How Diesel Use Brand Personality

Here's how Diesel uses brand personality
In the highly competitive casual fashion industry.
Diesel uses brand personality strategy to stand out.
Here's what that is.
It's the method they use to shape the image of the brand in how it looks and behaves.
Here's how it works.
They use the rebel archetype as the foundation for the personality with nonconformist ideals and a free spirit.
They use defiant and provocative, rebellious attributes throughout their visuals and messaging, and they use satire and opposition throughout their language and voice.
If you wanna attract your tribe, use this structure to create a tangible brand personality, they'll flock.
Follow for more brand strategy.
#shorts #brandpersonality #outlawarchetype #brandarchetypes #brandstrategy #brandstrategydiesel #branding101
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