Beer Experts on the trends of 2024 | The Craft Beer Channel
Вставка
- Опубліковано 2 жов 2024
- It's the first video of the year, and our ninth attempting to predict what will happen this year in beer. Join us as we drink our way through some exciting new styles and breweries, and talk about the impending civil war....in marketing.
Support us on Patreon (get cool merch): / craftbeerchannel
Buy our favourite craft beer gear!
Our first book, Beer School: amzn.to/3lqF0kd
Our second book, The London Craft Beer Guide: amzn.to/3nn8VLQ
Best bottle opener ever: amzn.to/2EEW0QF
Our camera: amzn.to/2JHJsfk
Best lens ever: amzn.to/30MszWl
Our second fav lens: amzn.to/30P5yC0
Best shotgun mic ever: amzn.to/2JHlGQX
Lapel mic for your phone (!): amzn.to/2MdgA0V
FOLLOW US!
Twitter - @beerchannel
Facebook - / thecraftbeerchannel
Instagram - @craftbeerchannel @jonnygarrett @mrbradevans
Remember to drink responsibly(ish) and not be that guy...
Right then beer geeks! What do you see happening in beer in your part of the world in 2024?
Well, I'm seeing a lot of thiol enhancers and hopefully more beer wine blending!
I’m so sick of hazy everything. I want breweries to use their brite tanks again.
Barrel aged barleywines.
@@frederickheard2022 But, but, but how will they differentiate themselves from skilled brewers? Isn't their crafty model to simply keep reinventing the 'wheel' to such an extreme level (to differentiate themselves, of course), they end up flogging 'squares' that are nothing like 'wheels' at all. Barley-based cocktails for the ultra non-conformists, the awkward and complicated contrarians among us. The ones who like beer but don't like beer. The ones who can't make up their minds. LOL!
American hop debris blocking beer engines up and down the country.
Great to see Glasshouse and Nothing Bound, there’s so much good beer around Birmingham - Burning Soul, Green Duck, Salopian and Copper Beech are all great and from around here as well
Great video guys, and great points!! I especially dug the latter discussion. I think a lot of us beer geeks who has been in the game for a while, are starting to come full circle, and going back to seek out the beers that got us in to beer in the first place, or finding subtlety and balacned flavors more interesting. I am in the camp of enjoying both silly and traditional, but find myself gravitating more and more to the traditional. I will still pick up the odd silly beer, and I still do love a great hazy or a big adjuncted stout, but there is also a threshold where I think it becomes too much. Its something I've often eluded to in reviews, with beers I feel like a borderline that territory. There should be room for both, that's for sure, but I also think its a shame that amazing traditional beers suffer, because they are not explosive in your face experiences!
Also, +1 for more beers with smoked malt!
Happy 2024 guys, cheers!
Happy new year to you too! We have also found ourselves drinking a lot more traditional-style beer, but still have a lot of love for the innovations and silliness out there. We just have to always be aware of external perceptions of craft, and that's what prompted this discussion - alongside a few more traditional breweries taking swipes at the pastry end.
Another point about the silly beers: I think they can also be a great way into not just the craft beer scene but beer in general. I know they were for me! I started with super sweet pastry stouts and sours and I am now more and more developing a taste for the less "spectacular" but equally delicious craft beers. In the end, it's the range you can get under the "craft" umbrella that makes it exciting to me. @@TheCraftBeerChannel
I appreciated the point, albeit somewhat indirectly, that if you want a particular beer or brewery to stick around you gotta buy their beer. While I think there are probably many closures on the horizon, I want 2024 to be a time of supporting great breweries making great beer and doing great things for the world. I'm blessed enough to live in a place (New England) where there's lots of that all around me, but I had better be sure to not take it for granted.
Craft meets smoke - breweries start to experiment with smoked malt across different core styles, not just traditional rauch brews
Can't see it, but I would LOVE to
Yeah - wishful thinking 😂
Two years ago I went to a beer festival based around smoked beers. The organisers chose that them because it’s so unpopular and under-utilised.
I think it was 8 breweries involved and each made two beers. One of their choice and one had to be smoked beer of some sort.
