BMW R80GS, BMW in The Late 1970s Was a Different Company Than The One We Know Today

This is after all one of BMW most important and influential motorcycles of all time, and Mr Editor Lance is keen on these retrospective reviews for good reason. Certain bikes deserve some of their history painted on the walls of Common Tread, and maybe a bit of flowery prose about how much we should care about them. If you’re thinking the motorcycling world doesn’t need another history of how the R 80 GS created the ADV category, you’re probably right and for that reason I won’t try to spell out every last detail. Think of this as a palate cleanser before we get a taste of what it's like to ride a 40 year old innovation. As with any chin-stroking gaze into yesteryear, it’s crucial to understand at least the context of the times. As with many manufacturers, BMW in the late 1970s was a different company than the one we know today. The wide array of models provided by many motorcycle brands these days was not necessarily the norm, and if there was one thing BMW had yet to conquer it was off road terrain, Or Gelande to some. The products rolling out of the Motorrad division of BMW were pretty thoroughly designed for use on the road or street. That’s Strasse in German, And frankly that part of the business wasn’t exactly whistling along, with Japanese manufacturers fully in stride providing fast and affordable street bikes. Not to mention the fast and affordable dirt bikes, from Japan and elsewhere, which all but convinced companies like BMW from even dipping a toe in the mud.
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