Marketing Online Courses - The Best Way to Sell Online Courses
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- Опубліковано 4 сер 2021
- Online course marketing presents some unique challenges, and it's certainly not as easy as just sending traffic to your course sales page. If you want to market an online course, you need to take your potential customers on a journey to transform them from strangers to customers. In this video I show you how to create an online course sales funnel to do exactly that.
If you're new to marketing online courses, or you've tried to sell an online course but haven't been able to do it successfully, this video is exactly what you need.
There are several important steps to any online course digital marketing funnel. Each one has a specific purpose and helps move a new lead closer to becoming a customer. You need to build trust, establish yourself as an expert, and demonstrate your ability to solve a person's problem before they'll be willing to buy your online course or coaching program.
This works for online course marketing or for marketing coaching programs or consulting services.
Whether or not you want to use ads to sell online courses, you need to do this first. If you don't get this fundamental online course marketing funnel in place, it doesn't matter where your traffic comes from (social media, ads, Google etc.), you'll still struggle to sell online courses. But once you have this in place, you'll be able to scale using whichever traffic source you choose.
I cover how to sell online courses using webinars and email sequences, so you can choose the method that you prefer.
This is your complete online course marketing plan. If you want to sell online courses from your own website, you UA-cam channel, your podcast or anywhere else, you need to do this first.
Get my top 7 tips to lower your lead costs and increase your ROAS with Facebook ads, and join my weekly newsletter here: andrewhubbard.co
Tools Mentioned in this video (affiliate links):
-- Easywebinar - andrewhubbard.co/easywebinar
-- ActiveCampaign - andrewhubbard.co/activecampaign
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#onlinecourses #onlinecoursemarketing #sellonlinecourses
So amazing to see hundreds of people excited about online course industry! Those who're just starting, keep going!
Thanks so much Andrew! This was insanely helpful, and loved the step-by-step format, super easy to understand 😊
This is really helpful thank you! New sub from the UK 🇬🇧
wow! loads of value! Thanks for the video!
Thank-your Andrew for your suggestions/tips in how to market an online course. Great job!
Hi Andrew! Thank you for providing great information to the UA-cam community. We know these videos take a lot of time and energy so we appreciate everything you do! - Warmest Regards, Adam and David
Thank you for the kind words! Great to hear you’re finding them helpful!
Really great video for trainers who do not have a marketing background. Thanks for sharing
Good video, keep up the great work. Thanks
Hi Andrew, thank you so much for this informational video.. Kindest regards
OMG thank you so much for such an in depth lesson
This is wow... Thanks a lot sir
This content is gold! Thanks Andrew!
Cheers! Glad you enjoyed it :)
Really helpful. Thanks for sharing
Another fantastic video. Your content is excellent and very helpful. Thanks
Glad it was helpful!
Very helpful, thank you very much
Awesome video, thank you
Thank you!
Really good video
You are one of the best andrew ❤
Thank you! 😀
Thank you Andrew
1. They need to have a problem and be lookkng for a solution
2. See you as an expert
3. Trust you
4. Believe that you have the solution right now
*Now they might have some objections (reasons why they won’t buy your course right now) so you need to overcome these
great, so easyly understanding
This video needs more views!
Great video. Wish I saw this earlier
Great video Andrew, could you share some rough estimates re: the kind of conversion rates (%) you can expect by implementing those 2 funnels? From email capture to final sales.
I think this will differ depending on whether you have targeted the correct people, and how good your offer is.
Tamsak done host and thanks for sharing this video
You’re welcome!
Cool cheers from portugal
Thank you 😊
Even in 2023 this is still very relevant and great information
Thanks Paris!
The best content! but can you please help me in this im really having a tough time with it, my page view is 23k and view content is 18k and purchase is 613 and add to cart is 800 in events manager, but when i create custom audiences for retargeting but my audience size is showing below 1000 for any event or type of audience that I create, i tried creating them over again but the same issue is appearing, i contacted fb support but they didnt help me out with this, so please what should i do please! 😔
What checkout page software do you use for the webinar method? Do you use a timer on the checkout page? What software do you use?
He says so in the above video. Webinar Jam. And there are a lot of different platforms where you can create a Landing Page. Timers work very well.
You said on a previous video when testing Facebook ads test audiences. Do I keep an open audience or do I pick specific interests and run ads like that
Test specific interests
@@AndrewHubbard1 And then see which interest gets me the most sales?
@@bilalabdulrazzaq2583 Yep
great video, just a question if i sell watches such as casio or festina on facebook, can the ad be rejected because of it?
Thanks! To answer that one the best thing to do is have a read through the fb ad policies: business.facebook.com/policies/ads/
Hi Andrew, I went to your site to download the Facebook ads cheat sheet, but I received a "page not found" message. Is the cheat sheet still available? Thanks
Hey Paul, sorry to hear that! Seems to be working now so maybe give it another try
Hi Andrew how are you doing?
We are releasing a brand new online course and we would love to have a chat with you.
We are looking for more training inside our course.
Each coach inside our course gets huge exposure to all clients and a lot more …
Would you be open for a further chat 🙌
Thank you
Markus & Steph
What's the average price for 1 registration in USA?
If you are selling a $47 course and are promoting it via UA-cam. Are you better off sticking the link in the description to the course and mentioning it at the end of each video, as opposed to offering a free ebook or cheat sheet?
It's best to offer the free lead magnet first and then take them on the journey through the series of emails. He says that in the above video. People fail with this because they expect people will just buy courses. You have to warm the customers up first. Think about your own buying journey.
How do you overcome objections when you don’t have any previous clients and aren’t sure what they’re objections would be
You have to speak to potential customers
I'm confused. Once I've closed the sale through a phone call, where do I send the client to pay for the course?
Where do you host course in the first place?
wix
The website…
You forgot the most important part: How do you get people to join your webinar? Facebook ads? Google Ads? What strategies do you use?
Thats what its in his course :) Waiting for the webinar i guess ...
literally every 'how to/online course' video on youtube is clickbait.
He mentioned the sources at the end of the video
Depends on your target market but i can easily schedule 20-30 consultations in a week on Linkedin using outreach, and it never dawned on me, just do a WEBINAR. Stupid i am
Bruh. The man said this at the end. Wheres your attention
Just an INFO (you can literally google that, and every bird knows that) that doesn t really mean anything unless someone helps you set that up!!!!!!!
9:58 under $500
Would you promote my course? We can have a business deal?
webinars and 5 emails in 5 days? Have I gone back in time to 2010?
Humans haven't changed :)
These many e-mails won't be read by most. The new era folks are quite lazy and they hardly even read the brief Whatsapp or Telegram messages.
Give them a reason to read your emails. Make them creative, fun, informative and value-driven. Don't write lazy emails and you won't have lazy people at the other end.