Some pretty interesting and enjoyable beers were made but I still don’t think it’ll ever become a trend. I liked it though
More mild ale thank god that is easy to find in Ireland
@@TheCraftBeerChannelI love wet January
It frustrates me that the market is interested in lower alcohol options, tasty yet sessionable brews and showcasing interesting malts but it is never 'year of the mild'. MAKE MILD GREAT AGAIN!
Love a decent mild, very underrated beer.
My partner loves his milds. Will drink them whenever he sees one, they’re more frequent than they used to be.
No
@@KCJbomberFTW I mean you don't have to drink it. I don't particularly like wine but I am not against the principle of good wine.
@@ip3948 but I’m against my bars using tap space for a malty mild
re: hoppy lagers, I've seen Italian Pilsners quite a bit more often over the past year (in the US at least). I think this style is poised to get big.
For Hoppy Lager - try Denham Brewing Co’s Hazy New England IPL.
My guess…more Nonalcoholic or lower ABV, hop water options. Infusions or hopped with cannabis, where legal. More fruity beers. My wife is loving cherry and blueberry ales. Home brewing since things are expensive.
I’m currently loving Fierce Hazy and the Stewart’s Hazy which I’m seeing more on tap than before. Just hoping for a great year of new beers and more friendly conversations about the beers we all love
Amazing, a climate prediction didn't come true, who would have guessed?
Only because of a bumper year in 2021. Otherwise yields of Saaz have declined so badly that millions upon millions are being invested to find an alternative. I mean hey, one good year might keep sustaining us. Until it doesn't.
I’ll have to give Strata a try!!! If you like danky, slinky hops, try Sasquatch!!! Just made a pale ale with it and it was nice and dank!! Cheers 🍻
I suppose the issue for those two 'schools' of craft brewing is how much you can charge for your beer. I paid £8.50 for a can of the Azvex in my local tap room at xmas and would happily do so again. But when i'm presented with a fairly 'standard' 4.5% pale ale . . I get grumpy if I pay more than a fiver. Obviously Azvex costs more to make and incurs higher taxes ,but . . I still feel like a lot of people aren't willing to pay the premium for craft beers that aren't at least a little bit 'silly'.
Very true - much like the issue with craft lager in that no one will pay what it's worth. Going to be a challenge for breweries to explain. Although I wouldn't say the Azvex beer costs too much to make, aside from the tax on the alcohol. Fruit puree is way cheaper than hops!
Literally as I'm watching this my local brewery (Amity) just released a NZ hop Lager... Predictions are strong already!
Wish they'd stop making IPAs especially with crappy flavourings
Yes! Really good to hear Nothing Bound mentioned. I happened to have a can of Solar Peace in my car when you were talking about it. A visit to Dave's tap room is definitely recommended, a fabulous place in a lovely location. Big love for Nothing Bound from me.
Good to see Glasshouse on the channel - hugely underrated brewery!
One of the best in Bham for sure
Agreed! Hoping to include more of there beers this year
The way I see smoothie beers : breweries tried to find a way to make sours more popular.
And that's the best of what they were able to come up with to date.
More fruit, thicker texture, amazing look..... and less sourness.
I like sours with a more watery texture..... yet.... let's see what beer drinkers will make of it.
Bold choice - or not bold at all, since boldness is at the heart of craft brewing.
Peace and hops.
I think 4.5-5.5% cold IPAs with Lupulins and fresh west coast flavors are coming out this year
Two flints and Indie Rabble are in side by side in railway arches under Windsor and Eton Central station. Both great new breweries. Only a 5 minute walk away from Windsor and Eton Brewery. Windsor is well worth a visit for a beer lovers. Good to see you championing them.
I think if I was taxed into drinking sessionable IPAs, I would move or stick to lagers.
I don't believe I have had an IPA under 6% that was worth drinking at all.
This is one of the strongest thumbnails I have ever seen!😂 If you put this on a shirt, that would be golden! Brad giving us all his puns in one go, what a start of 2024!
Great video guys. Just so you’re aware the upper threshold on duty bands for small producers relief is 8.5% not 7.5% as mentioned in the video
Yep sorry!
Well done. You very fairly captured the scope of today’s beer world. For the open minded a well made beer of any style is appreciated. Unfortunately that doesn’t determine the survivors in tough times. I guess it’s like choosing between a bar of chocolate or a plate of sautéed spinach with garlic….
