at risk of the campaign not running at all due to a low number of users to reach? if so, do you set your bids with no limit, as well as opening your demographic targeting criteria, since you already know that contact is a registered user?.
-Campaign timing: is a 24 hs campaign enough time for the algorithm to consider the campaign eligible to receive more impressions? (just comparing vs regular conversion campaign settings, where it takes about 3 days to ramp up).
Thanks in advance for your feedback!
I also have the same question. My custom audience list is so small so the ad was running but didn't reach to anyone. I guess might be because of the email list I got, people didn't use these emails to sign up on social media
Loved this detailed content! Thanks @Andrew Hubbard
You’re welcome :)
Hey Andrew, can you please shed some light on how do you plan the overall campaign budget and how do you distribute it among all these different campaigns?
Can you make another video just like this but with the limitations and updates from IOS 4 and the website custom audience not being as accurate anymore
Another great vid Andrew! One question - these custom audiences are obviously built by FB tracking page views for certain pages - is this affected by the new iOS changes? Thanks!
Thanks Andrew! Unfortunately they will be. If someone has opted out on iOS 14.5 or above they won't be added to these custom audiences.
My webinar (or) workshop is a Paid one then should i run reach or conversion of ads ?
@andrew Hubbard thanks for this valuable information I have one question what the size of the audience did you recommended using reach objective ??
Usually under 2000
Hey Andrew, do you establish any maximum ad frequency per X days on these Reach campaigns? Really don't know whats fair here. Also, how to determine the daily budget?
Great question Jorge. I should have mentioned that in the video. For most of these I like to cap them at 2 or 3 impressions per person per day.
@@AndrewHubbard1 thanks Andrew. I understand that you always use REACH objective for retargeting campaigns? Like for example, website visitors?
Nope, for larger retargeting audiences I use the most suitable objective based on what I want - so I’d choose conversions if I wanted leads or sales. It’s only these tiny retargeting audiences where I use reach
@@AndrewHubbard1 thank you! By the way, what’s going to happen to the PageView event on iOS once apple enforces the new privacy rules? PageView pixel won’t work anymore for iOS users, right?
As far as I understand, if the user opts out of tracking on iOS nothing will be tracked from that point onwards, so yes we'll lose all pixel tracking including PageView