“Build Out Loud”: Midday Squares Cofounder On How To Build A Brand That Will Attract Investor

The secret ingredient in Karls' vegan chocolate brand, Mid-Day Squares, is viral content.
"We document and show everything--the good, the bad, the ugly of building this business," Jake Karls says. He calls this building out loud.
Karls sat down with Forbes Reporter Zoya Hasan at the Forbes 30 Under 30 Conference in Cleveland to talk about his unique approach to using viral content and the challenges of growing a company that relies on physical infrastructure.
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[@michellewilliams5533]

Love their squares!!! 😋 Great story!

[@tejakanagalla]

Build product's that people love

[@jd0879]

1:35 I’ve tried this bar, doesn’t keep you full at all it’s like eating Halloween candy. I’d need like 7-8 of these for it to actually be filling like a meal. It’s not bad but not worth the cost

[@tarellcunningham]

My god, this man knows his numbers!

[@sitasurjitkalair8371]

👏👏👏

[@glass1258]

lol this dude looks about as trustworthy as used car salesman. Who’s giving this guy money ? Not me

[@ssuwandi3240]

Muslim kingdom dear me😊

[@foggycraw6758]

Hes all fired up!❄

[@jd0879]

Haha I know. He says he’s authentic but I don’t buy it. Feels very fake

[@baba42042]

Great 👍 😍🧿💐

[@tyshaia]

LOVE mid-day squares

[@severiantarba2148]

😮

[@mariarahelvarnhagen2729]

What's NASA SEDAC, Latvian Diaspora ?

[@iosefgarcia7499]

#TheRockefellersAndTheodoreRoosevelt. #WalmexCorruptionEUA.

[@ajaysivaramakrishnan7283]

C h

[@Hacker-cv3ug]

#israel