Thank you for the kind words guys, much appreciated! You're welcome at the taproom any time.
Every Two Flints beer I’ve had has been spot on. Hope they keep churning them out.
I had that Azvex pastry/smoothy sour at Christmas. It was brilliantly bonkers.
Bonkers is the right word. Getting buzzed never did so much good for your digestion.
Garbage. Undiluted nonsense. Get a Guinness down you if you want smooth.
The split you mentioned in what craft brewers are making is mirrored in the customers, in my opinion.
On the one hand you’ve got people that will ONLY drink NEIPA and smoothie sours, they don’t have much of any interest in brewing history or the ‘why’ behind the beer. On the other hand you have customers, like me, who are passionate about the history and provenance of these styles, who will drink any style as long as it’s well made.
They all have a place, just a shame that the industry is being driven by one and not the other, or not both equally!
Well for what it's worth I think in a year or two we'll be able to say that tradition and heritage is an important part of craft brewing again, while I suspect this kind of pastry brewing will fade slowly after its peak. I just hope we don't change craft's image too much in the meantime.
Enough of hazy ipa... Belgium IPA please.. black ipa... please
Bring in the good stuff please
Haha sadly never gonna happen! I used to enjoy Belgian IPA but not seen one for a LONG time.
@TheCraftBeerChannel Be the influence... tell them to all stop following each other.
There was this brewery in Madison wi, called Ale Asylum.. they made a beer called Bedlam.. absolutely and amazing beer.. Flying Dawg makes Raging Bitch..
None are available in my area..
FML right?
McColl’s do some cracking beers. Good north east brewery.
Absolutely. One of the most underrated breweries in the UK.
I’m not too optimistic about the fate of “crazy craft” like the smooth sours or even DIPAs in Germany. Last year 2 of the 3 biggest craft bottle shops in Munich closed down so it looks like the interest (which was already a fraction of what it is in the UK) is dying out. So from my side and I guess many others too there’s going to be by default more Kellerbier, Weizenbock or Rauchbier. Could be worse!
If it can pan out OK in any market, it's Germany. A real shame though.
Germans dont buy into that shit, for good reason - tradition.
I love your reviews, but you're not getting pissed enough about your government restricting your tastes. Just the tip of the iceberg mates. Get annoyed.
We campaign on lots of different issues, these are just the new ones.
Impy n baltic will always rule !
Mission strata wylam was brilliant in 2022
A lot more Chill IPA and hoppy lagers coming down the pike, though on the smoothie front, Imprint in Pennsylvania makes some very wierd but tasty sour/IPA smoothie things..I too love all of it...well except the super sweet pastry stouts, but others enjoy them so I just keep drinking all the beers I can find. Glad to see you are well in 2024 so far, hope your breweries and pubs can weather this year ok!
Indeed. Don’t create a split in good beer, when we already had that with ‘craft’ and cask. As long as breweries aren’t being total twunks, it all should be supported. Yes, it’s automatic to want to shout down silly noise. Like with later nu-metal & scremo/math bands appearing, and us trve metallers scoffed at them. They were on tv and radio getting all the attention. Now where are they, eh?! Just play along. Enjoy. Don’t be a twunk.
I love the fact I’ve got so many great beer places on my (near enough) doorstep. Preston is a great place for beer, Winckley St Ale House, Chain House Tap, Moorbrook and my favourite place of all Plug And Taps and that’s just to name a few.
As I’m watching i’m enjoying a beer from a great American craft brewery called schilling beer company out of New Hampshire that specializes in the full scope of lager beers. However the beer I’m drinking now is called “foy” and it is a Belgian style IPA and it is brilliant! So it shows that craft breweries need to keep pushing the envelope.
Regarding Barley Wine, can I just big up the best BW I have ever had - Bristol's own, Good Chemistry's XXXX. So well balanced, it is sad it is no longer available.
If you love that McColl's I'd highly recommend Pastore's 'A Tavola' from last year. Hopped with citra and it's a delight.
I just called out strata in a local US beer store last week!!! There were at least five different brands with a strata hopped beer! Now I'll have to try it with that cool description you gave.
Can’t really be a beer expert while living in England but alright
You mean the country with the most breweries per capital, once the largest brewing nation on earth, still one of the most important hop growing regions and home of the best brewing malts? With the biggest guild of beer writers in the world?
Strata £35 a kilo or £4.65 per 100g on The Malt Miller. Def a good bang for buck hop 😍
Can’t wait to trying new styles in 2024, Harvey’s Sussex will always be my favourite though
i agree with you last point. it's like drinking hte best lager of your life and then rating it 3 stars because it was a lager and lagers don't deserve more than a 3.
I went to Asheville NC and had some stellar Porters. Let's make 2024 the year of the Porter!
Was just trying Ossett Godiva Single hop IPA in my local and its one of the few single hopped beers that doesn't taste a bit thin and missing something. Very nice.
I was waiting for you to make a blend of the last two and do an advance "brew hah hah".
Love & beer!
Very happy to see Wild Horse reaching Hackney Wick, I struggle to find it unless I'm visiting North Wales!
I'm honestly hoping the cask market keeps growing - potentially experimenting with more modern styles. I'm in the North West so it's not exactly a dying art up here but I've really gotten into it over the last year and will happily try whatevers on the hand pulls
Great shout about Nothing Bound. Outstanding brewery
hoppy lagers are getting popular here in New Zealand, beers labeled pilsner are all pretty fruity.
Amazing that you mentioned strata as I've used it now in my last two brews and LOVED it. The dank aroma is out of this world. My favourite hop by far👌🏻
Hahaha to the thumbnail
I'm certainly more on the "traditional" side of "craft" beer, so really good Belgian blonds, or IPA's, or Saison's, or Hefeweizens (my personal favorite). In saying that, the "silly" stuff is absolutely wonderful. Had some kind of crazy milkshake abomination from my local (Baylands) here in NZ, and it was absolutely amazing (5/5). Guess what I'm trying to say is I think it's all legit and brilliant and I love having all the wonderful options within my reach. Why would anyone want to limit this and stop people enjoying what they enjoy by being some kind of c*** elitist? I just don't get it.
great to hear! I think some people are just snobs, but as we tried to explain there is a legitimate concern because only one side gets talked about online, which is where so many people learn about craft beer. It's a tricky situation
I’d personally love to see British hops taking off BIG time. I’m definitely doing a hoppy lager or pilsner this year, I really really really really really want one of those glasses. Looked and at the moment they are out of stock 😥great great great episode again , “ my tribe is better than your tribe “ just brilliant. Cheers guys much love 👍🍻
In stock right here! www.themaltmiller.co.uk/product/craft-beer-channel-beer-school-glass/?v=79cba1185463
@@TheCraftBeerChannel cheers just picked a couple up I’ll definitely be drinking out of them on a tasting vid love the look of them 🍻👍
Some really fun beers in there - thanks for the great chat!
Will the tax changes encourage more homebrew?
I believe there's a growing trend towards rediscovering the allure of good old-fashioned lagers in 2024, moving away from the overwhelming dominance of intensely hoppy beers. And perhaps, The Craft Beer Channel shares some of the credit for this shift. Following your engaging video addressing the misconception that lagers are dull, and the subsequent enthusiastic sharing of this idea by viewers, many have expanded their palates to appreciate the nuanced complexities of lagers. This newfound appreciation allows them to savor the delicate balance and overall experience of lagers, recognizing and enjoying the subtle differences that make each one unique.
[edit] Ahh. I commented before watching the entire video.
Love the comment anyway, thanks!
Feeling proud to be Readingensian watching this video! Phantom are so good (I actually had my wedding reception there) and I'm lucky enough to live 15 min walk from the Fox beer house who I see are now also a Patron
Do you think we're going to see bigger and bigger craft sections in the supermarkets in '24?
Good question... to be honest I don't think so. More churn as they learn what sells, but no more shelf space.
I’ve had a few of those smoothie beers, and I find them entirely unpalatable. I don’t want to chew beer.
Ha - the first beers ever made were chewable! It's going back to our roots.
Where was this filmed?
The Beer Merchants Tap in Hackney Wick, London
It's beer Jim, but not as we know it.
Oh yes, I love that!
8:02 you mean Bulgarian old lady, who is famous in Russia? Vanga was her name.
I'm gonna defer to Brad on that one. He'll come this way soon, I assure you. I predict it even.
mmm ... hoppy Lagar isn't that the fizzy version of a summer ale or Ghost Ship?
Perhaps in intention, but not in flavour or tech. They're lagers not ales so different process and cleaner profile. And Ghost Ship is made with rye so has quite a different malt character to most lagers.
Great video guys - always look forward to this one! Travel Rugs was one of my favourite beers of 2023!
Plus all your three UK breweries to watch are spot on. Been tracking Phantom for a while and Two Flints burst onto the scene in 2023. Never had a bad beer from Nothing Bound either!
Finally, I understand why Untappd would annoy brewers but personally if they get wound up by people's comments and scores then I think they have the option to ignore it. I will personally continue to be honest and fair as I can when reviewing beers - I think brewers need to continue making what they are passionate about as all styles are great and will be in vogue at some point. Ultimately I agree totally with all your comments. Love and beer!
I recently saw the term "Smoothie Sour" used on a can for the first time. While the concept is not new, I'm predicting that the term will get a lot more use in the coming year.
Cartoon beer for cartoon people.
@@robertloader9826 Well, in that case: Eat my shorts!
Cheers to McColls 😀
Great video
Recon dark beers and porters continue to be popular?
I didn't know they were popular! Generally a tiny portion of the amount of beer sold. But Guinness will continue to grow in this kind of market for sure
feels like porters and stouts have become more popular. Camden brewary are doing a stout to keep up with Guiness being so popular@@TheCraftBeerChannel
Let's go!
2024 the year of the "spratwaffler"
Bless you
I tip that you Guys are going to go big in 24'....not literally! @@TheCraftBeerChannel
10 quid dipa cans.
Yup.
Agree with the hoppy lager seeing a lot of growth and on that note NZ Pils I think are going to be quite popular, probably quite a few breweries may try and develop sub 4% versions of these as well as hazy pales to reduce the tax bills. Strata is an amazing hop but its been around for over 5 years now so its maybe not got the new wow factor anymore? HBC 586 was getting a lot of love last year and once it gets an actual brand name will blow up big time assuming Yakima Chief can scale up the production, newer NZ varieties like Superdelic and Nectaron are also going to do well I reckon. Cheers and happy new year 🍻👍🏻
NZ pils might have a good year, but I'm thinking more generically. Things called Hoppy Lagers or Citra Pils and stuff - and ABVs of them may well come down. Regarding Strata I think the peak hasn't happened yet - it's passed the first test that all hops have, where breweries respond and feedback, and since it has and hop growers feel confident and might have contracts in place, acreage is going to massively increase. Citra is pretty much the only hop to have come out of nowhere. All the others took a LONG run-up.
@@TheCraftBeerChannel thats a good point Strata is maybe graduating to the tried and trusted status that would see more widespread use at this point, I have gone down a rabbit hole with this now and actually looking at the acreage grown it is already up there as one of the major varieties grown in Oregon but this is the only region producing it and the production level dropped down pretty significantly in 2023 so now I am mostly confused 🤷♂️🤣
@@DudesBrews did it!? Wild times. Got that one wrong then.
@@TheCraftBeerChannel www.usahops.org/img/blog_pdf/472.pdf
Hop statistics for days lol
Woke environmentalist. Live in London no doubt!
Love the new title, but not a London dweller.
I knew you would like it. It is not an insult it is a compliment . @@TheCraftBeerChannel
I'm hoping that sense will prevail and these crafty hoppified-murky beverages get reclassified as barley-based fruity cocktails. Their appearance, mouthfeel, hop overkill with that 'merican 'more is better' BS is a glaring deviation from the category 'beer'.
Never going to happen! It is the flagship style of small brewing now, like it or not. But variation will improve in the coming years.
@@TheCraftBeerChannel The 'merican 'more is better' attitude is superfluous and wasteful, from every sense, not just from a business sense, and no longer affordable with the cost of living biting. There isn't going to be a return to 'normality' therefore the business model is no longer viable. It's just clinging on due to lag before it pops. Sales are likely to drop noticeably by the end of 2024. People in the right cohorts won't stop drinking beer, but enough will expect more for their money. These barley-based fruity cocktails clearly ain't it. The only clear thing about them, in fact. LOL!
Thank God you are here to keep that gate!